497 episodes

Lee Cockerell shares his wisdom and experience from his time as the Executive Vice President of Operations for Walt Disney World. Along with host Jody Maberry, Lee discusses how you can apply lessons in leadership, management, and customer service to create magic in your organization.

Creating Disney Magic Lee Cockerell

    • Business
    • 4.8 • 429 Ratings

Lee Cockerell shares his wisdom and experience from his time as the Executive Vice President of Operations for Walt Disney World. Along with host Jody Maberry, Lee discusses how you can apply lessons in leadership, management, and customer service to create magic in your organization.

    Ask For Your Next Opportunity

    Ask For Your Next Opportunity

    “People don't know what you’re thinking. You have to have the courage to go tell them." Key Moments 03:46 Typecasting in the Workplace
    06:02 Taking Opportunities for Career Advancement
    08:33 Proactive Pursuit of Career Goals
    10:54 Preparing for a Career Discussion with Your Boss
    13:48 Supervisors Should Focus on Your Career Goals.
    Resources
    Join us for the live recording of episode 500. You can register here - leecockerell.com/500
    The Cockerell Academy
    About Lee Cockerell
    Mainstreet Leader
    Ask For Your Next Opportunity
    If you want to advance in your career there are times that you need the courage to ask for the opportunities you're seeking. Don’t let yourself continue to feel stuck or typecast in your role. The best way to shift toward your next opportunity is by making yourself visible and showing your value to leadership.
    Often, employees assume their hard work will automatically be recognized and rewarded. The reality is that it’s not always the case. It is crucial to be proactive about your aspirations. Have an open conversation with your leader about your career goals. Let them know where you envision yourself within the organization and beyond. That will increase the likelihood of creating that next big break for yourself.
    In the meantime it is necessary to work on developing a parallel plan. If you've been locked in the same role for a long time, then start to explore and confirm opportunities elsewhere. Seeing other roles will give you reassurance that can provide the courage needed to discuss career progression. It may even prompt a change if progress within the current organization isn't feasible.
    Meanwhile, managers need to be more observant and proactive with their team members' career progression. Have regular career discussions and encourage an open-dialogue. That can prevent the loss of valuable team members who feel unnoticed or unappreciated. It's not only about what you can do for your team, but also about recognizing what your team can do for the organization with the right opportunities.
    Remember, it's not just about showing up. It's about standing out! Don't wait to be noticed. Take the initiative, demonstrate your value, and ask for the opportunities you want.
    Speaking of opportunities, don’t miss the opportunity to be part of 'Creating Disney Magic' history. Sign up to join Lee, Jody, and the rest of the community by heading over to leecockerell.com/500 and registering for the live recording of episode 500!
    Make sure you reach out to Magical Vacation Planners. Let them plan your next vacation. You can reach them at 407-442-2694.

    • 15 min
    Leaders Don't Need to Know Everything

    Leaders Don't Need to Know Everything

    "Include others that have been there and are doing the work. They know what works. If you ask their opinion and listen with an open mind, you don't need to know much yourself. And you can still make a good decision."
    Key Moments
    03:02 Customer and Employee Wisdom
    06:12 Inclusive Decision-Making in Business
    08:01 Human Ego Impacts Learning Opportunities
    09:33 Reflecting and anticipating lead to better leadership.
    12:20 Growth and Maturity in Management
    14:03 Leading By Example Based On Experience 
    Resources
    The Cockerell Academy
    About Lee Cockerell
    Mainstreet Leader
    Leaders Don't Need to Know Everything
     
    Leaders can get more clarity during times of uncertainty by involving employees in decision-making. Never underestimate the value of frontline employee and customer insights. This is one of those skills that can impact all aspects of life. I was reminded of this as I transition from executive vice president of Walt Disney World to a retired husband.
    There is a bit of a distinction between 'authority' and 'actual power', similar to domestic responsibilities versus corporate decisions. Having decision-making power in a business context doesn't necessarily translate to personal life. It is important to understand where one's influence begins and ends. Effective leaders must respect boundaries and recognize the specializations and autonomy of those within their teams—be it at home or work.
    Knowing the strengths of your employees it makes it easier navigating moments of uncertainty in leadership. Experienced leaders involve their teams and seek out diverse perspectives to inform decisions. Acknowledging that nobody has all the answers is the sign of smart person. Leaders need to be less impulsive, gather varied inputs, and embrace a collaborative approach. Those will help them manage uncertainty and minimize the risk of costly mistakes.
    Leaders should actively consult their teams, especially those on the frontline with direct customer interaction and practical know-how. This helps cultivate an environment of respect and active listening. It not only enriches leaders decision-making process but also creates a culture of inclusion and shared responsibility. Reflecting on past decisions helps leaders anticipate future challenges. This diligent practice can help reduce feelings of insecurity and provide a clearer direction.
    Whether you're leading a household or a multinational company, the principles of good leadership remain the same. Lean on experience, listen to your team, and never stop learning. That's how you create organizational magic.
    One group that always listens to the needs of their customers is Magical Vacation Planners. Let them plan your next vacation. You can reach them at 407-442-2694.

