57 episodes
Find the Green : A Guide to Golf Management Jason Rockhold, MBA, PGA MP
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- Business
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4.8 • 6 Ratings
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Find the Green: A Guide to Golf Management is your key to finding benchmarks and best practices that can catapult your business to the next level. With deep insight and seasoned guests, we can provide you some guidance to get your where you want to be. Take a break and learn the steps to higher profitability. Reach out to us @FindtheGreen on Instagram and Twitter or Find The Green on Facebook. Email Jason at jrockhold@pga.com. Our goal is to help all businesses find better ways to connect with the customer, ultimately expanding the Lifetime Relationship with them and Top Line revenue for you.
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Ambassadors to the Game: Golf 101
Beginners are the fresh new life blood to the golfing community. But are we doing everything we can to help them find the game?
I know we all offer a Get Golf Ready class or two but are we truly dedicated to getting new people to the game?
This episode we cover a lot of different things that we need to focus on to clear away those hurdles that can hinder a beginners path to the game.
Have a Listen!
As ALWAYS, thanks for listening! I am thankful for the opportunity to share some experiences with you through the podcast. Please feel free to reach out with subjects that you would like to hear, we might even have you on as a guest!
SO, as always, TELL A FRIEND, TELL 2 FRIENDS, TELL 8 FRIENDS and we can raise the waterline of the golf industry!
Have a great week! -
Keep Cool when it's HOT, HOT, HOT!
Today, we talk about keeping people safe on the course when it is 90-100 degrees out there.
Unfortunately, there are some places that do not find this a problem until it is too late.
We will give 4 ways (well, more like 6-10) to keep them cool and safe during this sweltering time of the year.
Take a listen!
As ALWAYS, thanks for listening! I am thankful for the opportunity to share some experiences with you through the podcast. Please feel free to reach out with subjects that you would like to hear, we might even have you on as a guest!
SO, as always,
TELL A FRIEND
TELL 2 FRIENDS
TELL 8 FRIENDS
and we can raise the waterline of the golf industry!
Have a great week! -
4 reasons to Play with your Members.
Happy Tuesday!
Today we are talking about the benefits of playing with your members/golfers at your facility.
Don't forget to listen to the bonus question at the very end... (the ads are a first for us, we appreciate your support!)
Thanks for listening!
With your help we continue to grow faster than we expected!
SO as always TELL 1 FRIEND, TELL 2 FRIENDS, TELL 8 FRIENDS and we can raise the waterline of the golf industry!
Have a great week! -
Market Research: Connect with your Customer
Happy Tuesday!
Today we talk about researching your customer traits.
By identifying 4 or 5 customer demographics and determining other businesses that cater to them, you can go to some of these businesses and find out some of the things that they are doing to build relationships with them and keep them coming back.
Identifying different groups that you would like to focus on is only the first step. Determining how you can appeal to their needs is where the relationship can grow.
THE CHALLENGE:
Identify 4-5 groups of people that you would like to better connect with.
Find 3-4 businesses that cater to each of these groups.
Pick 2 businesses from each group and go to them and experience what the business has to offer. (Chucky Cheese can be one!)
Notice how they use their experience to build the relationship and continue it over a long period of time. (Lifetime Value of the Customer)
Apply some of these things to your golf facility.
Then email your results at jrockhold@pga.com
I can't wait to hear some of the results!
Also, check out the FIND THE GREEN BLOG!(-Click) We have expanded on the audio content and go into deeper detail to supplement the podcast.
As ALWAYS, thanks for listening! I am thankful for the opportunity to share some experiences with you through the podcast. Please feel free to reach out with subjects that you would like to hear, we might even have you on as a guest!
SO, as always,
TELL A FRIEND
TELL 2 FRIENDS
TELL 8 FRIENDS
and we can raise the waterline of the golf industry!
Have a great week!
Sponsorships: off for this episode -
Golf Marketing: Women's Golf Month
Happy Tuesday!
Today we will dive into the Women's Golf Month that starts June 1st.
What are you doing to capitalize on it?
With the women's community becoming the largest group of beginners and the fastest growing group in the game, WE, as ambassadors of the game, need to welcome these groups and find out what we need to do to keep the group growing at its pace.
Here are a few ways to make sure you are doing your part to help this group grow.
Have a listen!
As ALWAYS, thanks for listening! I am thankful for the opportunity to share some experiences with you through the podcast. Please feel free to reach out with subjects that you would like to hear, we might even have you on as a guest!
SO, as always, TELL A FRIEND, TELL 2 FRIENDS, TELL 8 FRIENDS and we can raise the waterline of the golf industry!
Have a great week! -
Fan The High School Golf Flame
Happy Tuesday!
Today we talk about doing our part as ambassadors of the game to help our local high school golf teams become successful. By opening your doors and exposing your enthusiasm for the game, it can impact the lives of high school kids that may not have taken their interest in golf very seriously. By showing the fun parts of growing up in the game, we can show them the reasons we play and the reasons we started playing!
Have a listen!
As ALWAYS, thanks for listening! I am thankful for the opportunity to share some experiences with you through the podcast. Please feel free to reach out with subjects that you would like to hear, we might even have you on as a guest!
SO, as always, TELL A FRIEND, TELL 2 FRIENDS, TELL 8 FRIENDS and we can raise the waterline of the golf industry!
Have a great week!