Insights with Trent Munday
By Trent Munday
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Description
Daily Thoughts and Insights on the world of spa, wellness, hotels, business and life.
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CleanEp. 449 - Online Retail : Convenience or Choice? | If online retail is winning because of Convenience, fair enough. But if it’s winning because it offers Choice...maybe it’s time to get more critical about your spa retail offering? #spa #retail #onlineretail #convenience #choice | 2/22/2019 | Free | View in iTunes |
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CleanEp. 448 - Trent365! - Relevance of Wellnesss in Spas | Every hotel owner or manager I speak to these days is telling me they need to offer in Wellness in their spas. I’m telling many of them, they’re wrong. Here’s why... #wellness #hotel #spa | 2/21/2019 | Free | View in iTunes |
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CleanEp. 447 - Trent365! - Why Do Airplane Seats Face Forward? ✈️ 💺 | Is it for safety? Is to avoid motion sickness? 🤢 Or could it be something much simpler? #seating #airplanes #whyisitso #didyouknow | 2/20/2019 | Free | View in iTunes |
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CleanThe Real Story of Hotel Spa Brands | Ep. #92 | In Episode 92 I take a look at some of the issues around Hotel Spa Brands. There's a lot of myth and mystic around the value of hotel spa brands. With a number of recent acquisitions in the hotel wellness space, it's time to talk. | 2/20/2019 | Free | View in iTunes |
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CleanEp. 446 - Trent365! - Who Are Spa Conferences For? | Most events are pretty much same same. That’s fine for newbies to the industry or junior folks coming through. But what about the others? How can these events bring more value to the vast majority who attend them - ie: more senior/experienced folks? | 2/19/2019 | Free | View in iTunes |
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CleanEp. 445 - Trent365! - Customers Don’t Care Why | If your customers have a problem, they just want it fixed. They don’t care why it’s not working or who’s fault it is. That’s YOUR internal issue. Be sure your systems reflect that. #customersatisfaction #serviceexcellence #peoplefirst #syst | 2/18/2019 | Free | View in iTunes |
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CleanEp. 444 - Trent365! - The Spa of Tomorrow | Do the hotel Spas of Tomorrow have to all be the same, offering the same basic products & services - like it is today? The don’t, they won’t, they can’t. #hotels #spa #tomorrowspa #futurespa | 2/17/2019 | Free | View in iTunes |
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CleanEp. 443 - Trent365! - Demand Pricing Vs Market Pricing | If you’re in a services business, you need to know your limits - ie: Your Time! So if you have too much demand for your service, you MUST increase your price, regardless of what the market price is. #pricingstrategy #supplyanddemand #serviceindustr | 2/16/2019 | Free | View in iTunes |
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CleanEp. 442 - Trent365! - Dangers of Event-Based Marketing | Leveraging events to market your brand or business can be a great strategy...unless the event flops. #events #marketing #promotions #advertising #businessstrategy | 2/15/2019 | Free | View in iTunes |
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CleanEp. 441 - Trent365! - What’s Your Kryptonite? | Being positive is great. Saying yes is awesome. But not if it comes without serious consideration. For some, saying Yes, is their weakness. Their Kryptonite. What’s yours? #decisionmaking #selfawareness #strength #weaknesses | 2/14/2019 | Free | View in iTunes |
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CleanEmbracing Accountability | Ep. #91 | Today in Episode 91 we explore the concept of accountability. It's something we're almost born into. We've kinda always been accountable to someone or something. Though many strive to be free of accountability, they often fail without it. | 2/13/2019 | Free | View in iTunes |
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CleanEp. 440 - Trent365! - BREAKING NEWS: IHG buys Six Senses | InterContinental Hotels Group (IHG) has just announced they’re buying Six Senses for £300 million. Told you it was going to be a big year! ;-) Press Release: http://bit.ly/IHGbuysSS #hotelnews #acquisitions #wellness #hotels InterContinent | 2/13/2019 | Free | View in iTunes |
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CleanEp. 439 - Trent365! - NEWS: Announcing LinkedIn Live | LinkedIn is finally rolling out a live video broadcast feature. Invite only in the US for now, but hopefully we can all get our hands on it soon. How will you use LinkedIn Live? #livevideo #livebroadcast #socialnetworks #videocollaboration | 2/12/2019 | Free | View in iTunes |
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CleanEp. 438 - Trent365! - The Power of Immersion | Never underestimate the power and long-term, deep learning that comes from being totally immersed in what you do. #learning #knowledge #immersion | 2/11/2019 | Free | View in iTunes |
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CleanEp. 437 - Trent365! - The Rise of the Audio Tag | As personal brands become more important and as audio increases its relevance as a medium, we will all need a our signature sound bite. #personalbranding #audio #sensorybranding #audiotag | 2/10/2019 | Free | View in iTunes |
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CleanEp. 436 - Trent365! - Certified B Corporations | B Corp certification basically says you’re a company that does the right thing. You’re about Purpose, not just Profit. Click below if you want to take a free assessment... https://lnkd.in/f9TKt3D #corporatesocialresponsibility #purpose #sust | 2/9/2019 | Free | View in iTunes |
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CleanEp. 435 - Trent365! - Brand Loyalty in a Sharing Economy | If you can use Uber to satisfy your transport NEEDS, then the few times you actually want your own vehicle, you can choose the brands you WANT. #sharingeconomy #brandloyalty #brandvalue #wants #needs | 2/8/2019 | Free | View in iTunes |
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CleanEp. 434 - Trent365! - Spotify to buy Anchor & Gimlet | In case you haven’t been paying attention, podcasts are becoming a big deal. That’s why Spotify is buying a top podcast content producer (Gimlet) and top podcast creation and distribution platform (Anchor) #podcasts #audio #contentcreation Spotif | 2/7/2019 | Free | View in iTunes |
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CleanEp. 433 - Trent365! - Learnings From The Death of Google+ | Google+ is about to be shut down. If, instead of going it alone, Google acquired an existing social network, it may have been a much different story. If you don’t have the money to acquire, look for strategic partnerships & alliances. #strategicpar | 2/6/2019 | Free | View in iTunes |
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CleanSpa Marketing and Communication | Ep. #90 | In Episode 90 I share some thoughts, ideas, tips and tricks for marketing your hotel spa. The most critical understanding is that you need to be where your potential customer's attention is. That means where their eyeballs AND ear holes are focussed. | 2/6/2019 | Free | View in iTunes |
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CleanEp. 432 - Trent365! - Think Loyalty, Think Spouse | Often we think about giving more to our loyal customer, when in fact, they have all they need. Offer something to his or her spouse instead, and you might unlock some real long term loyalty. #loyaltyprogram #customerloyalty #rewardsandrecognition #re | 2/5/2019 | Free | View in iTunes |
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CleanEp. 431 - Trent365! - If You Innovate - Communicate | Anytime you make changes to the way you offer and deliver your product or service, make sure you communicate those changes clearly to your customers. Seems obvious, but often isn’t. #businessmodel #innovate #communication #customercommunication | 2/4/2019 | Free | View in iTunes |
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CleanEp. 430 - Trent365! - The Miracle of Accountability | We’re kinda programmed from very early on to be accountable - to parents, teachers, bosses, etc. So when we move beyond being accountable, many falter. #accountability #motivations #personaldevelopment | 2/3/2019 | Free | View in iTunes |
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CleanEp. 429 - Trent365! - CloudKitchens | An increasing amount of restaurant orders today are for delivery, not dine-in. So why pay high rent for prime real estate? Why not share a commercial kitchen? Enter...CloudKitchens #sharingeconomy #restauranttrends #businessmodel #consumerbehaviour | 2/1/2019 | Free | View in iTunes |
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CleanEp. 428 - Trent365! - Vaping Vitamins | Vaping Vitamins seem to be becoming a trend. But beware. Claims of scientific data to back it up are still in dispute. #spabusiness #vaping #verify #spafads #spatrends | 2/1/2019 | Free | View in iTunes |
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CleanEp. 427 - Trent365! - Don’t Outsource Your Eyes & Ears | Market research is often something farmed off to a third party agency. It shouldn’t be. Direct feedback from your customers to you is GOLD! You don’t want someone in between that. #marketresearch #feedback #customerexperience #customerinterface | 1/31/2019 | Free | View in iTunes |
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CleanMia Kyricos of Hyatt Hotels | Ep. #89 | In Episode 89 I sit down with Mia Kyricos - Senior Vice President and Global Head of Wellbeing for Hyatt Hotels. Mia is a veteran of the hotel spa business and a highly respected leader in the field of spa and wellness. Lots to talk about. | 1/30/2019 | Free | View in iTunes |
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CleanEp. 426 - Trent365! - WeWork Go : The Third Place | WeWork Go is aiming to become the Third Place. Sound familiar? It’s a logical brand extension for them and a good example for hotels and even spas. #spa #hotels #businessmodel #thirdplace | 1/30/2019 | Free | View in iTunes |
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CleanEp. 425 - Trent365! - The Practicality of Exclusivity | Discussions about exclusivity of brands/products/services are usually one sided. When it comes to hotel spas, more often than not, it’s not a big deal. #spabusiness #spa #hotel #hotelspa #contracts | 1/29/2019 | Free | View in iTunes |
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CleanEp. 424 - Trent365! - DNA Testing Inconsistency | Most would assume that DNA 🧬 Testing is a strict science and tightly regulated. But maybe that’s not always the case. #dnatesting #wellness #hotelspa #spa | 1/28/2019 | Free | View in iTunes |
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CleanEp. 423 - Trent365! - Starbucks Delivers Brand Risk | Starbucks has always pushed this idea of The Third Place - the place you go between home and work. But now they’ve started delivery, they could be risking it all. #branding #starbucks #brandstrategy | 1/27/2019 | Free | View in iTunes |
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CleanEp. 422 - Trent365! - Australia Day : My Country 🇦🇺 | Dorethea McKellar first published this iconic poem in 1908 under the title ‘Core of My Heart’. Some great words in here for all those Aussie expats today. #australiaday #literature #poetry #australian | 1/26/2019 | Free | View in iTunes |
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CleanEp. 421 - Trent365! - Door to Door Refills Business | Selling refills of household consumable products like dishwashing liquid, washing powders & liquids, shampoos, soaps, etc could be real opportunity in a world of Conscious Consumerism. #consumerism #sustainable #packaging #businessmodels | 1/25/2019 | Free | View in iTunes |
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CleanEp. 420 - Trent365! - Dentist and Spa Opportunity | Adding a 15 minute express spa treatment to the end of a dentist 🦷 appointment could create an opportunity for both businesses. #spabusiness #businesspartnership #collaborations | 1/24/2019 | Free | View in iTunes |
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CleanPackaging Skincare - A Paradigm Shift | Ep. 88 | In Episode 88 we talk about what I kinda call The Great Packaging Re-Think. Packaging has been almost as much a part of the luxury skincare game as the product inside. But the Rise of Conscious Consumerism may change all that. | 1/23/2019 | Free | View in iTunes |
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CleanEp. 419 - Trent365! - LUSH Cosmetics Gets Naked | Conscious Consumerism is a thing. And it’s real. Offering consumers packaging-free products is smart. And what LUSH | UK & Europe is doing opens the door for luxury skincare brands too. #consciousconsumerism #retail #skincare #cosmetics #packaging | 1/23/2019 | Free | View in iTunes |
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CleanEp. 418 - Trent365! - WINNERS ANNOUNCED - Thank You | Today I announce the 5 (or more?) lucky 🍀 winners of Gary Vaynerchuk book - Thank You Economy. Paying Forward Gratitude 🙏🏼 Ben Hollandsworth Mark A. McKenney Phil Zepeda Ms. Tracey Poole Dennis Harvey Daniel Levin Clairy Nitsa Team | 1/22/2019 | Free | View in iTunes |
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CleanEp. 417 - Trent365! - Last Mile of Recommendation | Invariably you’ll give credit to the last person who recommended something to you. If you own the Last Mile of Recommendation, you own the trust of the consumer. #consumertrust #recommendations #attribution | 1/21/2019 | Free | View in iTunes |
