By Jess Jensen and Tuck Ross - digital marketing and social media experts
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Social Currency is a marketing podcast covering the hottest digital and social media marketing topics that matter for your business now.
||Clean021 | Build Your Social Media Playbook, Part 1||In this week's episode, we are sharing with you our 10-step method on building a social media playbook. A social media playbook is the who, what, where, why, when, and how of your business on social media. Marketing used to be less complex. Today,||11/12/2018||Free||View in iTunes|
||Clean020 | The 14 Must-Know 2019 Digital Marketing Trends, Part 2||EXCLUSIVE REPORT: The 14 Must-Know 2019 Digital Marketing Trends, Part 2. Social Currency marketing podcast. Episode 020. Are you working on your plans for 2019? Most of us are planning, moving into planning, or maybe mostly through planning our strateg||11/5/2018||Free||View in iTunes|
||Clean019 | The 14 Must-Know 2019 Digital Marketing Trends, Part 1||EXCLUSIVE REPORT: The 14 Must-Know 2019 Digital Marketing Trends, Part 1. Social Currency marketing podcast. Episode 019. Are you working on your plans for 2019? Most of us are planning, moving into planning, or maybe mostly through planning our strateg||10/29/2018||Free||View in iTunes|
||Clean018 | KPI Your ROI: Social Media Measurement that Matters, Part 2 | Episode 018||It's Part 2 of KPI Your ROI. We are putting the "fun" back into the marketing funnel as we tackle measurement that matters. Listen and learn to inform your own measurement framework. Here we are covering A/B testing and program optimization with key pe||10/22/2018||Free||View in iTunes|
||Clean017 | KPI Your ROI: Social Media Measurement that Matters, Part 1||It's time to see if you measure up! We are putting the "fun" back into the marketing funnel with the first part of "KPI Your ROI." Let's dive into tackling numbers, talking about the most important key performance indicators (KPIs) to define your succes||10/15/2018||Free||View in iTunes|
||CleanWTF is Up With LinkedIn? Part 2 | Episode 016||LinkedIn grew up as the business social network. White collar, high brow. A place for posting your resume online and networking with other professionals. But, over the years, it has expanded to include thought leadership, long-form publishing, video and||10/8/2018||Free||View in iTunes|
||CleanInfluencer Marketing. Interview with David Cogen, @theunlockr. Part 2 | Episode 015||What's it like to have millions of followers that tune in to hear your views on specific topics as you develop thought leadership and branded content for the largest corporations in the world? We’ve invited David Cogen, known as @theunlockr, as our sp||10/1/2018||Free||View in iTunes|
||CleanInfluencer Marketing. Interview with David Cogen, @theunlockr. Part 1 | Episode 014||What's it like to have millions of followers that tune in to hear your views on specific topics as you develop thought leadership and branded content for the largest corporations in the world?We’ve invited David Cogen, known as @theunlockr, as our f||9/24/2018||Free||View in iTunes|
||CleanWTF is Up With LinkedIn? Part 1 | Episode 013||Are you on LinkedIn?Who isn't?? LinkedIn grew up as the business social network. White collar, high brow. A place for making business connections and finding a job. It was a niche network that gained traction because it had a focus on business instead o||9/17/2018||Free||View in iTunes|
||CleanSocial Media Customer Service: Building Better Care in Your Social Channels | Episode 012||Over 70% of consumers have engaged a brand’s social media for customer service needs, according to JD Power. Today, social media has made customer service a spectator sport and brands should be the most attentive on social because a complaint isn’t||9/10/2018||Free||View in iTunes|
||CleanYes, You Need a Corporate Social Media Policy and Here is What It Should Include | Episode 011||Do you have a social media corporate policy? In episode 011, we cover a topic that is one many businesses may not have tackled just yet: Building a proper company social media policy. From discussing the reason why this document is critical for any-size||9/3/2018||Free||View in iTunes|
