The Inside Racing Podcast
By John Robbins: Business Strategist, Sponsorship Consultant and Motorsports Professional
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Description
John Robbins: Business strategist, coach and consultant for more than a decade shares his strategies, frameworks, tips and best practices to help you preserve and grow your racing operation. You'll hear from handpicked experts inside and outside the industry as they share their insights, stories and opinions about the business of racing. It's about understanding what goes on behind the scenes at race tracks, with sanctioning bodies, inside race teams and among industry professionals. It's also about uncovering the latest trends and gathering valuable insights from people across the world of business. John has combined his experience of growing up at the track and a passion for business to bring a unique, fun and real perspective to the business of racing. His work has allowed him to help track owners across the country develop and execute strategies to grow revenue and increase profitability, attract and retain sponsors and engage race fans. Sales, prospecting, sponsorship, media, public relations, event promotion, motorsports strategy, ticketing, social media, technology, fan experience, entertainment, attractions, concessions, merchandise, staffing, operations, finance, economic development, and all the other things that work (and don't work) in the business of racing to help support, preserve and grow short track racing in America.
Name | Description | Released | Price | ||
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1 |
CleanIRP #52: REWIND - Speedway Marketing Magic with Mike Lysakowski | Are you taking a few minutes this off-season to consider what worked, what didn't and what you could change for 2018? Take another listen to marketing expert Mike Lysakowski as he shares his insights into speedway promotion. (FIRST AIRED: 5/2/17) Do.. | 10/3/2017 | Free | View in iTunes |
2 |
CleanIRP #51: State of the Industry - Part Three | How do we make sense of everything impacting our sport? Where do we go from here? What examples show us there is an opportunity to grow and thrive right now? Business expert and motorsports professional John Robbins wraps up his State of the Industry... | 9/26/2017 | Free | View in iTunes |
3 |
CleanIRP #50: State of the Industry - Part Two | What internal forces are impacting the racing industry? Is the collective mindset and adaptability helping or hurting the sport? How can the industry overcome it's own challenging business models and financial realities? In this episode of The Inside... | 9/19/2017 | Free | View in iTunes |
4 |
CleanIRP #49: State of the Industry - Part One | What external forces are impacting the racing industry? How are cultural trends impacting engagement? What does the sponsorship bubble mean for race tracks, series and teams? In the first ever State of the Industry series, business expert and... | 9/12/2017 | Free | View in iTunes |
5 |
CleanIRP #48: Mailbag - Sponsorship 101 for Race Teams | How can race teams build their brand? What should a team do to attract the right sponsors? Are there inexpensive ways to build a marketing platform for a race team? We're digging into our mailbag on the latest episode of The Inside Racing Podcast to... | 8/29/2017 | Free | View in iTunes |
6 |
CleanIRP #47: REWIND - Sponsorship Expert Bryan Kryder Reveals His Secrets for Short Track Promoters | This is part two of my interview with Bryan Kryder We're taking a minute to focus in on sponsorship before the off-season arrives. (FIRST AIRED: 10/11/16) Do you start sponsorship meetings with features and benefits? Do you know about sponsorship... | 8/22/2017 | Free | View in iTunes |
7 |
CleanIRP #46: REWIND - Sponsorship Expert Bryan Kryder On NASCAR, IndyCar and Racing's Economic Impact | As August rolls on, it's time to revisit our great two-part interview with Bryan Kryder. Now is the time to lay the foundation for your 2018 sponsorship plans. (FIRST AIRED: 10/11/16) What do you get when you take almost 20 years of sports business... | 8/15/2017 | Free | View in iTunes |
8 |
