By The Re-Wired Group
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Bob Moesta and Chris Spiek apply the Jobs-to-be-Done Innovation Framework to current hot topics related to product design, marketing, business strategy, and technology. Tune in for a tactician's view of how the Jobs-to-be-Done Framework is applied to every-day business challenges.
||CleanAdding Jobs-to-be-Done to a Persona-Based Product Development Process||In this episode we dive into the sometimes controversial topic of how Jobs-to-be-Done and Personas complement or contradict each other with Claire Menke, the Senior Manager of UX Research at Udemy. - Claire has deep experience with both frameworks,||4/6/2017||Free||View in iTunes|
||CleanMarketing Intercom with Jobs-to-be-Done | Matt Hodges on Jobs-to-be-Done Radio||This week Matt Hodges, Intercom's head of marketing, joins us to talk about integrating Intercom's marketing efforts around Jobs-to-be-Done. - Matt talks us through his experience of uncovering the jobs that Intercom is hired to do,||3/31/2015||Free||View in iTunes|
||CleanJobs-to-be-Done Radio: Chris from Tealeaf on The Dangers of Confusing Purchase with Commitment||When do people realize value from your product? It's not always when they hand over their money to you, but when they really make the progress that they intended to make. - This week Chris Lee from Tealeaf Academy joins us to explain how understanding..||2/6/2015||Free||View in iTunes|
||CleanJobs-to-be-Done Radio: Examining Price and Value with JTBD||On this episode of Jobs-to-be-Done radio Ervin brings up a question regarding the difference between price and value. It may seem simple on the surface but we’ll discuss how companies often leave money on the table by not understanding how a consumer||9/8/2014||Free||View in iTunes|
||CleanAsh Maurya on Jobs-to-be-Done and Running Lean||On this episode of Jobs-to-be-Done Radio we're joined by entrepreneur, author, and entrepreneurship expert Ash Mauyra. - Along with creating the Lean Canvas, an incredibly usable tool for startups who are trying to apply the lean startup methods,||6/30/2014||Free||View in iTunes|
||CleanMatthew Gunson Talks Advertising With Jobs-to-be-Done on JTBD Radio||It's been clear to many of us in the #JTBD world that having a better understanding of the emotion that a consumer experiences related to a purchase will not only help us develop better products, but will also help us message better, market better,||4/2/2014||Free||View in iTunes|
||CleanJTBD at Intercom: Des Traynor on Jobs-to-be-Done Radio||"Imagine if a chef is in a restaurant. He comes up with a new French onion soup, and wants to see if it's tasty. In the internet world he would wait four weeks and then email everyone who has ever been at his restaurant with a Survey Monkey link,||2/27/2014||Free||View in iTunes|
||CleanAlan Klement on Designing Around Jobs-to-be-Done||How do you go about designing product features around Jobs-to-be-Done? - This week on Jobs-to-be-Done Radio we're joined by Alan Klement who talks about how he came up with his version of the job story, and shares some great examples of how he has use..||2/18/2014||Free||View in iTunes|
||CleanStreema Co-Founder Martin Siniawski on JTBD Radio||This week we continue to explore how Jobs-to-be-Done and the Lean Startup movement are intertwined. We're joined by Martin Siniawski, the co-founder of Streema as well as one of our beloved jobs-to-be-done experts, Amrita Chandra from Shape and Sound.||1/17/2014||Free||View in iTunes|
||CleanDave and Brenna from MeetUp on JTBD Radio||During this episode Dave and Brenna talk about how Jobs-to-be-Done is being used at MeetUp alongside their well-established usability testing practice. They even share some of the Jobs-to-be-Done that people hire Meetup to do and the subtle anxieties||12/9/2013||Free||View in iTunes|
||CleanJobs-to-be-Done Interview: Buying a Smartphone||Jobs-to-be-Done Radio is back this week with another sample interview for you to listen to and learn from. Tune in to hear us unpack how Becky from Red-Gate software came to decide that it was time to ditch her feature-phone and buy a smartphone. -||11/5/2013||Free||View in iTunes|
||CleanForces Friday: Habit of the Present||Our Forces Friday series concludes this week with an in-depth discussion of the Habit of the Present: Why would a consumer have to break a habit in order to buy a Roomba vacuum cleaner? - Chris, Bob, and Ervin discuss the force using the iPhone and A||9/20/2013||Free||View in iTunes|
||CleanApplying JTBD to a Product Like Spotify – Amrita Chandra on JTBD Radio||Amrita Chandra from the startup marketing company RocketScope joins us this week on Jobs-to-be-Done Radio. - Tune in to hear Amrita talk about applying JTBD research to the development and marketing of a Spotify-like product.||8/20/2013||Free||View in iTunes|
||CleanJTBD Radio Visits Children’s Medical Center (Healthcare Jobs-to-be-Done)||In this episode Chris and Ervin visit the Children's Medical Center in Dallas to meet with two special guests who are leading the application of Jobs-to-be-Done in the healthcare industry: John Dzivak and Anthony Pearson (both with Children's Medical||8/5/2013||Free||View in iTunes|
||CleanForces Friday: Pull and Anxiety||We're back this week with another installment of our Forces Fridays series! - In this episode we take a deep-dive into the Pull of the New Solution and Anxiety aspects of the Forces of Progress Diagram to further explain what causes us as consumers to..||6/17/2013||Free||View in iTunes|
||CleanDisrupting Photography with Jobs-to-be-Done||In this episode Chris and Bob spend some time with Erika Dufour and Jason Fried discussing how to apply Jobs-to-be-Done insights to Erika's Snip Snap Go business model. - We're always excited to get a chance to reconnect with those who have learned Jo..||6/3/2013||Free||View in iTunes|
