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Marketing Trends is your #1 podcast for news that matters about marketing and marketing technology. Twice a week you’ll get interviews with trailblazing marketers, including CMOs, CEOs, VPs, and industry leaders. You’ll hear war stories from marketers who helped build the Fortune 500. Our guests share how they lead high-performance marketing teams, with best practices and lessons that you won’t learn anywhere else.
||CleanFrom Cost Center to Revenue Generator with Nicole Kingsley Brunner||How can you turn your marketing department from a cost center to a revenue generator? We brought in Nicole Kingsley Brunner, CMO of Manning and Napier, to help us find out. Nicole has transformed her firm’s marketing, and helped them grow from...||2/14/2019||Free||View in iTunes|
||CleanBrand Always Matters with Corinne Sklar (Part 2)||Corinne Sklar is the CMO of Bluewolf, an IBM company. In her thirteen years with Bluewolf, Corinne has developed and implemented marketing strategies that have helped grow the company’s revenue from three million to over a billion. In part 2 of our...||2/11/2019||Free||View in iTunes|
||CleanThe Power of a Design Mindset with Corinne Sklar (Part 1)||Corinne Sklar is the CMO of Bluewolf, an IBM company. In her thirteen years with Bluewolf, Corinne has developed and implemented marketing strategies that have helped grow the company’s revenue from three million to over a billion. In part 1 of our...||2/11/2019||Free||View in iTunes|
||CleanHow to Build Pipeline with Rob Norman (Part 2)||This episode of Marketing Trends is part 2 of our interview with Rob Norman, Director of US Field Marketing at Box. In this episode, Rob talks all about pipeline: How to generate demand, how to measure pipeline, how to work with sales to attribute...||2/6/2019||Free||View in iTunes|
||CleanInternational Marketing 101 with Rob Norman (Part 1)||Many international organizations struggle to maintain a cohesive message while also adapting to local differences in foreign markets. To better understand how to achieve this balance, we brought in Rob Norman. Rob is the director of US Field Marketing..||2/4/2019||Free||View in iTunes|
||CleanContent Marketing, Attribution, and Sales-Marketing Alignment with TJ Waldorf||How do marketers get sales organizations to buy in and support their efforts? On this episode of Marketing Trends, we brought in TJ Waldorf to help answer that question. TJ is the Head of Global Marketing at INAP, and spent more than a decade in B2B...||1/31/2019||Free||View in iTunes|
||CleanHow to Create Memorable Marketing Experiences with Nate Skinner||This episode of Marketing Trends features an interview with Nate Skinner, Vice President of Product Marketing for Salesforce B2B Marketing. Nate, Ian, and Lauren discussed how to create memorable marketing experiences. They also discussed how this...||1/28/2019||Free||View in iTunes|
||CleanWhy CMOs Make Great COOs With Ron Schneidermann||Ron Schneidermann is the COO and CMO of AllTrails, a platform for off-road recreation. He co-founded and was CMO of Liftopia, and also served as the head of growth for Yelp Reservations. Ron joined Lauren and Ian in studio to talk about his background..||1/23/2019||Free||View in iTunes|
||CleanHow to Hire Great Marketers with Ada Chen Rekhi||This episode of Marketing Trends features an interview with Ada Chen Rekhi, founder and COO of Notejoy. Ada was also the founder of Connected HQ, and has held marketing positions with LinkedIn, SurveyMonkey, Mochi Media, and Microsoft. On this...||1/21/2019||Free||View in iTunes|
||CleanPerformance Storytelling with Ty Shay||Today’s episode of Marketing Trends features part 2 of our interview with Ty Shay (Twitter: @tyshay), global CMO of Norton Lifelock. Ty is a Silicon Valley veteran who has served as CMO of multiple great tech companies including Hotwire and...||1/17/2019||Free||View in iTunes|
