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The Digital Analytics Power Hour

By Michael Helbling, Tim Wilson, and Moe Kiss

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Description

Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Read any business magazine and you will find an article saying something along the lines of "Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice." In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson and Jim Cain (Co-Host Emeritus). After a few pints and a few hours of discussion about the cutting edge of digital analytics, they realized they might have something to contribute back to the community. This podcast is one of those contributions. Each episode is a closed topic and an open forum - the goal is for listeners to enjoy listening to Michael, Tim, and Moe share their thoughts and experiences and hopefully take away something to try at work the next day. We hope you enjoy listening to the Digital Analytics Power Hour.

Customer Reviews

Honest and refreshing.

It's fun to hear the guys duke it out over important analytics topics like "key KPI indicators", how many pages a dashboard should have, what makes a great analyst and the evil of pie charts. Really valuable ideas for the digital analytics practitioner, wrapped up in friendly and entertaining banter!

Lots of power in this hour

I love this new analytics podcast! They cover topics relevant to my work as a web analytics manager at a non-profit. Not only are technical aspects and tools discussed, there is great advice on how to work with internal customers. Who knew former bartenders make great analysts?!

One Of The Five Must Have Marketing Podcasts in 2015

Marketing has changed so much in the last 10 years. We are a socially connected, customer-centric, ultra high demand world. Marketers have to up their game, and it means learning fast, cutting through BS, and focusing on value.

These guys get it. The show is engaging, profane (in a great way), smart, insightful, and on the leading edge of marketing today. Michael, Tim, and Jim are natural teachers and guides through the organized chaos. If you're a number cruncher, measure geek, or Google or Adobe Analytics samurai, this is your show.

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Customer Ratings