||Clean30 Minutes With Ryan Singer on Jobs-to-be-Done||Ryan Singer from 37signals joins Bob and Chris for this episode of Jobs-to-be-Done Radio! - Ryan shares some great stories about how he came to discover Jobs-to-be-Done, and a metaphor that he created to help explain the timeline to people who are new..||5/15/2013||Free||View in iTunes|
||CleanWine and Laptop Bag JTBD||This episode of Jobs-to-be-Done radio kicks off with the introduction of an exciting new project that everyone can be involved in: Uncovering the Wine Jobs-to-be-Done. - We also talk about a project that we're doing for AlesyaBags.||4/12/2013||Free||View in iTunes|
||CleanThe Mattress Interview – Q&A||In this episode of Jobs-to-be-Done radio we dive into many of the questions that people have after hearing a jobs-to-be-done interview for the first time, as well as questions submitted to us on the JTBD Quora Page, the JTBD LinkedIn Group,||3/18/2013||Free||View in iTunes|
||CleanThe Jobs-to-be-Done Mattress Interview (as seen in Competing Against Luck)||By far the most popular request that we've heard about Jobs-to-be-Done Radio is that we get more tactical and share some of our consumer interview techniques. This week we're going to try to answer that request by sharing a live interview that was con||1/17/2013||Free||View in iTunes|
||CleanJason Fried on Jobs-to-be-Done Radio||*This post has been updated to an article format. See the update here at: Jason Fried on using JTBD at Basecamp - This week Jason Fried, the founder of 37signals and author of Rework, joins us on Jobs-to-be-Done Radio to discuss how he came to...||10/25/2012||Free||View in iTunes|
||CleanSwitch Workshop Recap with Nick Owsley||- This week we'll give you a glimpse into what went on at the Switch Workshop that was held at the 37signals office in Chicago on October 1st. - We're joined by Nick Owsley, the co-founder of PromoSimple,||10/10/2012||Free||View in iTunes|
||CleanTeaching How to Think vs Teaching What to Think||This week we continue to share audio of a recent trip to Boston to visit Clayton Christensen. Clay shares the story of when Andy Groves of Intel asked him to explain how disruption would affect his company.||10/3/2012||Free||View in iTunes|
||CleanClay Christensen on Jobs-to-be-Done & OpenTable||This week Bob and Chris are honored to be joined by Clayton Christensen on Jobs-to-be-Done Radio. Clay discusses why he thinks the JTBD framework is so important and talks through how it is used to understand causality and what drives consumer to b||9/30/2012||Free||View in iTunes|
||CleanJobs in 140 Characters or Less||- This week presented a great opportunity to bring some special guests to the Jobs-to-be-Done Radio Show. - Bob and Chris are joined by John Palmer, who worked with Bob in the early 90s to create the Jobs-to-be-Done Framework,||7/27/2012||Free||View in iTunes|
||CleanFinancial Services Through the Lens of Jobs-to-be-Done||- This week's show features guest Stephen Mohan, Managing Director of Operational Services of Cofunds. Stephen joins us to talk about financial services through the lens of Jobs-to-be-Done. - We contrast how the financial planner's view of the com.||5/25/2012||Free||View in iTunes|
||CleanEngagement in the Shopping Process||This week's show starts out with a discussion around the swell of recent media that the Jobs-to-be-Done framework has received. We discuss the recent jobs-to-be-done Forbes article, as well as Clay's guest appearance on the Critical Path radio show. -||5/12/2012||Free||View in iTunes|
||CleanJobs to be Done in the Education Industry||Is education really a "job" if the student is forced or prompted to consume it in the way that we've designed it? There are a lot of great start-ups in the education space that are attempting to answer this question as they roll new products out in||2/29/2012||Free||View in iTunes|
||CleanUnpacking the Progress Making Forces Diagram||This week we talk through one of the tools that we use as we try to find Jobs-To-Be-Done: The Progress Making Forces Diagram. - This diagram is used to understand the forces that are at play when a consumer seeks to make progress (by purchasing a pro.||2/23/2012||Free||View in iTunes|
||CleanLou Franco Talks Software Jobs||This week Lou Franco, Vice President of Atlasoft Product Strategy at Kofax, joins us as a special guest on Jobs-To-Be-Done Radio. Lou is gracious enough to take talk to us about his attempts to find differentiation in his sector of the software indu||2/16/2012||Free||View in iTunes|
||CleanThe Jobs that 5-Hour Energy Drink is Hired For||In this week's episode of Jobs-To-Be-Done Radio we examine energy-related jobs and the 5 Hour Energy Drink product through the lens of Jobs-To-Be-Done. - Bob talks through how the Kano Model can be used to categorize dimensions of value once the jobs ..||2/8/2012||Free||View in iTunes|
This is some really interesting material that really gets the creative juices flowing. It's incredible how "Jobs to be done" changes the way you look at business. Not since reading Warren Buffett has something had a bigger impact on my thinking. I have no doubt that this will be the way companies think in the future but until then it nice to have a head start. Thanks for taking the time to let others in on your thinking and hopefully we can all learn together!!
Cuts through the fog
Gradually outlines a framework for understanding and modeling human choice & action. The framework elaborated is coherent, accessible and yields marvelous practical insights for business and for life in general. Highly recommended.
Great content, poor audio quality
I love the content this podcast provides, so much thoughtful insight into how human behavior and decision making influences business.
Three stars because of the audio quality. Several of the episodes are nearly unlistenable, it really needs a higher production level to be enjoyable.