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CleanEp. 416 - Trent365! - Is Spa a Trusted Profession? | Nursing is the most trusted profession in USA. I wonder where Spa ranks on that list? Would your customers trust you enough to follow you in to a Blue Ocean? #blueoceanstrategy #customerexperience #trust #spa | 1/20/2019 | Free | View in iTunes |
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CleanEp. 415 - Trent365! - Are Your SOPs Part if Your IP? | Intellectual Property in a services business like spas can be a tricky thing to define. But when a contract partner asks to see all your SOPs, you’d better be clear on when a SOP becomes IP. #contractnegotiation #contracts #businesspartners #intell | 1/19/2019 | Free | View in iTunes |
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CleanEp. 414 - Trent365! - Re-thinking Subscription Revenue Models | MasterCard has just announced that they will no longer allow subscription products & services to automatically charge a customer’s card. They will need unique approval each time. #subscription #businessmodels #paymentsolutions | 1/18/2019 | Free | View in iTunes |
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CleanEp. 413 - Trent365! - CES and the Future of Mental Wellness | Many look to the Consumer Electronics Show for a glimpse at the future. This year Mental Wellness solutions abounded. Hmmm? 🤔 #wellness #futurism #consumerelectronics #mentalhealth #mentalwellness | 1/17/2019 | Free | View in iTunes |
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CleanEp. 412 - Trent365! - Kraft Now, Pay Later | The Kraft Heinz Company is giving away free food at a Pop Up in Washington DC for government workers impacted by the shutdown. 1. It’s a good thing to do. 2. They’re doing it in a way that will build brand equity. Here’s how... #brandin | 1/16/2019 | Free | View in iTunes |
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CleanSpa Business Model Series : #5 Rent The Space | Ep. #87 | In Episode #87, I bring you the fifth and final instalment of our series on Spa Business Models. This week, the seemingly simplest of all options - Rent The Space. But what else do you need to be aware of? Tune in to find out. | 1/16/2019 | Free | View in iTunes |
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CleanEp. 411 - Trent365! - LinkedIn Language Problem | ATTN: LinkedIn.... I do NOT speak German, French, Italian, Chinese, Korea, Swedish...So please stop 🛑 filling my fee with that content UNLESS you can give me a translation tool. #linkedin #translation #feed #content #personalisation | 1/15/2019 | Free | View in iTunes |
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CleanEp. 410 - Trent365! - ELEMIS to be sold for $900M | The British skincare brand is set to be acquired by global French brand L’Occitane for $900 million. Maybe the first of many moves in and around out industry in 2019. Congrats Sean Harrington Noella Gabriel Oriele Frank #elemis #skincarecompany | 1/14/2019 | Free | View in iTunes |
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CleanEp. 409 - Trent365! - FREE eBook - Organisational Face of Wellness | I first spoke about this concept a couple of years ago. Now, with Wellness seemingly everywhere, seems like a good time to think about how your hotel spa could be the bridge, the safe entry point, the guide to Wellness for all. Get your FREE copy of | 1/13/2019 | Free | View in iTunes |
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CleanEp. 408 - Trent365! - Kohl’s Embraces Amazon | Kohl’s new CEO Michelle Gass is welcoming the Amazon Fox 🦊 into her henhouse 🐓in a move that I reckon is genius! #kohls #retailers #amazon #partnerships #collaboration | 1/12/2019 | Free | View in iTunes |
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CleanEp. 407 - Trent365! - Nuraphone Smart Headphones | Headphones with a tiny speaker built in so it can listen to the sounds your ears send back and then adjust based on your personal hearing profile. Who knew?!? #personalization #artificialintelligence #smarttechnology | 1/11/2019 | Free | View in iTunes |
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CleanEp. 406 - Trent365! - Edit with remove.bg | If you’re looking for a simple FREE tool to re one the background from your images...this is it! #editing #photoshop #contentmarketing | 1/10/2019 | Free | View in iTunes |
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CleanSpa Business Model Series : #4 Spa Consultant | Ep. #86 | In Episode #86, the fourth of our series on Spa Business Models, we consider Spa Consultants. A good Spa Consultant can help you get your hotel spa open. But they could be much more. What about using them to help manage your spa moving forward? | 1/9/2019 | Free | View in iTunes |
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CleanEp. 405 - Trent365! - Carl’s Jr Goes Beyond Meat | International fast food burger chain, Carl’s Jr has introduced non-meat burgers. Could this be the tipping point for vegan to go mainstream? #vegans #fastfood #healthyeating #wellness | 1/9/2019 | Free | View in iTunes |
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CleanEp. 404 - Trent365! - No Receipts Campaign | How many times to you buy something and get a receipt that you never even look at, then throw in the trash? It’s time to change the default to ‘Receipt Available on Request’. #campaigns #causes #environmentalsustainability | 1/8/2019 | Free | View in iTunes |
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CleanEp. 403 - Trent365! - Plastic Straw Alternative | I have no issue with stopping plastic straws, but haven’t seen a decent replacement product...till now. Sugarcane Fibre is the answer! #plastics #biodegradable #environmentalsustainability | 1/7/2019 | Free | View in iTunes |
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CleanEp. 402 - Trent365! - FitBit’s Pay Pivot | Once the brand that owned the fitness tracker space, FitBit has struggled in recent years. Maybe payments could be the pivot it needs to survive? #fitness #payments #fitbit #digitalwallet | 1/6/2019 | Free | View in iTunes |
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CleanEp. 401 - Trent365! - Match Your Actions to Your Instagram Captions | That’s a little quote from Tyler Babin and I’m now adding it to my list of 2019 Operating Principles. PS: Note the irony of today’s subject & the new title clip. 😉 #instagram #bereal #authenticity #captions | 1/5/2019 | Free | View in iTunes |
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CleanEp. 400 - Trent365! - Busy is the new Stupid | I don’t know who said it, but I love it! Smart people find time to not be busy so they can focus on the bigger picture. #focus #timemanagement #strategicthinking #bigpicture | 1/4/2019 | Free | View in iTunes |
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CleanEp. 399 - Trent365! - Opportunities in Lack of Trust | Where the Incumbents don’t have the trust of the market, is where there is a potential opportunity for you. #trusts #marketforces #businessdevelopment #businessopportunity | 1/3/2019 | Free | View in iTunes |
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CleanSpa Business Model Series : #3 Product House | Ep. #85 | In Episode #85, the third of our series on Spa Business Models, we explore how you can use the resources of a Product House to help operate your hotel spa. A true partnership with these skincare brands could give you much more than just another supplier | 1/2/2019 | Free | View in iTunes |
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CleanEp. 398 - Trent365! - Time: The Ultimate Perishable Good | Sure, there’s 8,712 hours of 2019 left. But...48 hrs have already gone. And they aren’t coming back. So it’s time to get cracking! #goals #time #perishables #gettingstarted | 1/2/2019 | Free | View in iTunes |
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CleanEp. 397 - Trent365! - See a Future or See an End | Many of the toughest decisions in your life could be made a lot easier if you just followed this principle... If you can’t see a Future...you must see an End #principles #philosophy #lifelessons | 1/1/2019 | Free | View in iTunes |
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CleanEp. 396 - Past Year Assessment Vs New Year’s Resolution | How about making a To Do and a Not To Do list based on a Past Year Assessment, rather than pie in the sky New Year’s Resolutions. #newyearsresolution #planning #future #goalsetting #resolutions | 12/31/2018 | Free | View in iTunes |
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CleanEp. 395 - Trent365! - Illusion of Living in the Moment | We’re often told the key to success and happiness is being present, living in the moment. The only problem is, our entire lifestyle is programming us to do the opposite. #mentalhealth #motivation #happiness #success | 12/30/2018 | Free | View in iTunes |
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CleanEp. 394 - Trent365! - Netflix Interactive TV | Imagine watching a TV show where YOU determine the next scenes. That’s Interactive TV and you can check it out on Netflix with the Bandersnatch episode of the Black Mirror series. #interactiveTV #televisionprogramming #televisionstudioproduction #n | 12/29/2018 | Free | View in iTunes |
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CleanEp. 393 - Trent365! - Tactile Paving Problem | Those truncated dome pavings, designed to aid visually impaired folks work for them, but cause problems for others. Surely there’s a better solution. #design #visuallyimpaired #publicspace #accessibility | 12/28/2018 | Free | View in iTunes |
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CleanEp. 392 - Trent365! - Single Helix Lacing | You know that crazy method of lacing new shoes that has one side run diagonal from bottom to top and the other zig zagging it’s way up? What’s the point of that? Does anyone lace their shoes that way at home? #procedures #manufacturing #processes | 12/27/2018 | Free | View in iTunes |
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CleanSpa Business Model Series : #2 Spa Management Company | Ep. #84 | This week, in Episode #84, the second of our series on Spa Business Models, we discuss enlisting a Spa Management Company to help run your hotel spa. It can be a good option. However, it's not always the right one for all scenarios. | 12/26/2018 | Free | View in iTunes |
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CleanEp. 391 - Trent365! - Loyalty : What's the Point? | When it comes to your Loyalty or Rewards program, it is not a case of one size fits all. Customer Retention, Increased Spend, etc. Your program may need to be tweaked based on the goals you’re trying to achieve. #rewards #loyaltyrewards #loyaltyprogra | 12/26/2018 | Free | View in iTunes |
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CleanEp. 390 - Trent365! - When Wants Beat Needs | Needs are almost always more compelling than Wants. Almost. But especially at this time of the year, Wants May just be a better play. #marketing #wants #needs #leverage | 12/25/2018 | Free | View in iTunes |
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CleanEp. 389 - Trent365! - Value is a Perception | Payless, the discount show retailer, made a fancy pop up store, called it Paylessi (yes, seriously!), marked up the shoes by 1800%...and they still sold! How? Because Value is a Perception. #marketing #value #perception #Paylessi | 12/24/2018 | Free | View in iTunes |
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CleanEp. 388 - Trent365! - AirBnB Project Backyard | Re-imagining the way we design & build our living spaces for a shared living world makes sense. So AirBnB decided to do it! #sharingeconomy #future #living #design | 12/23/2018 | Free | View in iTunes |
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CleanEp. 387 - Trent365! - Accor + NextDoor = Co-Working Hotels | A recent partnership between Accor and NextDoor is just a smart move. NextDoor’s Co-working space business relies on maximising under-utilised spaces. Hotels have a lot of that. #hotels #coworking #partnerships #accorhotels | 12/22/2018 | Free | View in iTunes |
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CleanEp. 386 - Trent365! - TIP: Desktop Version on Mobile | Sometimes, especially if you’re a content creator working on the go, accessing a desktop version of a site is a big help. Here’s how to do it... #contentcreation #mobile #hacks #content | 12/21/2018 | Free | View in iTunes |
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CleanEp. 385 - Trent365! - If You Can’t Beat ‘Em...Use ‘Em! | Everything I’m hearing from Spas in markets where On-Demand Massage companies are operating says they’re winning the battle for therapists. So maybe we need to find a way to work WITH them? #marketing #spa #ondemand #gigeconomy | 12/20/2018 | Free | View in iTunes |
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CleanEp. 384 - Trent365! - Purpose Branding | Especially when it comes to commodity products, why spend big money on build a Brand Name when maybe all you need is a Brand Purpose? #branding #marketing #commoditymarkets | 12/19/2018 | Free | View in iTunes |
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CleanSpa Business Model Series : #1 Self Manage | Ep. #83 | In Episode 83 we discuss the option of Self Managing your hotel spa. It's often the default option, but not always the right one. This is the first of a short series of episodes looking at some of the different business models available. | 12/19/2018 | Free | View in iTunes |
