The Ghost Influence Podcast: How Viral Happens On Reddit
By Brian Swichkow: Social Engineering, Digital Empathy, Community Marketing
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An interview series breaking down the stories behind viral content, sharing what happened when it took off, and showing how the attention is being leveraged into something meaningful. Whether for marketing, fame, or influence — we deconstruct the art and science behind massive exposure only platforms like reddit can foster. Listen, learn, leverage.
||Clean016 Male Fashion Advice: Creativity, Introspection, & Personal Branding On Democratic Platforms With Andy Mai||/u/Veroz Shares Insight & Introspection About His Time In /r/MaleFashionAdvice||1/13/2016||Free||View in iTunes|
||Clean015 The Sanders For President Subreddit: The Birth & Development Of Reddit Communities With Aidan King||150,000 Subscribers Overnight: Leading Communities, Grass Roots Campaigning, & Bernie Sanders||1/13/2016||Free||View in iTunes|
||Clean014 The Real Mimosa Girl: Creative Process & Stolen Content Gone Viral With Ali Spagnola||12 Million Views In 1 Week: From Stolen Vine To Viral Gif & Everything In Between||1/13/2016||Free||View in iTunes|
||Clean013 Don't Get Wet: From Unemployment To The Front Page, Mobile Game Development With Sandy Gordon||226K Downloads In 30 Days: iTunes Store Domination & Mobile Game Marketing Success||1/13/2016||Free||View in iTunes|
||Clean012 Flamethrowers & Magic: The Highs & Lows Of E-Commerce On Reddit With Adam Wilber||E-Commerce Buying Frenzy: What Happens When Viral Traffic Converts To Sales & How To Replicate The Success||1/13/2016||Free||View in iTunes|
||Clean011 The Virginity Story That Went Viral & Sparked A YouTube Channel With Sean Thomas||9K YouTube Subscribers In A Week: The Virgin Birth Of The 'Based On A Crude Story' Audience||12/13/2015||Free||View in iTunes|
||Clean010 Shirt Was Cash: User Submitted Shirts & E-Commerce Inside A Community With Anon||$40K Net Revenue Within Shopify's 14-Day Trial Period: High Consumers Of 4chan, Reddit, & The Internet||12/13/2015||Free||View in iTunes|
||Clean009 Six Seconds To Fame: Vine Comedian To Illustrator Superstar With Heather Christianson||How Reddit's Discovery Of Her Vine Drove 4.6M Visitors To Her Illustration Portfolio||12/4/2015||Free||View in iTunes|
||Clean008 The User Is Drunk: UX Design, Alcohol, & Internet Fame With Richard Littauer||How Alcohol, UX Design, & Viral Fame Landed A Web Developer Gizmodo & Hubspot As Clients||12/4/2015||Free||View in iTunes|
||Clean007 Squatty Potty: Unicorn Poop Gone Viral With Bobby Edwards||Why Shark Tank, Howard Stern, & The Doctors Combined Can't Hold A Candle To Reddit||11/30/2015||Free||View in iTunes|
||Clean006 Pixel Thoughts: Meditation Tool Gone Viral With Marc Balaban||How Passion And Self-Education Are Effectively Deployed As Tools For Marketing Yourself||11/24/2015||Free||View in iTunes|
||Clean005 AirConsole: Redefining Gaming & Media With Rafael Morgan||How One Startup's Passion Is Leading Change In Social Multiplayer Gaming||11/24/2015||Free||View in iTunes|
||Clean004 Tinder Hacks: Wooing 4,000 Women And The Media With Blake Jamieson||The Drunken Idea That Became An Experiment And Evolved Into A Business||11/24/2015||Free||View in iTunes|
||Clean003 Reddit Music Player: Turning Democracy Into A Playlist With Ilias Ismanalijev||The Open Source Project That Changed How Reddit Discovers Music||11/21/2015||Free||View in iTunes|
||Clean002 Instagram's Apology For Manboobs: From Prank To Profit With James Shamsi||How To Gain Credibility In Marketing, Growth Hacking, & Media Leverage||11/20/2015||Free||View in iTunes|
||Clean001 Reel Scary: Rating Movies Based On Scariness With Scott Plybon||How This Web Developer Used A Side Project To Build His Portfolio & Land Job||11/20/2015||Free||View in iTunes|
I listen to a lot of these things and there are a lot that I like... but few that I love. I love a great combination of insightfulness and humor. This guy has it. He also delves deeper than most do which is refreshing.
Makes you see reddit in a whole new light
I had heard more than a few drunken bar stories about people’s fifteen minutes of fame, but never realized how intentionally people were leveraging reddit. This podcast is an easy listen with immense value. I’m already itching to make something for submission to one of my favorite subreddits.
Awesome series, super insightful — looking forward to more!!