Human Centric is the New Black
By Jack Fussell
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Do you want people to know who you are and why they should buy from you? Marketing and reputation are vital to gaining attention and getting people to engage. If you're ready to move beyond the norm and grow your business and build your brand then this Podcast is for you! Each week Brand Strategist Jack Fussell helps you grow your business by developing human-centric marketing and reputation.
||CleanThe Chobani Way: Focused on the How and Why||We're talking about one of my favorite brands, Chobani. How does a company start in 2005....in a world dominated by big brands go from 0% marketshare to 52% in 5 years? They started by not only focusing on their "what" they also pressed into the...||2/7/2018||Free||View in iTunes|
||CleanReady to grow your business? Focus on trust...not money!||We have it all wrong! We talk about getting more sales, growing the business by revenue....and it usually feels like we're chasing a rainbow. Trust is what we should be pursuing because Trust is the currency of business! How do we create...||1/29/2018||Free||View in iTunes|
||CleanThree Ways Branding Can Help Your Startup Succeed||Your startup needs more than a great product and visual identity....it needs a strong brand strategy. A true brand consists of strategy(why), narrative (who) and experience (how and what). Here are three ways that true branding will help your...||1/22/2018||Free||View in iTunes|
||CleanEmpathy: The future of branding||What if you could make more precise innovation choices? What if your customers were fiercely loyal? And what if the people you sell to became your biggest champions? It can happen but it requires something you probably haven't heard in too...||12/12/2017||Free||View in iTunes|
||CleanFour things we can learn from Disney||Our recent trip to Walt Disney World reminded me of just how amazing their brand is. After nearly 100 years of business this global company continues to engage and amaze their customers. These four things keep them at the top of the most...||12/4/2017||Free||View in iTunes|
||CleanThree things you need to build your brand||Grab a post it note and a pen....because here are the three things you need to build a human-centric brand. 1. Strategy 2. Alignment 3. Advocate The Podcast is a production of Tolke a branding/marketing and strategy firm in Atlanta, GA. Ready...||11/27/2017||Free||View in iTunes|
||CleanGrowth is not a strategy||Contrary to popular belief, growth is not a strategy....it's actually the result of a strategy. In order for a strategy to work you need it to work with two main audiences: your customers and your employees. Neither of these will rally...||11/12/2017||Free||View in iTunes|
||CleanWhat is a brand? The answer may not be what you expect.||It's more than a logo, it's more than a reputation....it's actually quite simple. Your brand is what is imprinted on the minds of your customers. In other words, your brand is what your customers think about you. The Podcast is a...||11/5/2017||Free||View in iTunes|
||CleanThe heart of your brand is your audience||Whether you're prepping for your go-to-market strategy or years into your business, the key to everything is your audience. When you look at the great brands they focus everything they say and do on their audience. Here's why you...||10/30/2017||Free||View in iTunes|
||CleanThe Gatekeepers are the new Gateways||Gone are the days of hoping/wishing and hustling to get the gatekeepers to let us in. We can self-publish, podcast, Youtube, Facebook and Instagram our ways into people's lives and worlds. This is a game-changer and it's turned those...||10/22/2017||Free||View in iTunes|
||CleanWhat your customers actually want||What do your customers want? It's not as complicated as we think. Ask and listen to what your customer actually needs, the problem they need solving....and then solve the problem and add value. If you're ready to grow your business...||10/16/2017||Free||View in iTunes|
||CleaniTunes reviews, Reputation building and growing a referral business||Thanks to all of you for being the first listeners! Emily asked on IG "How do you build a reputation when no one seems to be finding you and the main way your industry gets business is through referrals?" Awesome question Emily! Listen in...||10/10/2017||Free||View in iTunes|
||CleanBeing Human Centric and Why it Matters||People want you to add value and meaning to their life. It doesn't care what you sell of offer, they want to know how it helps them. No one (besides you) cares about your business goals or your 5 year plan. You need them....but no one else will...||10/5/2017||Free||View in iTunes|
||CleanYou have to have them both: marketing and reputation||Marketing and reputation: the combination is what matters. Marketing is what puts you on the map. It's what makes people aware of who you are and what you sell....but reputation or brand is what gets them to purchase. Wow....take...||10/5/2017||Free||View in iTunes|
||CleanHuman Centric is the New Black : Episode One||Welcome to the premier episode, numero Uno of Human Centric is the New Black! If you're ready to grow your business and see your brand grow and develop then this is the podcast for you. Our spaces are more crowded than ever with more voices fighting...||10/4/2017||Free||View in iTunes|
This guy's heart is in the right place. I love that he's giving away great advice for free, and working to lead business owners in the right direction. Thank God for clarity on some of these branding topics!
If only every company would listen to this!
Jack is incredibly generous with his talent and insights. I relate to how he wants companies to think about the experience their customers are having. The podcast is on point with a new perspective that would help any business improve their bottom line.
This is more than just the hype that most podcasts offer. It's inspiring without being a bragging session. It's practical without being boring. Authentic ideas from an authentic expert.