||CleanGo LIVE! Why Using Live Video is Key to Your Marketing Strategy | Episode 010||Live video is the nexus of FOMO and video marketing. This time, we’ll cover the value of going live with your video and why this form of video production works so well to drive attention and engage your audience. Grow your business, game the system, a||8/27/2018||Free||View in iTunes|
||CleanBuild a Video Marketing Strategy Because Video is Everything | Episode 009||80% of all internet traffic will be video by 2019. Video is the way we create, learn, and consume. In part one of our two part series, we’ll discuss the power of video and how to architect a video strategy. Social Currency is a marketing podcast cover||8/20/2018||Free||View in iTunes|
||CleanI Want My IGTV. Why You Should Be On Instagram’s New App | Episode 008||I Want My IGTV. Why You Should Be On Instagram’s New App. Episode 008 Instagram recently launched a new app, IGTV. What exactly is Instagram doing with long-form video? It’s vertical, it’s up to an hour long and it’s going to drive massive engag||8/13/2018||Free||View in iTunes|
||CleanDecoding Digital Jargon, Part 2 | Episode 007||Episode 007 is all about jargon (again!). In this Part 2 of a 2-part series, we continue to decode some of the most common terms in digital marketing. Get your Social Currency this episode with another cheat sheet for digital vocab. Social Currency is a||8/6/2018||Free||View in iTunes|
||CleanDecoding Digital Jargon, Part 1 | Episode 006.||Nobody likes feeling out of touch in a meeting when acronyms and terms are being thrown around as if everyone should know them. In Decoding Digital Jargon, Part 1 (Episode 006), we are breaking down buzzwords, focusing on some of the most common and def||7/30/2018||Free||View in iTunes|
||CleanThe Social Executive. Why Business Leaders Should Be On Social Media | Episode 005||The Social Executive. Episode 005 is about why executives and leaders need to be present and active on social media. From execs to managers, we cover the opportunities for leaders to represent their brand or company and the ability of an individual voic||7/23/2018||Free||View in iTunes|
||CleanDigital & Social Media Budgeting. How Much Do You Need and How Do You Spend It | Episode 004||In episode 004, we talk about money! Digital marketing and social media require budget, but how much? We’ll discuss the role organic reach plays on your annual budget ask, how to maximize your production dollars and stretch creative as far as possible||7/16/2018||Free||View in iTunes|
||CleanFacebook vs. Instagram. What’s the difference? | Episode 003||Episode 003 is Facebook vs Instagram. We are hitting on questions like: Did you know they are both owned by Facebook? How are they different? What types of content goes on one but not the other? Where do influencers spend their time? Which one do you us||7/9/2018||Free||View in iTunes|
||CleanWhy Should I Care About Social Media and Digital Marketing? | Episode 002||We are kicking off multiple topics around digital and social media and why it matters to you, including paid media, social platform strategy, our favorite overused word: engagement, thought leadership and why you need to be current on these topics. Soci||7/3/2018||Free||View in iTunes|
||CleanWelcome to Social Currency. Meet Tuck & Jess | Episode 001||Welcome to Social Currency! Social Currency is a marketing podcast covering the hottest digital and social media topics that matter for your business now with hosts, Jess Jensen and Tuck Ross. We are sharing a bit about our background and how we met. Le||6/26/2018||Free||View in iTunes|
I love the energy, dialogue and applicability of the content across industries and roles. Looking forward to listening to more! 👍🏻
Informative & Entertaining!
First podcast I’ve listened to that didn’t put me to sleep. A fun listen in learning the basic strategies of digital and social media marketing. Love the way how Tuck & Jess present topics in an uncomplicated way that can be easily relatable in business or personal. Look forward to hearing more. Well done!
A must listen
Why should I care about social media? Isn't it just pictures of food and videos of cats? Jess and Tuck expertly explain why social media marketing matters in today's business world and how you can develop a core understanding of how it works...without needing to become a maven. Entertaining and informative, I higly recommend it to anyone wanting to learn from the best.