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How Brands Are Built

By How Brands Are Built

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On How Brands Are Built, branding professionals get into the details of what they do and how they do it. Other podcasts about branding focus on news, opinion, and high-level theory. They can give you a 30,000-foot view of branding; How Brands Are Built is where the rubber meets the road. In each episode, Rob Meyerson, a San Francisco-based brand strategist, interviews other strategists, designers, writers, namers, and researchers to help you understand how brands are really built.

Customer Reviews

Naming Keeps You Young

Loved your interview with Clive Chafer on naming, no-longer-so-secret tricks for finding great corporate names, how to make friends at dinner parties, and how naming keeps you young.

Looking forward to more!

Practical, actionable insights

I recently discovered this podcast and have had a blast listening through some of the first few episodes. What I enjoy most about the podcast so far is that it is full of actionable advice readily understandable for neophytes and practitioners alike. That's a hard balance to strike, but it's both useful and intellectually stimulating. No "build a brand" buzzwords here - just experienced, honed sharing of skills through storytelling. A must for anyone interested in branding and naming.

Informative, clever, & entertaining

In only a handful of episodes, I’ve been schooled in strategies, tactics, and day2days of naming professionals.

How Brands Are Built
View in iTunes

Customer Ratings