From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle Chr
By Kurtis Shipcott & Jon Berezay
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Do you have the next big idea, but not sure how to launch it? Or do you have a small business and want to take it to the next level? Welcome to the Surf Goggles Chronicles - a bipolar business roller coaster. From concept to market, through horror and success learn how Kurtis and Jon launched Kurtis Eyewear from their garage to 65 countries worldwide. From a prototype of tin foil and rubber bands, learn how these 2 guys navigated, patents, trademarks, sourcing, manufacturing, marketing, e-commerce and worldwide sales. Plus learn from their interviews with entrepreneurs, business owners, best selling authors and brand creators so you can avoid the horror and achieve success by learning from their adventures.
||CleanSGC EP27 - The Birth of a Brand - Brian Smith Interview - UGG Australia Founder / BOOK / Building A Brand / SURFING / Trade Marks / Profitless Prosperity / Corporate Lessons Learned / Surf Goggles Chronicles - Podcast #27||From Concept to 1 Billion in Sales with Brian Smith Ugg Australia. Jon Berezay and Kurtis Shipcott dive deep and ask about growing pains, raising money, corporate structure, the need for partners, etc. “You Can’t Give Birth to...||10/31/2017||Free||View in iTunes|
||CleanSGC EP26 -The 5 Best Online Businesses to Start / ENTREPRENEUR / E-COMMERCE / SURFING / Surf Goggles Chronicles||Traditional Retail is Dying, but E-Commerce is thriving. Jon Berezay and Kurtis Shipcott discuss the top 5 opportunities in E-Commerce as recently suggested in Entrepreneur Magazine on this episode of the Surf Goggles Chronicles. Where...||6/27/2017||Free||View in iTunes|
||CleanSGC EP25 - Traditional Retail is Dead! / SURFING / Iconic Stores are Closing: Nordstroms, Staples, Sears, K-Mart, but E-Commerce is Thriving: Amazon, Etsy, Alibaba / CNN Money - Jackie Wattles||Why is traditional brick and mortar retail failing? The worst year on record for retail store closures in the USA was 2008, but early into 2017 we have surpassed that. Did consumers stop buying? Consumer buying habits have changed...||6/13/2017||Free||View in iTunes|
||ExplicitSGC EP24 - 5 Psychological Burdens of Growing Your Brand! Long Before Warby Parker, Kurtis was Surfing & Dreaming of Saving Surfers Eyes. Entrepreneur Magazine - Jayson Demers||In this episode of The Surf Goggles Chronicles, Kurtis Shipcott reminds us, building your brand is not just kiteboarding with Sir Richard Branson and surfing with world champions. “It’s not often talked about, but being an entrepreneur is...||6/6/2017||Free||View in iTunes|
||CleanSGC EP23 - OKR vs. SMART Goals? How are You Measuring Your Effectiveness? Don’t Confuse Being Busy with Being Effective. Social Media, Surfing & Entrepreneurship||Why are you doing it? What’s your goal? Jon Berezay talks Goggle and their Objective / Key Results. We discuss Smart Goals and Kurtis talks how to eat an elephant… one bit at a time on this edition of the www.SurfGogglesChronicles.com...||5/23/2017||Free||View in iTunes|
||CleanSGC EP 22 - Got Funnels? Marketing Automation? - How Do You Build A Relationship With Prospects and Convert More Customers? Surfing, Quiksilver and Adidas||What is a funnel and how do you use them? Is Your Product Over $100? In this episode Kurtis and Jon share how they use lead magnets, funnels and marketing automation to offer value up front. How do you go from 4% conversions to 8%...||5/16/2017||Free||View in iTunes|
||ExplicitGC EP21 - Increasing Conversions With Lead Magnets - Want FREE Surfing Sunglasses? Building Value Up Front Before The Purchases - Kiteboarding Entrepreneur And Under Armor||Do You want to Increase Conversions? Do you have a product that Costs $100, $500 or More? You will need to have at least 7 touches with your customer prior to them making a purchases. How do you do this? Give value up front and...||5/5/2017||Free||View in iTunes|
