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Do you know if you're actually making a profit?

Do you know if your pricing model is the best one for your agency and your services?

There's no need to wonder anymore.

On this episode, we have Marcel Petitpas who will be dropping some insane tips for figuring out how to create the best pricing model for your agency.

Marcel is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems. In his work as a speaker, podcast host and consultant, specializing in Agency Profitability Optimization, he's helped hundreds of agencies around the world measure the right metrics and improve their operations and profitability without relying on financial data and accounting professionals, and take control of their business with simple numbers anyone can understand and measure. 

In this episode, you'll learn:
How to figure out if you should bill for time, value or something elseHow to figure out if you should be considering retainers, project based fees or something elseHow to figure out if you should be changing your pricing model and when as your agency and services matureWhat the Pricing Quadrant is and how to use it
You can find Marcel at Parakeeto and on socials:

LinkedIn

Check out Marcel's Free Agency Profit Toolkit!

If you liked this episode, please leave us a review on Apple Podcasts!

You know that SEO is important.

But are you doing it right?

I mean really the right way to get the best results?

On this episode of the IBO podcast, we have Ryan Whitfield, CEO of SparkLaunch Media who has been doing SEO for many years and knows the right and wrong ways to do SEO.

Ryan has been in sales and marketing for nearly 15 years now. For the past two years, he's been the CEO of SparkLaunch Media, a digital marketing agency that helps businesses turn their website into scaleable sales engines.

In this episode you'll learn:
The simple key to doing great SEOTactics to avoid and whyHow different search engines differ for SEOHow to talk to clients about the long-game approach to SEO
Get Ryan's guide, Is SEO Worth it in 2024?

You can find Ryan at SparkLaunch Media and on socials:

LinkedIn

If you liked this episode, please leave us a review on Apple Podcasts!

Ever wish you had a north star guiding you through the challenges of agency growth?

You know what challenges I'm talking about.

The challenges that take you through the 'bermuda triangle" of business.

But what if there were rules you could follow that would guide you through those challenges and and get to unstoppable growth?

Our guest on this episode is Michael Wark, CEO of Timeline, holds the key. 

Michael Wark is a Fractional CFO and Chartered Accountant with over 20 years of commercial experience.  He is the founder of Trimline which specialises in  helping agency owners stay profitable as they navigate the growth curve to $5 million revenue and beyond. 

Michael outlines the key laws of agency growth to catapult you to maximum growth.

In this episode, you'll learn:
Why mindset is the first thing you need to considerHow hiring the right team members is a huge key to growthHow growing too fast can kill your agencyHow being future-minded will serve you well
You can find Michael at Trimline and on socials:

LinkedIn

Check out Michael's book Riding the Waves of Business Growth: Your Path to a $5M Company

If you liked this episode, please leave us a review on Apple Podcasts!

Account Based Marketing is a popular approach for many large companies.

But for smaller companies, Account Based Marketing can seem confusing or out of reach.
But it doesn't have to be!

On this episode, we have Mike Maynard, Managing Director of Napier B2B, a $7M PR and Marketing Agency for B2B Technology companies.

Mike explains why startups and small companies should be using ABM and how it will enable them to compete in tough markets, particularly if they need to win business against larger companies.

In this episode, you'll discover:
What types of companies Account Based Marketing is forThe benefits of Account Based MarketingHow to identify the accounts you want to market toHow to start using Account Based Marketing
You can find Mike at Napier B2B and on LinkedIn.

If you liked this episode, please leave us a review on Apple Podcasts!

If you've ever worked with enterprise clients, you know they're a different breed.

Relationships with larger companies look much different than those of small companies.

So what's the best way to create long-lasting relationships with enterprise clients?

I'm glad you asked because on this episode of the IBO podcast, we have David Veldt, Founder of Interactually who chats with Amy about how to navigate those relationships with enterprise clients.

David has been in the digital marketing industry for over 15 years, having worked both for agencies and in-house before starting his own company, Interactually, in 2013. In that time, he has worked with clients across the globe, ranging from local small businesses to Fortune 500 brands. While working with enterprise organizations has been David's bread and butter ever since being thrown in the deep end at his first agency job out of college, he recently led a shift in Interactually's PPC service offerings to simplify the process and make them accessible to companies of all sizes.

In this episode, you'll learn:
What makes enterprise clients different than other types of clientsHow to navigate the sometimes complex waters of workign with enterprise clientsThe good, the bad, and the ugly of when employees of enterprise clients turnoverBest practices for forging long-term relationships with enterprise clients
You can find David at Interactually and on socials:

LinkedIn 
Twitter 
Instagram 

If you liked this episode, please leave us a review on Apple Podcasts!

Are the AI robots going to take over the world?

Probably.

So we need to prepare now because the speed of AI is intense.

So how do we do that? And what's the outlook?

On this episode, we have Matthew Silverman of Silverman Consulting who answers those questions and more as he chats with Amy about AI and marketing in 2024.

Matthew is the founder of a boutique digital consultancy, which is focused on digital marketing for grateful clients. He specializes in: SEO, Google Ads, social ads, fractional CMO, growth marketing, and ABM. He has been practicing digital marketing since the early days of "online" and loves testing new technologies. He has been utilizing AI in intelligent paid search bidding since before AI was a thing.

In this episode you'll discover:
Where we are with AI in Marketing todayWhere AI is headingWhat the benefits (and the dangers) of AI areBest practices for getting the most out of AI
You can find Matthew at:

LinkedIn

If you liked this episode, please leave us a review on Apple Podcasts!