The Empowered Marketer | A podcast for B2C and ecommerce marketers
By Zaius: The CRM for B2C Marketers
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The podcast for marketers, by marketers — the Empowered Marketer explores real-world tactics and techniques to grow your B2C business. Host Cara Hogan interviews top ecommerce marketers, B2C growth marketers, and marketing agency leaders to explore how real marketers captivate their audience, convert new buyers, and drive long-term customer loyalty. If you’re looking for vague, inspirational ramblings — go elsewhere. If you’re looking for actionable strategies to up your marketing game, get more creative, and be empowered to drive revenue, you’ve come to the right place. Brought to you by Zaius, the B2C CRM.
||CleanThe Brands at the Forefront of Ecommerce | Aaron Orendorff of Shopify||What’s coming next in ecommerce? Aaron Orendorff is uniquely positioned to say. As the Editor in Chief for Shopify Plus, Aaron has deep insights into the rapidly changing world of ecommerce -- especially how new brands are building audiences of...||8/8/2018||Free||View in iTunes|
||CleanPower Customer Acquisition the Smart Way | Jon Corwin of One Click||Growing your customer base takes far more than an effective A/B test. You have to create a growth strategy that is sustainable and repeatable, connecting with buyers on an emotional level -- not just getting a click. In ecommerce, that’s the real...||7/25/2018||Free||View in iTunes|
||CleanWhat B2C Brands Can Learn from B2B Marketing| Kaleigh Moore of Lumen Ventures||Writing is a key and powerful part of marketing, no matter what product you’re selling -- something that Kaleigh Moore knows well. She is the co-founder of Lumen Ventures, a marketing agency that offers crafted content and copywriting to B2B...||7/11/2018||Free||View in iTunes|
||CleanHow Millennials are Shaping Ecommerce | MaryLeigh Bliss of Ypulse||If you’re exhausted after years of constant trend stories about Millennials, you’re not alone. Millennials are Killing Diamonds! Millennials are Killing Cars! And now that Gen Z is almost of age, the trend stories for that generation are starting...||6/27/2018||Free||View in iTunes|
||CleanNo Quick Fixes for Content in Ecommerce | Nat Eliason of Growth Machine||Content is one of the most underutilized marketing tactics in B2C and ecommerce today -- but that’s changing quickly. More marketers are creating content to rank on Google and attract a stream of qualified traffic to their ecommerce site. However,...||6/13/2018||Free||View in iTunes|
||CleanGoing Deep and Narrow in Ecommerce | Melanie Travis of Andie Swim||Here’s some advice you may have heard before: do one thing, and do it well. While it’s a little clichéd, like most clichés, it has some truth to it -- especially in business. Andie Swim has taken that maxim to heart, and is keeping things super...||5/30/2018||Free||View in iTunes|
||CleanCreate Compelling Content Your Buyers Love | Joey Ng of Output||B2C marketing can be almost anything -- an Instagram story, an in-depth interview, or even a short film -- but it can’t be boring. If you’re boring, then you’ve already lost your audience. Unfortunately, many brands spend too much time...||5/16/2018||Free||View in iTunes|
||CleanHarnessing the Power of Direct-to-Consumer | John Ryan of Combe||Is your B2C brand shifting to direct to consumer? If so, you’re not alone. As the so-called retail apocalypse continues, many brands in consumer product goods have realized that traditional retail is not necessarily the most reliable business model...||4/25/2018||Free||View in iTunes|
||ExplicitInfluencing the Influencers for Rapid Ecommerce Growth | Jack Meredith of Kettle & Fire||You’ve probably stories of celebrities paid millions to endorse products and thought, ‘There’s no way I can afford that for my B2C brand!’ But with the right strategy, influencers can drive serious revenue for your brand. Jack Meredith is the...||4/11/2018||Free||View in iTunes|
||CleanThe Empowered Marketer Goes to Shoptalk 2018||The Empowered Marketer was in Las Vegas last week for Shoptalk 2018, the world’s largest conference for retail, B2C, and ecommerce. Instead of our usual in-depth interview with one smart marketer, we're mixing it up. We attended as many sessions as...||3/28/2018||Free||View in iTunes|
||CleanBuilding a High-Value B2C Brand that Lasts | George Mikhail of DYODE||Minimum advertised price. It’s not something we talk about often, but it can be a huge sticking point for B2C brands and retailers alike. It’s one way that small brands can actually maintain their value when selling through an online marketplace...||3/14/2018||Free||View in iTunes|
||CleanBreak Free from the Ecommerce Playbook | Jurgen Nebelung of Tea Forte||Do you follow a strict ecommerce playbook? Maybe you always run the same few ads, send the same series of emails, and follow the same exact steps to market new products. While it can be useful to create a reliable marketing process, it can also get...||2/28/2018||Free||View in iTunes|
||CleanCustomer Retention is Everything in Ecommerce | Dominic Coryell of Glambot||When it comes to ecommerce success metrics, customer retention is the only thing that matters to Dominic Coryell. Coryell is the Growth Advisor at Glambot, a site for makeup lovers to buy and sell used makeup. Because the company is offering a new...||2/13/2018||Free||View in iTunes|
||CleanMaking Marketing More Beautiful | Ross Beyeler of Growth Spark||Is your ecommerce website heart-stoppingly beautiful, or merely functional? If you’re like most marketers, you likely have a long list of site improvements to make, A/B tests to run, and designs to update. Ross Beyeler wants to help make your...||2/13/2018||Free||View in iTunes|
||CleanBeware of Becoming an Ecommerce Commodity | Kenny Smithnanic of Mobovida||Ecommerce marketers everywhere have the same fear: that their product becomes a commodity. A commodity is low in value, easily replaced, and can only compete with low prices. The goal of nearly every ecommerce marketer is to build a brand that is so...||2/13/2018||Free||View in iTunes|
Great resource for B2C marketers
There's a lot of BS out there in the world of marketing. This podcast isn't full of it. You'll get real ideas and tactics you can use for your business. Definitely recommend it.
Solid ecomm podcast
I listen to a lot of podcasts, and this one is definitely valuable if you're in marketing.
Very informative. Actually show you how some brands react to certain situations in e-commerce!
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