Engagement Fundraising: How to Raise More Money at Lower Costs
By MarketSmart, LLC.
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Generate more gifts with less money and reduced resources with Engagement Fundraising. Join Greg Warner as he cuts through the noisy and confusing echo chamber of fundraising philosophies to help you become more efficient and effective generating more major and legacy gifts. Presented by MarketSmart, LLC. Learn more at www.imarketsmart.com.
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||CleanFundraising Climate Change (EF-S02-E09)||The climate has changed for donors, nonprofits, and fundraising. Learn about this change and how to adapt to meet these new donor expectations. Learn more about MarketSmart at www.imarketsmart.com.||5/3/2018||Free||View in iTunes|
||CleanProspect Research and the Consideration Continuum with Kelley McGeehan (EF-S02-E08)||Kelley McGeehan is Principal Consultant and Owner of McGeehan Research. She is a prospect researcher and in this episode we get a chance to explore why prospect research is valuable, the consideration continuum, why some organizations fail even with...||4/19/2018||Free||View in iTunes|
||CleanUsing Facebook to Acquire Donors with Mark Santiago (EF-S02-E07)||Mark Santiago from Converge.Digital shares how to use Facebook strategically to build trust and acquire new donors. Learn more about MarketSmart at www.imarketsmart.com. For more info about how Converge helps Nonprofits get more donors, visit:...||4/5/2018||Free||View in iTunes|
||CleanSilver BBs and Culture with Andrew Olsen (EF-S02-E06)||Joining Engagement Fundraising is Andrew Olsen, senior vice president of Newport One. If you are a fundraiser trying to find that silver bullet then this episode is for you. Andrew will be diving into why there are no silver bullets and unicorns and...||3/22/2018||Free||View in iTunes|
||CleanRoad Rage Effect and Being Fair to Donors with Jim Langley (EF-S02-E05)||We are joined again by special guest, Jim Langley, president of Langley Innovations. Make sure to listen to the last episode to hear the first part of this conversation. Educational institutes adapting to donor needs and being fair to your donors are...||3/8/2018||Free||View in iTunes|
||CleanRotting Door Wake Up Call for Fundraisers with Jim Langley (EF-S02-E04)||We are joined by a very special guest, Jim Langley, president of Langley Innovations. Learn from the expert on taking a top down approach, working with board members, maintaining and building trust with your donors, and much more. This is just the...||2/22/2018||Free||View in iTunes|
||CleanHow It Feels To Be A Donor with Jen Willett (EF-S02-E03)||We are joined by Jen Willett to discuss what it’s like to be a donor. Hear stories from our experiences donating to various nonprofits. Learn more about MarketSmart at www.imarketsmart.com.||2/8/2018||Free||View in iTunes|
||CleanWhy Fundraisers Won’t Call Major Donors (EF-S02-E02)||On today’s episode we continue our discussion on phone calls. The big topic this week is why fundraisers are afraid to call major donors. Make sure to listen to the season 1 finale for the first part of this discussion.||1/25/2018||Free||View in iTunes|
||CleanEngagement Fundraising in Action with Jeff Giannotto and Lizzie Weiland (EF-S02-E01)||Season 2 of the podcast kicks off with a special episode featuring Jeff Giannotto and Lizzie Weiland. This season is all about engagement fundraising in action. Learn about the power of surveys and hear some success stories about organizations that...||1/18/2018||Free||View in iTunes|
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||CleanLinkedIn for Fundraisers (EF-S01-E19)||On today’s episode we discuss how fundraisers can utilize LinkedIn. Learn more about MarketSmart at www.imarketsmart.com.||11/30/2017||Free||View in iTunes|
||CleanCreating the Disney Experience (EF-S01-E18)||On today’s episode we discuss creating the Disney experience for your donors. Visit www.imarketsmart.com for more information about MarketSmart.||11/16/2017||Free||View in iTunes|
||CleanWhat’s Next for Engagement Fundraising?||A Quick Announcement||11/9/2017||Free||View in iTunes|
||CleanCreating Your Fundraising Caseload - Part 2 (EF-S01-E17)||On today’s episode we continue discussing creating a strong fundraising caseload. Learn more about MarketSmart at www.imarketsmart.com.||11/2/2017||Free||View in iTunes|
||CleanCreating Your Fundraising Caseload - Part 1 (EF-S01-E16)||On today’s episode we discuss creating a strong fundraising caseload. As you’ll hear, we dive pretty deep into this topic, so this discussion is split into 2 episodes. Stay tuned next week for the conclusion to this discussion. Learn more about...||10/26/2017||Free||View in iTunes|
