Good Morning Marketing
By Zee Jay Media
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Join us twice a month for real life stories and insights from (extra)ordinary marketers. From strategy, to operations, relationships, technology, and creativity, we discuss the topics most important to the modern-day marketer.
||CleanChallenges and Realities of Recruiting Modern Marketers||Marketing is not a one size fits all field. Organizations need marketing leaders with the right mix of unique and sometimes strangely combined skill sets. Just like innovation anywhere else, people who can take concepts and theories from one field of...||2/5/2019||Free||View in iTunes|
||CleanThe Essence of Business: How Corporate Culture, Branding, and Leadership Drive Success||A brand is more than the name or the identity of a business. It is it’s personality. It’s essence. It is the way people feel when they think about it. Brand is the personification of your business and is used to build relationships with prospects,..||1/22/2019||Free||View in iTunes|
||CleanAgile Marketing: Challenges, Misconceptions, and Why It's More Than a Buzzword||Are you Agile with a capital “A”? Or even with a lowercase “a”? As technology advances and operating models become outdated, many teams turn to agile as a method for managing marketing in a digital world. While agile got its start in the...||1/8/2019||Free||View in iTunes|
||CleanA Life in Brand and Marketing: Realities of Building a Business as a Brand Expert||What does a life in brand and marketing look like? Often it is a story about taking risks, learning hard lessons, and channeling endless creativity and resourcefulness. In this episode, global brand authority Erika Syzchowski joins us to discuss the...||12/11/2018||Free||View in iTunes|
||CleanMarketer in the Middle: How Do You Manage the Creative Review Process?||How do you work with creatives? This episode brings back Paige Sargent, who lent us her experience forming relationships with creative folks in the episode: Take a Look Inside the Creative Mind. Review and approval is a major pain point...||11/27/2018||Free||View in iTunes|
||CleanFrom Alcohol to Cannabis: Marketing After Prohibition||Both cannabis and alcohol share uniquely parallel paths throughout history – with both products experiencing times of prohibition, medicinal use, and legalization, despite coming of age at vastly different times. Alcohol and spirits marketing has...||11/13/2018||Free||View in iTunes|
||CleanRealities of Reporting to the CMO||There are plenty of misconceptions about the role of a CMO, and the reality of reporting to this outward-facing, CEO- and board- oriented role is far different than you might imagine. In this episode, we explore the true experience of reporting to the..||10/30/2018||Free||View in iTunes|
||CleanThe Nature of Bias||Marketers use the psychological concept of bias – predisposed ways of thinking, feeling, and acting – to drive consumer behavior every day. And, whether you work in marketing or any other field, you probably encounter bias in the workplace on a...||10/16/2018||Free||View in iTunes|
||CleanTake a Look Inside the Creative Mind||Sometimes creative people seem to speak a different language than the more left-brained among us. Take a look inside the mind of the highly creative and find out what really makes them tick. Guest: Paige Sargent, Director Account and Project...||9/29/2018||Free||View in iTunes|