FIR Book Reviews
By FIR Book Reviews
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Get an inside view of the books people in the PR industry are buzzing about...or should be.
||FIR Book Review: The Fourth Transformation by Robert Scoble and Shel Israel||In their last book, "The Age of Context," Robert Scoble and Shel Israel explored the future of the smartphone and how it would be used once we reach the convergence of mobile devices, social media, big data, sensors, location technology.||12/22/2016||Free||View in iTunes|
||FIR Book Review: Blockchain Revolution by Don Tapscott and Alex Tapscott||Blockchain technology -- developed as the foundation of Bitcoin -- will have an impact on business and society that we are only beginning to understand. While financial services will be the first industry to experience some foundational changes as a re.||10/16/2016||Free||View in iTunes|
||FIR Book Review: Lethal Generosity by Shel Israel||Author Shel Israel calls his latest book -- Lethal Generosity: Contextual Technology & The Competitive Edge -- a sequel to Age of Context, the book he co-authored with Robert Scoble. In this FIR Book Review,||10/8/2015||Free||View in iTunes|
||FIR Book Review: Lessons for Communicators from David Axelrod's "Believer"||As a strategic communicator, David Axelrod has seen it all. The communications brains behind Barack Obama's presidential election victories in 2008 and 2012, Axelrod has navigated significant communications crises and developed strategic messaging that.||7/14/2015||Free||View in iTunes|
||FIR Book Review: Trust Me, PR is Dead by Robert Phillips||Robert Phillips stunned the PR agency world when he walked away from his prestigious position as CEO of Edelman EMEA. Phillips explains his decision in Trust Me, PR is Dead, in which he calls for an end to the PR industry and advocates instead for a ne.||6/12/2015||Free||View in iTunes|
||FIR Book Review: Geeks Bearing Gifts by Jeff Jarvis||Geeks Bearing Gifts: Imagining New Futures for News is CUNY journalism professor Jeff Jarvis's latest book, exploring the pressures on current news models and the directions news organizations need to go in order to thrive in the digital world.||5/9/2015||Free||View in iTunes|
||FIR Book Reviews: The Mobile Mind Shift, by Ted Schadler, Josh Bernoff, and Julie Ask||The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment provides the first comprehensive overview of what it takes to develop mobile resources that accommodate the growing expectations of users who increasingly turn first to mobile de.||7/9/2014||Free||View in iTunes|