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CleanEp. 383 - Trent365! - NEWS: European Massage Championships | It’s on March 30th - April 1st, 2019 in Spliamberto, Italy. Open to all therapists, any nationality, as long as you’re working in Europe. https://lnkd.in/f3aVyDs Use the promo code TRENT before 15 January for a 10% discount on your registrat | 12/18/2018 | Free | View in iTunes |
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CleanEp. 382 - Trent365! - Leverage Your Heritage | Puma is re-releasing the RS model sport shoe, first launched in 1986, as a one-off Limited Edition. A bit of nostalgia might just make sense for your business too. #sportsshoes #relaunch #nostalgia #heritage #branding | 12/17/2018 | Free | View in iTunes |
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CleanEp. 381 - Trent365! - Talent, Skill or Experience? | Which is more important? Or maybe Attitude trumps all? Maybe, Ability is what really matters - regardless of how you got there? #skillsforlife hashtag#talentmanagement hashtag#experience hashtag#ability Alena Stavnjak | 12/16/2018 | Free | View in iTunes |
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CleanEp. 380 - Trent365! - Offline Trajectory | Facebook has filed for a patent on technology that will predict where you’re going next. Make sense? Chance are you could get that information from your clients too and it might be useful. #marketing #facebook #locationintelligence #customerintelli | 12/15/2018 | Free | View in iTunes |
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CleanEp. 379 - Trent365! - Diversify Content : Platforms & Formats | Tumblr is banning porn in their platform, effective Dec 17th. What can we learn from porn? Don’t rely too much on one platform or one format for your content. #platforms #contentmarketing #contentstrategy #distribution | 12/14/2018 | Free | View in iTunes |
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CleanEp. 378 - Trent365! - Wellness Travel : Pre & Post Opportunity | A recent study revealed vacationers get more joy from the anticipation than the actual holiday itself. Also, that the happiness benefits of the holiday soon wear off. So, Pre & Post represents opportunities for Wellness. #vacations #vacation #wellnes | 12/13/2018 | Free | View in iTunes |
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CleanEp. 377 - Trent365! - OTRO Football Fan Platform | This is a great example of what any group of professionals/experts can create to bring value, build community and reap the benefits. #marketing #communityengagement #platform #contentmarketing #contentstrategy | 12/12/2018 | Free | View in iTunes |
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CleanMore | Ep. #82 | In this crazy, noisy, always on world we live in, the answer to many of your questions is simply... MORE. More content, more engagement, more validation, etc. A little just isn't enough to make a dent. Today in Episode 82, I explore why MORE matters. | 12/12/2018 | Free | View in iTunes |
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CleanEp. 376 - Trent365! - Zero Agenda Meetings | Try going into your next business meeting or contract negotiation with no preferred outcome. Finding a best fit solution for the situation can result in an even better commercial outcome than you’d planned. #planb #businessmeeting #contractnegotiat | 12/11/2018 | Free | View in iTunes |
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CleanEp. 375 - Trent365! - Behaviour: Dictating or Catering | We’re the experts! That’s why the guests come to us. But it can be a fine line between being an expert and being a benevolent dictator. #behavioural #guestexperience #customerservice #hotelspa | 12/10/2018 | Free | View in iTunes |
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CleanEp. 374 - Trent365! - Avocado : From Super Food to Blood Diamond | For all the good that Super Foods can do, what happens when they’re so Super, even the Drug Cartels want in? #healthyfood #superfoods #agribusiness #foodindustry #environmentalimpact | 12/9/2018 | Free | View in iTunes |
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CleanEp. 373 - Trent365! - Status Shifting | If people can legally change their gender status, why not their age? A Dutch court just ruled it’s not the same - here’s why... #legalstatus #agediscrimination #ageing #humanidentity | 12/8/2018 | Free | View in iTunes |
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CleanEp. 372 - Trent365! - Burger Wars | Burger 🍔 King 🤴 has launched a clever guerrilla ambush of McDonalds using a geo-fence. Clever stuff! #guerrillamarketing #ambushmarketing #geolocation #marketing #advertising | 12/7/2018 | Free | View in iTunes |
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CleanEp. 371 - Trent365! - Mental Wellness White Paper | This is important work! Please download your FREE copy of Mental Wellness : Pathways, Evidence & Horizons. It gives you exactly what it says on the tin! http://bit.ly/2zGeEoY #mentalhealth #mentalwellness #wellness #mentalillness | 12/6/2018 | Free | View in iTunes |
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CleanProfessor Gerry Bodeker - Mental Wellness Initiative | Ep. 81 | In Episode 81 I down with Chair of the Global Wellness Initiative on Mental Wellness, Professor Gerry Bodeker, who recently launched the group's White Paper - Mental Wellness : Pathways, Evidence & Horizons Get your free copy - http://bit.ly/2zGeEoY | 12/5/2018 | Free | View in iTunes |
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CleanEp. 370 - Trent365! - Splinter Industry Association | There’s plans for a UK Sustainable Spa Association. I’m all for sustainability, but wonder if a splinter industry association such as this is...well...sustainable. #sustainability #industryassociations #industrybodies #spaassociation | 12/5/2018 | Free | View in iTunes |
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CleanEp. 369 - Trent365! - First, Why...Then, How | If you can add a layer of HOW on top of what you learned by asking WHY, you are well on the way to real foundational change. #changemanagement #process #systems #innovationmanagement #blueoceanstrategy Thanks Justin C. Mills | 12/4/2018 | Free | View in iTunes |
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CleanEp. 368 - Trent365! - My Skin Track UV | La Roche-Posay My Skin Track UV is a cool new battery-free wearable electronic to measure UV exposure. Helping to reduce skin cancer risk - & probably sell some more skincare products too. ;-) #wellness #skincareproducts #sunscreens #sunsmart | 12/3/2018 | Free | View in iTunes |
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CleanEp. 367 - Trent365! - Wellness Food : Beyond Meat | Meat substitutes are clearly going to be big business in a world where we’re all more aware of what we eat. With the likes of Bill Gates, Jack Welch, Leonardo DiCaprio & Kliendienst Perkins as investors, they’ve got some serious money. #wellne | 12/2/2018 | Free | View in iTunes |
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CleanEp. 366 - Trent365! - Self Driving Spa | If you’re not going to be driving your 🚗...why not a Self Driving Spa! | 12/1/2018 | Free | View in iTunes |
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CleanHotel Industry Ad Platform | Ep. 80 | Today in Episode 80, we may have found a new opportunity for hotels. Ad Platforms make a lot of money for the people who control them. Hotels have a lot of data on their guests. Is it time for hotels to create their own industry wide Ad Platform? | 11/30/2018 | Free | View in iTunes |
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CleanSpa Menu Pricing | Ep. #79 | In Episode 79 we dig in deep and get practical, then take a step back and look at some of the more philosophical concepts around pricing your spa menu. I also share my thoughts on what I call the Discount Addiction. Lots and lots of info in this one! | 11/30/2018 | Free | View in iTunes |
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CleanSpa Design for Dummies - Location Ep. #78 | In Episode 78 I discuss the issue of the location of the spa inside the hotel. We're always told 'location matters'. Yet when it comes to the spa, we just keep putting it in the same place without ever asking why. So...I asked why! | 11/30/2018 | Free | View in iTunes |
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CleanQuest for Passion | Ep. #77 | In Episode 77 I explore the concept of Passion. Finding your passion is the key to success. Everybody says so. But knowing that and actually finding your passion, are sometimes far apart. | 11/30/2018 | Free | View in iTunes |
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CleanKatherine Johnston - Global Wellness Economy Monitor | Ep. 76 | In Episode 76 I sit down with Katherine Johnston, Senior Research Fellow at the Global Wellness Institute and co-author of the Global Wellness Economy Monitor, to find out what's behind the latest industry numbers. | 11/30/2018 | Free | View in iTunes |
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CleanSpa Associations - What's Going On? | Ep. #75 | In Episode 75 I respond to a few questions I have had recently around Spa Associations. Who are they there for? What are they supposed to be doing? Who's funding them? Why are there so many? Are they really effective? What needs to change? | 11/30/2018 | Free | View in iTunes |
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CleanSpa China Interview with... Me! | Ep. #74 | In Episode 74 of the show I share an interview I did recently with the folks at Spa China. I discuss my views of the state of the hotel spa industry in China and some thoughts on possible future directions. #wellness #sustainability #hotelspa #tomorrows | 11/30/2018 | Free | View in iTunes |
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CleanHotelier Maldives Interview with Me | Ep. #73 | In Episode 73 I share an interview I did recently with the good folks at Hotelier Maldives. They wanted my opinions on the state of the spa industry in Maldives and also my thoughts of the future of the industry. Unsurprisingly, I had some. | 11/30/2018 | Free | View in iTunes |
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CleanWellness Branding - From Weight Watchers to WW | Ep. #72 | In Episode 72 we look at Wellness Branding. Weight Watchers, long a leader in the weight loss space, now wants to own Wellness too. Moving from a brand name to a trustmark is just one of many steps. | 11/30/2018 | Free | View in iTunes |
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CleanWorkshop Gymnasium - The Future of Hotel Spas | Ep. #71 | In Episode 71 I share my thoughts on Workshop Gymnasium. This is a brand that is quickly establishing a nice little niche in what is essentially a commodity industry - fitness. And it could also provide a glimpse of the Future of Hotel Spas. | 11/30/2018 | Free | View in iTunes |
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CleanThe Danger of Validation | Ep. #70 | In Episode #70 we explore the possibility that maybe a little validation can be a dangerous thing. It seems counterintuitive, but sometimes we get just enough to move forward, when in fact we should not. Sometimes, we need the overwhelming YES. | 11/30/2018 | Free | View in iTunes |
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CleanWellness Pragmatism | Ep. #69 | In Episode 69 we explore the concept of Wellness Pragmatism. And it's a funny thing. Many think they have it, yet few display it. Most agree it's a great attribute, yet many are unable to apply it. How pragmatic are you when it comes to Wellness? | 11/30/2018 | Free | View in iTunes |
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CleanStella Artois - The Wellness Beer Brand | Ep. #68 | In Episode 68 we take a journey into STELLASPACE. What's that? It's a new mindfulness experience created by the Belgian Beer Brand - Stella Artois. Many will accuse the beer brand of Wellness Washing. And maybe it is. But maybe it's something more? | 11/30/2018 | Free | View in iTunes |
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CleanHotel Spas and the Outside World | Ep. #67 | In Episode 67 I ask is it time for a re-think? Hotel spas have always been focussed on the hotel guests. Makes sense, right? Well, it does until you start getting more external clients than hotel guests. | 11/30/2018 | Free | View in iTunes |
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CleanLee Duke - Humble Hero | Ep. #66 | In Episode 66 I share the story of Lee Duke. Lee is just a guy. But no ordinary guy. He is a guy doing good work. A humble hero. | 11/30/2018 | Free | View in iTunes |
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CleanChad Finnegan of IMPACT Cryotherapy | Ep. #65 | In Episode 65 I sit down with Chad Finnegan of IMPACT Cryotherapy to talk about a cool thing (pun intended) that is really taking off in the world of spas-whole body cryotherapy. MPACT Cryotherapy is leading the way in the US & expanding internationally | 11/30/2018 | Free | View in iTunes |
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CleanSpa Retail - Lifestyle Branding Opportunity | Ep. #64 | In Episode 64 I explore the idea that Spa Retail is much more than just an additional revenue stream. If done right, it can be a critical piece in building a true Lifestyle Brand. | 11/30/2018 | Free | View in iTunes |
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CleanSandra Moore of Hygenisis | Ep. #63 | In Episode 63 I speak with Sandra Moore of Hygenisis about the Healthy and Safety issues around the spa industry. Much of what she shares is UK focussed but still relevant to spas in other countries. And I share some business tips for Sandra along the w | 11/30/2018 | Free | View in iTunes |
