By Sima Vasa
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Welcome to the the Data Gurus Podcast! The world around us is changing faster than ever before. From automation, artificial intelligence, big data, geo-location to every aspect of how we work and live. This includes DATA. Welcome to Data Gurus Podcast… our mission is to bring you a real life perspective on what’s happening in the data industry and how successful companies and individuals in this niche navigate through the sea of change. Encouraging you to Be Bold, Be Brave and Be Fearless – Let’s navigate the Data Ecosystem together. About the Host, Sima Vasa Sima Vasa is not only the host of the the Data Gurus Podcast who has over 20 years of market research experience. Sima brings a unique perspective in that she has experience from a market research supplier, client and an entrepreneur. Some of her positions include President, NPD Techworld and Senior Program Manager, International Business Machines (IBM). On the entrepreneurial front, Sima is the co-founder of Paradigm Sample, data collection company and Infinity Squared Ventures, an advisory accelerator. Sima frequently speaks at national market research and insights conferences including Innovation Insights Exchange (IIEX), The Market Research Event (TMRE) and the former Market Research Association (MRA). She contributes frequently to industry blogs and publications.
||CleanMaggie Merklin – Connecting TV and Digital Platforms to Drive Success | Ep. 044||For the third episode of the Attribution Accelerator 2018 round-up series, Maggie Merklin joins Sima Vasa. She shares a bit about her talk and her company’s key to great relationships with their clients. She also discusses how TV and digital platforms||12/13/2018||Free||View in iTunes|
||CleanAbha Dawesar – Linking the Entire Customer Journey from Acquisition to Long-term Retention | Ep. 043||Abha Dawesar, Marketing Strategy Director at HSBC joins Sima Vasa for this second episode of the Attribution Accelerator 2018 roundup series. She shares what she spoke about at the forum. She also talks about assigning business growth to marketing inve.||12/12/2018||Free||View in iTunes|
||CleanThomas Bauer – An Investor’s Mindset to Marketing | Ep. 042||For the first episode of Attribution Accelerator 2018 series, Thomas Bauer, Partner at McKinsey & Company joins Sima Vasa. He rounds up some of his realizations from the forum and how marketing has become a true pillar of growth for the industry.||12/11/2018||Free||View in iTunes|
||CleanKaryn Schoenbart – The Future: Data, Insights, Leadership and Much More | Ep. 041||Karyn Schoenbart, CEO of NPD Group, joins Sima Vasa today. They talk about the data, insights, leadership and how each of these are shaping up in the near future of NPD and the market research industry. “The best results in the future aren’t going t||12/4/2018||Free||View in iTunes|
||CleanNik Samoylov – Automating Conjoint and Other Research Methods | Ep. 040||On today’s episode, Nik Samoylov, founder of Conjoint.ly joins Sima Vasa. Together they talk about how Nik fell into market research and how automation has affected the industry and its methods. “If anything,||11/27/2018||Free||View in iTunes|
||CleanNatasha Stevens – Client Driven Data Innovation | Ep. 039||Natasha Stevens is the Executive President of Strategy at GFK North America. On today’s episode, she sits with Sima Vasa to talk about how market research is blossoming as an industry. She also shares how client data drive innovation in present-day en||11/20/2018||Free||View in iTunes|
||CleanBarry Jennings – The Evolution of Market Research at Microsoft | Ep. 038||Barry Jennings handles the central market research team at Microsoft. On today’s episode, he speaks with Sima Vasa about how research is involved in and has evolved at his workplace. “Realistically, the job of delivering impactful insights,||11/13/2018||Free||View in iTunes|
||CleanPatrick Comer – Perspectives on Data Collection | Ep. 037||On today’s episode, Patrick Comer joins Sima Vasa. Patrick is the Founder and CEO of Lucid, a software company focused on delivering human answers on a massive scale. Today he shares his thoughts on competition and purpose,||11/6/2018||Free||View in iTunes|
