How to Get a Meeting With Anyone
By Stu Heinecke
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What if that impossible-to-reach person wasn’t so impossible to reach after all? Hall-of-fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers and reach those elusive executives by thinking outside the box and using personalized approaches that he calls “contact campaigns.” Including presidents, a prime minister, celebrities, countless CEOs, and even the Danish model that later became his wife, Heinecke found that getting meetings with previously unreachable people was easier than ever. In this podcast, Heinecke asks a simple question to each of his guests: “When you absolutely must break through to someone of great importance, someone who’s nearly impossible to reach, how do you do it?” You’ll hear strategies and tactics from Heinecke and his guests that have resulted in response rates as high as 100%, ROI in the tens, even thousands of percent, and costs-per-contact ranging from $0 to $10,000. You’ll also learn plenty of tips on how to determine your targets, how to develop pitches, and how to gain allies in your contact’s circle of influence. This podcast should be required listening for every enterprise sales team.
||Clean21: Stetson Hat Campaign w/ Kristin Gallucci||Kristin Gallucci, a seasoned marketing executive, about the top campaigns she's worked on from the late 1990s to the presents. She focuses on concepts of creativity and connection with people.||5/21/2018||Free||View in iTunes|
||Clean20: James Mahon - 10 Years Later w/ James Mahon||Imagine having a business card so impactful, you still receive phone calls 10 years after you’ve switched professions. James Mahon’s business cards are that impactful He doesn’t practice divorce law anymore, but his now-famous business card...||5/16/2018||Free||View in iTunes|
||Clean19: Coffee Sticker w/ Matt Reuter||How do you spark a conversation with a c-suite executive? Creativity … and coffee. Joining us today on our podcast is Matt Reuter, Manager of Sales Development at Masergy. Recently, he received an unsolicited gift of coffee in the mail. He set that...||5/14/2018||Free||View in iTunes|
||Clean18: Comcast Outreach w/ Matt MacNamara||People sell in a lot of different ways. Sometimes we’re selling a product, or an idea. But sometimes we’re selling ourselves. What makes you the best? Matt MacNamara talks with us about how to really stand out and sell yourself, not just your produc||5/9/2018||Free||View in iTunes|
||Clean17: Meetings and Divine Intervention w/ Les Cowie||Are there accidents when it comes to business? Does every meeting you have mean something, and was it meant to be? Or do you believe that it’s happenstance? Left up to chance? Les Cowie has a fascinating story that will make you rethink your...||5/7/2018||Free||View in iTunes|
||Clean16: A Valuable Metaphor w/ Poul Nielsen||Be honest: When someone hands you a business card, you put the number in your phone and then throw it away. In the age of LinkedIn, blogs, and websites, the business card has all but gone the way of the rolodex, or the dial up modem. We get handfuls...||5/2/2018||Free||View in iTunes|
||Clean15: $200K Cupcake w/ Rick Tobin||What if a cupcake were the key to getting in front of the prospect you’ve been chasing? My friend Rick Tobin tells a fantastic story about a prospect that he was having a particularly hard time getting in front of. Rick heard that it was this...||4/30/2018||Free||View in iTunes|
||Clean14: Using Video w/ Tyler Lessard||Looking to break up your lead generation routine? Today we interview Tyler Lessard of Vidyard about the power of video not only to tell your story but to add value to customers. Though video is not a solution for a lack of research or poor messaging,...||4/25/2018||Free||View in iTunes|
||Clean13: Mikey Pawell - Sourcing Sales With Creativity||To what lengths would you go to secure a meeting with a new prospect? Today we interview Mikey Pawell of DocSend about the art of creative outreach and just how far it can take you in building new client relationships. When it comes to creative...||4/23/2018||Free||View in iTunes|
||Clean12: Useful Business Cards w/ Jeni Mattson||Unique business cards get you noticed. They can even be a mini pitch for your services or product. They hold immense value, and they shouldn’t be boring. Jeni Mattson knows this first hand. She created a business card for famous hacker, Kevin...||4/18/2018||Free||View in iTunes|
