FIR on Higher Education
By Kevin Anselmo
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From recruiting students to getting media coverage, higher education faces unique communication challenges. Kevin Anselmo reports the news and conducts interviews with thought leaders in this bi-weekly podcast.
||FIR on Higher Education – Update||This short episode is an update about FIR on Higher Education. In summary, FIR on Higher Education is going on a bit of a hiatus for the next few months. I share a bit of the rationale on this episode. If you don’t care about that,||10/28/2016||Free||View in iTunes|
||FIR on Higher Education #63: How to Integrate Marketing Automation at your School||Has your school integrated a marketing automation program? If not, or if you have not been successful with your marketing automation efforts, you will want to listen to the insights from Christie Campbell, Associate Vice President of Marketing at St.||10/4/2016||Free||View in iTunes|
||FIR on Higher Education #62: How Gettysburg College Increased Its Visibility Through Medium||Have you dabbled with Medium, the online publishing tool owned by Twitter? Not happy with your success? If that is the case for you and you want to discover how to change this narrative, then you will want to listen to episode 62 of FIR on Higher Educa...||9/19/2016||Free||View in iTunes|
||FIR on Higher Education #61: Using a Podcast to Sell a Course||On the FIR on Higher Education podcast, we have discussed how a podcast can be used in higher education to support big-picture objectives. We focused on using podcasts for events (with Donna Papacosta on episode 50) and how a podcast can be used to com...||9/1/2016||Free||View in iTunes|
||FIR on Higher Education #60: How to Create a Compelling Lead Magnet to Support Lead Generation||James Henderson, a professor at IMD and a member of the management team responsible for programs and innovation, provided the inside story about the Global Leader Index, a compelling example of an effective lead magnet.Continue Reading →||8/17/2016||Free||View in iTunes|
||FIR on Higher Education #59: How to Think Through Your Media Monitoring||The success of a PR program hinges on monitoring. We need to have the tools in place to know not only what is being said about our brand, but also what is being communicated about our industries, competitors and audiences.||7/29/2016||Free||View in iTunes|
||FIR on Higher Education #58: Shel Holtz on Developing Employee Advocacy Programs||As the Edelman Trust Barometer details, the public in general is skeptical about messages coming from PR professionals or senior leadership. However, employees and subject matter experts are trusted, according to the Edelman survey.||7/15/2016||Free||View in iTunes|
||FIR on Higher Education 57: How to Generate Research Impact||There are many factors that motivate researchers. From my years working in higher education communications, I believe that "impact" is one of the key motivators. This impact is measured in several different ways.||6/30/2016||Free||View in iTunes|
||FIR on Higher Education #56: Lessons from a Media Interview Debacle||Ken Starr, the recently ousted president of Baylor University following an investigation into the mishandling of sexual assault at the school, and his media adviser Merrie Spaeth, founder of Spaeth Communications,||6/20/2016||Free||View in iTunes|
||FIR on Higher Education 55: Steps to Consider in Conducting a Strategic Communications Review||Are you confident in what your institution’s key messaging entails? Can you summarize it in a simple, clear and jargon free way to your different audiences? What about within your department? Do you know why the department for which you work exists?||5/31/2016||Free||View in iTunes|
I really like this show and recommend it to others. The guests are quite informative and the reports provide useful insights for those in higher education.
Interesting podcast. Worth your time- get it now while it's still free!
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