In-Ear Insights from Trust Insights
By Trust Insights
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We help marketers get better results from their marketing data.
||Clean[PODCAST] In-Ear Insights: Customer Experience Analytics||In this episode, Katie and Chris review the field of customer experience analytics. What are customer experience analytics, and what comprises their components? From simple data points like returning users to the website to Net Promoter Scores, join the||2/27/2019||Free||View in iTunes|
||Clean[PODCAST] In-Ear Insights: Data Visualization Tips and Tricks||In this episode of In-Ear Insights, Katie and Chris talk about how to work with data and visualize it more effectively. Data visualization is a skill not taught in schools, and it’s equal part art and science. Tune in to hear their tips about what&||2/20/2019||Free||View in iTunes|
||Clean[PODCAST] In-Ear Insights: Public Speaking Tips and Tricks||In this episode of In-Ear Insights, Christopher Penn and Katie Robbert discuss the journey to becoming public speakers, public speaking tips and tricks for new speakers, and what speakers do most wrong. Interested in bringing a Trust Insights team membe||1/30/2019||Free||View in iTunes|
||Clean[PODCAST] In-Ear Insights: How AI Will Change Marketing, from MinneFRAMA 2018||In this audio recording from the MinneAnalytics MinneFRAMA finance conference, listen as Trust Insights co-founder delivers a technical talk on the applications of AI for marketing. Watch the talk here. Listen to the audio here: Download the MP3 audio h||1/23/2019||Free||View in iTunes|
||Clean[PODCAST] In-Ear Insights: What Marketers Need to Know About Google Search Console||In this episode of In-Ear Insights, Katie and Chris dig into the most-overlooked digital analytics tool at most companies: Google Search Console. They dig into what it is, what analytics it offers, how to use the data, what conclusions to draw from it,||1/16/2019||Free||View in iTunes|
||Clean[PODCAST] In-Ear Insights: YouTube Influencers and Influencer Marketing||In this episode of In-Ear Insights, influencer marketing will be hot this year, and few channels have as much long-term sway as YouTube. Part television, part search engine, YouTube is the undisputed heavyweight of free video (Netflix for the fully paid||1/9/2019||Free||View in iTunes|
||Clean[PODCAST] In-Ear Insights: 2019 Marketing Planning||It’s the new year, a new, fresh start. While self-help folks will debate the semantics of whether a new year really is a new you or not, the reality in the business world is that a new year means new plans, new goals and targets to hit, new budgets||1/3/2019||Free||View in iTunes|
||Clean[PODCAST] In-Ear Insights: AI for Digital Marketing Leaders||In this episode, listen to co-founder Christopher Penn’s keynote address to the FUSE Digital Marketing Summit, an elite, invitation-only event for CMOs and top marketing leaders. Hear what leaders heard about adapting their organizations for AI, le||12/5/2018||Free||View in iTunes|
||Clean[PODCAST] In-Ear Insights: AI and Analytics||In this week’s episode of In-Ear Insights, we eavesdrop on our MarketingProfs B2B Forum session talk about AI and analytics. When only 30% of CMOs use the analytics their organizations generate, and 70% of companies ignore their data, we know there||11/28/2018||Free||View in iTunes|
||Clean[PODCAST] In-Ear Insights: Digital Transformation||In this episode of In-Ear Insights, founders Katie Robbert and Christopher Penn debate today’s hot buzzword in business: digital transformation. What is it? Is it net new to the business world or is it old wine in a new bottle? Listen in and share||10/23/2018||Free||View in iTunes|