||CleanBen Harden – Data Governance, Agile Frameworks | Ep. 036||Ben Harden, partner and leader for Data and Analytics at CapTech Consulting sits with Sima Vasa today. They talk about the importance of data in bridging the gap between businesses and technology. They also discuss data governance and how agile framewo.||10/30/2018||Free||View in iTunes|
||CleanBetty Adamou – Research Through Gaming | Ep. 035||On today’s episode, Betty Adamou sits with Sima Vasa to talk about games as tools for market research. She is the CEO and Founder of Research Through Gaming Ltd and the author of Games and Gamification in Market Research.||10/23/2018||Free||View in iTunes|
||CleanIsaac Muñoz – Southwest Airlines Culture of Integrating Insights and Research | Ep. 034||For today’s episode, Senior Business Consultant at Southwest Airlines Isaac Muñoz sits with Sima Vasa. They talk about marrying research and insights and why research is not just an optional element but should be deeply integrated into the marketing||10/16/2018||Free||View in iTunes|
||CleanKris Hull & Chris Murphy – The New World of Brand Guidance | Ep. 033||On today’s episode, Kris Hull and Chris Murphy of Kantar North America joins Sima Vasa. Together, they talk about marketing metric audit protocols, finding the balance between short-term and long-term tracking, and so much more.||10/9/2018||Free||View in iTunes|
||CleanTed Waz – Blockchain and Data Collection | Ep. 032||On today’s episode, President of The Opinion Economy Ted Waz sits with Sima Vasa to talk about the rising distributed ledger and blockchain technology. They also touch on how it will affect the way we collect consumer data and the market research sphe||10/2/2018||Free||View in iTunes|
||CleanBen Smithee – Marketing in the Moment | Ep. 031||Ben Smithee is the CEO of The Smithee Group, a digital marketing agency based in New York City. On this episode, he sits with Sima Vasa to talk about what they do, how they do it, and how millennial research has affected the marketing sphere.||9/25/2018||Free||View in iTunes|
||CleanAnese Cavanaugh – Creating Contagious Culture | Ep. 030||On this episode, Anese Cavanaugh, CEO of Active Choices, Inc., joins Sima Vasa to talk culture and leadership. Devoted to helping people show up, Anese is an author and is the leading voice on intention, energy and presence.||9/18/2018||Free||View in iTunes|
||CleanSteve Koenig – The Future of Consumer Technology and Automation | Ep. 029||Steve Koenig is the Vice President of Research at the Consumer Technology Association (CTA), a US trade association for all consumer tech. Today he joins Sima Vasa to talk about the future of society with the continued rise of consumer tech,||9/11/2018||Free||View in iTunes|
||CleanTuomas Syrjänen – AI, Democratizing Information | Ep. 028||Tuomas Syrjänen is Chief AI Officer and Co-Founder of Futurice. Today, he sits with Sima Vasa to talk about emerging data-driven business models. He also discusses the impact of data and AI on culture and practical blockers to data and AI adoption.||9/4/2018||Free||View in iTunes|
||CleanRyan Barry – Automating the MR Process | Ep. 027||Ryan Barry is the Chief Revenue Officer at Zappi. In today’s episode, he sits with Sima Vasa to talk about Zappi’s unique approach to innovation, how a culture of instant gratification is shaking up market research,||8/28/2018||Free||View in iTunes|
||CleanJoel Rubinson, Persuadables – Target Advertising Dollars Where it Counts I Ep. 026||Joel Rubinson, founder of Rubinson Partners, Inc., joins former colleague Sima Vasa today. They talk about how digital analytics can be intercepted with the theory of recency to create great strategies. Joel also discusses targeted advertising,||8/21/2018||Free||View in iTunes|
||CleanAllie Bohm – Navigating Privacy | Ep. 025||Allie Bohm is the Policy Counsel at Public Knowledge, a non-profit advocacy organization based in Washington DC. Today, she and Sima Vasa discuss the existing privacy and consumer policies in the United States.||8/14/2018||Free||View in iTunes|
||CleanUlli Appelbaum – First The Trousers Then The Shoes | Ep. 024||Ulli Appelbaum is the founder of First the Trousers Then The Shoes, Inc. The consulting firm has been grounded by execution rather than deliverables, resonating with Ulli’s beliefs on strategies and the creative process. Today,||8/7/2018||Free||View in iTunes|
