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By Roger Dooley

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Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like Robert Cialdini, Dan Pink, Guy Kawasaki, Jonah Berger, Chris Brogan, Maria Konnikova, and many more. Learn more and join the conversation at

Customer Reviews

Great Content!

Lately I’ve doing research on the role of subconscious thinking in human behavior, Roger Dooley's content is full of insightful data and practical applications that can help anyone interested in these topics to move forward. Great content, thanks for sharing this with us!!!

Roger Dooley Always Delivers!

Roger Dooley always delivers thought-provoking insights along with a very good-natured wit. I just started subscribing to his blog a while ago, and have enjoyed his and his guests' take on marketing, neuroscience, and pyschology. In my professional marketing opinion, this is definitely considered out of the box, but extremely useful information. Listen up! It will make you think differently -- which is good if you want to stand out from the crowd!

If you had to sell, this podcast is your secret weapon

In a crowded, noisy space like online marketing, you need every advantage to get your message heard. That’s tough if you don’t like marketing.

Roger Dooley’s podcast will put you head and shoulders above the rest by sharing science-based marketing insights that you can immediately understand and apply to your business.

The Nathalie Nahai episode is like gold! She shares killer insights about how colors (blue) and visuals (pictures of women) can earn you more trust (and sales) for your website as well as reading resources. I’ve read Roger’s blog for years and look forward to enjoying each podcast. If you’re an author, mediapreneur, coach or consultant who sells anything, you won’t want to miss this podcast.

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Customer Ratings