IndustrialSage | Helping Manufacturing and Industrial Marketers Drive Revenue Through Digital Marketing
By Danny Gonzales, Executive Producer of Optimum Productions
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Marketing for manufacturing and industrial companies has taken a dramatic shift. New technologies, shifting demographics, and shrinking budgets are making it imperative to discover new methods and innovative ways to reach prospects about B2B products. This weekly industrial marketing podcast will help you tackle the challenges such as bringing in best-in-class strategies, digital tactics, technologies, and tools that will help you to drive measurable revenue as a manufacturer. Visit www.industrialsage.com for more information.
||CleanEp 24: When Marketing Automation Goes Overboard||This week we're joined by Andrea Tarrell to discuss the common pitfalls faced by companies that rush into marketing automation without any sort of plan…or approval from the sales department. Whether you're about to buy an automation program,||1/21/2018||Free||View in iTunes|
||CleanEp. 23: Best Practices for Video In Your Emails||On New Year’s, we listed our top marketing tactics for 2018 – and video was in the lead; so today we’re going to discuss how to maximize the benefits of video by integrating it with a common marketing tool you probably already use.||1/14/2018||Free||View in iTunes|
||CleanEp. 22: Hurdles of International Marketing||Joanne Sanders of EWISE Communications joined us to discuss some unexpected marketing hang-ups that come from expanding internationally without proper preparation, as well as the organizations that she's founded and joined in order to create a network .||1/7/2018||Free||View in iTunes|
||CleanEp 21: Top Considerations for Your Industrial Marketing in 2018||Happy New Year! If you haven't returned to the office yet, you probably will very soon – and when that happens, you're going to need to be aware of developing trends that may be taking industrial marketing in 2018 by storm! Fortunately for you,||12/31/2017||Free||View in iTunes|
||CleanEp 20: The Fourth Quarter Review for 2017||The December holidays are about to kick in – and that means a review of the fourth quarter is in order! This past Autumn was chock-full of exciting guests from industrial and manufacturing companies of all kinds,||12/10/2017||Free||View in iTunes|
||CleanEp 19: How to Fake a Live Webinar||Maybe live webinars ARE a bit too much pressure. If so, in this week's vodcast we sat down to discuss benefits and best practices for pre-recording and broadcasting a webinar that's extremely high in quality… but also not actually live.||12/3/2017||Free||View in iTunes|
||CleanEp 18: Using Education As the New Means of Marketing||Bryan Gee of Tensar International Corporation joins us this week to explain why the company created his new role, Director of Education and Training; how education actually relates to marketing; and how their business can benefit from raising the level.||11/26/2017||Free||View in iTunes|
||CleanEp 17: Pre-Recorded vs. Live Webinars||Webinars are extremely valuable tools, but everyone assumes they HAVE to be live. However, pre-recording them is also an option now. So which is better?||11/12/2017||Free||View in iTunes|
||CleanEp 16: Training As a Value-Add for Distributors||Tyson Ferraro of Control Solutions, Inc. joins us to explain how his company's complex distributor model has required a different approach in their marketing. As it turns out, offering training and educational courses is one investment that's really pa.||11/5/2017||Free||View in iTunes|
||CleanEp 15: How to Use Your Data||"I have data. Now what?" Barbara van der Walt of Eagle Technology, Inc. joins us to discuss how analyzing their CRM helped the company identify why their 'hot' leads weren't going anywhere, and the steps they took to change their marketing process and .||10/29/2017||Free||View in iTunes|
||CleanEp 14: Why Cybersecurity is Vital Even for Marketers||James Azar of CyberHub Summit joins us to discuss cybersecurity breaches like those at Equifax, Yahoo, and other companies. One hacked social media account can compromise your entire company, so it's vital to be prepared.||10/22/2017||Free||View in iTunes|
||CleanEp 13: Six Steps to Getting Organizational Buy-In for Digital Marketing||If you're a marketer struggling to get funding for digital techniques, there are six steps to getting organizational buy-in. Just ask Malika Waller of Landis+Gyr.||10/15/2017||Free||View in iTunes|
