Diva Tech Talk Podcast Hosted by a Collaboration of Professional Women in Technology

Diva Tech Talk interviewed Catherine Tabor, CEO and Founder of  Sparkfly, a cloud-based offer management solutions company maximizing customer acquisition by connecting real-time behavior with online and in-store sales. Catherine’s father was a physics professor, and she visited his university classes as a child. “I was mesmerized as he used math to solve real problems. I am a believer in technology solving problems, not just ‘tech for the sake of tech’.” 
That was demonstrated when, as a Georgia State University undergraduate, Catherine was recruited by The Coca-Cola Company to manage their employee discount program.  “I grew it to manage 1 million employees, nationally, with companies like Delta Airlines, Suntrust Bank. It was a bulletin board, where companies would list offers.”  Employees would visit, use coupon codes, and make purchases.  But the system did not allow for customers to redeem personalized offers at physical locations nor enable merchants to get accurate data.  The resulting challenge was “how could we layer technology on top of antiquated POS systems, and make them do innovative things.”   Catherine began by convincing POS providers “that there was a gap.”  Her first integration success was with Radiant Systems, in Atlanta, (eventually acquired by the venerable NCR). Radiant “embraced my concept; agreed to integrate my platform; and then got acquired by NCR. By the nature of ‘being included in the fold’, it enabled build out, and networking.” After competing with larger, better-funded companies, “in 2017, we signed a contract with Chipotle.” Adoption of the SparkFly platform became the basis of Chipotle’s core digitalization transformation. 
The Covid-19 pandemic disrupted SparkFly, as it has many businesses. Fortunately, SparkFly’s platform pushes greater levels of digital participation/presence leading to stabilization. Catherine instituted a weekly “all-hands” phone call so that her team continuously feels close. “I tell them all the time: I cannot promise you good news, but I promise that I will always tell you the truth.”
Key leadership nuggets from Catherine Tabor include:
“The driving force for me is having passion around the objective.” In the face of setbacks, it is Catherine’s core belief in what she is achieving that keeps her going. “Know your own value.” “There’s no reason not to take a chance. You just have to go for it.” Catherine looks at any potential failure and asks, “what is the worst that can happen?” Facing that answer realistically allows her to shed fear. “If you truly believe in what you’re doing, you never give up. I believe that ‘grit’ is the most important character trait leading to success.”  In juxtaposition, “I have had to learn to realize quickly when I’ve gone down the wrong path.” This has guided Catherine’s decisions about system nuances, doing business with the “right” customers, acquiring appropriate investors and advisors, and hiring/retaining employees. “Surround yourself with people who support what you want to do, and what you want to be.”

Diva Tech Talk interviewed Michelle Accardi, President and Chief Revenue Officer at Star2Star Communications, a global VoIP telecommunications vendor. Headquartered in Sarasota, Florida,  Star2Star offers proprietary, hybrid unified voice and data communications solutions, in “the cloud.”
A well-known aphorism is: “Life is what happens, after we make other plans.” Michelle’s original aspiration was to be a Broadway star.  Discovering that Manhattan was an exorbitant place to live, she took her first job in sales and “wound up, really liking it!”  In karmic fashion, the CFO of a small technology company was at the front desk when a young Michelle cold-called with her resume. Infresco Corporation, (a joint venture with CA Technologies/Computer Associates), was “willing to take a risk” on her. “When I got there, I was so intrigued.” The company was creating “interesting technology” to convert “green screen” mainframe applications and databases and “make them look like really beautiful Websites.”  Very soon, “I was doing things I had never done, before,” like creating Access databases.  Her boss counseled her to reconsider becoming an attorney. “You have a natural aptitude for technology and people.” She took his advice and “never looked back.” 
Within one year, CA Technologies merged Infresco into the larger corporation. Michelle began her upward CA trajectory. “They were starting a reference program at CA and needed someone who knew all the (Infresco) customers. I was recommended.” CA offered Michelle a $25,000 bonus to make the customers referenceable.  She misunderstood CA’s timeline for this, and beat it by a dramatic 11 months, enabling 200 customers to become referenceable in slightly more than a month vs. the year CA had forecasted. Within 6 months, she was managing a customer reference team in North America and, in a year, managing that globally. This was followed by stints in field marketing, product marketing, and sales enablement. All catapulted her into successively more important roles. 
Along the way, Michelle gained valuable insights.  In field marketing, she noted how much was learned by “getting close to the customer.” In sales enablement she implemented “fun projects to motivate people.” She eventually became Vice President for digital transformation, “the biggest ‘leap’ because this was  when digital marketing was starting, and I was asked to take on a technology team, lead web design, architecture, and IT team. I learned a lot about ‘agile’ as a methodology.” 
