The Ad Couch
By Intermark Group
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Take a journey through the world of creative psychology and group imagination. Each Ad Couch episode puts a different concept, brand or expert “on the couch” to analyze and review consumer behavior with key psychological principles.
||CleanThey Say That Numbers Don’t Lie. But They Can Bend the Truth, as Well as Your Will.||Most of us don’t have the greatest memories, especially when it comes to numbers. But numbers are often a key part of convincing a consumer’s brain to take action. Obviously, the numbers in a price...||12/16/2015||Free||View in iTunes|
||CleanWho is the Most Important Consumer in the World? Me, Myself and I.||The most popular words in the English language are “I” and “me.” We love to talk about ourselves and put the world in a context of how it directly affects us. Marketers have known this...||12/1/2015||Free||View in iTunes|
||CleanWant Someone to Love Your Product? Take it Away.||Remember when Coke was losing the “Cola Wars” to Pepsi in the early 1980s? The Pepsi Challenge was kicking the classic cola’s butt, so Coke decided to introduce New Coke, a beverage with a sweeter...||11/17/2015||Free||View in iTunes|
||CleanIs Your Word Your Bond? If so, You’re a Marketer’s Dream.||If you consider yourself a “person of action,” be careful what you say. Psychologically speaking, if you say it, you more than likely will do it. Even if it means buying things you don’t really...||11/3/2015||Free||View in iTunes|
||CleanWhy Arguing Never Changes Opinions – Applying the Commitment Principle in Marketing: Part Two||Most people think that they are well above average in intelligence, which, of course, is statistically impossible. It comes from an implicit egoism where we tell ourselves that we typically make great decisions. This belief...||10/20/2015||Free||View in iTunes|
||CleanWhy Arguing Never Changes Opinions – Applying the Commitment Principle in Marketing: Part One||Most people think that they are well above average in intelligence, which, of course, is statistically impossible. It comes from an implicit egoism where we tell ourselves that we typically make great decisions. This belief...||10/7/2015||Free||View in iTunes|
||CleanCan Advertising Make Us Buy Things We Don’t Need?||Does subliminal advertising work? Can a quick shot of an ice-cold beverage embedded in a movie really make us run out to the concession stand and buy a Coke? Can advertisers really influence our behavior...||8/26/2015||Free||View in iTunes|
||CleanWe’re All Irrational. But That’s Why Advertising Works.||The bestselling bleach in America is Clorox. It’s #1 despite being the most expensive bleach in the store and being virtually the same as every other bleach on the shelf as required by law. So...||8/26/2015||Free||View in iTunes|
||CleanCan Marketers Make Us Feel More Beautiful?||For decades, marketers have been defining a standard of beauty for female consumers. If you wear this lipstick, wash your hair with this shampoo, and wear these pantyhose, you too can be as beautiful as...||8/26/2015||Free||View in iTunes|