||CleanEp 12: LJ Welding’s Journey from Traditional to Digital Marketing||Darragh Grove-White of LJ Welding Automation joins us all the way from Canada to discuss his company's journey into digital marketing. Hear his tips on best practices, and learn how that transition transformed them from a single warehouse into an inter.||10/8/2017||Free||View in iTunes|
||CleanEp 11: How to Create Quality In Your Messaging||Jordan Quackenbush discusses how finding the right message can be difficult for industrial manufacturers, since machines don't always feel exciting or "sexy." He explains why it's important to bring in outsiders to take a fresh look at what you're tryi.||10/1/2017||Free||View in iTunes|
||CleanEp 10: The Third Quarter Review for 2017||September is wrapping up, and for our team here at IndustrialSage, that means a quarterly review! Not only is this recap full of some sagely wisdom worth repeating, but you might catch a hint as to what topics are coming up next!||9/24/2017||Free||View in iTunes|
||CleanEp 9: Aligning Your Marketing and Sales Teams||Melody Astley and Stephen Timme of FinListics Solutions join us to discuss how your sales and marketing departments should communicate with each other to reach future prospects more effectively. Stop asking yourself "How can we sell this to them?||9/17/2017||Free||View in iTunes|
||CleanEp. 8: How Video Is the One Tool Manufacturers Are Missing||Like it or not, if you have a poor video presence with your organization… your prospects are judging you. Video communicates more effectively and garners far better, more measurable results than plain text. You can use it in every level of the funnel,||9/10/2017||Free||View in iTunes|
||CleanEp. 7: Boosting Your PPC, with Lillie Beiting||Lillie Beiting of CribMaster joins us again to discuss how to boost your PPC campaigns by first setting campaign goals; choosing your analytics platforms; and maybe consulting market experts to help explain that data and read the fluctuating market.||9/3/2017||Free||View in iTunes|
||CleanEp. 6: What Is PPC? with Lillie Beiting||Pay-Per-Click has definitely changed since it first appeared, and now it is anything but simple. Lillie Beiting of CribMaster joins our sages in a two-part series of episodes about PPC to identify how to recognize it, and then how to use it.||8/27/2017||Free||View in iTunes|
||CleanEp. 5: Winning Over Your Upper Management||Can't seem to get your stubborn management team on board with the times? Guess what? It's actually not your manager's job to change: it's your job to prove digital marketing's value to the company.||8/20/2017||Free||View in iTunes|
||CleanEp. 4: Integrating With Product Management, with Jon Gatrell||Don't sit back and wait for your managers and your product developers to change to suit your needs. Get involved, and bring your data to the table. Becoming a contributing member of that team will keep their products and your campaigns centralized arou.||8/13/2017||Free||View in iTunes|
||CleanEp. 3: Why Trade Shows Are Still Worth It||Despite current doubts in some circles, trade shows ARE still worth it. The key is to be proactive. Keep marketing before, during, and after the show to get results.||8/6/2017||Free||View in iTunes|
||CleanEp. 2: Four Questions Before Starting a Digital Marketing Campaign||"Okay, you're right. We DO need to make that transition from traditional over to digital. But… where do we start? How do we do this?" you might be asking. Well, you're in luck. Today Judson and Danny are going to discuss the four key questions you nee||7/17/2017||Free||View in iTunes|
||CleanEp. 1: Why Digital Is Critical||Why digital marketing? Why now? Should you drop traditional methods like a hot potato, or make the transition more gradual?||6/28/2017||Free||View in iTunes|
||CleanEp. 0: The Beginning||Welcome to IndustrialSage. We're here to helping manufacturing and industrial marketers such as yourself to drive revenue. Specifically, we're going to be guiding you along through the transition from traditional to digital marketing.||6/14/2017||Free||View in iTunes|
As a marketing professional in the industrial space, I can say that this podcast has quickly become one of my most treasured resources. The world is going digital whether we like it or not. Don't get left in the dust!
The content & the guests - great stuff to help marketing professionals in the industry & logistics space. Danny does an excellent job of pulling out their stories.
Moving the bar for marketers
I've had the opportunity to review numerous marketing podcasts and none take the focused approach which industrial sage does for B2B marketers in Manufacturing. Generic marketing is what most are, this is specific and actionable for everything episode.