By Cory Miller & Kyle Adams – A weekly show about building a successful brand through story and authenticity.
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A weekly show about building a successful brand through story and authenticity. A brand is so much more than a logo or what is visible on the surface. It's the heartbeat of a company. A brand is about values and the story you're telling. Join Cory Miller and Kyle Adams every Saturday for clear and practical advice on how to define your brand from the inside out. Connect with your audience and stand out from the competition. 1) Enjoy the newest episode of this podcast and 10 of the very best, hand-selected episodes for FREE. 2) Go to http://seanwes.com and unlock the full archive (including full show notes and transcriptions). 3) PLUS get access to hundreds of other episodes from all shows on the seanwes network. 4) Your membership also includes access to the Community where you can connect with likeminded people 24/7, tune in to daily live broadcasts, and interact with the shows in real time. Build and grow a sustainable business with a seanwes membership: http://seanwes.com
||Clean069: Increase Revenue 200% by Forgetting the Competition||Competition is one of the best things for business. It affirms an actual need and market for the industry or niche you’re in, and it encourages innovation and creativity. - There is a tendency to hold competition in a specific light,||4/22/2017||Free||View in iTunes|
||Clean049: The Litmus Test for Brand Consistency||When a new idea pops into your head, or the vision of another product or different direction sets in your mind, it’s easy to follow the “shiny object” and forget the other things that are happening. - How do we know if we’re chasing the right thi||10/22/2016||Free||View in iTunes|
||Clean044: Redefining the Center of Your Brand’s Narrative||The purpose of a brand is to create a specific perception about your company, product, service, or anything else you’re creating. As time goes on, it can be easy to think that the brand is about the thing itself. - Unfortunately,||9/10/2016||Free||View in iTunes|
||Clean027: Managing Feedback||Brands are built by and for people, which means at some point your brand will necessarily need to interact with other people. At some point, you're going to start receiving feedback. - No matter what your brand is,||4/23/2016||Free||View in iTunes|
||Clean023: The Case for Consistent Usernames||Billions of people around the world are using the internet every day. New sites are created, new social platforms are launched, and at every turn we are asked to enter in our usernames and passwords for a new account. -||3/26/2016||Free||View in iTunes|
||Clean020: Leverage Your Unique Advantage to Make Your Brand Stand Out||News flash: You’re probably not the only person in the world doing what you’re doing. What sets you apart? Why should someone pay money for your product or service when they could just find someone cheaper? -||2/27/2016||Free||View in iTunes|
||Clean014: The Numbers Don’t Matter||Like counts. Followers. Page views. Impressions. Favorites. Retweets. - It seems that you can't go to any website or app these days without seeing some form of voting system. Vote for your favorite image, double tap to leave a heart, favorite,||1/9/2016||Free||View in iTunes|
||Clean011: Context Is More Important Than Your Content||What you say and produce is incredibly important, but it’s important to take into consideration the environment that you find yourself in. It might be the kind of platform you use, the language you’re writing in,||12/19/2015||Free||View in iTunes|
||Clean009: Storytelling, Part 1 – Your Brand Story||The topic of “story” can be misunderstood and confusing. Should you tell figurative or literal stories? Are you supposed to have some sort of fictional concept ready to go? What’s more important, your story or someone else’s? -||11/28/2015||Free||View in iTunes|
||Clean003: Defining Your Target Audience||Figuring out what you want to do is fairly straight-forward: find a problem, present a solution. What can be difficult is determining who the people are who have that particular problem and reaching out to them with the solution.||10/10/2015||Free||View in iTunes|
||Clean002: Values, Mission, and Purpose||A lot of people have asked, "Why do I have to know the deeper meaning behind what I do? Can't I just make cool stuff?" The answer is simple: without goals, drive, and a clear understanding of what your brand is,||10/3/2015||Free||View in iTunes|
||Clean001: What Is a Brand?||The word "brand" can feel so loaded at times. Is it a logo? Is it a color palette? Is it that annoying thing we do to our businesses every year when we redesign our websites, contract out a designer to make a new logo,||9/26/2015||Free||View in iTunes|
Want to learn about branding? Listen to this.
If you are running or starting a small business, company, band, or even if you’re just a freelancer trying to make it all alone out in the big world; you need this podcast. Cory and Kyle share amazing tips and advice about how to define your brand and grow your audience. Great sound quality, no ads, just two friends having weekly conversations about something that they both love. Good show, sirs!
Behind the Brand has taught me about the finer points of building a brand. Each episode is eye-opening and challenges me to think about things I’d never considered. Cory and Kyle consistently provide tremendous, relevant insight in each value-packed show. Their delivery makes me feel like I’m hanging out with some friends who happen to be experts in branding. I’d recommend Behind the Brand if you’re responsible for any brand — personal or for a business — you’ll certainly find something valuable to take away.
If You Care About Your Brand, Listen
Cory and Kyle bring a wealth of experience and insight to a topic that is central to what we do as business owners and entrepreneurs. Each episode has left me with fresh ideas and a deeper understanding of how to communicate my brand.
It's also clear how much respect these guys have for each other. It's like getting to sit down in a coffee shop one table over and eves dropping on good friends having a conversation. You owe it to yourself to listen! Thanks Kyle and Cory for showing up and bringing value. 💙💙💙
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