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How Brands Are Built

By How Brands Are Built

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Description

On How Brands Are Built, branding professionals get into the details of what they do and how they do it. Other podcasts about branding focus on news, opinion, and high-level theory. They can give you a 30,000-foot view of branding; How Brands Are Built is where the rubber meets the road. In each episode, Rob Meyerson, a San Francisco-based brand strategist, interviews other strategists, designers, writers, namers, and researchers to help you understand how brands are really built.

Customer Reviews

for practitioners

Excellent series for branding professionals and general marketers interested in tradecraft. Rob Meyerson has been around, so he gets great experts and knows what to ask them.

An insider’s view of the branding world!

Really gets into the weeds (in a good way) of how these naming and branding experts create great brand names. Can’t wait to hear more and continue learning how brands are built.

Concrete and Casual

A great podcast that gets into the concrete details of naming in an easy-to-enjoy, informal style.

How Brands Are Built
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Customer Ratings