CleanIRP #45: More Marketing Magic with Mike Lysakowski | Are you relying too much on your digital presence? Are you still incorporating old school promotion to fill seats? Are you on the same page with other race promoters when it comes to special events? Business expert and motorsports professional John... | 8/8/2017 | Free | View in iTunes |
9 |
CleanIRP #44: Major Event Promotion: Anderson Speedway's Rick Dawson on the Little 500 | What does it mean to host one of the biggest events in short track racing? How do you prepare for and execute a major event? How do historic and unique events change the perception of a facility? On this episode of The Inside Racing Podcast, we sit... | 7/18/2017 | Free | View in iTunes |
10 |
CleanIRP #43: Racing Promotion - Two Views with Montgomery GM Stan Narrison | What is it like to promote a historic venue? What are the differences in marketing a short track and a touring series? What lessons can you learn from doing both? Business expert and motorsports professional John Robbins sits down with veteran... | 7/11/2017 | Free | View in iTunes |
11 |
CleanIRP #42: REWIND - Entrepreneurial Thinking : Rules for Success in Racing with Expert Mel Abraham | Happy 4th of July! We're revisiting one of our most popular non-racing episodes with Entrepreneurship Expert Mel Abraham. While we cruise through the 2017 season, take a moment to take stock in your business mindset. (FIRST AIRED: 1/24/17) So... | 7/4/2017 | Free | View in iTunes |
12 |
CleanIRP #41: Jim Hanks on Challenges and Opportunities in Series Promotion | Do racing promoters have common traits? What are the challenges in promoting a touring series? How has short track racing changed over the years? On this episode of The Inside Racing Podcast, we continue our conversation with Must See Racing's Jim... | 6/27/2017 | Free | View in iTunes |
13 |
CleanIRP #40: Lessons Learned in Motorsports Broadcasting with Must See Racing | How does a person end up in the racing business? What decisions cause them to take a different path? How does a vision and clear guiding principles influence strategy and growth? We're kicking off a two-part interview with Must See Racing's Jim Hanks... | 6/20/2017 | Free | View in iTunes |
14 |
CleanIRP #39: Mailbag: Track vs. Traveling Series Promotion | The latest episode of The Inside Racing Podcast goes back to the mailbag for more listener questions. What are the big differences between promoting a track versus a traveling series? Is there a different mindset required? How do fans engage with... | 6/13/2017 | Free | View in iTunes |
15 |
CleanIRP #38: REWIND - Sell Like A Pro This Off-Season: Training from Bryan Neale | As the calendar turns to June, it's already time to start thinking about the 2018 season. What better time than now to revisit our interview with sales expert Bryan Neale. Take a minute to get your sales mindset in gear with this great episode. (FIRST.. | 6/6/2017 | Free | View in iTunes |
16 |
CleanIRP #37: How to Use Instagram and Snapchat with Craig Emsweller | Is your track or series using Instagram or Snapchat? Do you know why they are important? Are you missing out on key demographics and social media opportunities? In this episode of The Inside Racing Podcast, Craig Emsweller returns to the show for... | 5/31/2017 | Free | View in iTunes |
17 |
CleanIRP #36: Early Season Threats and Opportunities | What is on the horizon for the 2017 season? Are there threats that could derail a successful operation? What opportunities exist for this season and beyond? Business expert and racing promoter John Robbins keeps the conversation going with guest Joe... | 5/24/2017 | Free | View in iTunes |
18 |
CleanIRP #35: 2017 Early Season Trends and Observations | What have we learned from the 2017 racing season so far? Are there early trends that give reasons to be optimistic? What are some of the observations from past podcasts that are being validated at the race track? In this episode of The Inside Racing... | 5/16/2017 | Free | View in iTunes |
19 |
CleanIRP #34: Sponsorship Perspectives From A Marketing Executive | Do you ever feel like you don't understand what potential sponsors are looking for? What's important to them? What they want to achieve from their sponsorship? Business expert and motorsports professional John Robbins asks Travis Roffler, Director of... | 5/9/2017 | Free | View in iTunes |
20 |
