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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

By Melina Palmer

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Description

Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.

Customer Reviews

Excellent content once you get past the self promotion

I really enjoy this podcast but definitely do not like the first 12 to 15 minutes of self promotion at the beginning of every episode!
I am still listening but find I have to fast forward to get past the lengthy “shout outs” and self advertising for the moderators business.
I would suggest trying to limit the fluff and get down to the substance of the podcasts sooner please!!

Consumer Psychology Whiz

There’s a lot of marketing advice floating around the internet. Melina dives deep into the “why” people do what they do to help you incorporate little tweaks to your marketing tactics and methods based on the impact you need it to have on your specific audience. She takes the complex human brain and simplifies our thought processes with relevant examples and funny anecdotes. Who knew brain science could be so fun?

Practical tips I can put to use immediately.

I truly enjoy each episode. Melina does a great job distilling complex topics into relatable tips that I can take immediate action on.

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
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Customer Ratings