Flipping The Game
By Reebok / Gimlet Creative
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For women in the sneaker world, it can feel like we've barely got a foot in the door. Flipping the Game is a three part series about the first shoe that got women into the sneaker game: the Reebok Freestyle. We dig into why women are still fighting for recognition in the sneaker world 30 years after the Freestyle dropped. Hosted by Scottie Beam. From Reebok Classic, produced in partnership with Gimlet Creative.
||Explicit03: Creating a New Era||Meet the women changing the sneaker game.||6/14/2018||Free||View in iTunes|
||Explicit02: Size Six Gang||The sneaker world has a problem with women. Hear sneakerheads demanding more.||6/14/2018||Free||View in iTunes|
||Explicit01: The 54-11||The real story behind an iconic sneaker.||6/14/2018||Free||View in iTunes|
||ExplicitTrailer Drop||Coming June 14th||6/4/2018||Free||View in iTunes|
I knew the Freestyle was a sick silhouette but I had no idea the history of the shoe. Wild!!!
Loving this Podcast
Loving the history behind my mums favorite sneaker.
A Necessary Spotlight on a Key Corner of “The Game”
Sneaker culture is a wildly fascinating world that, as a whole, still hasn’t received the attention it deserves.
That said, what stories have been told are missing a fundamental character: women.
This podcast highlights the macro and micro issues that have kept women’s voices and choices quiet in the sneaker world for far too long, and leaves us hope for a brighter future where the culture truly represents its biggest and best contributors.