FinMar Today Craig K. Hall

In this episode, we discuss the role of mission, vision and values.  We also discuss some strategies that you can use to develop your unique value proposition that is centered around who you are, what you believe in order to connect with others who believe what you believe. 

The explosion of social media has left a lot of individuals and firms scratching their heads trying to figure out how to make it work for them.  Listen in as Craig Hall and Amber Sullivan share important insights on how to look at social media in a responsible way to promote and grow your business.   In this episode, Craig and Amber talk a little about the differences between organic social and paid social and how each of them may be used to support your growth goals.

On this week’s Marketing Wiz podcast, we discuss how lead value, KPIs, marketing activity, and metrics should work in tandem to support your firm's growth. This is an important topic, as it's easy to get overwhelmed by the sheer number of data points, trends, and measurements available to marketers in the digital age. How can your firm cut through the noise to find a path forward? Tune in to get our take.

Tax day. What does it mean for your firm's marketing? On this episode, we share some of the experiences we've had working with financial firms who have used tax-related messaging to engage clients and prospects.

Craig Hall and Logan Burgess discuss how marketers can provide impactful messaging to a diverse and polarized prospect field.

Craig Hall and Logan Burgess sit down for a 15-minute discussion on how financial firms are leveraging the inbound methodology as part of their firm's marketing activities.