Marketing Music Education with Kathleen Heuer
By Kathleen Heuer
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This podcast helps music educators, parents and boosters work smarter—not harder—to take their music programs to the next level. If you’re looking to increase participation in and awareness of your music program so you can reach more students and improve their music education experience, you're in the right place!
||CleanMac Smith of the Scouts Honor documentary||Scouts Honor: Inside a Marching Brotherhood In this episode, Kathleen’s guest is Mac Smith, the founder of Gigantic Cranium, an independent film production outfit. Along with Tom Tollefsen, Garrick Gonzalez,||11/8/2016||Free||View in iTunes|
||CleanUnited States Army Field Band||On this episode of the Marketing Music Education podcast, I speak with Colonel Jim R. Keene, Master Sergeant Jason Stephens, and Staff Sergeant Heidi Ackerman of The United States Army Field Band. We discuss the group’s mission,||7/8/2016||Free||View in iTunes|
||CleanNAfME President Glenn Nierman||Glenn Nierman is the current president of the National Association for Music Education. A blog post was published alleging that NAfME CEO Michael Butera made controversial comments about race and diversity at a recent event hosted by the National Endow||5/20/2016||Free||View in iTunes|
||CleanNAfME & Diversity: Let’s talk about it||There has been a stunning turn of events in the world of music education this week, and they concern diversity. The National Association for Music Education has replaced their CEO after allegations of possibly racist statements made at a NEA event.||5/12/2016||Free||View in iTunes|
||CleanJeff Grogan, 2017 MFA Honor Orchestra of America conductor||Read the full article about Jeff Grogan I wrote for the Music for All Orchestra America Newsletter here. Learn more about the Orchestra America National Festival here, and how students can apply to work with Jeff Grogan as a member of the 2017 Honor O||4/28/2016||Free||View in iTunes|
||CleanDr. John Gallagher of NYSSMA||I first found Dr. John Gallagher and NYSSMA on Twitter a couple of years ago. They linked to something called a “Swiss cheese” press release. I clicked the link and found not only a treasure trove of templates for public relations—all tailored spe||3/5/2016||Free||View in iTunes|
||CleanMFA Middle School Band Camp||In this episode, I speak with Greg Scapillato and Keith Ozsvath. They’re the coordinators of the brand new MFA middle school track at the 2016 Music For All Summer Symposium. We’ll talk about how Keith and Greg met and where their careers have taken||12/15/2015||Free||View in iTunes|
||CleanMore with Richard Crain of Midwest Clinic||In this episode of the Marketing Music Education podcast, I continue my talk with Richard Crain of the Midwest Clinic. We discuss why marching band is so big in Texas and why it’s so important for band directors to continue to hone their craft,||11/17/2015||Free||View in iTunes|
||CleanRichard Crain of the Midwest Clinic||In this episode of the Marketing Music Education podcast, I talk with Richard Crain of the Midwest Clinic. He gives us an overview of the event, including who should attend and what to expect. We discuss the importance of professional development for m.||11/15/2015||Free||View in iTunes|
||CleanEric Martin, CEO of Music for All: Part 2||This episode of the Marketing Music Education podcast is the second half of my conversation with Eric Martin of Music for All. Listen to part 1 here. In the second installment, we discuss Music for All’s ticket pricing,||11/4/2015||Free||View in iTunes|
||CleanEric Martin, CEO of Music for All: Part 1||In this episode of the Marketing Music Education podcast, I sat down with Eric Martin of Music for All. He’s one of my favorite people to talk to, and we covered a lot: enough for two episodes! Listen to the second episode here.||10/28/2015||Free||View in iTunes|
||CleanListener Survey: Fall 2015||In this episode, I share what I learned from the recent Marketing Music Education listener survey. Plus I talk about the accident at the Foothills Invitational Marching Band Competition on October 3, 2015, at North Iredell High School near Charlotte,||10/16/2015||Free||View in iTunes|
||CleanDonna Schwartz, part 2||This week I continue my conversation with Donna Schwartz of Music Teachers’ Resource Guide. We talk about her two masters degrees and whether she’d do it all again, why she believes music education in our schools is so vulnerable,||9/29/2015||Free||View in iTunes|
||CleanDonna Schwartz, part 1||Donna Schwartz of Music Teachers’ Resource Guide joined me for a great, passionate conversation about the importance of music education. In this episode, we cover: How Donna got into music education Why she got out of music education,||9/27/2015||Free||View in iTunes|
||CleanJoe Beard: The Marching Podcast (part 2)||Joe Beard of The Marching Podcast joins me on this show, the second in a two-part series. His podcast (which you should go download!) focuses on the marching arts within the world of Historically Black Colleges and Universities. In this episode,||9/16/2015||Free||View in iTunes|
||CleanJoe Beard: The Marching Podcast (part 1)||Joe Beard of The Marching Podcast joins me on this show, the first in a two-part series. His podcast focuses on the marching arts within the world of Historically Black Colleges and Universities. HBCU bands have their own distinctive show style,||9/8/2015||Free||View in iTunes|
