The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
By Melina Palmer
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Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
||Clean31. Mirror Neurons||Mirror neurons are the topic of today’s behavioral economics podcast. We are really going to get into what they are, how they work and why they matter in any business. Mirror neurons are the key to empathy and our ability to learn from observing...||1/18/2019||Free||View in iTunes|
||Clean30. Booms and Busts||This behavioral economics podcast is about the psychology behind economic booms and busts. The first big bubble on record happened almost 400 years ago and there have been countless since then…so why haven’t we learned to avoid them? Why do we...||1/11/2019||Free||View in iTunes|
||Clean29. Resolutions and Keeping Commitments||I would like to wish you all a Happy New Year! This is the first behavioral economics podcast episode of 2019. Like so many of you, December is a time of reflection for me, and planning for the year ahead. I do like the “fresh start” that comes...||1/4/2019||Free||View in iTunes|
||Clean28. Behavioral Economics Foundations: The Sense of Touch||This behavioral economics podcast episode is the final installment of my series on the five senses. We’ve already talked about sight, smell, taste and hearing. Today, we dig into the sense of touch. Touch is one of the topics that I’m the most...||12/27/2018||Free||View in iTunes|
||Clean27. Behavioral Economics Foundations: The Sense of Hearing and Sound||We have already covered the sense of sight, smell, and taste. Today’s behavioral economics podcast is all about the sense of hearing and sound. As a vocalist, avid music lover and podcaster, sound and the sense of hearing is very near and dear my...||12/21/2018||Free||View in iTunes|
||Clean26. Behavioral Economics Foundations: The Sense of Taste||Today marks the halfway point in our series on the five senses – we have already talked about sight and smell…and today we are digging into taste. Smell and taste are closely linked so be sure and listen to last week's episode about the sense of...||12/14/2018||Free||View in iTunes|
||Clean25. Behavioral Economics Foundations: The Sense of Smell||This behavioral economics podcast continues our series about the five senses. Last week, I talked about the sense of sight. This week I’m talking about the sense of smell. No matter what type of business you have, these episodes will apply to you....||12/7/2018||Free||View in iTunes|
||Clean24. Behavioral Economics Foundations: Sense of Sight||Did you know that the sense of sight has a huge impact on your business? About a quarter of our brains are involved in visual processing. This behavioral economics podcast is all about the sense of sight. I share the surprising truth about what...||11/30/2018||Free||View in iTunes|
||Clean23. Behavioral Economics Foundations: Reciprocity||Reciprocity is the perfect topic to talk about this time of year. Today’s behavioral economics podcast is another foundations episode, and it’s all about reciprocity. I explain how our brains process gift giving and why we often give reciprocal...||11/23/2018||Free||View in iTunes|
||Clean22. The Power of Habit||This behavioral economics podcast is building on the most recent foundations episodes to really dig into the power of habit. Last week I really went deep into what habits are and how they work. Today, I am going to share a bunch of examples of ways...||11/16/2018||Free||View in iTunes|
||Clean21. Behavioral Economics Foundations: Habits||Habits are much more powerful than most of us realize. This behavioral economics podcast is about habits and habitual buying. It is another one of my behavioral economics foundations podcasts. When a lot of us think of habits, we focus on bad habits,...||11/9/2018||Free||View in iTunes|
||Clean20. Behavioral Economics Foundations: Defaults||This behavioral economics foundations podcast episode is about defaults.Today’s episode on defaults is going to absolutely blow your mind. You may think you know how defaults work, but you will not believe how they impact you, your business, and...||11/2/2018||Free||View in iTunes|
||Clean19. Behavioral Economics Foundations: Herding||Herding is the topic of today’s behavioral economics podcast foundations episode. This concept is similar to the way animals herd and for many of the same reasons. For safety, being in the center of the herd offers protection from predators. There...||10/26/2018||Free||View in iTunes|
||Clean18. Behavioral Economics Foundations: Priming||Our brains can be primed to lean toward a thought or word or number. Today’s behavioral economics podcast is another foundations episode, and it is all about priming. I share examples of how easy it is to trick the brain into thinking and answering...||10/19/2018||Free||View in iTunes|
||Clean17. Unlocking the Power of Numbers||I take framing one step further and talk about the power of numbers in today’s episode. This behavioral economics podcast will be a break from our foundation episodes. I get in to some of my most frequently asked questions (including ending prices...||10/12/2018||Free||View in iTunes|
||Clean16. Behavioral Economics Foundations: Framing||Framing is one of my favorite behavioral economics podcast topics. In the past few weeks, I have covered foundational topics like loss aversion, anchoring & adjustment, relativity, scarcity, and availability. Today, I talk about one of my favorite...||10/5/2018||Free||View in iTunes|
||Clean15: Behavioral Economics Foundations: Availability||Today’s behavioral economics podcast is about availability. This is another foundational episode that ties in to last week’s episode about scarcity. Similar to the bond between anchoring & adjustment and relativity, scarcity and availability...||9/28/2018||Free||View in iTunes|
