Hot Copy: A copywriting podcast for copywriters
By Kate Toon & Belinda Weaver
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In each episode of Hot Copy, Belinda Weaver and Kate Toon share the secrets of successful copywriters including copywriting tips, shortcuts, writing resources, interviews with other successful copywriters (yes, their secrets too!). And a few laughs, snorts, and giggles along the way. All focused on helping you become a better copywriter. This podcast is perfect for anyone who wants to learn more about copywriting, the writing bits and the running a business bits.
||CleanE44: Freelancer job sites: the good, the bad and the ugly||Are they really worth your time and investment? Today we’re talking about Freelancer job sites, which are good, which are bad and which are down right terrible. If you’re working as a freelancer copywriter,||2/22/2017||Free||View in iTunes|
||CleanE43: Sean D’Souza: The importance of stories in copywriting||In today’s episode, we’re excited to share our chat with Sean D’Souza. You may know Sean from his business Psychotactics and or his podcast, the Three Month Vacation. His specialty is understanding how customers think and our interview focused on st||2/8/2017||Free||View in iTunes|
||CleanE42: Rebekah Lambert: How to survive as a freelancer||Riding the highs and lows of freelancer life Today we’re talking to Rebekah Lambert, a copywriter and marketer and founder of the Freelance Jungle and Hacking Happiness. Rebekah is a known her honest approach to freelance life, the highs and the lows.||1/25/2017||Free||View in iTunes|
||CleanE41: Copywriter Resolutions: Why will this year be different?||Our copywriting goals and themes for the year ahead Today we’re talking about resolutions. The New Year’s Eve hangover has well and truly passed, the Christmas decorations are back in storage and now you have a clear view of 2017. Or do you?||1/11/2017||Free||View in iTunes|
||CleanE40: Copywriting and design: Tips and ideas from Cathy Topping||Today we’re talking to Cathy Topping, a website and graphic designer now helping entrepreneurs and small business owners to build and market their own websites. In this pod, you’ll learn essential elements of your visual branding,||12/14/2016||Free||View in iTunes|
||CleanE39: Our favourite creative and business podcasts||In this week’s pod we’re talking about our favourite podcasts and how they help us become better writers, better business people and better humans. We think you’re going to love this episode because it’s packed full of some of iTunes best.||11/30/2016||Free||View in iTunes|
||CleanE38: Your HOT copywriting questions answered!||Every now and then we host a very special Hot Copy episode and invite our listeners to send us their questions. This is one of those episodes! Sit back, relax and listen to our best answers to some questions you might even have wondered about.||11/16/2016||Free||View in iTunes|
||CleanE37 Copywriting subcontracting – A ‘how to’ guide (Business)||In this week’s episode we’re talking about subcontracting. This is when a copywriter or agency uses someone else to write the copy. Generally they pass out the work and pay the writer a percentage of the overall fee.||11/2/2016||Free||View in iTunes|
||CleanFB How to find copywriting clients (Flashback)||This week we’re stepping back in time to revisit one of our all time favourite pods – and by the look of the stats one of your faves too. It’s all very good and well to understand how to use modal verbs and where to place your colons,||10/19/2016||Free||View in iTunes|
||CleanE36 6 essential ways to market your copywriting business – Part 2 (Business)||We’re at the second half of our two-part episode on marketing your copywriting business. Marketing gets the message out that you are in business so it really is essential but what should you spend your time on?||10/5/2016||Free||View in iTunes|
||CleanE35 6 Essential Ways to Market your Copywriting Business – Part 1 (Business)||If you don’t market yourself as a copywriter, you won’t get many clients and without clients, you aren’t in business! So we’re tackling the essential ways to market your copywriting business to make sure you stay in business.||9/21/2016||Free||View in iTunes|
||CleanFB Copywriting fees – What to charge? (Flashback)||This week we’re revisiting one of our most popular pods: the one about copywriting fees and how much to charge. Why is this topic so popular? Until you have a few copywriting projects under your belt it can feel like you’re just making up numbers in y||9/8/2016||Free||View in iTunes|