||CleanSGC EP20 - Inbound vs Outbound Marketing - What’s Your Plan? Kiteboarding & Surf Entrepreneurs share their success with KurtisEyewear.com||Based on the feedback from “Virtual Employees - SGC 18” Jon and Kurtis dive deep into Inbound vs Outbound Marketing. When, how and why they use both for Kurtis Eyewear marketing efforts. Inbound marketing defined - Outbound Marketing...||4/25/2017||Free||View in iTunes|
||CleanSGC EP19 - Hacks, Apps & Tools You Need! - Surfer Entrepreneur - Saving You Time & Money - Surfing Sunglasses - Top 5 Apps||Which tools do we use to save time and money? How does Kurtis make his instagram, facebook and tumblr feeds pop? Implement the Five, Five, One approach or save time and money with these killer apps, hacks and tools used by these two...||4/18/2017||Free||View in iTunes|
||CleanSGC 18 Virtual Employees - How To Hire and Get the Help You Need! The Good, The Bad and The Ugly. Kiteboarding Entrepreneurs - Surfing Brand||Are You Working In Your Business or On Your Business? As an Entrepreneur you will be wearing many hats. Some hats are $10 an hour and others will be worth $200 per hour. Where are you spending your time? Hiring Help -...||4/4/2017||Free||View in iTunes|
||CleanSGC EP17 - How To Start Your Business? Sole Proprietorship, LLC or INC? Keep it Simple. How I built this - Surfer Brand - Surfing Sunglasses||Where to begin? Kurtis and Jon tell you how to start a business today. Legal structure can always be improved. Are you fully committed or do you just want to dabble and learn? Either way learning is easier while doing. Go...||3/21/2017||Free||View in iTunes|
||CleanSGC EP16 Management - Will You Sink or Swim? How I Built This - An Introvert & A Surfer. #TryPod #Entrepreneur #NPR||Got Fear? Sure you do, but 90% of it won’t come true! Jon and Kurtis respond to questions from listeners involving how to build and manage your first employees or independent contractors. If an Introvert and a surfer can do it so...||3/14/2017||Free||View in iTunes|
||CleanSGG EP15 - Event Promotion - How to Hype Your Brand & Make Noise That Lasts Forever! Network & Venues - Action Sports Entrepreneur||Once you dive into events and immerse your company in the industry you will get immediate feedback. How did Kurtis and Jon @SurfGogglesChronicles go from their garage to being invited to exclusive events? If you want to get noticed help...||3/7/2017||Free||View in iTunes|
||CleanSGC EP14 - Tradeshows - Is Your Baby Ugly? Find Out, Engage & Network - Surfing Entrepreneur - Kurtis Eyewear||Surf Goggles Chronicles||2/28/2017||Free||View in iTunes|
||CleanSGC EP13 - Sourcing Materials for Your Brand - Kurtis Eyewear - Entrepreneur - KiteSurfing Spectacles - Surf Goggles Chronicles||So how do you go from a tinfoil and rubber band prototype to kick ass world wide production? Jon Berezay talks story with Kurtis Eyewear founder Kurtis Shipcott. How did you source for quality and consistency? Kurtis discusses many...||2/21/2017||Free||View in iTunes|
||CleanSGC EP12 - How to Prototype on a Shoestring - Tin Foil and Rubber Bands to Worldwide Surfing Eyewear Brand - Surf Goggles Chronicles||How do you show your concept / idea to others ? The Story of Kurtis Eyewear @KurtisEyewear began in a garage just like Apple, IBM, Disney and Punk Rock. Jon picks the brain of Kurtis on the early days. Building prototypes made of tin...||2/14/2017||Free||View in iTunes|
||CleanSGC EP11 - Building Content as an Asset - Image Releases - Kristen Prinz - Surf Goggles Chronicles||Kristen Prinz of the Prinz Law Firm @PrinzLawFirm and Kurtis discuss image releases. Do you own the rights to the photos? Building your visual portfolio via images and video. Are you creating an asset or a liability if you sell your...||2/7/2017||Free||View in iTunes|