    • 16 min
    How to Tell Someone They Didn't Get the Job

    How to Tell Someone They Didn't Get the Job

    “We sometimes, worry about telling people hard things or things that'll disappoint them. But in the end, if you do it, and you do it the right way, and tell them the truth with good reason, then there shouldn't be an issue."
    Key Moments
    00:00 Navigating Tough Conversations
    04:24 Corporate Restructuring
    07:46 Patience While Hiring Pays Off
    10:21 Decision Making in Hiring
    Resources
    Carol Quinn
    Best Culture Solutions
    The Cockerell Academy
    About Lee Cockerell
    Mainstreet Leader
    How to Tell Someone They Didn't Get the Job
    No one looks forward to delivering disappointing news to job candidates. Unfortunately some people avoid those difficult conversations altogether. This is a crucial step to maintain positive relationships and uphold a company's reputation. Anyone in a leadership role should be well trained on how to handle informing qualified, yet unsuccessful, candidates that they didn't get the job.
    To start, honesty is the best policy. Being truthful yet respectful is important when delivering the news to a candidate who didn't get the job. Maintain transparency and communicate the reasons behind the decision. This helps give them clarity, while maintaining the individual's view of the company and the possibility of future opportunities.
    When you are making hiring decisions remember that patience pays off. Throughout my experiences at Marriott and Disney I saw the long-term benefits of holding out for the right candidate. By prioritizing quality over speed, I was able to make strategic hiring decisions that ultimately led to success for both the individuals and the organizations in the long run.
    Once you make a decision, be proactive in your communication. Rather than keeping multiple candidates waiting, inform candidates of their status after each interview. This demonstrates respect for the candidates' time and allows both parties to move forward with clarity. This is a way to ensure a positive hiring experience even for those not selected for the role.
    Remember, every interaction in the hiring process shapes your company's reputation and culture. Make sure to listen to this episode for more on handling job rejections and the significance of perseverance and patience in the hiring process.
    One company that I have hired for the job when planning a vacation is Magical Vacation Planners. Let them plan your next vacation. You can reach them at 407-442-2694.

    • 12 min
    Leaders Need to Take a Stand

    Leaders Need to Take a Stand

    “Your children have to know what you believe in, what you stand for, what the family is, what ethics are, and honesty, and what the expectations are in a family. It's the same in the workplace."
    Key Moments
    02:37 Workplace Ethics at Disney
    04:18Leadership and Transparency
    08:02 Importance of Communication and Respect in Teams and Families
    11:57 Workplace Discrimination
    Resources
    The Cockerell Academy
    About Lee Cockerell
    Mainstreet Leader
    Leaders Need to Take a Stand
    There can be a number of challenges that come up when you are managing a work environment with cultural differences. It is important to know how to address such situations effectively. Creating a culture of respect and inclusion includes setting clear expectations for behavior and taking swift action when necessary. When leaders take a stand in the workplace they are setting the tone for the culture.
    During this episode, Jody and I explore more ways for leaders to take a stand, including:
    Establish Clear Expectations: It's vital for leaders to set a standard of respect and behavior in the workplace. Clear communication about the organization's values and expectations is crucial. Address Issues Promptly: Leaders need to take quick action when they witness behavior that doesn't align with the established standards. Addressing issues promptly can help prevent toxicity from festering. Encourage Speak-Up Culture: Employees should feel empowered to speak up when they witness inappropriate behavior. Encouraging an open dialogue about respect and inclusivity helps foster a positive and supportive work environment. Make sure to listen to the full conversation for more effective leadership strategies that will ensure you are creating a positive workplace culture. And make sure you reach out to Magical Vacation Planners. They are who you want to help plan your next vacation. You can reach them at 407-442-2694.