||CleanRolfe Swinton – Blockchain Unchained | Ep 023||Rolfe Swinton is known as the blockchain expert. He joins Sima Vasa in this episode to talk about the potential and applications of this fundamental technology that can change the workings of the market industry.||7/31/2018||Free||View in iTunes|
||CleanTia Maurer – Data and New Product Innovation | Ep 022||Tia Maurer is a Group Scientist at the Procter & Gamble Company. She sits with Sima Vasa to discuss data integrity, statistical significance, surveys and automation, and the shift to behavioral-based research methods.||7/24/2018||Free||View in iTunes|
||CleanMelissa Sauter and Duncan Lawrence – Better Together the MSI and Morpace Merger | Ep. 21||Melissa Sauter and Duncan Lawrence join Sima Vasa to share a bit of history of Market Strategies International (MSI) and Morpace. The two leading market research companies are combining after the acquisition by a private equity firm, STG.||7/17/2018||Free||View in iTunes|
||CleanJoe Catling – Relishing Data | Ep. 020||Joe Catling is the Head of Analytics at Relish Research. Today he sits down with Sima Vasa to discuss marrying client or ‘big’ data to market research data, the challenges of doing so, and the future of advanced statistical or machine learning techn||7/10/2018||Free||View in iTunes|
||CleanBrian Califano – Focusing on the Basics | Ep. 019||Brian Califano is the Co-Founder and Managing Director of AcceleratngCFO. Today he joins Sima Vasa in an episode dedicated to current trends of finance and the role of data in how we budget our financial results and plan for business future.||7/3/2018||Free||View in iTunes|
||CleanRoddy Knowles – The Evolution of Data Collection | Ep. 018||In today’s episode, Sima Vasa talks with Roddy Knowles. Roddy is the Director of Product and Innovation Research at Research Now SSI. His leadership runs the machinery that leverages technology to effectively support products.||6/26/2018||Free||View in iTunes|
||CleanSimon Chadwick – Coffee with Simon | Ep. 017||Simon Chadwick is the Founder and Managing Partner of Cambiar Consulting. He and Sima Vasa discuss the shifts in the research industry and the Gen Z potential in the workplace. How different are they from the Millennials? Tune in.||6/19/2018||Free||View in iTunes|
||CleanHermann Kudlich – Learning Through Creativity and Fun! | Ep. 016||Hermann Kudlich is a Denmark-based business development partner at LEGO Brand Group. Today, he touches base with Sima Vasa. They talk about how coming up with innovative ways to marry physical and digital experiences can be fun, albeit challenging.||6/11/2018||Free||View in iTunes|
||CleanAnnie Pettit Loves Research | Ep. 015||Annie Pettit has a masters in data quality and online surveys. She was a certified organizational psychologist with the Ontario government. Annie then moved into the private sector doing research on the research of data quality and it’s analytics,||6/4/2018||Free||View in iTunes|
||CleanPer Håkansson – Finding Humanity in Cloud Living | Ep. 014||Per Håkansson is the Managing Editor for Inside Blockchain and founder of Makerminds, Inc. On top of these, he’s a TEDx speaker and learning facilitator. He helps entrepreneurs shift their mindset and become more experimental and exploratory in their||5/29/2018||Free||View in iTunes|
||CleanLaura Chaibi – Digital Research in MENA (Middle East and North Africa) | Ep. 013||Laura Chaibi’s twenty-year digital career started when she moved from Canada to UK. She got into digital media measurements and research when the industry was cutting-edge, hence progressing and growing with it. Her career cuts across media, telco,||5/22/2018||Free||View in iTunes|
||CleanKristin Luck – Founder Luck Collective, Women in Research (WiRe) | Ep. 012||Kristin Luck is a serial entrepreneur turned growth strategist. She most recently served as a partner and President/CMO of Decipher until its acquisition in 2014. Currently, she works as a growth strategy consultant specializing in non-traditional sale.||5/15/2018||Free||View in iTunes|
