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John Sculley

By Academy of Achievement

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John Sculley is a former President of PepsiCo and was CEO of Apple Computer from 1983 to 1993. A graduate of Brown University and the University of Pennsylvania's Wharton School of Business he joined Pepsi as trainee in 1967. By age 30, he was the company’s youngest marketing vice president. He won praise for his aggressive and innovative marketing strategies, including the "Pepsi Challenge" taste test ad campaign. In 1977, he became the youngest president in the company’s history. Sculley joined Apple at the invitation of founder Steve Jobs. In the first two years of Sculley's tenure, the two clashed repeatedly and Jobs left the company in 1985. Under Sculley's tenure Apple introduced the Macintosh product line, the company's first laptop computers and the first handheld computer -- or personal digital assistant -- as well as developing the company’s first color interface. Sales at Apple increased from $800 million to $8 billion under Sculley's management. In 1987, he was Silicon Valley's top-paid executive, with an annual salary of $2.2 million. Between 1989 and 1991, the company enjoyed unprecedented success, but a series of failed product launches in the two following years led to Sculley's ouster in 1993. The company regained its footing after Jobs's return in 1996. Today, John Sculley is a partner in Sculley Brothers, a private investment firm he formed in 1995. In this audio podcast, recorded at the Academy of Achievement's 1987 Summit in Scottsdale, Arizona, at the peak of John Sculley recalls how Steve Jobs persuaded him to leave Pepsi for Apple in 1983. He discusses Apple's youth-oriented corporate culture, and urges the Academy's student delegates look for new perspectives, prepare themselves for changing paradigms and embrace the technology of the future.

John Sculley
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  • Free
  • Category: Business
  • Language: English

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