Ecommerce Brain Trust
By Kiri Masters
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Get access to the world's best brains when it comes to building momentum online for established consumer brands. Join our hosts and their expert guests for conversations about ecommerce strategies, trends, and innovations. Access our brain trust and boost your brand's ecommerce potential.
||CleanNike on Amazon and the Future of Vendor Relationships with Ken Cassar||Insights on the historic Nike on Amazon deal||4/3/2018||Free||View in iTunes|
||CleanHow to Get Product Reviews on Amazon||Reviews are an important part of growing your brand||3/28/2018||Free||View in iTunes|
||CleanHow Much Do Backend Keywords Matter to Amazon SEO?||Amazon experts have a variety of opinions about the utility of backend keywords on your product listings. At Bobsled, we want to ensure that every listing is optimized to its maximum potential, so we bring up the subject of keywords often. Backend...||3/21/2018||Free||View in iTunes|
||CleanLaunch products on Amazon by leveraging your brand||Your brand has a wonderful new product, and now you need you have a successful product launch. Brands new to Amazon might be tempted to only launch on their own website platform, but they would be remiss to overlook the opportunities Amazon provides...||3/14/2018||Free||View in iTunes|
||CleanHelp My Margins! Improving Profitability on Amazon||Software will be changing way we use seller data||3/7/2018||Free||View in iTunes|
||CleanInterpreting Your Amazon PPC Data for the Truest Insights||Listeners of the podcast and readers of the Bobsled Marketing blog are often asking us excellent questions about how to interpret their Amazon PPC Data. We have taken these questions and turned them into an info-packed episode all about how to...||2/28/2018||Free||View in iTunes|
||CleanHow Can National Brands Compete with Amazon’s Private Label Brands?||Amazon is providing more competition than ever with its own brands||2/20/2018||Free||View in iTunes|
||CleanVoice Commerce: The Future is Here||The future of ecommerce is voice command technology. Amazon seems to think so, given its investment in and the success of the Echo. Google has caught on with its competitor, Google Home. These voice command devices have already created their own niche..||2/14/2018||Free||View in iTunes|
||CleanHow to improve your product’s Amazon ranking||Understanding how the A9 search system works||2/7/2018||Free||View in iTunes|
||CleanInterview episode: The Dirt with Johg Ananda, Cofounder and CEO of www.givemethedirt.com||In today’s episode, we are bringing you an interview with one of Bobsled’s clients to showcase both the light and the dark side of selling on Amazon. Give Me The Dirt and Johg Ananda have been working with us to maximize their profits on Amazon,...||1/31/2018||Free||View in iTunes|
||Clean4 Ways to Optimize Headline Search Ads||Buy your way to the top of the search results.||1/24/2018||Free||View in iTunes|
||CleanHow to Get Product Reviews on Amazon||Getting real reviews can be tough. We have some ideas to help.||1/17/2018||Free||View in iTunes|
||CleanHow to Protect Your Brand on Amazon||Many sellers are concerned about unauthorized and counterfeit sellers on Amazon||1/10/2018||Free||View in iTunes|
||CleanSales Tax for Amazon Marketplace Sellers: A Changing Landscape||Sales tax compliance has huge implications for your bottom line||12/21/2017||Free||View in iTunes|
||CleanNew Amazon Programs for Brands||Notable programs you should pay attention to||12/13/2017||Free||View in iTunes|
||CleanAmazon Australia: An Interview with Scott Kilmartin||The much-anticipated launch of Amazon Australia has been an issue near and dear to Kiri’s heart since the news first dropped. As of the recording of this podcast, the launch, so far, has been a soft one. While many Australians still find themselves...||12/6/2017||Free||View in iTunes|
||CleanProduct Bundles on Amazon: Expand your catalog and your margins!||If your brand has been successfully selling on Amazon for a while now, it is time to start bundling. What exactly is a bundle? At Bobsled, we like to think of it as a selection of complementary products from your catalog that are sold as one unit....||11/29/2017||Free||View in iTunes|
||CleanVendor Central Optimization Guide||Make the most of your Amazon selling experience||11/21/2017||Free||View in iTunes|
||CleanInventory Management Strategies for Amazon||Help your brand prevent common inventory pitfalls||11/15/2017||Free||View in iTunes|
||CleanWho Needs to Be On Your Amazon Team||When brands begin to take their presence on Amazon seriously, it becomes clear that having a well-equipped team is essential to success. At Bobsled Marketing, we have developed key places where having a specialized team member will enable your brand...||11/8/2017||Free||View in iTunes|
||CleanAmazon Sponsored Products Guide for 2018||Learn how your ad dollars are maximized in the Marketplace and online store fronts||11/1/2017||Free||View in iTunes|
||CleanMarketplace Analytics: Interview with Ken Cassar from Slice Intelligence||With the rise of profitability in the online marketplace, it is shocking that many large CPG brands are still ignoring Amazon. Many brands are reluctant to get involved because of how their brand or products might be perceived by the consumer. The...||10/25/2017||Free||View in iTunes|
||CleanAmazon PPC Best Practices||What you need to know before you start your next campaign||10/19/2017||Free||View in iTunes|
||CleanThe Future of Brands on Amazon||How to make your brand competitive in the future||10/17/2017||Free||View in iTunes|
||CleanThe Vendor Seller Hybrid Model||The pros and cons of becoming a vendor vs. seller||10/17/2017||Free||View in iTunes|
||CleanRunning Promotions on Amazon||The whats, whens, and hows of running a promotion on Amazon.||10/11/2017||Free||View in iTunes|
Great clear commentary on the promotions available in Amazon.. with some helpful tips and insider knowledge that I wasn’t aware of. Looking forward to more content!
Ecommerce is a hot topic right now, which means there's a lot of hype marketers out there. Kiri is not one of these. This show is filled with lots of down to earth, practical wisdom for ecommerce business owners.
Being a seller in Amazon myself, its always refreshing to get new and inspirational views on selling and growing a brand on Amazon. Kiri is a true Amazon master, and having read her book "The Amazon Expansion Plan" I have been follower her ever since. Excited to listen to Kiri's view on a regular basis - highly recommend it!
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