Higher Ed Marketing Lab
By Echo Delta
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Engage with some of the brightest minds in marketing and higher education to uncover practical insights you can use to level up your institution’s marketing and enrollment efforts.
||CleanUncovering Hidden Audience Insights with Susan Baier / ep. 4||Susan Baier's research focuses on uncovering how groups of people think and feel as they make important decisions, like selecting a college. We discuss specific ways schools have used her research to improve their enrollment and advancement efforts by..||12/12/2018||Free||View in iTunes|
||CleanGuerilla Website Governance with Shelley Keith / ep. 3||We talk non-invasive website governance strategies with Shelley Keith, Senior Strategist at Modern Tribe.||10/19/2018||Free||View in iTunes|
||CleanThe Chief Enrollment Management Officer with Mike Reilly / ep. 2||We talk about the evolving role of the chief enrollment management officer with Mike Reilly, the Executive Director of the American Association of College Registrars and Admissions Officers.||10/19/2018||Free||View in iTunes|
||CleanDigital Transformation with Chris Aarons / ep. 1||We talk digital transformation with Chris Aarons, co-author of The Digital Helix, a Wall Street Journal bestseller that outlines how organizations can embrace their own digital first approach.||10/19/2018||Free||View in iTunes|
Taking a Different Approach
I find their insight to be valuable because unlike the traditional, narrow-minded marketing approaches, this information presents insightful tactics from other industries that work well in higher ed too.
Easy to listen to and a lot of helpful information. I subscribed for more in the future.