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CleanTomorrow Spa Meet Up - MALDIVES | Ep. #62 | In Episode 62 I share the entire audio from our first ever Tomorrow Spa Meet Up. I hope you stick with this one - it's a long episode. And the sound quality isn't great. BUT...I think you'll find some interesting conversations in here. | 11/30/2018 | Free | View in iTunes |
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CleanBrand Integrity Vs Brand Growth | Ep. #61 | A critical consideration in any discussion about growing a brand is that of brand integrity. Often times hotel brands have been all too willing to compromise, within reason. But as we are seeing now with the Sheraton brand, it looks like enough is enoug | 11/30/2018 | Free | View in iTunes |
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CleanTrent's Top 5 Customer Service Fails | Ep. #60 | In Episode 60 I share my frustrations - but with the best of intentions. As I travel around I'm regularly confronted with annoying little customer service failures. Some more annoying than others. Here's my Top 5 in the hope that you can learn from them | 11/30/2018 | Free | View in iTunes |
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CleanBeata Aleksandrowicz of Pure Massage | Ep. #59 | Today, in Episode 59, I sit down with Beata Aleksandrowicz, Founder of Pure Massage. Come and hear what influence the Kalahari Bushmen of Africa had on Beata and see what happens when I suggest that robots will one day replace massage therapists. | 11/30/2018 | Free | View in iTunes |
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CleanInterview with Steve Sprio of Global Halotherapy Solutions | Ep. #58 | In Episode 58 I sit down with Steve Spiro of Global Halotherapy Solutions to find about more about the wonders of salt. Steve gives us some of the history and benefits of Halotherapy and shares some interesting stories about his life's journey. | 11/30/2018 | Free | View in iTunes |
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CleanInterview with Daniel Levin of The Mosaic | Ep. #57 | In Episode 57 I sit down with Daniel Levin, author of The Mosaic. Danny shares the story of how The Mosaic came to be and how we are all connected. I even read a section of the book on air to help give you a feel for the little fable that is The Mosaic. | 11/30/2018 | Free | View in iTunes |
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CleanArt of Storytelling for your Spa Business | Ep. #56 | Stories are the way we communicate. The big question is, What's Your Story? Many don't know. In Episode 56 I share 5 Simple Storylines for Every Spa Business. That should be enough to get you started. | 11/30/2018 | Free | View in iTunes |
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CleanGovernments and Spas - A Regulatory Tango | Ep. #55 | In Episode 55 we look at the relationship between Governments and Spas. In many cases, it's a complex relationship. As with most nascent industries, it takes time for government regulations to catch up. But as this industry matures, this needs to change | 11/30/2018 | Free | View in iTunes |
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CleanDeath of In-Room Marketing | Ep. #54 | In Episode 54 we take a look at In-Room Marketing. Hotels have had a long love affair with In-Room Marketing. Hotel guests, not so much. Many General Manager's think digital is the answer. They may be partially right. But there's much more to do. | 11/30/2018 | Free | View in iTunes |
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CleanWellness Real Estate | Ep. #53 | In our first episode of our 2nd year we discuss a big development in the world of wellness - Wellness Real Estate. Yes, it's a thing. And it's growing fast. Estimates expect the segment to be valued at USD $180 billion by 2022. | 11/30/2018 | Free | View in iTunes |
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CleanSpecial Interview with Me (Trent Munday) | Ep. #52 | In Episode 52 I interview myself - with the help of my friends over at Spa Business School. They wanted to know more about what makes Trent Munday tick. To use their words, they “wanted to find out more about the man compelled to ask “Why?” | 11/30/2018 | Free | View in iTunes |
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CleanLiquid Wellness - The Real Soda War | Ep. #51 | The search for Liquid Wellness may well signal the end of two of the world’s most iconic brands. In Episode 51 I ask whether Liquid Wellness is really what they should be focussing on - instead of each other. | 11/30/2018 | Free | View in iTunes |
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CleanEp. 364 - Ego, Humility & Gratitude | These are the 3 Keys to Success as a Content Creator. Simultaneously deploy all three and the rest is just a matter of process and a bit of discipline. #contentstrategy #contentmarketing #humility #gratitude #ego | 11/29/2018 | Free | View in iTunes |
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CleanRetail Spa of Tomorrow | Ep. #50 | Hotel Spas are in need of some new business models if they are to remain relevant in a fast-changing world. Maybe a Retail Spa? Retail First, Services Second. A quick look into the world skincare brands may give us some clues. In Episode #50, we explore | 11/29/2018 | Free | View in iTunes |
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CleanMachine Man | Ep. #49 | In Episode 49 I suggest a potential business model for the spa industry of tomorrow. The Machine Man. No, not the character from Marvel Comics back in the 1970’s. This is a way for equipment manufacturers to #OwnTheUpside and for all parties to benefi | 11/29/2018 | Free | View in iTunes |
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CleanTop 15 Spa Key Performance Indicators | Ep. #48 | In Episode 48 I share my Top 15 Spa KPI's - in no particular order. Why no order or priority? Because it all depends on the specific business priorities of your spa. Remember, you manage what you measure. What metrics are key to your business? | 11/29/2018 | Free | View in iTunes |
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CleanGlass Half Empty & Almost Opportunities | Ep. #47 | In Episode 47 I expand upon a couple of concepts uncovered during my daily podcast - Trent365! Is the Glass Half Empty - or Half Full? And what implication does this have on Almost Opportunities? Tune in and find out. | 11/29/2018 | Free | View in iTunes |
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CleanSpa Management Options | Ep. #46 | In Episode 46 we take a look at the various management options for you hotel spa. Self-Managed, Outsourced, Product House, Spa Consultant? Or maybe it's a combination of these. We discuss the Pros & Cons of each. | 11/29/2018 | Free | View in iTunes |
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CleanSpa Design for Dummies - Spa Size | Ep. #45 | Episode 45 is our third instalment in the Spa Design for Dummies series. In this episode - Spa Size. What's the ideal size for your hotel spa? How many treatments hours are you likely to perform? How many treatment rooms do you really need? | 11/29/2018 | Free | View in iTunes |
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CleanMichelle Hammond of Spa Business School - Part 2 | Ep. #44 | In Episode 44 I share Part II of my interview with Michelle Hammond of the Spa Business School. In this episode we discuss the Skills Gap, Spa Career prospects, Spa Managers vs Spa Directors and the real demand of hotel spas. | 11/29/2018 | Free | View in iTunes |
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CleanMichelle Hammond of Spa Business School - Part 1 | Ep. #43 | Episode 43 is Part I of my interview with Michelle Hammond of the Spa Business School. In this episode we discuss the inspiration behind the business and Michelle reveals a few key developments in the business over the years. | 11/29/2018 | Free | View in iTunes |
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CleanLessons from the Massage Envy Scandal | Ep. #42 | In Episode 42, now that the dust has settled a bit on one of the biggest scandals to ever hit the spa industry, I thought it would be a good time to reflect on the lessons we can all learn from the Massage Envy Scandal. | 11/29/2018 | Free | View in iTunes |
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CleanMentors Matter | Ep. #41 | In Episode 41 I get a bit personal, sharing with my own personal stories and experiences with mentors in my life. I believe we need different mentors for different phases of our life. Some are sought out, but many come along just at the right times. | 11/29/2018 | Free | View in iTunes |
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CleanHotel Spas - State of the Nation - Part 2 | Ep. #40 | In Episode 40 we wrap up State of the Nation of Hotel Spas with a look at some possible alternatives for the spa of tomorrow. If the whole idea of a spa didn't exist at all and there was empty space in the hotel... would we put in a spa as we know it to | 11/29/2018 | Free | View in iTunes |
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CleanHotel Spas - State of the Nation - Part 1 | Ep. #39 | In Episode 39 I take a look at the State of the Nation of Hotel Spas. In my mind, we're at a crossroads. Many elements of the hotel spa business are broken or at least not optimal. For those that can evolve, the opportunities are endless. | 11/29/2018 | Free | View in iTunes |
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CleanWellness - Movement or Industry? | Ep. #38 | In Episode 38 I ask the question - Is Wellness a Movement or Industry? Does it really even matter? To those that choose to embrace the concept, no. But to those looking to build a business, I think the answer is yes. | 11/29/2018 | Free | View in iTunes |
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CleanPermission to Ask | Ep. #37 | In Episode 37 I share with you the real motivation behind this show. In fact, the motivation behind all my content. It's all about encouraging everyone in the spa industry to ask questions. Not to simply accept the status quo. You have permission. | 11/29/2018 | Free | View in iTunes |
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CleanRobot Spa | Ep. #36 | In Episode 36 we take a bit of a glimpse into the future. Robots are disrupting human labour. But spas are high touch. A robot can't replace a spa therapist - could it? Could The Robot Spa become a reality? | 11/29/2018 | Free | View in iTunes |
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CleanFeatures vs Benefits | Ep. #35 | In Episode 35 I explore the difference between Features and Benefits. Which is will win the sales race? (Hint: It's not even close) What are we selling in spas? What are our customers really buying? Why does it matter? | 11/29/2018 | Free | View in iTunes |
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CleanSpa Trends vs Spa Fads | Ep. #34 | In Episode 34 I share my thoughts on Spa Trends vs Spa Fads. Spa Trends are great. Spa Fads can be risky. You need to distinguish between trends and fads and act accordingly. TIP: Look for cross-industry trends for the real opportunities. | 11/29/2018 | Free | View in iTunes |
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CleanYield Management in Spas | Ep. #33 | In Episode 33 I take a look at Yield Management. Is it a concept that can work in hotel spas? It works for airlines and hotels, so why not? It's all about supply and demand. The key is the stickiness of demand. Are spas sticky enough? | 11/29/2018 | Free | View in iTunes |
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CleanHave Hotel Spas Come Full Circle? | Ep. #32 | In Episode #32 I question if hotel spas have come full circle. Most hotel spas in the early days were simply hotel guest rooms with the furniture replaced by massage tables. Then spa design exploded. But today, maybe it's time we went back. | 11/29/2018 | Free | View in iTunes |
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CleanCustomer First Culture | Ep. #31 | In Episode #31 I share some thoughts on Company Culture. Many pay lip service to it but all too few really deliver. Company Culture is what your employees do when you’re not looking. Identify your Customer Touch Points, then delight at every interacti | 11/29/2018 | Free | View in iTunes |
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CleanAbsence of Thoughts | Ep. #30 | In Episode #30 I ask the question if we are losing our ability to think. The constant 'always on' presence of content on mobile devices are keeping our eyes and minds fixed on someone else's content. And by extension, their ideas. What about our though | 11/29/2018 | Free | View in iTunes |
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CleanSpa Design for Dummies - Showers, Baths & more | Ep. #29 | Episode #29 is our second part of the Spa Design for Dummies Series. In this episode I share my thoughts on the need for showers and baths in spa treatment rooms. Do we need them? Will the clients use them? And can we make any money from them? | 11/29/2018 | Free | View in iTunes |
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CleanSpa Conferences - The Value Proposition | Ep. #28 | Episode #28 is a mild rant about the cost-benefit of Spa Conferences. Don't get me wrong, I think there's some good value in some of these events. The question is, at what cost? More importantly, is this the best we can do? Is there a better way? | 11/29/2018 | Free | View in iTunes |
