High Response Direct Marketing Podcast
By Bob Ross
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Join direct marketing pioneer Jake Lorraine (aka "Bob Ross") on his weekly podcast for the best direct marketing tips, tricks, and discussion on the planet. This is required listening for anyone who wants to make money by selling marketing services as well as business owners trying to bring in more business.
||CleanEpisode 39 How Maxi made $1,000 profit on just six ads sold through email ONLY.||Today on the show we’ve got Maxi Cavert, a fairly new member who just released her first co-op postcard despite some pretty hefty physical and mental limitations. If you’re just starting out or have personal issues that may be affecting your confide||1/4/2018||Free||View in iTunes|
||CleanEpisode 38: Some Juicy Real Estate Marketing Secrets||Today you’ll learn some great ways to help real estate agents get more leads and listings; or if you’re a real estate professional yourself — some ways you’ll get more leads and listings! It’s a long episode,||8/17/2017||Free||View in iTunes|
||CleanEpisode 37: Monica Revisited! Her email-only “Faceless” 9×12 method anyone can do.||Apologies for the ridiculously poor quality of this picture (even though it’s recently taken), she just snapped a picture of a picture haha. She promises to have a better one up soon. Regardless, this is the girl who’s managed to sell more than 9×1||8/10/2017||Free||View in iTunes|
||CleanEp36: How Steve in NYC Sells ads at $695 and Almost Got Himself Whacked in the Process||First, let me tell you this is an incredibly valuable episode that you’ll get an absolute treasure trove out of in information. It’s well worth listening to the whole nearly-hour interview as it has ZERO fluff or mindless chatter.||4/26/2017||Free||View in iTunes|
||CleanEp35: Don’t Make This HUGE Mistake When Talking About Your Company||Wow it’s February and it’s about 60 degrees here in Upstate NY, which is basically t-shirt weather. The good thing is that everyone’s moods are positive and we’ve been making some great progress selling more marketing business for the upcoming s||2/23/2017||Free||View in iTunes|
||CleanEp34: How Daniel in Canada Sold All Four of His 9×12 Cards in Just Days||Today on the show we’ve got Daniel Wright, originally from the UK, who left England for Canada in ’96 with nothing but a suitcase and six hundred bucks. He had a directory card business that he modified for use in Canada (basically a laminated c||1/26/2017||Free||View in iTunes|
||CleanEp33: Ken in L.A. Left His Corporate Job and Does Three 9×12 Cards In No Time||Ken, in Los Angeles, is no marketing slouch; having recently left working at a large marketing agency in order to pursue his passion for local marketing. He’s done three 9×12’s so far and everything’s going great,||9/26/2016||Free||View in iTunes|
||CleanEp32: How Matt Has Sold 250 9×12 Cards Despite Being a Lazy Bum||Two years ago in episode 11, Matthew S. shared how he’d gone from living in a minivan with his wife, daughter, and dog, to putting out over 100 9×12 cards. Matt lives in the Midwest (“dontcha know”) about 20 minutes away from a blue collar city o||9/22/2016||Free||View in iTunes|
||CleanEp31: Get a Free Design Tool That Will Save Your Butt Over and Over!||AD DESIGN DISASTER NARROWLY AVERTED! CLICK HERE TO SUBSCRIBE AND GET THE AD TOOL FREE! One of the most PITA things when filling 9×12’s or selling postcard-related marketing is not always the process of selling the ads; in fact that might actually be||9/15/2016||Free||View in iTunes|
||CleanEpisode 30: Updates! Something FREE is coming tomorrow …||Nine months later a new podcast episode is here! Why has it taken me so long to get back to podcasting? I don’t know … between running the office, working with clients, having another kid (six now!), and managing the online stuff as well has made i||9/15/2016||Free||View in iTunes|
||CleanEpisode 29: 21 year-old Mike H. in Connecticut discovers direct mail in college, then quickly sells 15 spaces at full pricing||Twenty-one year old Mike in Connecticut was shocked to hear from his college professor (he’s majoring in marketing) that Direct Mail was the king of all advertising. Not totally believing him, he started googling it and eventually came across the 9×1||12/6/2015||Free||View in iTunes|
||CleanEpisode 28: Tony T. in New Jersey on Filling Cards in Two Weeks Using Mostly Email||“I haven’t found another business opportunity online or offline as profitable or easy to implement as this.” Today we’ve got Tony T., in Northern New Jersey shares how he’s been filling his 9×12’s in about two weeks,||11/13/2015||Free||View in iTunes|
||CleanEpisode 27: How John Spangler Sells 9×12 for up to $1,000 Per Space and Never Worries About Response||After a way-too-long hiatus, I’m back on the podcast and here to bring you a real banger … today I’ve got John Spangler in Lancaster PA who slammed out a 9×12 in 3 weeks, with just 13 ads yet still profiting well over $2,000.||11/6/2015||Free||View in iTunes|