||CleanE34 Jesse Forrest: How to write non cheesy sales copy (Interview)||So let’s first explain that sales copy is the text you use to persuade your readers to take a specific action. The copy can be used in sales emails, on web pages or is brochures and letters. But while we know it’s effective but many copywriters aren||8/24/2016||Free||View in iTunes|
||CleanE33 Different copywriting clients and how to manage them (Business)||In this episode, Kate and Belinda share 16 types of copywriting clients almost every copywriter will get to work with. Some are awesome and some… are not. We share our tips on spotting them and how to work with them (so your copywriting project is smoo.||8/10/2016||Free||View in iTunes|
||CleanE32 A copywriter’s guide to accounting and finances (Business)||Getting your financials right from the start is vital to running a successful copywriting business. But there’s so much to get your head around, GST, Medicare levies, depreciation and what the heck you can claim.||7/27/2016||Free||View in iTunes|
||CleanE31 Why copy formatting is SO important (Technique)||How to format your copy for maximum impact Today we’re talking about formatting. Some listeners may wonder about this. Talking about formatting. Not even writing. Just formatting. But how you present your copy to clients will have a huge influence on h.||7/13/2016||Free||View in iTunes|
||CleanE30 How to fire a client with ZERO stress (Business)||We’ve chatted in previous podcasts about how it’s impossible to make all clients love you, and how occasionally it’s better all around if you just let them go. In this podcast we’ll be giving you tips and tricks on how to spot, handle and,||6/29/2016||Free||View in iTunes|
||CleanE29 What to do when your copywriting client goes A.W.O.L. (Business)||Once you’ve got a few copywriting projects under your belt, you learn that some clients will respond very quickly while others will take a short ice age to reply. But how long is too long? When do you know your client is MISSING IN ACTION and what shou||6/15/2016||Free||View in iTunes|
||CleanE28 New copywriter’s guide to blogging (Technique)||Blogging certainly isn’t new but it is a source of anxiety for many new copywriters, especially when it feels like it’s all been done before. In this episode, Kate and Belinda break down the walls of blogging,||6/1/2016||Free||View in iTunes|
||CleanE27 What we wish we’d known before we started copywriting (Business)||Do you ever wish you could step back in time and talk to your younger self? In this episode Belinda and Kate chat about some of the copywriting lessons they’ve learned along the way and what we wished we’d know when we started out.||5/18/2016||Free||View in iTunes|
||CleanE26 Amy Harrison: my copywriting secrets (Interview)||In this episode we chat to Amy Harrison, a well-known UK copywriter. Amy is also a copywriting coach and keynote speaker at marketing events around the world. You might have seen her guest post on sites like Copyblogger,||5/4/2016||Free||View in iTunes|
||CleanE25 How to build your copywriting confidence (Business)||Even the most experienced copywriters can suffer from confidence wobbles. Those moments you begin to question your writing abilities or your business skills… or both! In this podcast, we chat through some confidence blurts copywriters have kindly share||4/20/2016||Free||View in iTunes|
||CleanE24 Ryan Wallman: Medical Copywriting (Interview)||Today we’re talking to Ryan Wallman Head of Copy at Wellmark, a Melbourne creative agency that specialises in niche industries and in particular healthcare and pharmaceutical communications. Ryan has an alter ego Dr Draper on Twitter and is a well kno||4/6/2016||Free||View in iTunes|
||CleanE23 How to write powerful testimonials (Technique)||In the last Hot Copy podcast we shared some copywriting techniques to help your clients build trust and credibility with their audience. One of those techniques is getting testimonials and it’s so important for your own business that it deserves a pod .||3/23/2016||Free||View in iTunes|
||CleanE22 How to build trust with your copy (Technique)||When it comes to deciding on whether to do business with someone, trust is key. So if you can help your copywriting clients build trust and credibility with their audience you’re doing a great job. We’ve put together some top tips to help you write tr||3/9/2016||Free||View in iTunes|