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CleanSex and the Spa Industry | Ep. #27 | Episode #27 we talk about the ever-present but rarely discussed issue of Sexual Harassment! Spas offer intimate, even sensual treatments. It can be a fine and sometimes blurry line between intimate and sensual and sex. How do we protect our people? | 11/29/2018 | Free | View in iTunes |
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CleanThe Story of YeloSpa with Nicolas Ronco - Part 3 | Ep. #26 | Episode 26, is the final part of my chat with Nicolas Ronco - Founder & CEO of YeloSpa in New York City. We talk the Business of Sleep, USPs of the YeloSpa brand, learn about the franchise plans and some hints at future developments. | 11/29/2018 | Free | View in iTunes |
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CleanThe Story of YeloSpa with Nicolas Ronco - Part 2 | Ep. #25 | In Episode 25, I continue my chat with Nicolas Ronco - Founder & CEO of YeloSpa in New York City. This week Nico shares the story of how he went from concept to reality. You'll hear the lessons he learned, the successes & the challenges. | 11/29/2018 | Free | View in iTunes |
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CleanThe Story of YeloSpa with Nicolas Ronco - Part 1 | Ep. #24 | In Episode 24 I sit down with the founder of YeloSpa in New York City - Nicolas Ronco. Nico opens up and shares his journey from being a successful marketing exec for Fortune 500 company to being happily unemployed and creating his vision - YeloSpa. | 11/29/2018 | Free | View in iTunes |
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CleanSpa Design for Dummies - Climate Control | Ep. #23 | Episode #23 is the first instalment of series of episodes on some of the things mistakes and missteps I’ve seen in spa design over the years. And we’ll call this series... Spa Design for Dummies. This time - Climate Control. | 11/29/2018 | Free | View in iTunes |
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CleanSpas as Entertainment | Ep. #22 | In Episode #22 we consider what role entertainment could play in the Spa of Tomorrow. While everyone else is focussed on spas as a place of peace & quiet, maybe we should think about spas as a more active place? | 11/29/2018 | Free | View in iTunes |
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CleanIs Wellness Killing the Spa Industry? | Ep. #21 | In Episode #21 I pose the question - Is Wellness Killing the Spa Industry? Wellness is concept, not a place. And if wellness is everywhere, then why do we need to go to the spa to get our wellness fix? | 11/29/2018 | Free | View in iTunes |
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CleanAttention Led Innovation | Ep. #20 | Episode #20 we discuss a new concept I like to call Attention Led Innovation. Much of what we call product innovation is often little more than clever packaging in an attempt grab your attention. Sports shoes, Razor Blades, Toothbrushes...Spa! | 11/29/2018 | Free | View in iTunes |
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CleanLaziness - The Next Big Wellness Trend | Ep. #19 | Episode #19 I think I've uncovered a hot new Wellness trend - Laziness. From the 7 minute workout to Hilton's Five Feet to Fitness, we keep finding new levels of laziness when it comes to getting fit and well. How can spas leverage laziness? | 11/29/2018 | Free | View in iTunes |
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CleanDestination Marketing - The Wellness Opportunity | Ep. 18 | Episode #18 is kinda more of a macro conversation. It's not so much about spas at the coal face, but more a discussion about wellness and how that can be leveraged as a destination marketing tool. But just because you can...doesn't mean you should. | 11/29/2018 | Free | View in iTunes |
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CleanMotti Essakow Interview - Part 2 | Ep. #17 | In Episode #17 - I continue my chat with Motti Essakow, the Founder and Chief Imagineer, Rythms by Design and Rythms House. WELL Buildings, Clean vs Green, Sourcing vs Procurement and much, much more. Check it out! | 11/29/2018 | Free | View in iTunes |
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CleanMotti Essakow Interview - Part 1 | Ep. #16 | In Episode #16 - I catch up with Motti Essakow, the Founder and Chief Imagineer, Rythms by Design and Rythms House, to talk about responsible luxury in the hotel, spa & wellness sectors. Eco & Green is yesterday. Today it's Sustainable & Responsible. | 11/29/2018 | Free | View in iTunes |
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CleanSpa Ratings System | Ep. #15 | In Episode #15 - We take a look at Spa Ratings Systems. We all know about 4 Star or 5 Diamond hotel ratings. But what about spas? And what about a TripAdvisor for Spas? Do we even really need all this stuff anyway? | 11/29/2018 | Free | View in iTunes |
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CleanBarry White Interview - Part 2 | Ep. #14 | In Episode #14 - I continue my chat with Barry White, former Group Spa Director of Langham Hospitality Group and now the Founder of WHITE Living. Come a learn about Barry's journey to the 'Dark Side' of Spa Consulting. | 11/29/2018 | Free | View in iTunes |
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CleanBarry White Interview - Part 1 | Ep. #13 | In Episode #13 - I sit down for a chat with Barry White to talk about his role with Langham Hospitality Group as Group Spa Director for the past 13 years and get his views on the current state of the hotel spa industry. | 11/29/2018 | Free | View in iTunes |
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CleanSpa Market Share | Ep. #12 | In Episode #12 - Spa Market Share - I consider a possible new metric for tracking spa performance. Is there anyone out there asking about Spa Market Share? How can you calculate it? Would it be useful? What are the limitations? | 11/29/2018 | Free | View in iTunes |
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CleanLessons from a Spa Manager Meeting | Ep. #11 | In Episode #11 - Lessons from a Spa Manager Meeting - we start our series of real life, practical examples, lessons learned, etc. See what happens when I challenged them to answer - WHY? - HOW? - WHAT? | 11/29/2018 | Free | View in iTunes |
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CleanFuture of Hotel Spas | Ep. #10 | In Episode #10 - The Future of Hotel Spas - We'll take a look what the Tomorrow Spa might look like. What if we completely reimagined the hotel spa? What would it have? What would be missing from today's spas? We must evolve and adapt to stay relevant. | 11/29/2018 | Free | View in iTunes |
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CleanRecruiting Millennials | Ep. #9 | In Episode #9 I share a real life recruiting experience that I went through recently and what I learned about Millennials. The ways I was taught to recruit don't really resonate with this generation of the workforce. My 5 tips for recruiting ... | 11/29/2018 | Free | View in iTunes |
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CleanDemystifying the Hotel Spa | Ep. #8 | In Episode #8 - Demystifying the Hotel Spa - I'll share some ideas on what options a hotel manager has when it comes to his spa. Self Managed, Spa Management Company, Spa Consultant, Product House, etc. I also give my Pros and Cons on each. | 11/29/2018 | Free | View in iTunes |
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CleanConundrum of Skincare Products | Ep. #7 | In Episode #7 The Conundrum of Skincare Companies we discuss the dilemma of innovation is the spa business. Can't we just copy F&B? Or use the product house as our de-facto innovation partner? It can work great. But you've gotta understand the game. | 11/29/2018 | Free | View in iTunes |
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CleanHotel Operator or Spa Operator - Which Comes First? | Ep. #6 | In Episode #6 I share some thoughts on one of the biggest questions I get asked from hotel developers - When do we appoint the Spa Operator? If you leave it too late, it can get messy. And if you do it early, you might even save some money. | 11/29/2018 | Free | View in iTunes |
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CleanSpas - Lifestyle Brands of the Future | Ep. #5 | In Episode #5 I introduce you to a totally new perspective on spas. That idea is that of Spas as Lifestyle Brands of the Future. The biggest brands of tomorrow will be lifestyle brands. Seems obvious to me that spas should be part of them! | 11/29/2018 | Free | View in iTunes |
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CleanEvolution of Hotel Spas | Ep. #4 | In Episode #4 Evolution of Hotel Spas we'll explore how we got here. In just 20+ years spas have become a required facility in hotels. We'll see how Hotel Spas have followed the same path as swimming pools & fitness centres in hotels. What of the future | 11/29/2018 | Free | View in iTunes |
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CleanEvolution of Destination Spas | Ep. #3 | In Episode #3 The Evolution of Destination Spas we will explore how the Destination Spas of today have evolved from yesterday's Fat Farms. We'll also see how now could be 3rd time lucky for this segment of the spa industry - but beware Wellness Living. | 11/28/2018 | Free | View in iTunes |
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CleanEvolution of Day Spas | Ep. #2 | In Episode #2 I'll take you for a brief history lesson to show you how this whole Day Spa concept came to be. Amazing female entrepreneurs like Martha Matilda Harper & Helena Rubinstein blazed the trail. | 11/28/2018 | Free | View in iTunes |
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CleanSpa - What's in a name? | Ep. #1 | In Episode #1 we start with a discussion on what spa really means. Though it's a word that has become part of the lexicon all over the world, it is one that means different things to different people in different parts of the world. | 11/28/2018 | Free | View in iTunes |
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CleanEp. 363 - Trent365! - What Facebook Knows About You | Facebook has now made it super easy for you to know what they know about you. You probably should know this, but be prepared...you may not like what you see. #marketing #wellness #privacyissues #dataprivacy #userdata #datamining #bigbrother | 11/28/2018 | Free | View in iTunes |
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CleanEp. 362 - Trent365! - Switching Benefits Vs Switching Costs | When contemplating a change, we tend to over think the Cost of Switching and are often too quick to underplay the Benefits of Switching. #changemanagement #transition #systems #processes #costbenefit | 11/27/2018 | Free | View in iTunes |
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CleanEp. 361 - Trent365! - Losses Don’t Linger | The world doesn’t really care about your losses. History has a tendency to only focus on the winners & forget the losers. #winning #losing #perception #fear #perspective #history | 11/26/2018 | Free | View in iTunes |
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CleanEp. 360 - Trent365! - User Data : Use It! | So many brands and businesses put so much effort into getting user data, yet when push comes to shove, they rarely use it to provide value or to surprise and delight. #datamining #data #customerinsight #userdata #customervalue | 11/25/2018 | Free | View in iTunes |
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CleanEp. 359 - Trent365! - Hotel Ad Platform | The guest database of the big hotel chains could unlock serious value as an ad platform. #marketing #advertising #hotels #database #adplatform | 11/24/2018 | Free | View in iTunes |
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CleanWelcome to Insights with Trent Munday | Insights with Trent Munday is a collection of all Trent's audio shows from across the airwaves. At the time of launching, we have two shows... Inside the Spa Business - a weekly show where we cover a whole range of topics in and around and related to | 11/24/2018 | Free | View in iTunes |
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CleanEp. 358 - Trent365! - Accor : The Facebook of the Hotel Industry | At a recent event in LA, the company’s Chief Digital Officer said... “Eighty per cent of guests are will to share their information to get a more personalised stay.” Sound familiar? Thanks PhysiqueIntelligence Roberto Fabris for sharing the articl | 11/23/2018 | Free | View in iTunes |
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CleanEp. 357 - Trent365! - LinkedIn Email Privacy | LinkedIn has just sneaked in a new setting that stops your connections downloading your email address as part of their archive. #linkedin #emailmarketing #emailsecurity #privacy #marketing | 11/22/2018 | Free | View in iTunes |
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CleanEp. 356 - Trent365! - More | You need more proof of concept. You also need more proof it doesn’t work. You need to produce more content. More, more often than not, is the answer in today’s noisy world. #proofofconcept #contentstrategy #proof #work #effort #more | 11/21/2018 | Free | View in iTunes |
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CleanEp. 355 - Trent365! - Brands Vs Logos | If your brand entered another vertical, another industry, how would that look? If you’re not really sure &/or if your customers can’t imagine it, maybe you just have a logo, not a brand. #branding #marketing #businessdevelopment #businessstrategy #p | 11/20/2018 | Free | View in iTunes |
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CleanEp. 354 - Trent365! - Mirror Fitness App | There’s a cool new fitness app called Mirror - and its a Mirror! With an LCD screen, & speakers built in, you can live stream fitness classes and join in. You can even do private tuition coz there’s a camera built in too. https://www.mirror.co/ #fit | 11/19/2018 | Free | View in iTunes |
