In It ForEVER | Helping Businesses Grow Through Events and Membership Programs
By The Next Steps, LLC
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Dan and Nicole Ratner are a power couple in the association world leading organizations to achieve record growth in membership and plan highly efficient events over their 36 combined years in the industry. After climbing to the highest levels of leadership in multiple organizations, they both made the unusual choice to step off the corporate ladder and put family first. Throughout this podcast, you’ll hear how they help non-profit and for-profit businesses move from incremental growth to exponential growth, from passive customer relations to active customer relationships, and from surviving to thriving. They’ve introduced a unique business model called the In It ForEVER™ Principle that emerges from the belief that members/attendees/customers are in it for…a quality positive Experience, ever-increasing Value, intentional Engagement, and consistent and reliable Relevance. The show includes a mix of discussions, interviews, and education focused on topics, such as, event planning, meeting planning, membership development, member retention, member engagement, value proposition development, marketing, direct sales, selling, strategic planning, managing a governing board, customer service, vendor and provider relations, and curating and cultivating partnerships. As independent entrepreneurs growing their own small business (The Next Steps, LLC), listeners will also get a glimpse into the challenges and struggles they face managing their family and business together.
||CleanMembership and Attendee RELEVANCE 009||We are finishing up our In it ForEVER with the R: Relevance. If you don't have 100% market share within your field, industry, or sector then you must become more relevant to your core base and develop products, programs, and services that better meet...||9/21/2017||Free||View in iTunes|
||CleanAttendee and Membership ENGAGEMENT 008||In this episode Dan & Nicole explore the 3rd letter of the In It ForEVER principle of ENGAGEMENT. Not the kind where Dan got down on one knee and proposed! Rather the type that you have with your attendees and members.||9/14/2017||Free||View in iTunes|
||CleanMembership and Attendee Value 007||In this episode we talk about the membership and attendee VALUE as it relates to the In It ForEVER principle. We talk about what is commonly found when analyzing the value proposition of a business, the difference between unique selling proposition...||9/7/2017||Free||View in iTunes|
||CleanThe Membership & Attendee Experience 006||In this episode Dan & Nicole take a look at the first need in the In It ForEVER principle--the need for a quality membership or attendee Experience.||8/30/2017||Free||View in iTunes|
||CleanCarried To Full Term Interview Part 1 005||In this episode we interview Frances Robin of Carried to Full Term (CTFT) and how we are working together on their annual fundraising event and membership program.||8/24/2017||Free||View in iTunes|
||CleanNetWorKing is Like Dating 004||In episode 4 Dan & Nicole talk about how networking is like dating! Learn about the stages of networking, why it's important, thinking outside the box and extending your reach. Not to mention what to do if it doesn't work.||8/22/2017||Free||View in iTunes|
||CleanIn It ForEVER Principle Events and Meetings 003||In this episode, Nicole describes and explains the In It ForEVER Principle and how it applies to your meetings and events. Remembering that its the Experience, Value, Engagement, and Relevance will bring your event full circle.||8/15/2017||Free||View in iTunes|
||CleanThe In It ForEVER Principle 002||In this episode, Dan describes and explains the In It ForEVER principle and how the relationship a business has with its customers is more dependent on delivering a quality experience, ever-increasing value, intentional engagement, and...||8/15/2017||Free||View in iTunes|
||CleanWho We Are and What We Do - 001||Helping Businesses Grow Through Events and Membership Programs||8/8/2017||Free||View in iTunes|