CleanIRP #33: Speedway Marketing Magic with Mike Lysakowski | Do you know who your customers are? Are you reaching new race fans? Is your content on your website and social media helping or hurting you? On this episode of The Inside Racing Podcast, you'll get a set of powerful insights from Mike Lysakowski. Mike.. | 5/2/2017 | Free | View in iTunes |
21 |
CleanIRP #32: Listener Questions - Sponsorship, Facebook and Ticketing | The latest episode of The Inside Racing Podcast is all about answering your burning questions. How do you make sure your sponsorship proposals get noticed? Should you be advertising on Facebook? Are ticketing programs right for your track? These are... | 4/25/2017 | Free | View in iTunes |
22 |
CleanIRP #31: An Advocate for Racing: Shawn Stewart and the USMA | Have you heard of the United States Motorsports Association (USMA)? It may be one of racing's best kept secrets. Business expert and motorsports professional John Robbins heads onto the track with USMA Executive Director Shawn Stewart. Shawn is no... | 4/18/2017 | Free | View in iTunes |
23 |
CleanIRP #30: Social Media Secrets with Craig Emsweller | How important is social media? Which social platforms should you be using? What are some of the best practices and strategies to get the most out of your digital marketing efforts? In this episode of The Inside Racing Podcast, Craig Emsweller makes a... | 4/11/2017 | Free | View in iTunes |
24 |
CleanIRP #29: REWIND - NHRA's Kasey Coler Shares Fan Experience Secrets | The team behind The Inside Racing Podcast finally went racing this weekend. So we're mixing it up a little. In a nod to our first race at Lucas Oil Raceway, we thought we'd dust off our interview with Kasey Coler, Lucas Oil Raceway General Manager and.. | 4/4/2017 | Free | View in iTunes |
25 |
CleanIRP #28: Randy White: Entertainment and Experience Expert on the Future of Leisure | Where are the race fans? What do they want? How do you attract and keep them? Business expert and motorsports professional John Robbins puts the hammer down with Randy White, CEO of White-Hutchinson Leisure & Learning Group. Randy is known... | 3/28/2017 | Free | View in iTunes |
26 |
CleanIRP #27: Matchbook Creative's Christy Gormal on Marketing and NASCAR's Drive for Diversity Program | What are the latest trends in sports and marketing? Have expectations for drivers changed over time? How has the Drive for Diversity program in NASCAR impacted the sport? In this episode of The Inside Racing Podcast, Christy Gormal, a marketing... | 3/21/2017 | Free | View in iTunes |
27 |
CleanIRP #26: Myrtle Beach Speedway's Mike Neff on the Challenges of Sales and Marketing | Every track and market is a little different. What are the common challenges we all share? What works when it comes to schedule and purse structure? Is there a right or wrong approach to marketing and sales? Business expert and motorsports... | 3/14/2017 | Free | View in iTunes |
28 |
CleanIRP #25: Speed Sport's Ralph Sheheen Reveals Broadcasting Secrets and Media Insights | Are you getting the most from your media partnerships? Do you understand the value of the content available to you at the race track? How are race fans consuming motorsports media? In this episode of The Inside Racing Podcast, we spend time with... | 3/7/2017 | Free | View in iTunes |
29 |
CleanIRP #24: Richmond International Raceway's Mike Waddell Strikes Marketing Gold | Do the struggles of the racing industry matter? Why are short tracks so important? How is storytelling critical for marketing, entertainment and sales? Business expert and motorsports professional John Robbins takes a spin with Mike Waddell, Vice... | 2/28/2017 | Free | View in iTunes |
30 |
CleanIRP #23: The Inside Racing Podcast: Lessons Learned | What is the single most repeated theme on the podcast so far? What kind of thinking can help you get ahead? What are the most critical lessons to implement today? In this episode of The Inside Racing Podcast, we take a little break from the normal... | 2/21/2017 | Free | View in iTunes |
31 |
CleanIRP #22: NHRA's Kasey Coler Shares Fan Experience Secrets | How do you create a compelling fan experience? What do today's fans want? Why is storytelling so important? Business expert and motorsports professional John Robbins covers a ton of ground with Kasey Coler. Kasey is the Vice President of Marketing and.. | 2/14/2017 | Free | View in iTunes |