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CleanEp. 353 - Trent365! - The Spa Line | Kudos to the UK Spa Association. They’ve just launched a help line for its members. Ask any question you like - marketing, HR, products, anything. Within 48 hrs they’ll get back to you with some answers. http://ow.ly/slBO30kZvrz #SpaAssociation #spa | 11/18/2018 | Free | View in iTunes |
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CleanEp. 178 - Trent365! - The Security of Voice | GDPR has brought data privacy to the forefront. Need that Alexa, Amazon’s voice platform, recently mistakenly recorded a conversation in a household and sent it to another, is a timely warning on the Privacy of Voice. | 11/18/2018 | Free | View in iTunes |
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CleanEp. 352 - Trent365! - Wrong is Wrong. The End! | Doing the wrong thing for the right reasons is still the wrong thing. Doesn’t matter how polite you are about it either. #integrity #humanbehavior #humannature #intent #thoughtfulness | 11/17/2018 | Free | View in iTunes |
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CleanEp. 351 - Trent365! - The Chef by James Patterson | Wanna see a great example of story telling on social media? Search ‘The Chef by James Patterson’ on Facebook. Follow the instructions & enjoy an interactive crime novel in the shape of a Facebook Messenger bot. Very cool! 😎 #socialmedia #storytel | 11/16/2018 | Free | View in iTunes |
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CleanEp.350 - Trent365! - Skills are Commodities: Relationships are the Key 🔑 | We’ve already democratised and commoditised knowledge. Skills will be next. So relationships will become even more critical. #skills #futuretrends #relationships #businessrelationshipmanagement #peopleskills | 11/15/2018 | Free | View in iTunes |
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CleanEp. 349 - Trent365! - Digital Store Directories - Dumb | Always consider customer improvements based on the totality, not the individual. If not, you might end up like this... #retail #customerexperience #innovation #marketing #guestexperience | 11/14/2018 | Free | View in iTunes |
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CleanEp. 348 - Trent365! - Great Water Bottle Conspiracy | Yes, your bottle is swarming with 300,000 germs 🦠 - but they’re your germs, so no problem. And yes, the plastic’s chemicals leach into the water 💧 - but at insanely low levels, well below the safe mark. #waterbottles #safewater #safety #wellne | 11/13/2018 | Free | View in iTunes |
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CleanEp. 347 - Trent365! - Wellness Tipping Point | Maybe when the big tech companies start talking about Wellness instead of Health, we’ll finally reach the Wellness Tipping Point. #wellness #tippingpoint #language #tech #cultureshift | 11/12/2018 | Free | View in iTunes |
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CleanEp. 346 - Trent365! - Magic in Contradictions | Being able to simultaneously hold contradictory opinions and play them based on the situation is a real strength. For in the contradictions lies the magic! #success #contradiction #opposingviews #decisionanalysis #managementstyle | 11/11/2018 | Free | View in iTunes |
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CleanEp. 345 - Trent365! - Just Put it Down! | A new study has shows that limiting time on social media to 30 minutes per day significantly reduces loneliness, depression, etc. Full study here... https://lnkd.in/fSJyzvt #socialmedia #depression #mentalhealth #mentalwellness #loneliness | 11/10/2018 | Free | View in iTunes |
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CleanEp. 344 - Trent365! - Forget Followers, Work the Ads | Time to stop being romantic about organic reach. Ad products are so good on social media, focus there. Get better at that. #socialmedia #advertising #organicreach #listbuilding #followers | 11/9/2018 | Free | View in iTunes |
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CleanEp. 343 - Trent365! - ‘Poach-Proof’ Your Staff | If you have ever had someone poach a member of your team, you MUST watch this! #humanresources #staffing #employeerecognition #teambuilding #recruitment | 11/8/2018 | Free | View in iTunes |
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CleanEp. 342 - Trent365! - Apple’s Commodity Pivot : Lessons for the Spa Industry | Apple has said they’ll stop reporting on unit sales. They want to shift the focus to their services biz rather than the product biz. Why? Maybe coz their product is becoming commoditised. Just as spas are. #pivot #businessstrategy #innovation #spaindu | 11/7/2018 | Free | View in iTunes |
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CleanEp. 341 - Trent365! - Mindfulness: The Branding Opportunity | Mindfulness is all about the here and now. Being present. So if you’re genuine, that actually represents a big branding opportunity. #branding #wellness #mindfulness #opportunity #marketing | 11/6/2018 | Free | View in iTunes |
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CleanEp. 340 - Trent365! - Assisted Isolated Stretching | This looks to be a developing trend. Paying for someone to stretch you. Personally, I’m a fan! Sign me up! Just makes perfect sense. PS: Thanks to Kath Hudson at Spa Business Magazine! #wellness #health #fitness #spa #stretching #trending | 11/5/2018 | Free | View in iTunes |
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CleanEp. 339 - Trent365! - Causes not Symptoms | These simple conversation starter cards on a restaurant table are a great example of going to the root cause of a problem, not just targeting the symptoms. #marketing #customercare #causes #symptoms #businessowners #opportunity | 11/4/2018 | Free | View in iTunes |
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CleanEp. 338 - Trent365! - BREAKING NEWS: One Spa World to go Public | One Spa World, the company within Steiner Leisure that manages spas on cruise ships and hotels & resorts, is set to join the NASDAQ. https://lnkd.in/fzfHbJU #businessintelligence #spa #wellness #onespaworld #publiccompany | 11/3/2018 | Free | View in iTunes |
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CleanEp. 337 - Trent365! - Less for More | Paying More for Less of course doesn’t make sense. But sometimes that’s the dynamic we’re actually creating. #pricing #businessstrategy #value #wants #needs #benefits | 11/2/2018 | Free | View in iTunes |
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CleanEp.336 - Trent365! - Be Real...then Sell the Upside | Fake it Till You Make it is a dangerous strategy. You are probably missing out on very real opportunities because they believe your BS and think you’re too good for them. #recruitment #personalbranding #fakeittillyoumakeit #jobsearch #careeropportunit | 11/1/2018 | Free | View in iTunes |
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CleanEp.335 - Trent365! -Ooops! | I screwed up! I messed up the numbering sequence for this show. Double-episoded back in June. So let’s correct it here. The lesson? Perfection is Overrated! ;-) #mistakes #ownership #transparency #faceup #correction #imperfection | 10/31/2018 | Free | View in iTunes |
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CleanEp. 334 - Trent365! - Global Spa Association | It doesn’t exist. But it could. How about it? We get all the Spa Associations to pool their resources and come up with a set of global best practices. #spa #industry #association #bestpractices #standards | 10/31/2018 | Free | View in iTunes |
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CleanEp. 333 - Trent365! - Own Your S**t! | Especially when it comes to deep cultural change, the first step is owning the current state of play. You made it. You Own it. It’s your mess to fix. Make a statement. Say it loud! #transformations #corporateculture #management #ownership #accountabil | 10/30/2018 | Free | View in iTunes |
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CleanEp. 332 - Trent365! - Power is Where Power Goes | If you have it, it goes where you go. Of course, it’s yours to lose too. And maybe the same is true of leadership? #leadership #power #presence #control #management | 10/29/2018 | Free | View in iTunes |
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CleanEp. 331 - Trent365! - Passion | Ep. 331 - Trent365! - Passion Passion is the key to success. Everybody says it. We all know it. But finding your passion isn’t always easy. Don’t despair. https://www.trentmunday.com/2018/10/25/quest-for-passion-the-key-to-success/ #passion #motivat | 10/28/2018 | Free | View in iTunes |
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CleanEp. 330 - Trent365! - Snapchat: The Content Platform? | Two recent hires in the C-Suite night gives us some clues about where Snapchat thinks their future lies. #business #contentstrategy #socialnetwork #pivot #businessstrategy | 10/27/2018 | Free | View in iTunes |
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CleanEp. 329 - Trent365! - Don’t Listen...Watch! | Sure, words are powerful & listening more than talking can be insightful. But... Actions tell all! #lessons #learnability #learningstyles #listen #watch #observation | 10/26/2018 | Free | View in iTunes |
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CleanEp. 328 - Trent365! - Whose Club? | “I DON'T WANT TO BELONG TO ANY CLUB THAT WILL ACCEPT PEOPLE LIKE ME AS A MEMBER.” (Groucho Marx) NB: Not the silliest thing I ever heard! ;-) #membership #businessdevelopment #customeracquisition #clientacquisition #business #club | 10/25/2018 | Free | View in iTunes |
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CleanEp. 327 - Trent365! - Change Your Competitors | If you’re not winning, maybe instead of changing your business you should think about changing your competitors. #business #marketshare #competitivedifferentiation #competition #marketing | 10/24/2018 | Free | View in iTunes |
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CleanEp. 326 - Trent365! - Are You Rocket Fuel? | To which organisation could you become Rocket Fuel? That’s the company you should be working with. If you can effectively become their secret sauce, your upside is unlimited. #career #opportunity #personaldevelopment #personalbranding #careeropportuni | 10/23/2018 | Free | View in iTunes |
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CleanEp. 325 - Trent365! - Behind the Numbers | The Global Spa Economy has grown by almost 10% in the past 2 years - or has it? It’s important to know the data behind the numbers. #spa #wellness #business #economicdataanalysis #researchreport | 10/22/2018 | Free | View in iTunes |
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CleanEpisode 324 - Trent365! - Hotel Luggage Opportunity | If guests have issues with their luggage when staying in hotels - and they do - could this represent a unique branding opportunity for hotels? I think so! #branding #hotels #travel #luggage #opportunity | 10/21/2018 | Free | View in iTunes |
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CleanEp. 323 - Trent365! - Walk a Mile in my Shoes | A fundamental lesson in marketing - understand the customer experience. A message to hoteliers - luggage is a critical part of your guest’s experience. You’re not helping as much as you could. #marketing #hotels #travel #guestexperience #guestjourne | 10/20/2018 | Free | View in iTunes |
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CleanEp. 322 - Trent365! - Building a Business around a Personal Brand | If you’re building a business around your personal brand, make sure you’re clear on your End Game. If not, you might find exiting the business nigh on impossible. #business #personalbranding #branding #businessstrategy #exitstrategies | 10/19/2018 | Free | View in iTunes |
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CleanEp. 321 - Trent365! - Sensory Branding : Lessons from Beer | A visit to the BeerWall in Bruges provided a shining example of sensory Branding in action. No. Seriously! I mean it! Check it out... #branding #sensorybranding #senses #marketing #beer #lessons | 10/18/2018 | Free | View in iTunes |
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CleanEp. 320 - Trent365! - Live Chat : Your Marketing Edge | Chatbots have been getting lots of attention recently. They’re not a bad option. But...Live Chat is even better. It’s the ultimate marketing edge - chatting with your customers! #marketing #customerservice #customerengagement #customersatisfaction # | 10/17/2018 | Free | View in iTunes |
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CleanEp. 319 - Trent365! - Cigarettes, Alcohol & Smartphones = Social Crutch | Sure, some are addicted to cigarettes & alcohol. But for many, it’s more about the social crutch. The smartphone is the new social crutch. So will that mean less cigs & booze? #humanbehavior #pyschology #addiction #smartphones #socialcrutch | 10/16/2018 | Free | View in iTunes |
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CleanEp. 318 - Trent365! - Leveraging Weight in your USP | Luggage Weight is a big issue for many travellers. So why don’t hotels provide an airline-calibrated weighing scale for guests to check their luggage before they leave? Especially at the 3 star & 4 star end of the market, that could be a USP. #usp #ma | 10/15/2018 | Free | View in iTunes |
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CleanEp. 317 - Trent365! - One Word! | If you’re lucky enough to have one word that clearly defines your brand, please PLLLEEEAAASSSEEE stay true to that! #branding #core #essence #identity #usp | 10/14/2018 | Free | View in iTunes |