||CleanE21 Jacqui Pryor: Understanding copywriting legals (Interview)||What are your rights and obligations when it comes to the words you write? This week we chat with Jacqui Pryor. Jacqui has more than 16 years of experience in the trademark industry helping businesses protect their intellectual property.||2/24/2016||Free||View in iTunes|
||CleanE20 Why your sign off process is SO important (Business)||You’ve won the copywriting project. Whoo hoo. But now the hard work begins. Although many copywriters might be great writers, they’re often not so good at project management. Belinda and Kate believe that your process,||2/10/2016||Free||View in iTunes|
||CleanE19 Copywriting fees: What to charge? (Business)||This week we’re talking copywriting fees, what to charge, when to charge and how to charge. We’ll explain how we charge our clients, how we put together our estimates, how we use deposits to ensure cash flow and why we’re not big fans of charging by||1/27/2016||Free||View in iTunes|
||CleanE18 Valerie Khoo: How to be a better writer (Interview)||This week we chat with Valerie Khoo. Valerie is a well-known Australian author, founder and National Director of the Australian Writer’s Centre, journalist, keynote speaker and host of not one but two podcasts (So you want to be a writer,||1/13/2016||Free||View in iTunes|
||CleanE17 Our copywriting goals for 2016 (Interview)||A brand new year is about to begin. This is the time we usually reflect on the year that has been and the year ahead. Maybe you’re setting SMART goals or maybe your goals are a little more sweeping. In this New Year’s Eve episode Belinda and Kate disc||12/30/2015||Free||View in iTunes|
||CleanE16 The successful copywriters’ guide to surviving Christmas (Interview)||We both LOVE Christmas but it can be a tricky time of year, juggling copywriting deadlines and family plans. Often we’re burned out and ready for some time off to recharge! We hosted a special Hot Copy Christmas party on Blab and asked other successful.||12/16/2015||Free||View in iTunes|
||CleanE15 Creative writing versus Copywriting (Technique)||In this episode of the Hot Copy podcast we talk about whether it’s possible to be a copywriter and find time for creative copywriting. Or if the two are mutually exclusive. Tune in to learn: Kate’s writing achievements and why she put her creative wri||12/2/2015||Free||View in iTunes|
||CleanE14 Hot Copy answers YOUR questions (Q&A)||In this extra special episode of the Hot Copy podcast, we answer some copywriting questions from our lovely listeners! This was so much fun that we plan on making it a regular feature. Thanks to Kate Merryweather, Angela Denly.||11/18/2015||Free||View in iTunes|
||CleanE13 Tom Albrighton: How I became a copywriter (Interview)||Tom Albrighton is the founder and director at ABC Copywriting based in Norwich in the United Kingdom. He’s also the Co-Founder of Professional Copywriters’ Network – the UK’s largest membership organisation for commercial writers.||11/4/2015||Free||View in iTunes|
||CleanE12 Kelly Exeter: What I know about writing (Interview)||We’re very excited to welcome Kelly Exeter to the Hot Copy podcast. Kelly is a highly successful and popular blogger at A Life Less Frantic and manager of Swish Design. She was a finalist in the Australian Writers’ Centre Best Blogs Competition in 20||10/19/2015||Free||View in iTunes|
||CleanE11 Copywriting features, benefits and… Disadvantages? (Technique)||Brainstorming benefits from features is an essential copywriting technique. One you really have to master if you want to write compelling copy. But many copywriters fall short of nailing the real benefit on the table. Do you?||10/7/2015||Free||View in iTunes|
||CleanE10 Are you too young (or too old) to be a copywriter? (Business)||Is there a good age to become a copywriter? Is it better to start when you’re young and enthusiastic, or when you’re older, wiser and totally exhausted by life! In this week’s podcast we’ll talk about copywriters of all ages,||9/23/2015||Free||View in iTunes|
||CleanE9 Darren Rowse: From blogger to entrepreneur (Interview)||Darren Rowse is a globally renowned blogger and speaker. Just as many people know him as the founder of Problogger as for his other business, Digital Photography School. He inspires bloggers every year at the Problogger training event and we grabbed hi...||9/9/2015||Free||View in iTunes|
