How Do We Do This?!
By Brett Gajda & Nick Jaworski
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Brett and Nick already know how to make a good podcast. They make a show called “Where There’s Smoke”. They don’t, however, know how to get people to hear it. “How Do We Do This?!” is a podcast all about trying to promote that OTHER podcast. Follow BRETT GAJDA and NICK JAWORSKI, hosts of “Where There’s Smoke”, as they learn the ins-and-outs of marketing a podcast. Topics include search engine optimization, social media engagement, project management, show design - basically whatever will help us promote our other show. It’s meta and perfect for us. And, hey! While you’re waiting for new episodes of HDWDT, there are over 50 episodes of the award-winning “Where There’s Smoke” for you to check out. You’d save us a lot of time if you could go there, too.
||Clean17 - Dry Run Recap||Well, Brett & Nick (and the rest of the team) ran a dry run for the Summer Spectacular. In this episode, they talk about what went right and what went wrong. (Also, we know Brett's sound isn't great... we discover why later in the episode.) * * *...||8/15/2017||Free||View in iTunes|
||Clean16 - Are We Near the End of "How Do We Do This?!"||Brett calls Nick while Nick paces around the streets of Nashville. They talk about the upcoming launch of season 4, managing a team of amazing supporters, and what's next for HDWDT. * * * ALSO, make sure to check out our new Anchor station! We're...||7/25/2017||Free||View in iTunes|
||Clean15 - Being Almost Done with a Sponsorship Proposal is Nice||Nick calls Brett on the phone and the world discovers that Brett has very strong feelings about taxis. Then, Brett talks about the status of the WTS Sponsorship Proposal. Lastly, Nick talks a little bit about the value of interviews to their...||7/18/2017||Free||View in iTunes|
||Clean14 - Life After a Social Media Audit||Join Brett, Nick, and WTS Community Architect Em Piro for a hanger-motivated discussion about the social media audit she performed for the show. Then, Em leaves. Lastly, Brett and Nick stay behind to pick up the pieces. * * * ALSO, make sure to check...||7/11/2017||Free||View in iTunes|
||Clean13 - Rapid-fire Updates||Nick absolutely startles Brett with one of the most shocking bits of trivia that has ever been uttered. Then, they update listeners on a ton of stuff: publication schedule, website design, podcast crossovers, and more! * * * ALSO, make sure to...||6/27/2017||Free||View in iTunes|
||CleanNick gives ANOTHER update!||Despite an angry chair and microphone, Nick survives a perilous four minutes to give you an update on what's happening. The good news is that new episodes of Where There's Smoke can finally be seen on the distant horizon. The "bad" news is that...||6/20/2017||Free||View in iTunes|
||Clean12 - How Much WTS is TOO Much WTS (for all of us)||Brett abruptly starts the episode and the countdown to the world exploding has begun. Then, for no clear reason, Nick explains his theory on "Yellow Submarine". After that, Nick inserts some post-production sounds to celebrate a big moment. Lastly,...||6/13/2017||Free||View in iTunes|
||Clean11 - Meeting the People on the Proverbial Bus||First, Brett calls Nick "Nicholas". It's weird and nobody says anything about it. Then, they talk about their WONDERFUL call with their fellow passengers on the proverbial "Bus", and lastly, Em Piro talks about what she's done and what happens next....||6/6/2017||Free||View in iTunes|
||Clean10 - About Those Sponsorships...||Brett and Nick are back and talking about all of the things that are due by this Friday according to "THE GREAT TO DO". Also, Brett time travels and Nick clears his throat. Special thanks to Victor Jimenez for speaking with Brett about podcast...||5/30/2017||Free||View in iTunes|
||CleanNick provides an update!||Nick is here to tell you there's no new episode this week, BUT there IS some exciting news that he teases.||5/23/2017||Free||View in iTunes|
||Clean9 - Liminality (or "We're in the middle of stuff!")||Nick calls Brett and starts the show without warning. Then, they talk about choosing a project management system, their upcoming staffing deadline, and Nick's desire to to make a new Where There's Smoke episode. Also, Brett talks about a...||5/16/2017||Free||View in iTunes|
||Clean8 - Things Start to Happen...||Brett & Nick talk about the WTS job search - including an additional call for a web/graphic designer. Additionally, they talk about the phone calls they've had with various potential partners, their new meeting schedule, and all of the little...||5/9/2017||Free||View in iTunes|
||Clean7a - A quick update!||Schedules have made a new episode difficult, so instead you get to listen to Nick's dulcet tones as he gives you some updates on what's been going on. See you next week!||5/2/2017||Free||View in iTunes|
||Clean7 - Learning When To Delegate (Live from Nick's Couch)||As the proverbial WTS bus leaves the station, Brett and Nick sit down and talk about the power of delegating. They also discuss the perils of perfectionism. (While not discussed in the episode, I think we can all agree on the awesomeness of...||4/25/2017||Free||View in iTunes|
||Clean6 - Ready, Set... Artisanal Podcast?||Brett is in Mexico City and chats with Nick about his two big ideas to help promote the show over the next couple of weeks. (Hint: It includes best-of lists and TED Talks.) Nick finds a way to share very little, but is very passionate about a new...||4/18/2017||Free||View in iTunes|
||Clean5 - "Get the 'Great To-Do' converted into the 'Great To-Done'"||After meeting up in Kansas City and Brett's birthday week, Brett and Nick talk about all of the little things that are about to happen in the next few weeks. Last week, Nick and Brett asked their listeners for help promoting the show ("Who wants on...||4/11/2017||Free||View in iTunes|
||Clean4 - The Importance of Accepting Help||After far too long, Brett and Nick finally come to the realization that they need help - professional help. No! Not like that... although, maybe... Anyway, if you have any creative or organization skills and you want to help us on this journey,...||4/4/2017||Free||View in iTunes|
||Clean3 - There's No Place Like... An Online Community (or "BOTS!?")||After a few weeks of "What should we do next?", Brett and Nick decide on two communities where they will plant their flags. Plus: they hear from listeners about where they hangout (both online and IRL) and one of those listeners may or may not be a...||3/28/2017||Free||View in iTunes|
||Clean2 - What About a Corporate Sponsor?||Since about five months into the run of Where There's Smoke, Brett and Nick have dreamed of finding a corporate sponsor who could support the show and allow them to clear their schedules and focus time on the show. This week, Brett spoke to some...||3/21/2017||Free||View in iTunes|
||Clean1 - Assessing Where We Are & Identifying First Steps||As Laozi said (we think), "A journey of a thousand miles begins with a single step." In this first episode, Brett and Nick talk about some of the challenges they have faced in trying to promote Where There's Smoke. From the...||3/14/2017||Free||View in iTunes|
||CleanAnnouncing "How Do We Do This?!"||Brett and Nick already know how to make a good podcast. They make a show called Where There’s Smoke. They don’t, however, know how to get people to hear it. “How Do We Do This?!” is a podcast all about trying to promote that OTHER podcast....||3/2/2017||Free||View in iTunes|
These Guys Are The Bee's Knees
And that's it.
With Where There's Smoke, Brett and Nick proved that they can deliver a top-quality podcast that belongs amid the likes of Invisibilia and 99% Invisible. Now they ask "How Do We Do This?!" in search of ways to grow their podcast, but this journey may also teach us how to grow our own selves.
Great podcast! Great guys
Makes you feel all the feels! Inspiring. I'm a screenwriter who often struggles with writer's block... and for some reason when I listen to Brett and Nick... something they say gets me unblocked. They suggest I look at things a little differently and when I do... I create! Thanks guys. Keep up the great work. We'll get you to 50k coz we're all in it together!