The Lede from Copyblogger
By Copyblogger Media
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The Lede is a weekly, short-form broadcast hosted by Copyblogger Media's Director of Content Jerod Morris. Each week, Jerod is joined by a rotating lineup of Copyblogger staff and special guests to answer your questions about copywriting, content marketing, email marketing, conversion optimization, and much more.
||How to Create Exquisite Subheads||Sorry. I hate to be the bearer of bad news, but you know all that work you do to drive people to your blog posts? All the content optimization (don’t you say SEO!), all the agonizing over your headline, even the nitty-gritty of your word choice and||3/14/14||Free||View In iTunes|
||How to Write Killer Bullet Points||Keep your readers running down your page like water on a slide.” Wouldn’t you like your copy to have that effect? Of course. Who wouldn’t? And while writing great sentences and using persuasive words are essential elements for making it||3/7/14||Free||View In iTunes|
||How to Write Damn Good Sentences||Well look at that. Can you believe this is already the fourth installment in our 11-part series on the essential ingredients of a blog post? Time sure does fly when you’re having pure podcasting fun … and churning out a new bite-sized episode||2/28/14||Free||View In iTunes|
||How to Use Persuasive Words||I’m glad you are here. Because I’m excited to share a quick bit of free advice with you that will instantly make you a more persuasive writer. It’s the new edition of The Lede. In this episode, we discuss: The five most persuasive words||2/21/14||Free||View In iTunes|
||Michael Stelzner on Capturing Emails and Committing to Quality||From nothing to Technorati’s #1 business blog in a little over four months. That’s quite a story. It’s Michael Stelzner’s. And on the latest episode of The Lede, he shares two of the most important ingredients in his online succes||2/14/14||Free||View In iTunes|
||How to Nail Your Opening||Bubkes. That’s what happens when you write a great headline, get scores of people to open your post, but then bore them with a lame opening. They leave, and you accomplished nothing … except making them less likely to ever believe one of your||2/7/14||Free||View In iTunes|
||How to Write a Magnetic Headline (in Under 15 Minutes)||The most important element for getting a blog post read is the headline. But you can’t just use any headline. You need a magnetic headline — one that makes an irresistible promise to readers. In the first episode The Lede, Copyblogger’s||1/24/14||Free||View In iTunes|
||Seth Godin on When You Should Start Marketing Your Product, Service, or Idea||What is marketing? Is it a process of gathering as much money as you can, throwing it to the “creative” winds, and hoping something will come back? Is it a practice of interrupting as many people as possible with a message they don’t ca||5/18/12||Free||View In iTunes|
||How to Attract an Audience by Integrating Content, Social, and Search||Google’s been pissing people off lately. Panda, Penguin, Parakeet (okay, I made that last one up), who knows what’s next … Then there are the social networking evangelists whose entire fortunes are deep in Zuckerberg’s asset. And||5/11/12||Free||View In iTunes|
||Why You Should Build an Audience Before You Build a Business||Where do great business ideas come from? What about products — how can you know (or at least make a highly educated guess about) whether your idea will actually fly in the market? In his must-read book Breakthrough Advertising, master copywriter Eu||3/30/12||Free||View In iTunes|
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Simple, usable information.
I'm a big fan of Copyblogger as of late, and I have to say this podcast just solidifies that. They offer up great simple, usable information. This information is relevant to pretty much anyone, no matter what industry. I look forward to more!
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