||CleanEpisode 26: Bret in Iowa’s Prospecting Email That’s Selling 9×12 Left and Right. You’ll Kick Yourself For Not Doing It.||“I’d have to work 120 hours to make what I just made on this card!” says our guest today. I don’t even know where to begin with this one. Bret, a VERY humble Gym Teacher in Iowa, gets on the line today and shares his experience selling 9×12’s||5/19/2015||Free||View in iTunes|
||CleanEpisode 25: How to Beat the Piss Out of Valpak!||If you’ve got a “competitor” (not really a competitor though) that’s doing shared mailers in an envelope or magazine format, like ValPak, Money Mailer, Clipper Magazine, etc. then you’ll know how frustrating it is to hear from prospects how th||5/13/2015||Free||View in iTunes|
||CleanEpisode 24: Supriya Sells 16 Spaces in Three Weeks||In today’s episode I’ve got Supriya in Massachusetts on the line ready to share with you her experience selling her first 9×12 card out in just three weeks… with a packed-full layout of 16 ad spaces. While I wish Supriya had some kind of magical||5/6/2015||Free||View in iTunes|
||CleanEpisode 23: Stop Doing This ONE Thing When Pitching!||Don’t have the time yet to put up any info… just listen and enjoy! [don’t worry it’s work friendly].||4/29/2015||Free||View in iTunes|
||CleanEpisode 22: How Bill in Detroit Fires out 9×12’s On Only 2 Hours of Prospecting Per Month||Today I’ve got Bill W. in Detroit on the phone who’s put out well over thirty 9×12’s over the past few years while working a full-time job and doing barely any prospecting. Most of his cards virtually fill themselves each month,||4/22/2015||Free||View in iTunes|
||CleanEpisode 21: How To Choose Between EDDM or Targeted Mailings||Subscribe in iTunes New Member Content Downloads! Yes I know my site looks a little bare, but that’s because I’ve been spending all my time on the content area instead… which has some pretty jaw-dropping material if I must say.||4/15/2015||Free||View in iTunes|
||CleanEpisode 20: Six kids and out of work, Bruce W. finds long-time member Gregg nearby and teams up!||Bruce, in Philadelphia, found himself out of a job when his employer closed their doors, and unfortunately couldn’t just sit on his butt since he has five hungry boys and a little girl at home to feed! He stumbled across the 9×12 system, tried it||2/18/2015||Free||View in iTunes|
||CleanEpisode 19: Fill your 9×12 in EIGHT days and get massive barter in the process. Frank & Michelle G. interview.||Throw your “I don’t have enough time” excuses to the birds because the unstoppable team of Frank and Michelle G. have busier schedules than all of us but they make the time. The result? A card filled at max capacity in only EIGHT short days.||2/10/2015||Free||View in iTunes|
||CleanEpisode 18: Shove Coupon Objections Down Their Throat||In today’s episode I’ll help you tackle the all-too-common “we don’t do coupons!” objection you’ll come across here and there. It’s a real stunner for some marketers who have a hard time changing their minds about using coupons and beating||2/4/2015||Free||View in iTunes|
||CleanEpisode 17: How to sell spaces over email and paypal.||Hey fellow marketers! I’m glad to announce that I’ll be immediately making this podcast show a weekly occurence, with episodes released every Wednesday. As always, if you have any certain requests for content you’d like to see on here,||1/28/2015||Free||View in iTunes|
||CleanEpisode 16: How Aaron in Colorado Sold 17 Spaces at $500 each in just TWO easy weeks!||Seems like not a day goes by that we don’t have a new success story popping up; and there’s no reason you shouldn’t be the next one. Aaron had a tough time selling digital marketing to local business owners,||1/23/2015||Free||View in iTunes|
||CleanEpisode 15: Smacking Down Terrifying Competitors||In this ’emergency’ podcast episode, I share some insight on what to do when a terrifying situation comes up; when the dreaded competitor comes ’round. In this case, Allison reports in our Facebook discussion group she came across a competitor se||1/21/2015||Free||View in iTunes|
||CleanEpisode 14: Part Two, Scott M. Bartering, Pricing, and all sorts of Gold Nuggets.||Note: Part ONE of the interview is located here. In part two of this fantastic interview with Scott M., he starts off talking about the four upcoming cards where he has to sell a total of 64 ads. As daunting as that may seem,||1/1/2015||Free||View in iTunes|
||CleanEpisode 14: Scott M. Fires off five cards and is now tackling four at once.||I’ve been pestering Scott for months to guest on my show and share his tips and tricks with us but he’s been understandably busy; he’s a full time high school teacher with seven kids at home … and twins due any day!||1/1/2015||Free||View in iTunes|
