By Mark Young, Robb Taylor
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CPG Insiders brings the insights and expertise that Jekyll & Hyde has gained and leveraged across more than two decades in the advertising business, becoming the top agency in the country for CPG challenger brands. On the podcast, host Mark Young (agency CEO and Chairman), along with co-host Robb Taylor (Vice President, Chief Creative Officer and Creative Director), answer the questions that our clients most often ask about creating better marketing campaigns. They offer useful perspectives and insider information on creative and media strategies, product packing, retailer needs, trends, traps to avoid and more about what it truly takes to succeed at retail.
||CleanChoosing the Right Traditional Media – Episode 6||Mark and Robb are joined by J&H’s Director of Traditional Media, Jeff Peterman. They discuss the reach of different types of media, including which are usually best for CPG products. They cover the value of recency in planning media and how it...||11/27/2018||Free||View in iTunes|
||CleanAd Campaign Spending – Episode 5||Mark and Robb explore the factors that determine how much you should spend on your advertising campaign, breaking down share of voice, share of market, frequency and more. They discuss why the category in which your product sells can make such an...||8/23/2018||Free||View in iTunes|
||CleanUnderstanding Retail Buyers – Episode 4||Consultant and Master Broker David Biernbaum joins Mark and Robb on the podcast to discuss what a company should know before meeting with retail buyers. They go through steps in the process of getting a product on a retail shelf, exploring some of the..||8/23/2018||Free||View in iTunes|
||CleanSEO and SEM Campaigns – Episode 3||Mark Young and Robb Taylor explain why a CPG product needs both a paid search campaign and an organic search strategy in their overall digital marketing strategy. They talk through typical consumer behavior that makes it important for your product to...||8/23/2018||Free||View in iTunes|
||CleanPricing Your CPG Product – Episode 2||Mark Young and Robb Taylor explain the strategy of offering premium-priced products to consumers compared to presenting yourself as a low-price leader. They explore the differences for your company, your product and the retailers where you want to...||8/23/2018||Free||View in iTunes|
||CleanBranding vs. Sales – Episode 1||Mark Young and Robb Taylor of Jekyll & Hyde Advertising expand on the difference between brand building and increasing sales for CPG companies. They explain what brand awareness, unaided brand awareness and top-of-mind awareness mean, in terms of...||8/23/2018||Free||View in iTunes|