Food Marketing Nerds
By Blue Bear Creative
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In this weekly interview series, Alex Oesterle asks the hard and sometimes uncomfortable questions to dive into what's working and what isn't in world of food and beverage marketing. From CMO's to social media managers, the ideas and strategies will change the way you approach building your brand. If you're a marketing professional in the food and beverage space or intend to launch a new product, these interviews are an amazing resource for practical tactics you can implement from day one. After co-founding a digital agency aimed at helping food and beverage brands boost sales to millennials, I started interviewing experts in the field to get insights into what makes the best food and beverage brands so successful. I created this podcast to share these interviews with you, and to help other food and beverage businesses achieve their goals in an actionable and entertaining way! Visit FoodMarketingNerds.com to download your free social media e-book.
||CleanFMN 029: Thinking (and Growing) Like a Tech Company with Rich Hope||CMO of Jersey Mike's, Rich Hope, joins us in this episode to discuss how the company has leveraged thinking like a tech startup to become one of the fastest growing restaurant brands in the country.||2/22/2017||Free||View in iTunes|
||CleanFMN 028: The Smart Approach to Developing Food Products with Barr Hogen||Barr Hogen is a consultant in food product development and has helped companies both large and small to create new products that their target market will love.||2/15/2017||Free||View in iTunes|
||CleanFMN 027: From Local Startup to 4000 Stores with Matt D'Amour||Yumbutter CEO, Matt D'Amour is on the show telling the Nerd Herd how he went from producing and selling his products at local farmers markets to now, where his nut butters are sold in over 4000 stores nationwide.||2/8/2017||Free||View in iTunes|
||CleanFMN 026: Capitalizing on a New Era of Advertising with Richard Cran||Richard Cran, former VP of Marketing for Jack in the Box, drops some serious knowledge on the Nerd Herd on how to leverage the new reality of marketing and advertising to score big results.||2/1/2017||Free||View in iTunes|
||CleanFMN 025: Leveraging Emerging Social Trends to Build National Awareness with Marie Miller||Today's guest joins us from Four Peaks Brewing Co to discuss how they use Snapchat, Facebook Live and more to build awareness around a national brand.||1/25/2017||Free||View in iTunes|
||CleanFMN 024: Building a Brand That Makes a Positive Impact with Kris Ford||Donating profits to charity says a lot about a company, and if you're thinking of implementing a similar program, today's guest discusses the benefits and challenges you can expect.||1/18/2017||Free||View in iTunes|
||CleanFMN 023: How to Market Innovative Food Products with Jenny Burns||Being the first product in your category has its benefit, but it certainly has its challenges too.||1/11/2017||Free||View in iTunes|
||CleanFMN 022: Content Marketing that Drives ROI with Julie Feickert||Measuring return on your content doesn't have to be taboo. Today's guest, Julie Feickert, CEO of Cultures for Health, has built her brand with content, and today she'll share with you how.||1/4/2017||Free||View in iTunes|
||CleanFMN 021: How to Thrive in a Competitive Market with Kim Bartley||White Castle's CMO, Kim Bartley, discusses how and why their iconic restaurants continue to thrive despite fierce competition in the burger space.||12/21/2016||Free||View in iTunes|
||CleanFMN 020: Turning Customers and Employees into Brand Advocates with Pat Warner||Waffle House's VP of Culture is on the show talking social media and building you brand through culture.||12/14/2016||Free||View in iTunes|
||CleanFMN 019: 2017 Trends Shaping the Food and Beverage Industry with Eric Pierce||We've got the Director of Strategy and Insights for New Hope on the show today, and we're talking 2017 trends that are affecting natural products and CPG companies.||12/7/2016||Free||View in iTunes|
