Direct to a Billion Consumers Arjun Vaidya

“5 years later… when you look back, you should be proud to the decision you took – that’s the easiest parameter…!” In this episode, join Arjun as he talks to Manish Taneja, the co-founder of Purplle.com. Hear about Manish’s journey from private equity to visiting beauty stores on the weekends with his flatmate and then eventually starting Purplle. Listen carefully as he deep dives on the importance of understanding your customer deeply, building for Bharat and using data to make decisions. Do not miss his advice to insurgent brands on differentiation towards the end of the episode…

“Just the power of sitting behind a screen and selling to the entire country/world is something that just drew me to it (ecommerce) instantly!” In this episode, join Arjun as he talks to Bharat Sethi, the founder of Rage Coffee. Hear about Bharat’s journey of building and exiting his first startup (Idecorama) until he arrived at the idea of Rage Coffee. Listen carefully as we deep dive on brand building with a limited budget and choosing brand ambassadors. Don’t miss Bharat’s insights on the omni channel debate and picking the right distribution channels basis the stage of the company!

“The moment you ensure that every single order that you pack and deliver is being received in the way you want to receive it – that it when business starts making sense!” In this episode, join Arjun as he talks to Aakash Anand, the founder of Bella Vita and now IDAM House of Brands. Hear about Aakash’s story of navigating and then establishing leadership in a crowded space with Bella Vita. Then, hear him deep dive on the concept of a house of brands and talk about how he is playing out this strategy with his acquisitions at IDAM. Enjoy as we deep dive into brand creation and scale of multiple business units keeping the same consumer in mind…

“There are multiple brands which will get built over the next 10 years which don’t even exist today… the 100 Cr benchmark will move to USD 100m!” In this episode, join Arjun as he talks to Swagat Sarangi, co-founder of Smytten. With rising D2C CACs – is sampling the answer (listen to answer this existential question)? Hear about Swagat’s from Mckinsey and Google to starting up with Smytten and disrupting the brand discovery problem. . Listen carefully we dig deep into how sampling to be correctly used, the way to action customer feedback effectively and how data can be the secret sauce for D2C brands to understand and scale consumer experience…

“India celebrates 500 Cr moments every year. And, being a part of the large and small moments of every Indian – that’s my goal!” In this episode, join Arjun as he talks to Tarun Joshi, the founder of Join Ventures – a brand that is innovating in the the celebrations and gifting space in India! Hear about Tarun’s journey from a aeronautical engineering to investing and then eventually starting up. Listen carefully as Tarun breaks down verticalizing the supply chain and solving the complex problem of time bound deliveries that sometimes need to reach customers at 12 AM. Enjoy as we deep dive into the most important buzz words in D2C right now: dark stores, house of brands and quick commerce!

"...Entrepreneur who started a 20 machine unit now has 200 machines - this through the pandemic. So what we did really well is how we treated all the people associated with us". In this episode, join Arjun as he talks to Yogesh Kabra, the founder of XYXX– a brand that is disrupting the inner wear space in India! Hear about Yogesh’s journey from an incubator in the US to, starting up back home. Listen carefully as he share his insights on scaling sustainably, excellence in manufacturing, controlling the burn and building omni-channel. Don’t miss Yogesh’s message for tier II entrepreneurs and the story of signing up KL Rahul as a brand ambassador…