||Clean14. Behavioral Economics Foundations: Scarcity||Fall is a favorite season of mine and probably a favorite season to many of you. It’s also the time of year that my favorite honeycrisp apples are available. Like cotton candy grapes, these apples benefit from scarcity. Today, I break down what...||9/21/2018||Free||View in iTunes|
||Clean13. Adjusting Your Mindset||Mindset is something that everyone struggles with from time to time. Whether you are experiencing a lack of confidence or stuck with an “imposter syndrome” mentality, you have the power to change your mindset. Offering a new service, raising your...||9/14/2018||Free||View in iTunes|
||Clean12. Behavioral Economics Foundations: Relativity||Our brains use relativity to make comparisons when assigning value. Relativity is one of my favorite concepts and part of the behavioral economics foundations. Today’s show builds upon last week’s behavioral economics podcast on anchoring and...||9/7/2018||Free||View in iTunes|
||Clean11. Behavioral Economics Foundations: Anchoring and Adjustment||Today’s behavioral economics podcast is another foundational episode focusing on anchoring and adjustment. My last foundational episode was Episode 9 - Behavioral Economics Foundations: Loss Aversion and even though it has only been out about a...||8/31/2018||Free||View in iTunes|
||Clean10. On Air Strategy Planning Session with Mariel Court||In this behavioral economics podcast it is time to apply what I have been talking about in the first 9 episodes through this very first on air strategy session, featuring my guest Mariel Court. Mariel is someone I met in the BizChix Coop (which is...||8/24/2018||Free||View in iTunes|
||Clean9. Behavioral Economics Foundations: Loss Aversion||Because this is a behavioral economics podcast, it is time to build our behavioral economics foundations. This is the first in a series of episodes where I dig deep into one concept at a time. Previous episodes have been about problems and concepts in..||8/17/2018||Free||View in iTunes|
||Clean8. What is Value?||I’ll be talking about the meaning of value on today’s behavioral economics podcast. The past three episodes have been dedicated to the “it’s not about the cookie” framework. Which shows that the experience leading up to the sale matters more..||8/10/2018||Free||View in iTunes|
||Clean7. Change Management (It’s Still Not About The Cookie)||The past two weeks have been dedicated to my “it’s not about the cookie” framework, which shows how the experience and all the things leading up to the sale matter much more than whatever is being sold itself. This week, I am extending this...||8/3/2018||Free||View in iTunes|
||Clean6. How To Sell From The Stage||Last week, I talked about The Truth About Pricing, you might want to listen to that episode before we dive into today’s episode about how to sell from the stage. Both are built on the same foundation. In the truth about pricing “it’s not about...||7/27/2018||Free||View in iTunes|
||Clean5. The Truth About Pricing||Pricing is a top concern for most business owners, service people, and sales people. Today, I’m going to tell you the truth about pricing. The dirty little secret people don’t want you to know. It may seem like I’m taking awhile to get to that...||7/20/2018||Free||View in iTunes|
||Clean4. Questions or Answers||I am so excited about today’s episode. Why? Because I love questions. I love asking them, being asked them, evaluating them, and looking for new ones. Innovative approaches are all about asking questions. As a “what if” personality type,...||7/13/2018||Free||View in iTunes|
||Clean3. Do Lead Magnets Work and Do You Need One?||All over the place these days – they offer you something for free, you fill out a form and get onto their list. So What Makes a Good Lead Magnet? So many kinds – checklist, template, white paper, video tip – I have my ebook, The 10 Behavioral...||7/6/2018||Free||View in iTunes|
||Clean2. The Top 5 Wording Mistakes Businesses Make||What are the Top 5 wording mistakes? This was a highly requested topic when I did a survey on The Brainy Business Facebook page. There is great discussion there, and I share different content including a lot of Live video tips and you can connect...||7/5/2018||Free||View in iTunes|
||Clean1. Unlocking The Secrets Of The Brain||That is what behavioral economics is all about. And it is what I am so passionate about.||7/5/2018||Free||View in iTunes|
Excellent content once you get past the self promotion
I really enjoy this podcast but definitely do not like the first 12 to 15 minutes of self promotion at the beginning of every episode!
I am still listening but find I have to fast forward to get past the lengthy “shout outs” and self advertising for the moderators business.
I would suggest trying to limit the fluff and get down to the substance of the podcasts sooner please!!
Consumer Psychology Whiz
There’s a lot of marketing advice floating around the internet. Melina dives deep into the “why” people do what they do to help you incorporate little tweaks to your marketing tactics and methods based on the impact you need it to have on your specific audience. She takes the complex human brain and simplifies our thought processes with relevant examples and funny anecdotes. Who knew brain science could be so fun?
Practical tips I can put to use immediately.
I truly enjoy each episode. Melina does a great job distilling complex topics into relatable tips that I can take immediate action on.
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