||CleanSGC EP10 – Keeping Clear Expectations - Contracts -Kristen Prinz - Surf Goggles Chronicles Minisode||In this minisode Kurtis talks contracts with Kristen Prinz @PrinzLawFirm . How to create clear expectations for both parties. How to avoid a legal battle through contracts and save money through mediation. In this episode of...||1/31/2017||Free||View in iTunes|
||CleanSGC EP9 - Non-Disclosure Agreement or Handshake Deal? Kristen Prinz - Surf Goggles Chronicles Minisode||Entrepreneur and attorney Kristen Prinz warns us of NDA's||1/24/2017||Free||View in iTunes|
||ExplicitSGC EP8 - Building a Brand with Rock Stars & Athletes! The Archies Ice Cream Story - Surf Goggles Chronicles||From Concept to Market Shant Keuilian walks us through the Archies Ice Cream formula||1/17/2017||Free||View in iTunes|
||CleanSGC EP7 - All about patents & How to Save Money - Kurtis Shipcott - Surf Goggles Chronicles||Kurtis Shipcott discusses how he wrote his first Utility Patent and why he filed for design patents in this minisode of the Surf Goggles Chronicles. Do you need a patent? What are you protecting? Claims? How to patent on a...||1/10/2017||Free||View in iTunes|
||ExplicitEP6 - Chronic Cellars - A Sofa King Bueno Adventure - Josh Beckett - Surf Goggles Chronicles||Chronic Cellars - Concept to Buyout!||1/3/2017||Free||View in iTunes|
||CleanEP5 - Trademark vs Copyright - Why & How - Kristen Prinz - Surf Goggles Chronicles Minisode||Need a trademark or copyright?||12/31/2016||Free||View in iTunes|
||CleanSGC EP4 – Horror, Success & How to Find an Attorney - Kristen Prinz - Surf Googles Chronicles||Surf Goggles Chronicles - The Prinz Law Firm||12/29/2016||Free||View in iTunes|
||CleanSGC EP3 - Building Your Dream or a House of Cards - Anthony Randazzo - Surf Goggles Chronicles||Surf Goggles Chronicles||12/18/2016||Free||View in iTunes|
||CleanSGC EP2 - A Bloody Fight - Berger Bindings vs. Rossignol - Patent Infringement - Brant Berger||Surf Goggles Chronicles||12/18/2016||Free||View in iTunes|
||CleanSGC EP1 - Creating Content with a Worldwide Reach - Pro Riders - James Ropner||Surf Goggles Chronicles||12/18/2016||Free||View in iTunes|
Hit subscribe now if you want real, practical information you can use to grow your business today
For background, I am a pretty hardcore podcast listener and have heard a fair number of the popular podcasts for entrepreneurs such as "This week in startups", "Freedom Fast Lane" , "Entrepreneur on fire". Because I am very busy, I have to be pretty selective with how I spend my time. After hearing the first few episodes from Kurtis and Jon, I was hooked. The episodes are not only packed with their first hand experience, but they approach this in a very conversational yet detailed enough to apply to my own business. They started a business that was self-funded and gives you the play by play on how they navigated the various aspects of that business including gorilla marketing tactics, legal situations, prototyping, etc. I've also applied some ideas from their show including hiring My Tasker (virtual assistant company) to work on writing my content. Keep up the good work! HIT SUBSCRIBE NOW if you want content you can apply to grow your business today.
Fun. Insightful. Awesome
Can't speak highly enough of this podcast put together by Jon and Kurtis. If I said it was an understatement that they care about helping people start a business... then that itself would be an understatement. Lots of gold nuggets of start-up stories, Kurtis is a natural Podcast speaker and Jon has a vast knowledge of tech that is as vast as it is deep.
Subscribe now, thank me later.
Educational and Entertaining!
So far I am loving the Surf Goggles Chronicles podcast, I learn something new with every episode. The guests so far have been really interesting people with great entreprenurial stories. The long format is perfect for my 45min commute :)