32 |
CleanIRP #21: Avoiding Accounting Pitfalls with Brent Cox | Are taxes and financial matters the last thing you want to deal with after a long day at the track? Are you constantly worried about compliance? Are you maximizing deductions and getting all of your expenses accounted for? The racing business is a... | 2/7/2017 | Free | View in iTunes |
33 |
CleanIRP #20: Revenue Architect Dave Wakeman on Marketing, Branding and Ticket Sales | What drives fan behavior? Who are your customers? What are the best strategies for marketing to and communicating with your customers? Business expert and motorsports professional John Robbins asks Dave Wakeman to uncover some of the myths he's... | 1/31/2017 | Free | View in iTunes |
34 |
CleanIRP #19: Entrepreneurial Thinking: Rules for Success in Racing with Expert Mel Abraham | So you're a racing entrepreneur. Are you crazy or just a typical business owner? What does it take to win as a business owner? How do you create sustainable long-term value instead of short-term profits? On this episode of The Inside Racing... | 1/24/2017 | Free | View in iTunes |
35 |
CleanIRP #18: The Future of CSR Programs in Racing with Certified Coach Dora Lutz | What is Corporate Social Responsibility? How can it have a positive impact for motorsports? Can and should you implement a CSR program within your racing operation? In this episode of The Inside Racing Podcast, CSR expert Dora Lutz shares her... | 1/17/2017 | Free | View in iTunes |
36 |
CleanIRP #17: 2017 Motorsports Preview Part Two: Challenges to Consider | What challenges will short tracks face in 2017? As a track owner or promoter what challenges can you control? Are you setting yourself up for financial success or failure? On this episode of The Inside Racing Podcast, John and Joe highlight their 5... | 1/10/2017 | Free | View in iTunes |
37 |
CleanIRP #16: 2017 Motorsports Preview Part One: Trends to Watch | What trends will continue to impact short track racing in 2017? What are the next big things to consider as the 2017 season approaches? How can you maintain your traditions, embrace change and thrive? Business expert and racing promoter John Robbins... | 1/3/2017 | Free | View in iTunes |
38 |
CleanIRP #15: How to Win with The Media: Insights from Public Relations Authority Vanessa Stiles | How can you develop a comprehensive PR and advertising plan? What does it take to get noticed by media and race fans? How can you partner with local and regional tourism to build long-term relationships? On this episode of The Inside Racing Podcast,... | 12/20/2016 | Free | View in iTunes |
39 |
CleanIRP #14: Brian Rappe Reveals Cyber Security Threats At The Track | Do you have a cyber security plan? Can your operation recover from a disaster? Do you know what threats are most likely to affect you? Business expert and motorsports professional John Robbins invites Brian back on the show to share his knowledge on... | 12/13/2016 | Free | View in iTunes |
40 |
CleanIRP #13: Sponsorship Trends and Best Practices With Sports Marketing Veteran Rob Louthain | What are sponsors looking for in a partnership? How is digital advertising driving the need for metrics? Why are custom programs so important in today's sponsorship market? Business expert and motorsports professional John Robbins uncovers corporate... | 12/6/2016 | Free | View in iTunes |
41 |
CleanIRP #12: Sell Like A Pro This Off-Season: Training from Bryan Neale | Are sponsorship sales not great? Are you looking for a new approach to sales? Do you want to have more success when selling? On this episode of The Inside Racing Podcast, veteran sales trainer and coach Bryan Neale shares his sales framework. He... | 11/29/2016 | Free | View in iTunes |
42 |
CleanIRP #11: Facebook Advertising Made Easy with Andy Heiser | Are you interacting with race fans on Facebook? Did you know you can develop highly targeted advertising campaigns through Facebook? Are you ready to put your marketing dollars to work? Business expert and motorsports professional John Robbins gets... | 11/22/2016 | Free | View in iTunes |
43 |
CleanIRP #10: Attracting Millennial Race Fans with Lindsay Boccardo | What the heck is a millennial? Why do they matter? How do you get them to become race fans? In this episode of The Inside Racing Podcast, John chats with Millennial coach and expert Lindsay Boccardo. Lindsay has nearly a decade worth of research and... | 11/15/2016 | Free | View in iTunes |
