eCommerce: Hacking The Holidays
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Brought to you by VaynerMedia and Shopify Plus, this eCommerce-focused mini-series is rolling out just in time for the end-of-year shopping season, including Black Friday. As the brainchild of hosts Sabir Semerkant, the data-obsessed SVP of eCommerce at VaynerMedia, as well as Mac King, a growth hacking Partner Manager at Shopify Plus, “Hacking the Holidays” is driven by one simple goal: to help brands and entrepreneurs step up their eComm strategy. Each episode welcomes new guests from a broad landscape of industries, such as advertising, fashion, traffic and operations, to discuss online shopping as well innovative ways to hack platforms and practices for the best ROI. Listen now and stay tuned for fresh news, insights and perspectives that can help you gain a competitive edge this year or during any peak sales period.
||CleanMerchandising Operations: Maintaining Customer Satisfaction with Strategic Communication||Online shoppers have high expectations when they place an order, especially during Black Friday and the holiday season. In this episode, Nicole Gardner (Chief Operating Officer of Dormify) and JD Woods (CXO/Chief Experience Officer of third-party logist||11/16/2017||Free||View in iTunes|
||CleanViral Marketing: How to Catch a Break on Social Media and Keep Up Your Momentum||As viral marketing has proven, building your brand around a trending topic can propel you into the spotlight. While the path to success is different for every business, this episode follows Matt Fiano’s journey as co-founder and CDO of the clothing an||11/16/2017||Free||View in iTunes|
||CleanAll About Amazon: Extending Your Brand Presence to Boost Credibility and Reach||It’s no surprise that Amazon has become more than an eCommerce powerhouse, and in this episode, you’ll hear proof points from co-founder of Thursday Boots Company, Nolan Walsh, and Vice President of Digital Media at VaynerMedia, Lee Elliott. Speakin||11/16/2017||Free||View in iTunes|
||CleanDriving Traffic: Combining Organic and Paid Strategies to Test, Learn and Optimize||To pay, or not to pay. Or both? That’s the “driving” question in this episode about generating traffic in your media ecosystem with Director of Revenue Acceleration at Shopify Plus, Marc Weisinger. Alongside hosts Sabir Semerkant (SVP of eCommerce||11/16/2017||Free||View in iTunes|
||CleanCrushing It: Gary Vaynerchuk On Captivating an Audience With Underpriced Attention||What do cool kicks, cricket protein and eCommerce have in common? Props from serial entrepreneur and CEO/Co-Founder of VaynerMedia, Gary Vaynerchuk. In this special episode (shot on Gary’s birthday), VaynerMedia’s SVP of eCommerce, Sabir Semerkant,||11/16/2017||Free||View in iTunes|
||CleanHacking The Holidays: Tips to Solidify Your eCommerce Strategy For Black Friday||With the holiday shopping season in full swing, eCommerce is once again poised to be one of biggest (and most effective) ways for brands to cash in during occasions like Thanksgiving and Black Friday. In the first episode of a 6-part mini-series podcast||11/16/2017||Free||View in iTunes|
6 pieces to make your ecom whole!
I listened to the 6 part series and picked up great information in regards to running a successful ecom business. I have just started my journey, however, there were various points in each episode that I could utilize either now, or in the next 6-12 months. I heard one particular tidbit in episode 3, I believe... and it was about not discounting your products! Instead, sell your product as a value and a need by your consumers, without discounting your products. Offer free shipping, or package a few hot sellers together, and it will help drive sales up and it will have a perceived value. One of many pieces you can put together to become successful in business.