 “Technology is always going to change,” said Michelle. Her mantra is “drop in with both feet.” Moving to Star2Star is a full circle story.  The company was co-founded by Norm Worthington, who was the co-founder of Infresco.   “It was Kismet,” she said. She started as the company’s Chief Marketing Officer. “Actually, I was marketing employee #2.  My job was to build a team and strategy. We built every piece of content, and the Website; and recruited a great team.” She became Chief Operating Officer, mandated to drive operational systems’ excellence, and then President and Chief Revenue Officer.  “It has been really challenging to learn different aspects of running a technology company, driving it to the next level.”  She describes the broad offerings of Star2Star. “We offer so much: collaboration, contact center, text messaging, workflow integration of communications into every business process you can think of, mobile applications, text-based alerting, desktop communications as a service, and more.”  Michelle noted “we also have the only desktop solutions certified to work in a Citrix environment. We help you with your entire network.” Star2Star offers an optimized SD-WAN service to ensure call quality, essential when people are working from home. “We have proprietary technology that allows us to do things that our competit

Diva Tech Talk interviewed cybersecurity expert, author, keynote speaker, corporate trainer, and entrepreneur, Sandra Estok.  Creator of the international book series, Happily Ever Cyber, Sandra founded her own company:  Way2Protect LLC, after an extensive corporate career.  
Originally from  Venezuela,  at age 11, Sandra and family were evicted from her childhood home. They found refuge in a shack.  “It had one window, one door, and no water or  bathroom inside,” she recalled.  She felt ostracized from other children in the neighborhood, who lived in more conventional conditions.  When she tried to join their neighborhood volleyball game, “one of the kids said ‘you’re never going to make it; you’re a loser.’“  Bruised, emotionally and physically, Sandra was grateful for a teacher’s inspiration: “Happiness is a choice.  No matter what, you can choose happiness.” She went on to master volleyball and life by choosing to become highly proficient at whatever she tackled, knowing that “whatever you put your mind to, you can achieve.”
“Technology was, somehow, in my veins,” said Sandra.  When she graduated from high school at 16, with no money for college, she enrolled in a government secretarial training program that led to an internship at the Heinz Company.  There she rotated through departments including information technology.  She enrolled in night school, in a tech certification program, that led to full completion of college, and graduating as a systems’ engineer.  “Throughout my journey, I moved from company to company” (Kraft Foods, the Coca Cola Company,  PepsiCo and SC Johnson), “in tech-related roles, building all kinds of things.” SC Johnson, where she worked for a total of 19 years, transferred her to Wisconsin.  “It was my dream,” to live in the United States.  
Sandra’s success secrets? “I was able to apply what I was learning at school to my jobs” and built a “connected” fabric between her academic and work lives. She also accepted new challenges readily.  Her hard work, focus, appetite for new technology created exciting opportunities along the way. Sandra advises ambitious tech women to anticipate the newest trends and evaluate them in terms of skills you must acquire. Then acquire those skills and “success will find you.”  
Her final role, before leaving SC Johnson, was reporting to it’s Chief Information Security Officer, as Director, Global Information Security Business Operations.  Sandra developed and coordinated overall worldwide security business functions for SC Johnson on every continent. Her leadership advice is: “Always walk the talk. Don’t try to evangelize with words. Do it with your actions.”  
In her transition to the U.S. with her working visa, Sandra underwent a watershed experience. Returning from Colombia, she was detained. Her passport was temporarily revoked.  A smuggler from China had appropriated personal information and had been smuggling women into the USA using her identity! Two weeks later, returning from a European trip, she was detained again.  Each time she traveled internationally, before she became a full-fledged U.S. citizen, Sandra had to prove her identity incessantly. “That negative experience ‘connected the dots’ and is driving me today.  Identity theft and cybercrime can happen to anyone!” Sandra’s gift for making complex tech concepts comprehensible to non-technical people, coupled with passion to make a much greater impact, outside of a single corporation, led her to become a startup founder.  “Leaving the corporate world is a big decision,” Sandra acknowledged. “But I say…just go for it!”  Like her 11-year old self, longing to play volleyball with kids who were rejecting her, she relied on internal fortitude, focus, faith, and fearlessness to make the leap. To transition, Sandra became a consultant in the first year of founding her company, which he

Diva Tech Talk interviewed Amelia Ransom, Senior Director, Diversity and Engagement at Avalara, a tech company that ensures global tax compliance is done right.  Amelia is dedicated to “trying to solve a problem that the world has not solved.  It is not for the faint of heart.” 