||CleanWhy You Should Hire a Fundraising Consultant (EF-S01-E15)||On today’s episode we discuss fundraising consultants and why you as a fundraiser should consider hiring one. Learn more about MarketSmart by visiting www.imarketsmart.com. Check out the How I Built My Fundraising Consultancy Podcast on Apple...||10/19/2017||Free||View in iTunes|
||CleanPrivate vs. Public Schools and Marketing Channels (EF-S01-E14)||On today’s episode we discuss our second set of listener submitted questions. This time on if the approach to public and private school fundraising is different and how to determine what fundraising marketing channels to focus on. You can have your...||10/12/2017||Free||View in iTunes|
||Clean2017 Major Gifts Fundraising Benchmark Study (EF-S01-E13)||On today’s episode we discuss the 2017 Major Gifts Fundraising Benchmark Study. This study is the first of its kind by focusing on major gifts. You can download the report at www.iMarketSmart.com/2017BenchmarkStudy.||10/5/2017||Free||View in iTunes|
||CleanDonor Advised Funds (EF-S01-E12)||On today’s episode we discuss donor advised funds. What they are and how your organization can take advantage of them. Learn more at www.imarketsmart.com.||9/28/2017||Free||View in iTunes|
||CleanChanging Mindsets is Hard! (EF-S01-E11)||On today’s episode we discuss our first user submitted question on cultivating relationships with donors and why it’s so hard to change the mindset at an organization that’s always done something a certain way. You can have your question...||9/21/2017||Free||View in iTunes|
||CleanJob Titles For Fundraisers (EF-S01-E10)||On today’s episode we discuss job titles for fundraisers and how the wrong job title can negatively affect the donor’s perception. Not sure what engagement fundraising is or how job titles affect your success as a fundraiser? Well you will soon!...||9/14/2017||Free||View in iTunes|
||CleanThe Donor Rubik’s Cube (Wants, Needs, and Interests) (EF-S01-E09)||On today’s episode I sit down with Greg Warner to discuss donor wants, needs and interests. Learn how you as a fundraiser can identify what those are. Learn more about MarketSmart by visiting www.imarketsmart.com||9/7/2017||Free||View in iTunes|
||CleanWhy People Give (EF-S01-E08)||Learn why people give in this episode of Engagement Fundraising. Visit www.imarketsmart.com for more information.||8/31/2017||Free||View in iTunes|
||CleanDonor Expectations (EF-S01-E07)||Learn the six expectations donors have of non-profits. Learn more about MarketSmart at www.imarketsmart.com.||8/24/2017||Free||View in iTunes|
||CleanContent Offers Donors Love (EF-S01-E06)||Learn why content offers work, what things to keep in mind as you create content, and some content ideas that donors will love! Learn more about MarketSmart at www.imarketsmart.com||8/17/2017||Free||View in iTunes|
||CleanThe Four Selfs (EF-S01-E05)||Learn about the four selfs of Engagement Fundraising. Learn more about MarketSmart at www.imarketsmart.com.||8/10/2017||Free||View in iTunes|
||CleanEmail as a Fundraising Tool (EF-S01-E04)||Learn how to use email in a way donors love, how to use it to track engagement, some pitfalls to avoid, and much more. Visit iMarketSmart.com to learn more about MarketSmart.||8/3/2017||Free||View in iTunes|
||CleanDonor Surveys (EF-S01-E03)||Learn the power of surveys, what words to use, why donors like them, how best to utilize them, and much more. Learn more about MarketSmart at www.imarketsmart.com||7/27/2017||Free||View in iTunes|
||Clean8 Core Components of Engagement Fundraising (EF-S01-E02)||Learn about the 8 core components of engagement fundraising and how to use these components to raise more major and planned gifts. Learn more about MarketSmart at www.imarketsmart.com||7/20/2017||Free||View in iTunes|
||Clean7 Core Principles of Engagement Fundraising (EF-S01-E01)||Learn about the 7 core principles that make up engagement fundraising. Learn more at www.imarketsmart.com.||7/13/2017||Free||View in iTunes|
Greg does a great job breaking down engagement fundraising into its component parts, demonstrating the importance of proper messaging to engaging your donors and growing your fundraising achievement.
From a donor's perspective....
Stop sending me those silly labels with our names wrong. Greg does a great job in spelling out what the fundraiser needs to do to help the donors feel appreciated. Engage with us, send relevant information, listen. Bravo!
A Fresh Perspective
I love Greg's REAL take on what it's like to be a donor and how donors want to be engaged. If you want a podcast that's friendly, conversational and humorous, listen to this one. Engagement fundraising just plain makes sense!! Keep it up!
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