||CleanRay Poynter – GDPR and So Much More | Ep. 011||Ray Poynter is the Founder of NewMR.org. He is also the author of several books and chapters about market research, a teacher, blogger, facilitator, presenter, coach, and consultant. Studies have listed him as one of the most influential leaders in the.||5/8/2018||Free||View in iTunes|
||CleanPhilip Delvecchio – Venturing Out of MR, VentureOut | Ep. 010||Philip Delvecchio is the Program Director at VentureOut, a business accelerator that works with companies from around the world. What are the market trends and what type of companies are they looking to help grow and scale? Tune in!||5/1/2018||Free||View in iTunes|
||CleanDr. Scott McDonald – The Advertiser’s Dilemma | Ep. 008||Dr. Scott McDonald is the President and CEO of Advertising Research Foundation (ARF). Since 1936, they seek to advance the scientific understanding of advertising and marketing. Dr. Scott McDonald – The Science of Marketing For 81 years now,||4/10/2018||Free||View in iTunes|
||CleanVin Vashishta – Data Science Expert | Ep. 007||Vin Vashishta is a data science and machine learning expert and the founder of V-Squared Data Strategy Consulting. He’s built the most trusted brand in data science and machine learning around the concepts of simplicity and profitability.||4/3/2018||Free||View in iTunes|
||CleanMark Kapczynski – Yodlee Retail Insights | Ep. 006||Today, Sima Vasa talks with Mark Kapczynski. Mark leads the retail and restaurant shopping insights at Yodlee. They provide connectivity between fintech companies – financial technology apps – and the data within financial institutions.||3/27/2018||Free||View in iTunes|
||CleanJohn R. Leeman – Transformational Business Leader | Ep. 005||John R. Leeman is the co-founding and managing director of True Customer. They provide customer-centered marketing, media, analytics, content, and eCommerce consulting that drives scalable growth. John R. Leeman – From Advertising to CMO John started||3/20/2018||Free||View in iTunes|
||CleanAndrew Konya – Remesh | Ep. 004||Andrew Konya is a computational physicist currently working on his P.hD. in chemical physics at Kent State. He is also the co-founder and CEO of Remesh, Inc. Remesh is a platform that replaces polls and surveys with conversations to gather real-tim||3/13/2018||Free||View in iTunes|
||CleanErik Qualman Living in a Digital Age | Ep. 003||Erik Qualman is a #1 Bestselling Author and Motivational Keynote Speaker. His book Digital Leader propelled him to be voted the 2nd Most Likeable Author in the World behind Harry Potter’s J.K. Rowling. Qualman is a sitting professor at Harvard & MI||3/5/2018||Free||View in iTunes|
||CleanJane Clarke Television Analytics | Ep. 002||Jane Clarke works in a coalition for the research of all the cable and broadcast television networks and the media buying agencies. They started with a handful of large advertisers but ended up working with the ANA.||2/21/2018||Free||View in iTunes|
||CleanRavi Parmeswar Winning the CPG Analytics Race | Ep. 001||Ravi Parmeswar is a VP at Johnson & Johnson. He’s in charge of global strategic insights and analytics. He has significant experience in CPG (Consumer Packaged Goods). “The Chinese proverb ‘May you live in interesting times.’ we certainly are.||2/21/2018||Free||View in iTunes|
||CleanData Gurus Podcast with Sima Vasa Introduction | Ep. 000||The world around us is changing faster than ever before. From automation, artificial intelligence, big data, geolocation to every aspect of how we work and live. This includes DATA. Welcome to the Data Gurus Podcast with Sima Vasa…our mission is to||2/21/2018||Free||View in iTunes|
Awesome show, highly recommend!
Sima and her guests provide some incredibly actionable and compelling content, spotlighting the latest data trends that will help improve your business and / or life.
Highly recommend listening and subscribing to Data Gurus if you want the knowledge AND mindsets to take you and your business to the next level (and reach your overall goals as a result)!
Sima is a practitioner who knows the research and analytics industry. She brings a great perspective to the show and is bringing in great guests to complement her knowledge. Great job, Sima!
I was so pleased to find such a well produced podcast discussing the most relevant topics in the MR and analytics industry. I’ve already shared with several colleagues and cannot wait for more episodes. Great work!