    • 14 min
    Keep Safety a Priority

    Keep Safety a Priority

     “You can brag that you have a 99.5 safety rating on your rides, but what if you're the family member of the point 5% that something bad happens to? That's just not acceptable and therefore, there is no wiggle room.”
    Key Moments
    01:37 Customer Service Challenges and Safety
    03:44 Disney Parks Experiences with Safety
    08:42 Handling Safety Concerns and Maintaining Guest Experience
    11:14 Importance of Leaders Discussing Safety
    Resources
    The Cockerell Academy
    About Lee Cockerell
    Mainstreet Leader
    Keep Safety a Priority
    There is a delicate balance between prioritizing customer service and maintaining safety in a customer-facing role. As a leader it critical that you stick to safety protocols, even in the face of unrealistic customer expectations. As a frontline worker or manager, it's crucial to have the support of management when enforcing safety policies. No one should be bending the rules for customer satisfaction.
    Make safety a non-negotiable priority. This should be the case in any customer-facing industry including hospitality and entertainment. While at Disney, we spent a lot of time creating practical strategies for frontline workers and managers to handle situations where safety is at stake. Safety and well-being of guests was put above all else. If they aren’t safe they aren’t going to have a great time.
    Safety isn’t a one-time lesson. People need constant reinforcement of safety practices. Everyone needs reminders. Too often people get comfortable and start to assume that nothing will happen to them. It is the responsibility of leaders to consistently communicate and prioritize safety, reinforcing it as a core value within their organization.
    Employees depend on having the support of management in adhering to safety policies. Trust and empowerment ensure that frontline workers have the confidence to enforce safety measures.  They want to know that they will be supported by their superiors.
    There is a reason that safety is a reoccurring theme in the Main Street Leader newsletter. Regular reminders about safety are crucial. Continuous reinforcement keeps safety at the forefront of everyone's minds while building a culture of responsibility and awareness. Make sure to listen to the full episode for more on prioritizing safety while maintaining exceptional customer service.
    If you want to have a safe vacation, then make sure you reach out to Magical Vacation Planners. They will help plan your next vacation, making sure you have all the information needed to stay safe and have fun. You can reach them at 407-442-2694.

    • 14 min
    Do You Need a College Degree to Succeed?

    Do You Need a College Degree to Succeed?

    "It's about what can you do, not what you know. A lot of people know a lot, but they can't get anything done."
    Key Moments
    02:37 Show what you can offer, expertise matters.
    06:33 Education and skills matter for job opportunities.
    09:11 Early experience crucial, expertise brings further success.
    11:44 Overcoming doubts, gaining confidence, finding success.
    14:09 Expressing gratitude and encouraging others to create magic.
    Resources
    The Cockerell Academy
    About Lee Cockerell
    Mainstreet Leader
    Do You Need a College Degree to Succeed?
    There is often a debate on whether a college degree is necessary for career success. I belive that experience shows expertise and dedication can outweigh paper qualifications. That is how I became an executive at Marriott and Disney without a college degree. Here are three key takeaways from the episode that you won't want to miss:
    1. Experience and Expertise Matter: The modern workplace is increasingly valuing skills and expertise over formal degrees. Companies are more interested in what you can bring to the table and how you can contribute to their success. Highlighting your practical knowledge and accomplishments can often carry more weight than a degree on paper.
    2. Focus on Creating an Impact: Emphasize to potential employers what you can do for them and how your unique skills and talents can enhance their organization. Crafting a compelling narrative in your cover letter and during interviews, showcasing your value proposition, can make a lasting impression and set you apart from other candidates.
    3. Continuous Learning and Growth: While a college degree can certainly open doors, pursuing ongoing learning opportunities, whether through online courses or professional development, can further bolster your credibility and expertise in your chosen field. Keeping pace with industry trends and continuously enhancing your skill set can serve as a powerful asset in your career journey.
    The bottom line is that is important that you are showcasing expertise, skills, and experience to potential employers. It's about what you can do, not just what you know. Make sure to listen to this episode for more on keys to success without a college degree. There are plenty of ways you can be showing that success is within reach regardless of formal education.
    One group that knows how to help you have a successful vaction is Magical Vacation Planners. They are always on top of the experiences out there. Make sure you reach out to them to help plan your next vacation. You can reach them at 407-442-2694.

    • 14 min

Customer Reviews

4.8 out of 5
429 Ratings

429 Ratings

JamieAne MVP ,

It’s never too late to get better.

Lee’s views on leadership are easy to follow and implement. It’s not complicated to do the right thing and I love how his podcasts remind us of this. We over complicate things. Thanks Lee and Jody for a great podcast.

A. Maguire ,

Leadership, Life Lessons, Legendary

Be the type of Leader Lee and Jody would hire

I listen to two to four episodes a week depending how long it takes me to digest the episodes but this is not a bingeing podcast it’s a learning podcast. Maybe not every lesson applies to you but the ones that do Really do.

Dave W. 1 ,

Master Class in Business Wisdom

If you listen to this podcast and seriously apply the principles at the work place, you will have employees and managers that work well together and respect one another. Lee and Jody basically provide an MBA in Leadership if you listen to it and use it everyday. Lee has great stories on the why and how things were done at Disney to make it so special to the guests and cast members. Jody is a great guide to get you through the episode and to get Lee to explain his experiences. Thank you to both of you for a great podcast in business.

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