By The Dendro Group
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The podcast about how agencies can survive and grow in today's rapidly changing advertising and public relations business.
||CleanThe Privacy Lie||In the wake of the 2016 election, media agencies and advertisers are confronting a delicate question: How should the consultant class be allowed to use people’s personal data to market what we think they want? Many agencies and brands use our...||12/10/2018||Free||View in iTunes|
||CleanAI: Agency Threat or Opportunity?||Artificial intelligence used to be the stuff of science fiction. But without question, we are currently witnessing the birth of a new economy made possible only because of machine-based learning and problem solving. Companies such as Amazon and Uber...||12/4/2018||Free||View in iTunes|
||ExplicitAdWeak: The Truth We Hate To Love||If you work in advertising or the agency business right now, chances are you're somehow following the hilarious breaking news stories published by AdWeak. A mix of The Onion and that industry trade with a similar-sounding name, AdWeak has become a...||11/15/2018||Free||View in iTunes|
||ExplicitUnderstanding Agency Burnout||The agency world has a higher than average rate of people who confront career burnout. The hours. The demands. The hyper-reactive culture. It draws in amazingly talented minds who are also drawn to its unique chaos. But then one day you wake up and...||11/9/2018||Free||View in iTunes|
||CleanWhy Agencies Can't Steal Great Talent||Finding and keeping great people consistently ranks as one of the biggest challenges for every agency. Increasingly, the agency workforce is evolving their expectations of everything from the kind of work they want to do to the culture they want to...||11/1/2018||Free||View in iTunes|
||CleanThe Co-Founder Paradox||What makes a co-founder partnership successful? And why do so many of them fail? Many agencies are started by business partners with a shared vision for what an agency can do. But somewhere between starting the agency and managing its success are a...||10/24/2018||Free||View in iTunes|
||ExplicitIs The Agency Model Dead?||The role of the agency is changing. But why? And what is the agency of the future going to look like? As client needs change in a hyper-reactive media landscape, many agencies are finding themselves ill-prepared to adapt their model to what brands...||10/17/2018||Free||View in iTunes|
||CleanThe Billboard Boom||How one agency is reinventing how we experience and think about "out of home" media||10/11/2018||Free||View in iTunes|
||CleanThe Curse of Founder's Syndrome||Why do so many great agencies fade after their founder leaves?||10/5/2018||Free||View in iTunes|
||CleanWhy You Should Pitch Like The Underdog||The year was 1998. They had no creative team. No media buyers. And they weren't really an advertising agency. So how did EnviroMedia, a one-year old Austin agency made up of four twenty-somethings, manage to pitch and win the nationally recognized...||9/27/2018||Free||View in iTunes|
||CleanBig Data vs. Traditional Research||In the era of Big Data analytics, do agencies still need traditional market research?||9/14/2018||Free||View in iTunes|
||CleanDo Agencies Have A Diversity Problem?||A conversation with Wieden+Kennedy producer Tiffany Golden||9/11/2018||Free||View in iTunes|
||CleanWhat's Wrong With Agency Culture?||A conversation with digital agency founder Ben McKinley about how to create a lifestyle culture that still fosters growth in a high burnout industry||9/11/2018||Free||View in iTunes|
Great work Zach!
Awesome job brining this to life.
Regarding your episode on diversity, absolutely, agencies SHOULD hire people that reflect the communities they hope to represent, reach. Influence, etc. Same goes for leadership teams and nonprofit boards.
But I wholeheartedly disagree that you have to be the same gender/race/experiences as the topics we create communications for. I think it’s about empathy and research, which any professional should be able to do. Good advertising is like “method acting”, being able to think like or evoke emotions in the audience you’re trying to communicate with—whomever they may be. There are surely examples of agencies dropping the ball, but it’s not impossible.
I am an expert on ZERO of the clients I’ve worked on over the past 18 years, yet have penned compelling communications that resonate with people who are not exactly like me. Beyond reaching POC or LGBTQ, we try to connect with a wide range of tribes that we personally don’t belong to: rural ranchers, high-net worth donors, domestic violence survivors, immigrants and refugees. Anyone can care, listen, study, and translate audience insights into effective communications. And of course, never do it in a bubble, without getting input and feedback from those you’re speaking to.