“I didn’t plan to be in diversity and inclusion,” Amelia said. She started in sales, moved to management and eventually was tapped to be the regional Diversity Director. “That role was pivotal for me. I felt like I was using my skills, knowledge and background to help make the company better.” After seven years in that role she moved into store management and later lead all the diversity initiatives for the company.   Amelia emphasized that it takes the full gamut of business proficiencies to tackle employee engagement, diversity and inclusion. Her diversity and inclusion skills have been self-taught, through reading, face-to-face management challenges, and trial and error. “You have to learn when to use your own voice, and when to pull back and amplify everyone else’s.” The role demands that she be “constantly willing to learn, shift and change as the community needs shift and change.”
Amelia believes a key component of successful programs depend on noticing repetitive patterns coupled with “knowing what’s going on outside of the walls, in the world,” according to Amelia. “You have to be part of society.  You have to be asking constant questions.” To gain top-level support, Amelia critiques her own proposals and then goes to her “naysayers” to shoot holes in an idea. By the time she gets to ultimate decision-makers, she has bullet-proofed any concept. 
Amelia joined Avalara in 2018, where she supports ERG’s (Employee Resource Groups) who she sees as “a conduit to deeper engagement, a tool to drive more community,”  beginning with a prototype woman-oriented global ERG, to “show everyone what could be.” . This was quickly followed by three other groups:  Ujima (for African Americans), Veterans of Avalara, and the Prism Group, geared toward LGBTQIA individuals. “They have been very instrumental in driving more inclusion, more voices, and more ‘safe space’ for those voices,” said Amelia.  
Avalara measures the success of its inclusion programs through raw data, anecdotal feedback, the level of engagement of various populations, as well as metrics around recruiting pools and populations.  Amelia’s goal is that diversity and inclusion are “deep and rooted in the DNA” of Avalara, connected to “Avalara’s goal -- to be involved in every tax transaction in the world.” That implies reaching and engaging every possible permutation of population in the world, too. 
Amelia’s personal practices for developing as a leader include 30 minutes each day to read about something she knows nothing about, and retaining mentors “who will tell me the absolute truth.” For her last birthday, she asked people to give her the link to a book that changed their life, so that she could “drive deeper relationships.” She loves to travel and bring those experiences back to others.  In her community life, she serves on the boards of Seattle’s Goodwill Foundation, Seattle’s Metropolitan Chamber of Commerce, homeless advocacy nonprofit Building Changes,  the Institute for Sustainable Diversity and Inclusion, and the advisory board of the Seattle chapter of ALPFA (Association of Latino Professionals For America). “My job is to amplify the voices of the marginalized, and underrepresented.”
In Amelia’s view, “the biggest threat to the planet, and business, is the untapped potential in people’s minds.”  She believes in plumbing that potential deeply. “I don’t have time to make people comfortable,” Amelia said. Instead she wants to inspire everyone to think, engage, evolve into their greatest potential, and “have seats at the table, which makes all of us better.”  Am

Diva Tech Talk interviewed Dr. Nicki Washington,  author, Associate Professor of Computer Science at Winthrop University, founder at Washington Consulting LLC and passionate advocate for women of color, in technology. Winthrop University featured her work.
“I was born and raised in Durham, North Carolina,” site of world-class universities and home to Research Triangle Park. Her mother was a 32-year IBM programmer, and father was a K through 12 educator and administrator. “I was surrounded by black men and women who were educators, engineers, college professors, business leaders, attorneys, doctors and more: a network doing inspiring things in science and math.” Her mother purchased a new computer every few years and Dr. Washington assembled each one.  Her mother “introduced me to programming opportunities,” Pascal and Basic, then more advanced languages.  At Johnson C. Smith University, Dr. Washington’s path changed when an influential professor convinced her to concentrate on computer science. Dr. Dorothy Cawser Yancy, University President, nominated her for the David and Lucille Packard fellowship, a $100,000 5-year grant for students to pursue STEM doctorates, including annual week-long symposiums, with professional workshops and “honest safe spaces” for sharing.  Dr. Washington graduated as undergraduate valedictorian and won the award. “My trajectory changed from there.” 
Dr. Washington became “a black woman in a program where only one other person looked like me” pursuing masters/doctoral degrees at North Carolina State University.  “I suffered from ‘impostor syndrome;’ and would lean on my community,” since her campus was 20 minutes from her childhood home. She often had to “armor up” every day and was fortunate to gain an empathetic advisor, Dr. Harry Perros, with whom she had “real talks” about struggles as a black woman in a post-graduate computer science program.  She won another fellowship in her graduate school: NASA’s Harriet G. Jenkins award, giving monetary support and other unique experiences tailored to graduates from historically black colleges/universities.
