The Lede from Copyblogger
By Copyblogger Media
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The Lede is a weekly, short-form broadcast hosted by Copyblogger Media's Director of Content Jerod Morris. Each week, Jerod is joined by a rotating lineup of Copyblogger staff and special guests to answer your questions about copywriting, content marketing, email marketing, conversion optimization, and much more.
||Here’s How to Answer the Most Important Question in Life (and Make a Living from It)||Why bother? Each and every morning you and I both wake up and ask ourselves that question. Some mornings we don’t even think about the question, but answer it deliberately by jumping out of bed and bolting for the office. In these cases, we bother||2/24/2015||Free||View In iTunes|
||Sally Hogshead on How You Can Unlock Your Natural Ability to Fascinate||You have a natural ability to fascinate others that you may or may not be taking full advantage of. And getting in touch with this “fascination advantage” can pay big dividends, both in business and in your personal relationships. Sally Hogsh||2/17/2015||Free||View In iTunes|
||How to Learn from Your Successes||We all know about the importance of learning from mistakes. “Fail forward,” as they say. But we shouldn’t just look at our successes as magical moments when everything went right and think these experiences do not hold significant lesso||2/10/2015||Free||View In iTunes|
||How to Learn From Your Mistakes||Everybody makes mistakes. And everybody should make mistakes. They are unavoidable when we step outside of our comfort zones. Avoiding mistakes means avoiding growth. But we can’t repeat our mistakes. We need to learn from them. When we do, we turn||1/27/2015||Free||View In iTunes|
||Lessons Learned from Conducting Two Monster Audience Surveys||You may be creating content in a niche with 1,000 other sites, but only you have your audience. And surveying your audience can be fertile ground for the kind of information and insight that builds your next transformative content series. Just ask Demian||1/13/2015||Free||View In iTunes|
||Adaptive Content: A Trend to Pay Attention to in 2015||Each new year seems to bring with it a new buzz term or two describing a concept that will change how we reach an audience, or how we build and grow a business. Some of these buzz terms pan out and become legitimate, long-term parts of the lexicon becaus||12/16/2014||Free||View In iTunes|
||The Most Important Lessons You Should Have Learned in 2014||For so many of us, the end of every year revolves around holiday celebrations and spending quality time with friends and family. As it should. But the end of the year is also a time for purposeful reflection — for considering the successes and fail||12/2/2014||Free||View In iTunes|
||How We Built Our Careers Online (And What You Can Learn From It)||The two biggest concerns for the average blogger are obscurity and sustainability. In other words … for the vast majority of us who set sail creating content online, we want to first develop an audience; and then, once we have an audience, we want||11/18/2014||Free||View In iTunes|
||Interview with Brian Clark: How Customer Experience Maps Help You Develop a Smarter Content Strategy||Well isn’t this a pleasant surprise. After we published the third installment of our three-part series on content strategy, Brian Clark informed me that he had the perfect follow-up topic for the next episode. Sure, Mr. Clark, I think we can make r||11/4/2014||Free||View In iTunes|
||How Empathy Maps Help You Speak Directly to the Hearts of Your Audience||As we enter the conclusion of our three-part series on content strategy, you should already know what your audience believes about the world and have a narrative mapped out that will allow you to confirm your audience’s worldviews. Now it’s t||10/21/2014||Free||View In iTunes|
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