By Matt Cheuvront & Blake Stratton
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Finely Crafted is about building better brands through the power of storytelling. Whether you’re a small business owner, seasoned entrepreneur, serial creative, or simply a fan of a good story, Finely Crafted provides wisdom and wit from individuals who are driven by their "why" in creating a compelling "what". It's not what you're selling, it's how you're telling.
||Where was R. Kelly? (Season 2 Finale)||What did you think? This season we took a deep dive into the branding process. We put more emphasis on how great brands are built and given you some specific actions to grow your own brand. How'd we do? Granted, we weren't able to land R. Kelly for an interview. But in this episode, we rehash some of the highlights and best lessons from Season 2.||8/25/2015||Free||View in iTunes|
||Thinking Design — Ian Collins, Simple||How much thought does your logo deserve? Simple has become their own category of online banking, far outmatching their competitors in brand consistency. Every customer interaction reaches their high bar of excellence. But how has this start-up sustained that standard through growth? Today we're interviewing Ian Collins, the creative director at Simple. You'll hear how an emphasis on thoughtful design has differentiated the company, and the crazy three-hour deadline that kickstarted it all.||8/20/2015||Free||View in iTunes|
||Why Design Matters—A Lot! (Brand Aesthetic)||Branding is much more than a logo. But...it's also a logo. Are you harnessing the power of well-designed brand aesthetic? In the season, every episode has been building to this point. You've got the internal knowledge of your brand and its messaging—now it's time to visualize it at every customer touchpoint. In the episode, we use real life examples of companies who transformed entire industries by focusing on their brand aesthetic and user experience to show you how you can best approach your own brand's visual identity.||8/18/2015||Free||View in iTunes|
||Lead Your Tribe — Brian Clark, Copyblogger Media||The next big thing in content marketing? Wrong question. If you'd like to sell more without having to go out and "sell" more, this interview is for you. We're talking with Brian Clark. He's the founder and CEO of Copyblogger Media, a company dedicated to teaching excellent content marketing. He also hosts the Rainmaker.FM podcast (the lead show of Rainmaker.FM network). Hear how his understanding of leading a tribe has lead to multiple successful business endeavors and an ever-growing audience of raving fans.||8/13/2015||Free||View in iTunes|
||More Than a Mission Statement (Brand Declaration)||What do you declare? It's time to tie some things together. It's better than an elevator pitch or a mission statement. The "brand declaration" unifies your messaging in a concise, powerful way. In this episode, we'll help you take all of the internal searching and sorting of building your brand and bring unity to your team—and your audience.||8/11/2015||Free||View in iTunes|
||The Investment for Investment — Sean Stewart, Steadfast Coffee||The post The Investment for Investment — Sean Stewart, Steadfast Coffee appeared first on Finely Crafted.||8/6/2015||Free||View in iTunes|
||The World Around You (Brand Positioning)||The post The World Around You (Brand Positioning) appeared first on Finely Crafted.||8/4/2015||Free||View in iTunes|
||Sweet Sustainable Dreams: Baker Miller||Get some inspiration from one of the most treasured bakeries in America.||7/30/2015||Free||View in iTunes|
||Goo Goo Cluster Marketing Director on Brand Evolution — Beth Sachan||Hear how one of Nashville's oldest brands is still making history.||7/27/2015||Free||View in iTunes|
||Where Action Meets Identity (Brand Essence)||Are you offering a consistent experience at every intersection and touchpoint of your brand?||7/22/2015||Free||View in iTunes|
||Amplify What Makes You Special||Hear the story of Slack, the company that makes internal communication a breeze.||7/20/2015||Free||View in iTunes|
||Who Are You? (Brand Identity)||You are not what you sell. You are not your product. Your brand has its own identity.||7/15/2015||Free||View in iTunes|
||What Do You Do? (Brand Action)||It’s one of the most common questions you’ll get asked at a cocktail party. But it’s also a critical aspect of the branding process.||7/13/2015||Free||View in iTunes|
||All You Need is Love: The Peach Truck||It’s a story of growth, success, and personal freedom. All centered around a simple piece of fruit.||7/8/2015||Free||View in iTunes|