||CleanBecoming a Founder/CMO with Ty Shay||Today’s episode of Marketing Trends features an interview with Ty Shay, Global CMO of Norton Lifelock. Ty is a Silicon Valley veteran who has served as CMO of multiple great tech companies including Hotwire and SquareTrade, and was the founder and...||1/16/2019||Free||View in iTunes|
||CleanProduct Launches, AI, and the Future of Marketing with Jeff Titterton||Jeff Titterton (Twitter: @jefftitterton) is the CMO of Zendesk. Jeff has more than 20 years of experience in marketing for innovative technology companies. On this episode, Jeff talks about his background, the future of AI in marketing, and how...||1/11/2019||Free||View in iTunes|
||CleanBeth Comstock: The Power of Change and How to Spur Creativity||Beth Comstock (Twitter: @bethcomstock | IG: @bethcomstock) is the former CMO of GE and the author of Imagine It Forward: Courage, Creativity and the Power of Change. In this interview, Chad and Beth discuss how to stop tribalism in your...||1/9/2019||Free||View in iTunes|
||CleanTop Marketing Trends for 2019 with Brian Rothenberg (Part 2)||Ian and Lauren are joined by Brian Rothenberg, a GM, CMO, and VP of Growth at Eventbrite. He helped grow Eventbrite from 100 employees to over 1,000 and a successful IPO earlier this year. 1:00 - Brian introduces the trend of consumer businesses...||1/3/2019||Free||View in iTunes|
||CleanTop Marketing Trends for 2019 with Brian Rothenberg (Part 1)||Ian and Lauren are joined by Brian Rothenberg, a GM, CMO, and VP of Growth at Eventbrite. He helped grow Eventbrite from 100 employees to over 1,000 and a successful IPO earlier this year. In this episode, we discuss the top marketing trends for 2019...||12/31/2018||Free||View in iTunes|
||CleanStorytelling, Marketing, Dogs, and Donkeys with Meredith Ayan||How can marketers use engaging storytelling to hook their audience? Mission CEO Chad Grills sat down with Meredith Ayan, Executive Director of SPCA International, to answer exactly that. SPCA International is a non-profit that reunites military...||12/26/2018||Free||View in iTunes|
||CleanGrowth Through Analyst Relations with Joely Urton||Joely Urton is Vice President of Analyst Relations at Box. Previously, she worked in marketing roles for Oracle, Sun Microsystems, and Epiphany. On this episode, Joely, Ian, and Lauren talk all things analyst relations, including how to manage an...||12/19/2018||Free||View in iTunes|
||CleanLessons Learned from Working with Jeff Bezos and What It Means To Be Customer-Obsessed with Jaleh Bisharat (Part 2)||Jaleh Bisharat is the Founder and CEO of NakedPoppy. In her career as a marketer, Jaleh has served as the CMO of Eventbrite, and a marketing VP for Amazon, Jawbone, and OpenTable. In part 2, Jaleh discusses why she decided to not use a Powerpoint deck..||12/18/2018||Free||View in iTunes|
||CleanLessons Learned from Working with Jeff Bezos and What It Means To Be Customer-Obsessed with Jaleh Bisharat (Part 1)||Jaleh Bisharat is the Founder and CEO of NakedPoppy. In her career as a marketer, Jaleh has served as the CMO of Eventbrite, and a marketing VP for Amazon, Jawbone, and OpenTable. In part one of our interview with Jaleh, she discusses what she learned..||12/17/2018||Free||View in iTunes|
||CleanPositioning Your Product and How to do PR with Matthew Trifiro||Matthew Trifiro is the CMO of Vapor IO. As a multi-time CMO and CEO, Matt has a long track record helping companies achieve exponential growth. On this episode, Matt discusses the "dirty secret" of launch products, the best advice for a new CMO, and...||12/12/2018||Free||View in iTunes|
||CleanCategory Design, Competition, and Getting Creatives to Do Legendary Work with Christopher Lochhead||Christopher Lochhead is the co-author of the Harper Collins’ instant classic Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets and he’s the co-host of the Legends and Losers podcast. He is a serial entrepreneur and has...||12/10/2018||Free||View in iTunes|
