Health IT Marketer Podcast
By Ultera Digital
To listen to an audio podcast, mouse over the title and click Play. Open iTunes to download and subscribe to podcasts.
This is the only podcast focused on the marketing trends that drive the technologies and information systems behind health care. Jared Johnson of Ultera Digital stays relevant, inspirational and a little unconventional while shedding light on digital engagement strategies for mobile, content marketing, social media and more.
||CleanTime for Your SEO Checkup||Search engine optimization, or SEO. So often misunderstood. So frequently changing. So rarely done well. And so often ailing from neglected, outdated practices or black ...||9/19/2016||Free||View in iTunes|
||CleanDesign Lessons from Google’s Former Chief Health Strategist||We must move away from understanding the value of products towards understanding the value of experiences, according to Dr. Roni Zeiger, co-founder of Smart Patients, ...||8/22/2016||Free||View in iTunes|
||CleanDefining the Connected Health Experience||Is there a grain of truth in the controversial claim that digital health is the snake oil of the 21st century? How is the connected ...||8/16/2016||Free||View in iTunes|
||CleanSilence on Social Media Can Be Catastrophic||Providers have a moral obligation to create and curate content for patients online, and the absence of clinicians on social media can have catastrophic consequences, ...||8/7/2016||Free||View in iTunes|
||CleanSolving Your Content Marketing Woes||Ahava Leibtag, president of Aha Media Group, works tirelessly to rid the world of some of the more grievous errors that are made in content ...||7/30/2016||Free||View in iTunes|
||CleanHarnessing Data to Improve the Digital Health Experience||Ruth Portacci, president-elect of SHSMD, knows that providers are dealing with so many issues at such a fast pace, they still need help knowing how ...||7/25/2016||Free||View in iTunes|
||CleanClinicians Should be Accessible: a Resident’s View of Digital Health||Pediatric resident and doctor blogger Dr. Sarah Bernstein shares a young clinician's view of digital health. Full show notes at http://bit.ly/hitpodcast48.||7/17/2016||Free||View in iTunes|
||CleanBeing Smart About the Risks of an Improved Patient Experience||We as marketers tend to want to blast forward at light speed, so it’s important to balance our digital strategies with an awareness of the ...||7/8/2016||Free||View in iTunes|
||CleanPersonalized Marketing and the Digital Patient Experience||Chris Boyer, Senior VP of Digital and Creative, Revive Health, outlines the need to create a personalized experience for every health seeker and the tools ...||7/1/2016||Free||View in iTunes|
||Clean2016 Mid-Year Review||Jared reveals the top 5 episodes of 2016 so far and highlights excerpts from each one on topics including influencer marketing, CRM, patient engagement and ...||6/24/2016||Free||View in iTunes|
||CleanWait, Seniors Can Use Connected Health Technology?||Don't discount the elderly when it comes to designing health care technology solutions, says Reemo CEO Al Baker. The conventional wisdom may be that seniors ...||6/14/2016||Free||View in iTunes|
||CleanWhere are Health IT Marketers Missing the Boat?||Kate McCarthy, Senior Analyst at Forrester Research, walks us through several key ways in which health IT vendors may be failing to market effectively, starting ...||6/7/2016||Free||View in iTunes|
||CleanThe CIO’s Keys to Success in Digital Health||Well-known health IT leader Sue Schade packs 30 years of experience into a single episode, providing insights on how to determine if an EMR rollout ...||5/31/2016||Free||View in iTunes|
||CleanThe Marketing Advantage of Being a Digital Health First Mover||Wen Dombrowski, MD and Fard Johnmar share the newly released results of the State of Digital Health Innovation survey and what they mean for providers. ...||5/25/2016||Free||View in iTunes|
||CleanHow to Make Providers and Decision Makers “Violently Happy” with Digital Health||Dr. Matt Patterson, president of AirStrip, levels with listeners about how to craft effective marketing messages based on what doctors really want. Physicians often just ...||5/17/2016||Free||View in iTunes|
||CleanCapturing the Voice of the Healthcare CIO||Health IT marketers can get ahead by including the voice of the Chief Information Officer in their messaging. Global CIO advisor David Chou shares 4 ...||5/11/2016||Free||View in iTunes|
||CleanTaming the Data Beast||Dr. Rasu Shrestha, chief innovation officer at UPMC, describes how we can be data rich but information poor, and how health IT vendors can create ...||5/3/2016||Free||View in iTunes|
||CleanDiving Deeper into the New Healthcare Consumer Experience||The healthcare consumer now expects continual engagement, and it requires a change in thinking for providers, payers, and everyone in the care continuum. This is ...||4/27/2016||Free||View in iTunes|
||CleanHealthcare Influencer Marketing with the Pro||Mandi Bishop, a.k.a. @MandiBPro, is one of the best-known health IT influencers, but that doesn’t mean that everyone is using best practices when attempting to ...||4/19/2016||Free||View in iTunes|
||CleanCustomer Experience in the Age of the Empowered Patient||Kate McCarthy, senior analyst for Forrester Research, presents how new digital experiences are driving changing expectations everyday by using examples of what customer experiences look ...||4/12/2016||Free||View in iTunes|
Digital Health/Health IT is a hot market and there are countless startups. All of them need to build their message and their audience and there aren't a ton of resources out there. This podcast helps fill the gap. I've gotten something useful out of every episode and there have been a few that were right on the money for what I needed at the time. If you're trying to market in healthcare then this is well worth your time. I never miss one.
Finding its voice - consistently better week to week
Host Jared Johnson consistently has intersting topics and compelling guests, it's not a primer for healthcare IT marketing but each episode could easily be the launching point for your own self study. I find each episode stronger than the last as Jared finds his own unique voice and perspective. Definitely work checking in each week, this podcast has the potential to be an influentail voice in the market - I'm enjoying the journey.
Jared has landed some of the top influencers in the Health IT Marketer space. I look forward to be episodes every week. Keep it coming!
Listeners also subscribed to
- Digital Health Today | Featuring the leading innovators and innovations reshaping healthcare
- Dan Kendall: Host, entrepreneur, business maximizer.
- View in iTunes