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CleanEp. 316 - Trent365! - The Imperfections are your USP | We often spend all our energy fixing the imperfections. Maybe it's time to realise they could actually be our USP? #usp #pointofdifference #uniqueness #uniquesellingproposition #branding | 10/13/2018 | Free | View in iTunes |
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CleanEp. 315 - Trent365! - Pizza Perspectives | Who’d have thought sitting down for a simple pizza 🍕 in Venice would’ve taught me lesson in marketing and business - but it did. #marketing #business #conditioning #habit #branding | 10/12/2018 | Free | View in iTunes |
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CleanEp. 314 - Trent365! - Collective Responsibility Vs Individual Accountability | It’s easy to hide from your obligations in a group. But, it’s also possible that the responsibility you have to other group members can encourage greater responsibility. #teamspirit #teamdynamics #management #humanresources #accountability #responsi | 10/11/2018 | Free | View in iTunes |
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CleanEp. 313 - Trent365! - Meeting Size a la Bezos | When it comes to how many people you should have in a meeting, less is more. So says Jeff Bezos...with an interesting perspective. :-) #business #management #humanresources #timemanagement #meetings | 10/10/2018 | Free | View in iTunes |
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CleanEp. 312 - Trent365! - Wellness = Live, Work, Travel | The Global Wellness Economy Monitor identified that the big business opportunities and the exponential growth opportunities will lie at the intersections of these three phases of our lives. https://lnkd.in/fX-Eaer #wellness #business #opportunity #workp | 10/9/2018 | Free | View in iTunes |
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CleanEp. 311 - Trent365! - New Old World of Wellness | This trendy new word called ‘Wellness’ has actually been used in academic journals, in this context, since at least 1958. Just sayin’...! #wellness #terminology #branding #identity #academia | 10/8/2018 | Free | View in iTunes |
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CleanEp. 310 - Trent365! - Genetics Vs Epigenetics | Genes predict probabilities, not certainties. How your genes are expressed really determines who you become - and you can influence your gene expression. #genetics #epigenetics #health #wellness #lifestyle | 10/7/2018 | Free | View in iTunes |
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CleanEp. 309 - Trent365! - $4.2 trillion Global Wellness Economy | The latest Global Wellness Economy Monitor is out! https://lnkd.in/fmzETw7 This is getting pretty serious! #wellness #spa #economy #business #industry #research | 10/6/2018 | Free | View in iTunes |
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CleanEp. 308 - Trent365! - Probability 101 : Likelihood x Consequence | I think this is a great way to approach any problem. Multiply the Likelihood of it happening by the Consequences if it does. Then you know how seriously you should take it. #problemsolving #probability #consequences #management #reality | 10/5/2018 | Free | View in iTunes |
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CleanEp. 307 - Trent365! - Leverage the Sentiment of the Season | ‘Become a Stylist for Christmas!’ What a great idea for a job ad. Many people are thinking about their life, career, etc., around this time of year. So why not leverage the Sentiment of the Season if you’re recruiting. #recruiting #humanresources | 10/4/2018 | Free | View in iTunes |
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CleanEp. 306 - Trent365! - Digiceuticals | 200 investments in the space in the first half of 2018. $3.4 billion. The generation of digital medicines that rely on software for curing or managing a disease is apparently a very real thing! #innovation #software #wellness #medicine #digitization #fu | 10/3/2018 | Free | View in iTunes |
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CleanEp. 305 - Trent365! - The Glue Guy | Every company has that one guy or gal who is the glue that keeps everything else together. Their value is not always apparent...until they’re gone. Then it’s too late. Who is your Glue Guy or Glue Gal? Are you taking care of them? #humanresourcedeve | 10/2/2018 | Free | View in iTunes |
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CleanEp. 304 - Trent365! - Electro-Muscle Stimulation (EMS) | This new fitness concept sees clients wearing special clothing embedded with sensors, wires and pads. As you 🏋️♂️ Work out, electric currents are sent to specific spots in your clothing to greater stimulate the muscles you are working. Thank | 10/1/2018 | Free | View in iTunes |
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CleanEp. 303 - Trent365! - Win or Lose : It’s the Sum of The Moments | There is never just one play that list you the game. Not is there just one moment that turned the tide to allow you to win. In sport, as it is in business and in life...It’s the Sum of the Moments #business #winning #sports #attitude #moments #life | 9/30/2018 | Free | View in iTunes |
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CleanEp. 302 - Trent365! - Just Work! | How important is a university degree or diploma these days? In my opinion, not as important as work expert - never! #work #education #qualifications #university #experience | 9/29/2018 | Free | View in iTunes |
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CleanEp. 301 - Trent365! - Weight Watchers Re-Branding | Regardless of the success or failure of the WW re-brand, my question is... do all brands in Wellness-adjacent fields necessarily need to become ‘Wellness’ brands? Maybe owning their existing niche within a wellness-type market is the smarter play. # | 9/28/2018 | Free | View in iTunes |
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CleanEp. 300 - Trent365! - Hit Them With Your Best Shot! | Don’t worry about keeping your powder dry 💥! There’s no point saving the best till last. Your customers may never get that far. Hit them with your best stuff right out the gate! #customerexperience #customerengagement #surpriseanddelight #brandin | 9/27/2018 | Free | View in iTunes |
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CleanEp. 299 - Trent365! - Footfall = Retail...Always | BP CEO, Bob Dudley says Retail is one of their 3 core businesses moving forward. Is that how YOU think about your business? If not, maybe you should. #business #retail #revenuestreams #footfall #sales #revenue #businessmodel | 9/26/2018 | Free | View in iTunes |
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CleanEp. 298 - Trent365! - Orangetheory Fitness | OTF is a pretty cool gym franchise that has a few clever little hooks. Have a listen to how they’ve created their own little niche in this crowded space. #fitness #branding #innovation #tribe #wellness #franchise | 9/25/2018 | Free | View in iTunes |
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CleanEp. 297 - Trent365! - Content, Control, Culture & Core | Apple’s content strategy provides some really interesting lessons for all companies in all industries around being true to who you are. #technologytrends #contentstrategy #platform #ecosystem #apple | 9/24/2018 | Free | View in iTunes |
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CleanEp. 296 - Trent365! - Leveraging Laziness | “I will always choose a lazy person to do a difficult job because a lazy person will find an easy way to do it.” - Bill Gates. Hey, I’m not endorsing laziness BUT I do love Bill’s alternate perspective. #motivation #problemsolving #peoplemanagem | 9/23/2018 | Free | View in iTunes |
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CleanEp. 295 - Trent365! - Charging Station Spas | Until battery life gets a lot better, drivers of electric cars on long trips will need to stop for an hours or so to charge their car. Sounds like a great opportunity for spas. #innovation #electriccars #spa #futuretrends #technology #lifestyle #massage | 9/22/2018 | Free | View in iTunes |
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CleanEp. 294 - Trent365! - Cannabis : The Green Revolution | Tilray (TLRY) has been a stock market darling since its IPO. It’s a Pot Stock - and I don’t mean ceramics ;-) . It may be a bit of a bubble right now, but The Cannabis industry is real and getting ‘realer’. Dismiss it at your peril. #cannabis #m | 9/21/2018 | Free | View in iTunes |
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CleanEp. 293 - Trent365! - Shaping the Future of Wellness & Wellbeing | I’ve been invited to join a special panel at the Global Wellness Summit in Italy in October to discuss the future of Wellness and Wellbeing in Hospitality & Travel. There’s a bunch of great people on the panel. Should be a great discussion. Who’s | 9/20/2018 | Free | View in iTunes |
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CleanEp. 292 - Trent365! - BPme: Convenience or Danger? | BP has introduced an phone app that speaks to the pump and allows you to pay for your petrol. But is encouraging drivers to use their mobile phones at the petrol station really a good idea? #innovation #mobilepayments #app #technologytrends #safety | 9/19/2018 | Free | View in iTunes |
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CleanEp. 291 - Trent365! - Amazon Alexa Hardware Plays | Amazon is introducing 8 new hardware devices for Alexa before the end of 2018 - including an in-car device and a microwave oven. #amazon #alexa #voice #platforms #future -#technology #innovation | 9/18/2018 | Free | View in iTunes |
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CleanEp. 290 - Trent365! - Trebble.fm Voice Platform | A great new voice platform. Publish your content on Trebble.fm and it’ll automatically appear on Amazon Alexa and Google Home. Invite Only right now...but you can always ask for an invite ;-) #voiceplatform #voice #platforms #futuretrends #digitalmark | 9/17/2018 | Free | View in iTunes |
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CleanEp. 289 - Trent365! - Do What You Love or Love What You Do | The message these days seems to be all about finding your passion and doing that. But if you don’t know what it is or can’t do that, at least Love What You Do. #motivation #passion #focus #workethic #mindfulness #selfawareness | 9/16/2018 | Free | View in iTunes |
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CleanEp. 288 - Trent365! - ‘Cook Your Own’ Hotel | Sleep, Shower and Food - the 3 core pillars of a hotel stay. Air BnB gives you a kitchen. You can cook your food your way. What if hotels did the same? #hotels #cooking #businessmodel #airBNB #accommodation #lodging | 9/15/2018 | Free | View in iTunes |
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CleanEp. 287 - Trent365! - Walk My Path | Just as you should eat your own dog food, so too should you walk my path. You need to understand how people navigate your business. #signage #wayfinding #business #navigation #customerexperience | 9/14/2018 | Free | View in iTunes |
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CleanEp. 286 - Trent365! - Advertising : Art or Science? | The Art was arguably the most important part in the early days of advertising. But as we push for more and more analytics, is the Science taking over? #analytics #art #science #advertising #creative #marketing #branding | 9/13/2018 | Free | View in iTunes |
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CleanEp. 285 - Trent365! - Personalised Probiotics | A new study has suggested that unless probiotics are personalised they may well be no good at all. Worse still, generic solutions may have negative side effects. #medical #bacteria #probiotics #science #health #wellness | 9/12/2018 | Free | View in iTunes |
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CleanEp. 284 - Trent365! - Is there a Market in your Gap | Just because you’ve identified a gap in the market, doesn’t necessarily mean there’s a market in your gap. #marketing #gapanalysis #gap #innovation #demand #market #opportunity | 9/11/2018 | Free | View in iTunes |
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CleanEp. 283 - Trent365! - Attribute Based Selling | AB Selling is the idea that you sell your hotel rooms based in very specific attributes that are often unique to many rooms. Would it work in your business? #pricingstrategy #pricingoptimization #business #marketing #creativity #attributes #attributionm | 9/10/2018 | Free | View in iTunes |
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CleanEp. 282 - Trent365! - Solutionism | Solutionism is the idea that technology is the answer to every problem. Of course, it’s not. In some ways each industry has its own version of Solutionism too, based on its own biases. #problemsolving #solutionism #creativeproblemsolving #innovation # | 9/9/2018 | Free | View in iTunes |
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CleanEp.281 - Trent365! - People Waiting? Pop Up! | Anywhere you have people forced to wait around for something, you have an opportunity to introduce your Pop Up Spa concept. #innovation #popup #spa #branding #businessdevelopment #marketing #creative | 9/8/2018 | Free | View in iTunes |
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CleanEp. 280 - Trent365! - Return on Wellness | As we continue the push towards Wellness, more and more owners and investors are getting worried about the extra cost of delivering it to our guests. We need to start measuring the Return on Wellness. Here’s a few thoughts... | 9/7/2018 | Free | View in iTunes |