||CleanFMN 018: Cause Marketing Done Right with Amanda Sains||Build a brand millennials will naturally gravitate toward with your mission and branding.||11/30/2016||Free||View in iTunes|
||CleanFMN 017: Increasing Sell-Through Rate in Convenience Stores with Sarah Batterson||Thanksgiving is right around the corner and peopl…||11/23/2016||Free||View in iTunes|
||CleanFMN 016: Reinventing Food Brands to Attract New Customers with Juv Marchisio||When it comes to the companies who win awards for…||11/16/2016||Free||View in iTunes|
||CleanFMN 015: Marketing Like an Olympic Sponsor with Steele Meisenger||Over the past several years, the beef jerky categ…||11/9/2016||Free||View in iTunes|
||CleanFMN 014: Mastering Your Visual Marketing with Stephanie Hall||Here’s a fun fact: the human brain processes visu…||11/2/2016||Free||View in iTunes|
||CleanFMN 013: Grassroots Food Marketing Like a Boss with Hannah Kullberg||I don’t know about you but it feels like every ot…||10/24/2016||Free||View in iTunes|
||CleanFMN 012: Reinventing an Entire Food Category with Will Burger||Today we’re talkin' Hummus. Hummus has been aroun…||10/16/2016||Free||View in iTunes|
||CleanFMN 011: Going Beyond Traditional Food Marketing with Will Schafer||Is it possible to change the way people think abo…||10/6/2016||Free||View in iTunes|
||CleanFMN 010: Challenging Food Industry Norms on a Startup Budget with Scott Jensen||What does it really take to challenge the status …||9/30/2016||Free||View in iTunes|
||CleanFMN 009: Bootstrapping a Food Startup to Explosive Growth with Lizzi Ackerman||What’s up guys, this is Alex Oesterle and thank y…||9/22/2016||Free||View in iTunes|
||CleanFMN 008: Social Media Strategies to Boost Food Product Sales with Jake Sablosky||There’s no denying, some products are flat out ea…||9/16/2016||Free||View in iTunes|
||CleanFMN 007: How to Spot and Capitalize on Trends with Blake Mitchell||Do you ever stumble upon a trend and wonder where…||9/10/2016||Free||View in iTunes|
||CleanFMN 006: Getting Customers to Buy New Products Off the Shelves with Wendy Goldner||How many times do you head to the grocery store a…||8/31/2016||Free||View in iTunes|
||CleanFMN 005: Leveraging Influencers Like the Big Dogs with Isaac Droke||Have you ever wondered how the biggest brands dri…||8/25/2016||Free||View in iTunes|
||CleanFMN 004: Melisa Chung on Managing Global Brands in the Always Evolving World of Social Media||Have you ever gone to reply to customer on social…||8/17/2016||Free||View in iTunes|
||CleanFMN 003: Maude Maunoukian on Food Marketing Leadership and Enabling Productive Collaboration||Do you ever find yourself at odds with making fin…||8/2/2016||Free||View in iTunes|
||CleanFMN 002: Alan Berkel on Setting New Food Products Up For Success||Have you ever had an idea for a new food or bever…||8/2/2016||Free||View in iTunes|
||CleanFMN 001: How Christine Ferris Drives Sales for Smashburger Using Snapchat||Have you ever wondered how companies make sales u…||7/26/2016||Free||View in iTunes|
Very informative presentation on marketing tactics in the food industry. Great examples from Smash Burger provide insight on technics that are proven to be successful
This podcast is as informative as it is personable and entertaining. Sure, it's a niche podcast, but that's exactly what podcasting is for: reaching niche markets!
I started listening when Amanda Sains from B'More Organic was a guest on the show, she was articulate and engaging and made me want to listen to more of the episodes. So I did and I'm really happy I found this little show!
I'm not in food marketing but the lessons found in this show apply to just about anyone looking to effectively market their products to vast arrays of audiences!
Really enjoy these. Always learn something in every episode. There's always a valuable nugget each time. I'm a little biased and thought Amanda Sains was wonderful with her cause marketing episode. Keep up the great work.
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