||Clean40 Lessons from 40 Years of Apple Ads (Part 2)||Few brands have had as large an impact on the world of marketing and advertising as Apple. For more than forty years, their advertising has set the bar for greatness. In part 2, Lauren and Ian break down Apple ads from 1998 to today. We see how having..||12/5/2018||Free||View in iTunes|
||Clean40 Lessons from 40 Years of Apple Ads (Part 1)||Few brands have had as large an impact on the world of marketing and advertising as Apple. For more than forty years, their advertising has set the bar for greatness. In the first of a two part series, Lauren and Ian break down Apple ads from 1977 to...||12/3/2018||Free||View in iTunes|
||CleanSales and Marketing Alignment with Sean Sheppard||In this episode of Marketing Trends, we explore sales and marketing alignment. We brought in Sean Sheppard, a sales expert, to help explain how organizations can better align the two. Sean is the founding partner of GrowthX and Co-Founder of GrowthX...||11/28/2018||Free||View in iTunes|
||CleanWhy CMOs Get Fired with Lauren Vaccarello||On this episode, Ian introduces his new co-host, Lauren Vaccarello. Lauren is a digital marketer who has held senior marketing roles with tech companies like Salesforce, AdRoll, and Box. She also co-authored two influential books on marketing: “The...||11/26/2018||Free||View in iTunes|
||CleanHow to Make Complex Things Simple with Shannon Duffy||In this episode of Marketing Trends, Ian talks with Shannon Duffy, an SVP of Marketing at Salesforce. Shannon talks about how to build a marketing team from the ground up, how to take complex things and make them simple, and how "Melrose Place"...||11/14/2018||Free||View in iTunes|
||CleanAligning Sales & Marketing Metrics with Menaka Shroff||In this episode of Marketing Trends, Ian talks with Menaka Shroff, Global Head of Marketing of Devices and Mobility at Google. Menaka has also worked in marketing roles for Box and Yahoo. We cover how she manages to find great companies to work...||11/14/2018||Free||View in iTunes|
||CleanSpreading Humankindness Through Marketing with Mark Viden||On this episode of Marketing Trends, Ian and Chad talk with Mark Viden, VP of Marketing for Dignity Health. Dignity Health is a large healthcare company based in California that does more than $10 billion in revenue and employs more than 60,000...||11/14/2018||Free||View in iTunes|
||CleanHow to Pitch Risky Initiatives with Sara Varni||On this episode of Marketing Trends, Chad and Ian talk to Sara Varni, the CMO of Twilio. She talks about how CMOs can pitch expensive and risky initiatives, how marketers waste money by failing to make long term plans, and she shares a few tactics...||11/14/2018||Free||View in iTunes|
||CleanIntroducing Marketing Trends||Ian Faison, Chief Content Officer of The Mission, is joined by Chad Grills, CEO of The Mission. They discuss their background in marketing, why they decided to produce Marketing Trends, and what you can expect in the upcoming season. 1:10 - Why...||11/14/2018||Free||View in iTunes|
||CleanTrailer||Welcome to Marketing Trends! Our twice a week podcast includes all the news and analysis you need to stay up to date on developments in the marketing world. You’ll get interviews with trailblazing marketers, including CMOs, CEOs, VPs, and industry...||11/14/2018||Free||View in iTunes|
Great guests and quality insights
I’ve really been enjoying Marketing Trends. They have some A+ guests and I’ve found the podcasts to be packed with interesting insights and perspectives on marketing and what’s coming in the years ahead.
Host needs to slow down
Content is good. Female co-Host needs to slow down and speak much more clearly.
More Pardot Podcasts Please!
I've literally been waiting for this. Enjoyed the podcast and cant' wait for more.