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CleanEp. 279 - Trent365! - Touch Me - Touch Points | In a hotel journey there are so many touch points where we have the opportunity to help guests with their personal health and wellness requirements. What are you doing to help? #hotelmanagement #hotelspa #wellness #spa #health Derek Barton Zoe Wall Lyns | 9/6/2018 | Free | View in iTunes |
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CleanEp. 278 - Trent365! - Burning Building Philosophy | If your office was on fire 🔥 and you’re on the outside, how many people would you go back in to get? If it’s not most of them, you’ve got some work to do! #management #teambuilding #peoplemanagement #teamdynamics #leadership #personnel #develop | 9/5/2018 | Free | View in iTunes |
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CleanEp. 277 - Trent365! - 5 Star : Man Vs Machine | Never forget, that 5 star service is all about delivering the service that your guests / customers need. It doesn’t always have to mean a human touch. Sometimes, a machine can do it better. #robots #customerservice #technology #future #machines #5star | 9/4/2018 | Free | View in iTunes |
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CleanEp. 276 - Trent365! - Airline Seat Number Mystery | Ever wondered why the 5th row of seats on the airplane is number 31? Or why the exit rows start at number 20, regardless of how many rows are in front of them? #travel #airlines #operations #seatnumber #mystery #inflight #why #howcome | 9/3/2018 | Free | View in iTunes |
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CleanEp. 275 - Trent365! - Burning Bridge Philosophy | If you want to enable change, you need to first convince others of the futility of the current path. Once they see the bridge is burning, they will be desperate to get off the current path - even if the new path isn’t guaranteed. #retail #changemanage | 9/2/2018 | Free | View in iTunes |
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CleanEp. 274 - Trent365! - Qantas Re-imagines Long Haul Flights | Qantas are hoping to launch 20 hour non-stop flights in a few years. So they’re asking themselves how should these flight have different offerings to make them bearable. #innovation #transportation #airlines #futurism #qantas #travel | 9/1/2018 | Free | View in iTunes |
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CleanEp. 273 - Trent365! - A Little Validation Can Kill | Be careful, when looking for validation of your business/product/service/strategy that you don’t get fooled but getting just a little. #businessintelligence #validation #proofofconcept #marketingstrategy #businessdevelopment #business #innovation | 8/31/2018 | Free | View in iTunes |
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CleanEp. 272 - Trent365! - Impractical Exclusivity | We all like to feel special. So we like to get exclusivity where we can. But exclusivity deals must work for both sides. Give some thought to how you can find a middle ground on exclusivity. #branding #spa #exclusivity #uniqueness #usp #uniquesellingpro | 8/30/2018 | Free | View in iTunes |
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CleanEp. 271 - Trent365! - The Clarity of Talk | As Voice platforms continue to evolve, it will become a dominant interface in our lives. But in the current world of text & emojis, have we lost our ability to talk - at least in a clear and concise way? #voice #communication #platforms #mobile #technol | 8/29/2018 | Free | View in iTunes |
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CleanEp. 270 - Trent365! - Ipsy Pop-Up Opportunity | Beauty box subscription service Ipsy is bigger than better know Birchbox and is now offering full size products, not sample sizes. I see another Pop-Up Opportunity. #innovation #retail #branding #popups #subscription #businesspartnership #collaboration | 8/28/2018 | Free | View in iTunes |
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CleanEp. 269 - Trent365! - Digital Drivers License | Australia is set to kick off a trail of a Digital Drivers License in November in the state of New South Wales. The phone is fast becoming the wallet. Though I can see some fun and games developing with this one. #innovation #digitalwallet #digitization | 8/27/2018 | Free | View in iTunes |
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CleanEp. 268 - Trent365! - Your Gateway Goals | When it comes to your Gateway Product/Service you need to make it the best it can be. Too often, we don’t focus enough in this ‘free intro offer’. #branding #marketing #service #customerexperience #customerengagement #guestexperience | 8/26/2018 | Free | View in iTunes |
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CleanEp. 267 - Trent365! - Beer & Mindfulness - Who Knew? | That famous Belgian Beer Brand Stella Artois has launched a mindfulness app. Help you be present in the moment as you sip your amber goodness. Why not? #branding #retail #wellness #mindfulness #customerexperience #beer #stellaartois #meditation #drinkin | 8/25/2018 | Free | View in iTunes |
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CleanEp. 266 - Trent365! - Security Vs Advancement | Australia has reportedly banned two big Chinese companies from participating in 5G infrastructure projects in the country. Will this focus on security hurt Australia’s pace of advancement? #innovation #technology #5G #internetofthings #advancement #se | 8/24/2018 | Free | View in iTunes |
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CleanEp. 265 - Trent365! - Wellness Pragmatism | The Wellness Pragmatist sits right in the mushy middle, between the Old School and the New. And that might just be the sweet spot. #wellness #businessconcept #innovation #oldschool #marketingstrategy #middlemarket #pragmatics | 8/23/2018 | Free | View in iTunes |
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CleanEp. 264 - Trent365! - Legacy Matters | You may not realise it right now, but what you’re doing today is making a difference to someone - either positively or negatively. What will your legacy be? #management #peoplemanagement #peopledevelopment #attitude #positivity #impact #humanresources | 8/22/2018 | Free | View in iTunes |
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CleanEp. 263 - Trent365! - Jeff Says...Meditate! | Amazon is taking a crack at the online meditation space, via a partnership with Audible and Aaptiv. #meditation #partnerships #online #mentalwellness #apps #audible #amazon #aaptiv | 8/21/2018 | Free | View in iTunes |
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CleanEp. 262 - Trent365! - Sharing is Cheating | A study has revealed Millennials are sharers - of passwords for Netflix, Hulu, etc. and it’s costing these companies a lot! So what’s the answer? #millennials #online #streamingmedia #sharing #technology #passwordmanagement | 8/20/2018 | Free | View in iTunes |
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CleanEp. 261 - Trent365! - Herding Cats & Moving Food | You may not be able to herd cats, but you can always move their food. An interesting perspective on managing your workforce. #management #humanresources #leadership #development #teammanagement #teamdynamics | 8/19/2018 | Free | View in iTunes |
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CleanEp. 260 - Trent365! - Canyon Ranch In-Flight | Singapore Airlines has partnered with Canyon Ranch to provide a more well experience to their passengers. In-flight Wellness has taken flight, literally. #airlines #wellness #inflight #singaporeairlines #canyonranch #futuretrends #travel #passenger | 8/18/2018 | Free | View in iTunes |
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CleanEp. 259 - Trent365! - A Vertical World | So much of our view these days is vertical - mainly due the mobile devices that rule our world. It’s time you started thinking about how your brand performs vertically. #branding #marketing #perspective #mobiledevices #touchpoints #branddesign | 8/17/2018 | Free | View in iTunes |
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CleanEp. 258 - Trent365! - Sleeping Games | There’s lots of Apps out there to help you sleep. But what about an App Game that is designed to help put you to sleep? #gaming #gamedesign #sleep #innovation #appeconomy | 8/16/2018 | Free | View in iTunes |
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CleanEp.257 - Trent365! - New Spa Award Categories | It’s time for some new Spa Award Categories that anyone can win - not just the big guys & gals. #award #spa #hotelspa #spaindustry #ideas #innovation #recognitionawards | 8/15/2018 | Free | View in iTunes |
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CleanEp. 256 - Trent365! - The Permanent Pop Up | Here’s a crazy idea that might just work for hotel spas... A Permanent Pop Up that rotates a different skincare brand through each month. #popup #businessideas #businessinnovation #hotelspa #tomorrowspa | 8/14/2018 | Free | View in iTunes |
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CleanEp. 255 - Trent365! - The Data of Incumbents | The real value of being the incumbent is not that the market knows you, but that you know the market. #marketing #incumbent #customerdata #data #brand | 8/13/2018 | Free | View in iTunes |
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CleanEp. 254 - Trent365! - Your Story is Interesting | It may not seem like it to you, but to someone else, your story is probably an interesting one. Don’t be afraid to tell it. #personalbranding #storytelling #transparency #yourstory #marketing #branding | 8/12/2018 | Free | View in iTunes |
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CleanEp. 253 - Trent365! - Competition or Collaboration | What’s your default strategy? To compete or to collaborate? #collaboration #competition #businessstrategy #valueproposition #growth #MandA | 8/11/2018 | Free | View in iTunes |
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CleanEp. 252 - Trent365! - Treatment Variety & Product Houses | I’ve said in the past there has been a lack of innovation in the Spa industry. One theory raised recently at our London Meet Up was that the reliance of Product Houses is part of the reason for this. #spa #skincareproducts #producthouse #innovation #f | 8/10/2018 | Free | View in iTunes |
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CleanEp. 251 - Trent365! - 5G or Bust! | China is reportedly outspending the US on 5G infrastructure. 5G I expected to deliver up to 1,000 tones faster internet speeds and will enable us to scale driverless technology, IoT, etc. If you want to win the future, 5G is going to be crucial. #techno | 8/9/2018 | Free | View in iTunes |
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CleanEp. 250 - Hotel Spas and the Outside World | Maybe he whole purpose of hotel spas in the future is not to service the hotel guest, but to bring outside guests in. #futurism #hotelspa #tomorrowspa #spa2.0 #shiftingfocus | 8/8/2018 | Free | View in iTunes |
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CleanEp. 249 - Trent365! - The Wrong Bus | If you’re on the wrong bus - get off. If you’re on the wrong path, turn around and go back the other way. Getting in isn’t the problem - it’s staying on when you already know it’s the wrong way. #decisionmaking #commitment #changedetection #ad | 8/7/2018 | Free | View in iTunes |
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CleanEp. 248 - Trent365! - Brand Your Thoughtfulness | Look at all those little things you do in your business. The little touches. If you’re being thoughtful, why not put your brand on that. #branding #customerservice #details #servicefirst #thoughtfulness | 8/6/2018 | Free | View in iTunes |
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CleanEp. 247 - Trent365! - Look at Me | We complain that technology drives a wedge between human interaction. What happens when it MAKES us connect? #futuretrends #tomorrow #technology #AR #humaninteraction | 8/5/2018 | Free | View in iTunes |
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CleanEp. 246 - Trent365! - Worst Case Scenario | If you can imagine the absolute worst possible outcome and realise you’ll still be ok, that can be extremely liberating! #scenario #contingency #contingencyplanning #outcomemanagement #bestcase #upside #optimism | 8/4/2018 | Free | View in iTunes |
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CleanEp. 245 - Trent365! - You (can’t) Suck! | They’ll forget your misses but they’ll remember your hits, if you have them. Do you have nothing to lose. Start! Try! #try #innovate #mistakes #failure #success #motivation #selfbelief | 8/3/2018 | Free | View in iTunes |
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CleanEp. 244 - Trent365! - Sonos : The Original Smart Speaker | Remember this one? Haven’t heard much about it lately as Amazon Alexa & Google Home have taken centre stage. Well, Sonos lists on NASDAQ today. Will it find a place of relevance in the new world of Voice? #alexa #goglehome #voice #future #nasdaq #IPO | 8/2/2018 | Free | View in iTunes |
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CleanEp. 243 - Trent365! - Spa: The Life Platform | The internet has become the platform on which we run our lives today. Could the Spa be the Life Platform of Tomorrow? #spa #living #platforms #wellness #futuretrends #tomorrowspa | 8/1/2018 | Free | View in iTunes |
| 300 Items |
Customer Reviews
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Finally an honest informative and fun podcast about the spa industry !
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- Category: Management & Marketing
- Language: English
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