In-Ear Insights from Trust Insights
By Trust Insights
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We light up dark data.
||CleanIn-Ear Insights: AI for Digital Marketing Leaders||In this episode, listen to co-founder Christopher Penn’s keynote address to the FUSE Digital Marketing Summit, an elite, invitation-only event for CMOs and top marketing leaders. Hear what leaders heard about adapting their organizations for AI, le||12/5/2018||Free||View in iTunes|
||CleanIn-Ear Insights: AI and Analytics||In this week’s episode of In-Ear Insights, we eavesdrop on our MarketingProfs B2B Forum session talk about AI and analytics. When only 30% of CMOs use the analytics their organizations generate, and 70% of companies ignore their data, we know there||11/28/2018||Free||View in iTunes|
||CleanDeep Dive Episode: Digital Transformation||In this episode of In-Ear Insights, founders Katie Robbert and Christopher Penn debate today’s hot buzzword in business: digital transformation. What is it? Is it net new to the business world or is it old wine in a new bottle? Listen in and share||10/23/2018||Free||View in iTunes|
||CleanDeep Dive Episode: Influencer Marketing||In this episode of In-Ear Insights, join cofounders Katie Robbert and Christopher Penn as they wade through the murky waters of influencer marketing. What responsibilities does an influencer have? What responsibilities does a company have? What’s w||10/17/2018||Free||View in iTunes|
||CleanDeep Dive Episode: 2019 Marketing Planning||In this episode of In-Ear Insights, learn how to approach your 2019 marketing planning from a data-driven approach. Instead of guessing or just adding 10% to last year’s metrics and KPIs, what could you do to more accurately forecast, plan, and bud||10/10/2018||Free||View in iTunes|
||CleanDeep Dive Episode: Tackling Diversity, Sexism, and Technology||In a recent survey of CMOs by IDG, one of the concerns expressed by top CMOs is the number of women leaving the technology field due to bias, discrimination, and sexism. CEO Katie Robbert and co-founder Christopher Penn tackle what companies are doing,||10/3/2018||Free||View in iTunes|
||CleanMarketing Insights Q&A: How To Do A Social Media Audit||How do you do a proper social media audit? There are a lot of steps to a properly done, well constructed social media audit. However, the function of a social media audit is simple. The purpose is to find out what’s working with your social media p||9/21/2018||Free||View in iTunes|
||CleanDeep Dive Episode: Predictive Analytics at INBOUND18||In today’s episode of In-Ear Insights, listen in to CEO Katie Robbert’s talk at this year’s INBOUND18 conference. Katie covers the spectrum of predictive analytics – what it is, why it matters, and how to get started. Enjoy the ta||9/19/2018||Free||View in iTunes|
||CleanMarketing Insights Q&A: How to build a strategy for AI?||As part of the “Win with AI” summit I attended recently, we want to talk about creating an AI strategy. How do you how do you put together a strategy for introducing artificial intelligence? Full disclosure, I have an IBM champion and my comp||9/14/2018||Free||View in iTunes|
||CleanDeep Dive Episode: What Are The Skills of a Data Scientist?||In this episode of In-Ear Insights, listen as co-founders Katie Robbert and Christopher Penn discuss the skills of a modern data scientist. What should a modern data scientist be able to do? Who is cut out to be a data scientist? What are the foundation||9/12/2018||Free||View in iTunes|