44 |
CleanIRP #09: Start A Podcast: Tips from Expert Jen Edds | What is a podcast? Can you promote racing with a podcast? What do you need to know to get started? Business expert and motorsports professional John Robbins gets the scoop on all things podcasting. Podcasting expert Jen Edds shares all that she's... | 11/8/2016 | Free | View in iTunes |
45 |
CleanIRP #08: Brian Rappe Offers Technology Help for Racing Promoters | Do you have questions about technology? Are you overwhelmed or annoyed trying to keep up with all of the changes? Would you like to have the latest and greatest technology and save money? In this episode of The Inside Racing Podcast, John sits... | 11/1/2016 | Free | View in iTunes |
46 |
CleanIRP #07: Fan Experience Tips and Safety Insights from Racing Expert Tom Weisenbach | What are you doing to create unique experiences for your fans and sponsors? Do you have a solid group ticketing strategy? Are you making safety a priority at your track? Business expert and motorsports professional John Robbins goes in-depth on... | 10/25/2016 | Free | View in iTunes |
47 |
CleanIRP #06: Late Model Driver Josh Timmerman Discusses Challenges from the Pits | Do you know why racers come to your track? Do you understand their challenges? Are you tired of getting bashed on social media? In this episode of The Inside Racing Podcast, John talks with late model racer Josh Timmerman. Josh self-funds his team and.. | 10/18/2016 | Free | View in iTunes |
48 |
CleanIRP #05: Pro Ticketing Guru Eric Flatt Uncovers Best Practices for Short Tracks | Do you sell every event the same way? Do you offer season ticket packages? Do you offer group ticketing options? Business expert and motorsports professional John Robbins gets the details on how you can sell more tickets at your track today. Pro... | 10/18/2016 | Free | View in iTunes |
49 |
CleanIRP #04: NKA's Joe Janowski Talks Karting, Insurance and Promotion | Are you taking your racing promotion to the next level? Do you know the questions to ask your agent when it comes to motorsports insurance? In this episode of The Inside Racing Podcast, John talks with Joe Janowski, owner of the largest small vehicle... | 10/11/2016 | Free | View in iTunes |
50 |
CleanIRP #03: Sponsorship Expert Bryan Kryder Reveals His Secrets for Short Track Promoters | Do you start sponsorship meetings with features and benefits? Do you know about sponsorship activation? Are you ready for your next meeting with a potential sponsor? In this episode of The Inside Racing Podcast, John talks with sponsorship expert... | 10/11/2016 | Free | View in iTunes |
51 |
CleanIRP #02: Sponsorship Expert Bryan Kryder on NASCAR, IndyCar and Racing's Ecomonic Impact | What do you get when you take almost 20 years of sports business experience including stints in CART, NASCAR, IndyCar and Formula One? Business expert and motorsports professional John Robbins sits down with sponsorship guru Bryan Kryder to hear his... | 10/11/2016 | Free | View in iTunes |
52 |
CleanIRP #01: Motorsports Author Dave Argabright Shares Storytelling Tips and Insights from Short Track Legends | Are you missing out on the great stories at your track? Do you want to understand how storytelling can sell more tickets? Have you ever wondered how some of the legends of this sport were so successful? In this episode of the Inside Racing Podcast,... | 10/11/2016 | Free | View in iTunes |
53 |
CleanIRP #00: The Inside Racing Podcast - What's It All About? | You've probably come across some great podcasts about racing. You've probably listened to excellent podcasts about business. How come there are no podcasts talking about the business of racing? As any good entrepreneur would do, John Robbins has... | 10/10/2016 | Free | View in iTunes |
53 Items |
Customer Reviews
Finally! Thank You
I've been looking for a podcast that combines racing and business and this is perfect. Great interviews that offer advice to help grow the racing industry.
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- Free
- Category: Automotive
- Language: English
- © Copyright 2016 | National Short Track Alliance
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