||CleanEpisode 13: Doug Hazlewood in Texas Gets Out of His Comfort Zone||Doug in Katy Texas was nice enough to get on the podcast and share his experience with us t oday. He’s fresh off a card and is already on his next. With a 10k campaign and prices of $550 and $575 per spot, he’s definitely had a healthy first run.||11/20/2014||Free||View in iTunes|
||CleanEpisode 12: Tom Gaddis In Hawaii Goes from Unemployed to Selling 16 spots in 7 days, landing copywriting gigs at $1500 each, and even selling 15k/yearly contractors by solo mail!||Tom Gaddis moved from Oklahoma to Maui (Hawaii) a few years ago with no professional contacts whatsoever. After working as a struggling magician and bubba gump restaurant manager, he soon found himself out of a job and unemployment running out.||8/21/2014||Free||View in iTunes|
||CleanEpisode 11: Matthew S, goes from living in a minivan to filling around 100 9×12 cards||Long time member Matthew S. has released somewhere around 100 cards and works about one week or less per month. Pre-recession, Matt was making well over six figures per year working a few hours a month flipping land,||8/1/2014||Free||View in iTunes|
||CleanEpisode 10: Steve in Massachusetts sells $13k of ads in 2 days. Learn his incredibly effective pitch in seconds.||Steve H. in Massachusetts saw a 12×18 co-op mailer in Maine where his summer residence is, so he duplicated the model himself in Massachusetts and eventually found the 9×12 system product. Amazingly, Steve just sold $13,||7/8/2014||Free||View in iTunes|
||CleanEpisode 9: Leonard in San Antonio TX shares his magical phrase.||What a great time you’ll have listening to this, I promise you that. Leonard, who lives in San Antonio Texas has pulled off two 9×12’s and one 12×15 in one of the most depressed areas of San Antonio, at prices you wouldn’t even believe.||6/30/2014||Free||View in iTunes|
||CleanEpisode 8: STOP “Employing Yourself” and Start Running a REAL Business.||Are you doomed to fail even before you got off the ground? Like nearly all small business owners that just start out, you very well may be. I’d like to give you some tips on how to start running a real business — one that can run itself without yo||4/30/2014||Free||View in iTunes|
||CleanEpisode 7: How Bill in Portland went from one 9×12 card to 3-5 per month easily.||Bill S. in Portland Oregon had a question for me in an email and mentioned that he had 3-5 cards going out monthly with more on their way. 2:00: Total of five cards, possibility of six… just keeps getting crazier!||4/25/2014||Free||View in iTunes|
||CleanEpisode 6: How a mother on bedrest with no drivers license managed to quickly sell a 9×12 using nothing but email and paypal.||That “go get that sale” attitude? … “I don’t have that.” Sales? …” is not in my blood!” Making someone do something? … “no way Jose!” “I couldn’t even say “where do I send that invoice?”. They’d tell me they were intere||3/14/2014||Free||View in iTunes|
||CleanEpisode 5: Dennis Peltier takes the bus and closes deals all day long!||Today I’ve got Dennis Peltier on the phone, from Boulder Colorado, who just released his first 9×12 campaign. What’s interesting is that Dennis filled 7 spaces on a card last year but then ran out of time and had to *gasp* refund them all!||3/14/2014||Free||View in iTunes|
||CleanEpisode 4: My Top-Secret Ninja Method to Bypass Even The Most Iron-Fisted Gatekeepers.||Today you’ll learn one of my most prized and secret methods for getting your service across to an owner. I’ll share with you a very clever and downright sneaky method that cuts out the gatekeeper entirely. Believe it or not,||3/2/2014||Free||View in iTunes|
||CleanHigh Response Marketing Podcast: Episode 2 — How to Use Postcards To Bring in the Biz||Today’s topic is courtesy of a caller who asks “How do we practice what we preach? How do we use postcard marketing to bring in our own clients?” That’s a great question, with an equally great answer. In this episode I give you one of the juicie||2/16/2014||Free||View in iTunes|
||CleanHigh Response Marketing Podcast Episode 1: Objection Handling||It’s here! The first of my weekly podcasts about direct marketing, direct mail, co-op mail, and salesmanship in general. I have a great lineup ahead and today’s guest is my right-hand man, Chuck Shove who is the top sales dog in my company.||2/15/2014||Free||View in iTunes|
Great Nuggets of Information
If you do any kind of direct mail, this is the place to learn. Real action with no fluff!
I have been looking for a consistent, good sales podcast for a LONG time. The Zig Ziglar podcast was good, but Jake's is better, because it's current, specific, and relevant.
I have the 9x12 system and LOVE it, do yourself a favor and look at it, and subscribe to this podcast. Don't keep buying products from the "gurus" who make a living selling systems. Get your mind in the right place by listening to this podcast, take the action that Jake tells you how to do, and watch how you'll succeed!!!
This guy actually does what he teaches. I've never met a more helpful expert! Genuine nice guy!
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