||Clean11: Amazon H2Q w/ Joe Snell||Getting noticed by a company as large as Amazon certainly isn’t easy. But Joe Snell is determined to make it possible. To get a relatively small city noticed, boldness is not optional. He joined us on How to Get a Meeting With Anyone to share why.||4/16/2018||Free||View in iTunes|
||Clean10: Pocket Campaigns w/ Chris Hirsch||Make a brand for yourself. It’s easy to point out a bad business card: bland fonts, forgettable design, and overblown titles. Even in a world where personal cards don’t get much use, these end up in the slush pile when a few changes could have...||4/11/2018||Free||View in iTunes|
||Clean9: LinkedIn Turbo w/ Dennis Brown||Sharpen your storytelling. Too often we want the viral knockout—the thing that’ll put us in contact with millions straight away. But the best way to grow your brand is to treat your posts like micro-blogs and get to the heart of what people care...||4/9/2018||Free||View in iTunes|
||Clean8: Your Cards Suck w/ Remo Caminada||How many names of graphic designers can you rattle off? Let’s take it up a notch: how many names of legendary business card designers do you know? My guess is, not many. But you probably already know Swiss designer Remo Caminada, or at least...||4/4/2018||Free||View in iTunes|
||Clean7: The CEO Bet w/ Lee Hancock||What is it that you need to do in order to get in front of your prospective clients, particularly if you're going after CEOs? Implement a contact campaign and see how quickly those rejections turn into meetings.||4/2/2018||Free||View in iTunes|
||Clean6: Ethan Goller - Pop-up Graphics||In this episode we hear from Ethan Goller, President of Structural Graphics.||3/28/2018||Free||View in iTunes|
||Clean5: Laurie Richardson - How to Land & Keep Clients With A Simple Thank You||In a recent interview, I talked to Lori Richardson about the power of snail mail. In a world of emails and LinkedIn statuses, never underestimate the power of the handwritten note. It’s easy, it’s cheap, and it will go a long way in keeping your...||3/26/2018||Free||View in iTunes|
||Clean4: Tsufit - Take the Stage||In this episode, Tsufit shares her tips on how to “step into the spotlight” and make them come to you. She argues that you can get the attention of any high level individual by using what makes you unique to create a strong personal brand. She...||3/21/2018||Free||View in iTunes|
||Clean3: Ryan O'Hara - Connection Strategies||Ryan O’Hara is an experienced businessman with a unique approach to professional connections. He shares with us how to incorporate personalization in business which inspires stronger connection, and how this has helped him in his long and successful..||3/19/2018||Free||View in iTunes|
||Clean2: John Ruhlin - Giftology||John Ruhlin, author of Giftology, uses radical generosity in gift giving to reach clients in a personal way. Through the art of gift giving without expectation of reciprocation, rewards and benefits of personal and professional relationships can be...||3/14/2018||Free||View in iTunes|
||Clean1: Dan Waldschmidt - Visual Metaphors||Extreme marketing tactics are going to yield extreme results. In this one, Stu talks with Dan Waldschmidt about what it takes to push your prospect engagement to the next level, and how to go all in in your pursuit of a client.||3/12/2018||Free||View in iTunes|
||CleanWhy You Should Listen to How to Get a Meeting With Anyone||In this first episode, Stu Heinecke explains what you can expect from How to Get a Meeting With Anyone: The Podcast.||3/1/2018||Free||View in iTunes|
Stu is brilliant
I remember listening to the audiobook of How to Get a Meeting with Anyone a couple years ago. I was hooked from the very beginning! So the fact that stories and examples like the ones shared in the book will now be in podcast form...well...it makes my soul smile. Incredibly excited for this podcast!
If you’re not listening to Stu, you’re missing out. His book is one of the best on the market for sales and marketing professionals and his podcast is a continuation of those concepts as Stu brings on guests that will help you think outside the box as you continue to take on the business world in your own vertical/profession in pursuit of success. I love this podcast!
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