Dr. Washington shared advice for programmers, technologists, application developers.  “When you reach a roadblock, take a break and step away. Sometimes you are so engrossed, you cannot see high levels.” She decried students’ misconceptions that they must “know everything” and advised “be unafraid to ask for help.”  When faced with bias, she said: “It is not you. You are not the first. You will not be the last. Take up space without losing yourself in the process. Maintain a level of self-care.” Dr. Washington’s message is “until there is a major shift in the narrative, we are going to see major challenges. Find the tribe who can get you through.”  
Dr. Washington is now doing appreciable research in cultural competence in computing citing insufficiencies on the university level.  Approximately 85% of university computing faculty are Caucasian or Asian, not serving as full role models.  “We lose students in the middle ground, between K through 12 and careers.” She noted that while undergraduate curriculum emphasizes technology skills, it does not emphasize cultural competence. “We see, every day, technology announcements that are biased,” as a result. She cited self-driving car and healthcare database applications as two examples where “people developing them are not recognizing biases.” Dr. Washington proposes a long-overdue revolution: required assessment for cultural competence in computing. “I am trying to force a conversation around cultural competence for all computer science students before graduation,” beginning with a required 3-credit course called Race, Gender, Class and Computing.  Her aspiration is a country-wide movement on computing cultural competency, using the right role models, “people who live, eat and breathe this for a l

Diva Tech Talk interviewed Sunitha Vinnakota,  tech/IT security leader for General Motors Company, a trailblazer in automotive solutions for almost a century.  Headquartered in Detroit, Michigan, global GM employs over 180,000 people; serves customers on 6 continents across 23 time zones in 70 languages; and focuses on pushing the limits of automotive engineering, while maintaining stewardship of the world’s environmental resources. Currently #10 on the Fortune 500 list, GM is the largest U.S. automotive manufacturer, and is led by Mary Barra, the first female CEO of a major automotive company.  Sunitha brought 25-plus years of evolving technology skills, intellectual curiosity coupled with drive, and broad business acumen.  
Sunitha was always interested in technology, encouraged by her mechanical engineer father who urged her to “look at the science all around you.” One of two siblings, growing up near Hyderabad, India, she was fascinated by the logic underlying every invention, tool, process, in her life. All her close male relatives were engineers.  Sunitha said, “from childhood, I wanted to do something different from everyone else.” That fascination led her to concentrate on math, physics and computer science. She completed a bachelor’s degree in computer science and master’s degree in computer applications at Osmania University.  During university days, Sunitha instructed high school students in math and physics.  She moved to teaching Unix at the Birla Institute of Technology and Science; and was offered a professorship at Osmania.  However, Sunitha turned down university life in favor of working on the development of SAT and ACT tests, for 11th/12th graders, at Indotronix International.
Following her 2000 marriage, Sunitha migrated to Michigan.  During that first year, she worked part-time, teaching Java and C# programming, on the weekends.  After receiving her H1B visa, she became a Java consultant and developer at Chrysler Corporation, now FCA Group Intl.  She then moved to GM as a consultant and systems analyst, deployed by TAC Automotive Group.  After the birth of her first daughter, Sunitha took a leave of absence.  Then she chose Ford Motor Company, the fifth largest automotive company in the world, where she was a systems analyst and then a business analyst over the next six years. In 2013, Sunitha moved back to General Motors full-time, as a senior business analyst in vehicle ordering and management systems. She mastered that before moving over to learn ecommerce, in-depth. “It was completely new. We were developing an e-commerce application.” After that achievement, she became a “quality evangelist” maintaining the integrity of IT applications in global sales and marketing working with 1100 people across the globe.  Then, in 2018, she began to work on cybersecurity for GM, worldwide. She now leads security compliance for 230-plus applications, globally. One of Sunitha’s mantras is that everyone must “stay abreast of the latest technologies today” since data is rapidly exploding. Her job encompasses the breadth of GM technology from the “C suite to application owners to the grassroots” and focuses on ensuring that “GM customers know their information is safe with us.” 
Sunitha characterized her major strengths as intellectual curiosity, ambition, learning agility, and passion.  “Whatever I do, I dive in deep,” she said.  She wants her stakeholders to say: “I have given this job to Sunitha.  It gets done. I can sleep!” Sunitha was honored by a 2019 IT All Stars Women of Color Award for her work in improving GM application quality by 49% in less than 8 months, achieving 95% in standard compliance in record time.
Sunitha’s method of tackling subtle sexism in work situations has always been to “double down.” She increased her skill sets and made a case for traveling, performing at levels above and beyond what is required. Her greate