||Purpose Drives Profit (Brand Discovery)||How will getting clear on the story and purpose of your business drive profitability?||7/6/2015||Free||View in iTunes|
||Cards Against Humanity Creator on Brand Execution — Max Temkin||Hear about Max's creative process, how he vets creative ideas, and the simple idea behind Cards Against Humanity that’s made it wildly successful.||7/1/2015||Free||View in iTunes|
||Branding 101 (The Season 2 Intro)||We're back! Welcome to Season 2: a focused look at what branding is all about.||6/26/2015||Free||View in iTunes|
||Ah-Ha! (The Season 1 Finale) — Matt Cheuvront & Blake Stratton||It's the best of season one, with a hug at the end.||4/28/2015||Free||View in iTunes|
||How to Grow a B(r)and — Great Good Fine Ok||The official band of Finely Crafted weighs in on navigating a volatile industry.||4/14/2015||Free||View in iTunes|
||Branding Lessons From Songwriting — Matt Cheuvront & Blake Stratton||Branding expertise from a song that gave us feelings in college, Michael Jordan, and more.||4/9/2015||Free||View in iTunes|
||Weekends Are Overrated — Jonathan Baker||A brewery's co-founder and chief marketer shares tactics for telling captivating story.||4/7/2015||Free||View in iTunes|
||How To Build a World-Class Brand — Hayes Roth||Don't take our word for it—Hayes Roth shares what it takes to build a great brand.||4/2/2015||Free||View in iTunes|
||Why Should You Invest In Branding? — Christian Helms & Lauren Dickens||Hear how these experts create memorable, profitable brands.||3/31/2015||Free||View in iTunes|
||Who Will Help You Write Your Story? — Matt Wertz||What if the next chapter of your brand story can't be written alone?||3/26/2015||Free||View in iTunes|
||Feel Your People — Dane Maxwell||Dane Maxwell's success comes from the heart.||3/20/2015||Free||View in iTunes|
||Growth Is Not Enough — Paul Jarvis||Why is growth an unworthy goal? Paul Jarvis explains.||3/17/2015||Free||View in iTunes|
||Pursue Whatever You Want To Pursue — Sean Ogle||What happens when you believe you can have what you've always wanted?||3/10/2015||Free||View in iTunes|
||A Healthy Approach to Differentiation — Matt Cheuvront & Blake Stratton||If you've been trying to be unique, we've got good news for you.||3/5/2015||Free||View in iTunes|
||Place Your Flag. Build Your Nation. — Sarah Bray||Where are you going and where are you taking the people who will follow?||3/3/2015||Free||View in iTunes|
||Breaking Down Story — Matt Cheuvront & Blake Stratton||A peak behind the curtain of what a branding agency really does||2/26/2015||Free||View in iTunes|
||Love Is The Why — Brad Montague||The simple yet extraordinary motive behind Kid President||2/24/2015||Free||View in iTunes|
||When Big Opportunities Grow On Trees — Stephen Rose||Story shows you the way from idea to execution to exponential growth. This one starts with a piece of fruit...||2/17/2015||Free||View in iTunes|
||How to tell a transformational story — Michael Margolis||Expert storyteller Michael Margolis weighs in on how to transform your business. For show notes, visit finelycrafted.us||2/10/2015||Free||View in iTunes|
||Become Stronger Than Your Struggle — Amy Clover||What happens when your story becomes bigger than yourself? For show notes, visit finelycrafted.us||2/2/2015||Free||View in iTunes|
||Say a lot without saying a lot — Steve Moakler||Hear how to pack a punch in few words from acclaimed songwriter Steve Moakler||1/22/2015||Free||View in iTunes|
||Discover Your Secret Sauce — Author/Speaker Paul Angone||Hear author Paul Angone share the key to pursuing your dream work||1/22/2015||Free||View in iTunes|
||This is Finely Crafted||Matt and Blake share the purpose and goals of Finely Crafted. And if this intro episode is any indication, there will be plenty Boyz II Men references. For show notes, visit finelycrafted.us/0||1/21/2015||Free||View in iTunes|
captivating stories + brand-industry passion = rockstar podcast
As a public relations professional, storytelling is a the crux of my job responsibility. It’s something I am passionate for, and this podcast does a great job at diving a little deeper in order to tell some amazing stories. Very easy to listen to and I recommend for anyone in (or out of) the marketing/branding/advertising/pr industries.
Chicken Soup for the Entrepreneurs Heart
You don’t have to be an entrepreneur to love Finely Crafted, but it has certainly helped in my own business endeavors. Listening to this podcast inspires creativity, increases my motivation, and gives me something awesome to listen to while working.
Matt Cheuvront is a boss!
Insightful interviews with great people.