||CleanE8 How to write the perfect video script (Technique)||If you’re a working copywriter, you’re likely to have seen a big increase in the number of customers requesting video scripts. But, if you haven’t written one before, they can be daunting. In this week’s podcast,||8/25/2015||Free||View in iTunes|
||CleanE7 Copywriting apps and tools: Our top ten (Technique)||When you’ve been a copywriter for a while, you learn which tools and apps help you most, day to day. Some tools help you be a more creative copywriter. Some apps help you manage your time. Some of them help you offer a better service to your copywritin.||8/10/2015||Free||View in iTunes|
||CleanE6 How to sign up copywriting clients (Business)||Attracting clients is just half of the copywriting battle. How do you turn a copywriting enquiry into a copywriting client? In this podcast, Belinda and I talk about different ways of ‘on boarding’ potential clients,||7/28/2015||Free||View in iTunes|
||CleanE5 How to nail copywriting tone of voice (Technique)||In this episode we’re going to be talking about a particularly important aspect of your copywriting – the tone of voice. Did you know the tone of voice will influence how effective your copywriting is? Well it does. And now you know!||7/14/2015||Free||View in iTunes|
||CleanE4 Glenn Murray: How he became a copywriter (Interview)||We’re very excited to welcome Glenn Murray to the Hot Copy podcast. Glenn is a hugely respected copywriter in Australia (and around the world) and we ask him to share his secrets of being a successful copywriter.||7/7/2015||Free||View in iTunes|
||CleanE3 Copywriting swipe files (Technique)||In the episode of the Hot Copy podcast, Belinda and Kate discuss copywriting swipe files. Belinda uses them quite a lot but Kate doesn’t use them at all. Dun dun duuuuuuun. Will drama ensue?! Podcast 3: Copywriting swipe files.||5/19/2015||Free||View in iTunes|
||CleanE2 How to find copywriting clients (Business)||Okay, so you’ve decided to be come a copywriter, awesome!! But learning how to write is just the first step. Many copywriters fail in their first year because they simply can’t find enough clients. Friends and family are a great place to start,||5/19/2015||Free||View in iTunes|
||CleanE1 Discover the secret life of your Hot Copy hosts (Intro)||As we’re going to be in your ear quite regularly, you probably want to know who we are, right? In this inaugural episode of the Hot Copy podcast, Kate and Belinda interview each other so you can get to know your hosts a little better.||5/5/2015||Free||View in iTunes|
One of my fave podcasts.
Without doubt, one of my fave podcasts. I get loads of helpful tips and insights and I love listening to Kate and Belinda. Only criticism - I wish they recorded it more often :) Keep up the great work ladies.
Kate & Belinda know their stuff!
Interesting, enjoyable, informative and lots of fun!
These two lovely ladies truly know their copywriting and share their skills,tips,hacks and tricks with you!
Very well done Kate & Belinda!
Great for Seasoned Pros and Absolute Beginners
This is hands down the best podcast about this business.
I know that’s a bold statement, but I’m a senior copywriter and I’ve been writing professionally for about 10 years. I currently work for a well known Fortune 500 company and have a solid amount of freelance on the side. I only mention that so you know this review isn't from some greenhorn that doesn’t know better.
If you are new, this is a great place to start. If you are seasoned, you’ll be delighted at their suggestions for the backend stuff (personal branding, billing, legal, etc.). Hearing about how other people approach running a freelance business is valuable, especially if you’re coming from an agency or in-house situation.
Unlike graphic design, the vast majority of the resources for copywriters are just garbage. The forums are full of weirdo positive thinking cult members and scammers. The newer books on copywriting age badly and are useless within a few years. Almost no one has solid advice on setting rates or how to better manage your clients.
I’m of the opinion that you can either write or you can’t, but they have great writing tips that will definitely help anyone get more proficient. I used a tip I picked up from them the next day on a live project.
The hosts are smart, relatable, honest, and experienced. For some reason I keep wondering which one tells a better dirty joke. It’s probably the accents.
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