||CleanWellness for Music Educators: Gary Doherty and Bruce Faske||This episode explores the importance of wellness for music educators. A continuation of my earlier conversation with him, it seems Gary Doherty still has a few things to left to teach to former student Bruce Faske—and to the rest of us!||6/30/2015||Free||View in iTunes|
||CleanBetween a Lesson and a Concert||GRAMMY Quarterfinalists Tony Mazzocchi Caleb Chapman Baltimore Baltimore Symphony Orchestra OrchKids Marching Illini Sousaphones run 5K Coming up on the podcast Donna Schwartz of Music Teachers’ Resource Guide Joe Beard of The Marchin||5/13/2015||Free||View in iTunes|
||CleanLaura Blake, Events Manager of Music for All||About Laura Blake Laura Blake has been around the marching arts and Indianapolis area school bands since she was 6. A trumpet player (and cable in percussion), she still plays each week in a community band and occasionally for local community theatr||4/15/2015||Free||View in iTunes|
||CleanTony Mazzocchi, author of The Music Parents’ Guide||About Tony Mazzocchi, author of The Music Parents Guide A GRAMMY® nominated music educator, Anthony Mazzocchi has performed as a trombonist with the Los Angeles Philharmonic, New Jersey Symphony, San Diego Symphony, San Diego Opera,||4/10/2015||Free||View in iTunes|
||CleanHow NOT to Celebrate Music In Our Schools Month||Bless your heart. The Texas Classroom Teachers’ Association TRIED to help celebrate Music In Our Schools month (MIOSM). It just didn’t quite work. Here is the story of the MIOSM Sax Fail of 2015. The post Whoever was tasked with sourcing that||3/25/2015||Free||View in iTunes|
||CleanTim Hinton||In this episode of Marketing Music Education, I speak with Tim Hinton. He is one of the hosts of the Marching Roundtable podcast, which I’ve listened to and enjoyed for years. Hi background as an educator is readily apparent,||3/20/2015||Free||View in iTunes|
||CleanGary Doherty, author of The Ignition Point||Gary Doherty is spearheading a conversation that is long overdue, particularly in the field of music education. We were introduced at Midwest Band and Orchestra Clinic by mutual friend Cam Stasa (who gets an associate producer credit for this episode)..||2/25/2015||Free||View in iTunes|
||CleanPractice slowly to learn fast!||If you want to learn something quickly, practice that thing S-L-O-W-L-Y. Because your brain is like a fresh snowdrift. Obviously. Listen to find out why musicians should practice slowly. Here’s the Lifehacker article that inspired this podcast,||2/18/2015||Free||View in iTunes|
||CleanChristopher Bill||In my travels to Midwest Band and Orchestra Clinic in December, I sat in on a session presented by Christopher Bill, a YouTube artist who recently hit it big with his cover of Pharrell Williams‘ Happy. He agreed to talk with me about his background,||2/11/2015||Free||View in iTunes|
||CleanCam Stasa||Cam Stasa is one of my favorite people on the planet. And if you’ve met her, as so many music educators have, I’d bet she’s one of yours, too. In this conversation, we talk about: her role at VanderCook College of Music in Chicago how students and||2/4/2015||Free||View in iTunes|
||CleanMarc Whitt of the Association of Music Parents||About Marc Whitt For 32 years, Marc Whitt has devoted his professional career to nonprofit public relations and marketing, and has long been an active advocate for education, economic development and the performing arts.||1/27/2015||Free||View in iTunes|
||CleanChristopher Woodside of NAfME||I was thrilled to have a chance to speak with Christopher Woodside of the National Association for Music Education, otherwise known as NAfME. In a nutshell, he makes sure that everyone inside the Beltway knows how powerful music education is.||1/20/2015||Free||View in iTunes|
||CleanLast-Minute Gift Ideas for Musicians||In this impromptu “inbetweenisode,” I’m recording from the Midwest Clinic in Chicago. I’m joined by former band director and current band parent Maria Dripps-Paulson, who you might remember from episode 5. Because this gift guide episode is so t||12/22/2014||Free||View in iTunes|
||CleanSeason 1 Finale of Promoting Your Music Program||This episode of Promoting Your Music Program will be the last for this season. For forever and ever, really. That’s because when we come back after the holidays, the podcast will have a new name. To learn the details, join my email list here. Also,||11/26/2014||Free||View in iTunes|
||CleanDJ Corchin||On this episode, I talk with DJ Corchin, also known as The 13th Chair Trombone Player. He’s a former band director turned prolific author whose works include poetry, children’s books, and even a musical. He’s just published the 3rd book in the Ban||11/4/2014||Free||View in iTunes|
||CleanCourtney Brandt: Young Adult Author||On this episode of the Promoting Your Music Program podcast, I’m so excited to speak with young adult novelist Courtney Brandt. You can find her books here: Amazon Barnes and Noble iBooks Courtney Brandt is the author of The Line,||10/30/2014||Free||View in iTunes|
||CleanEducation reform: Here’s why I care||I never intended to care about education reform. So boring, right? When my firstborn child became old enough to start playing a band instrument, THAT’S when I started paying attention. Anyone who cares about music and arts education SHOULD care about||10/21/2014||Free||View in iTunes|
||CleanMargaret Bauer of the Pennsylvania Music Educators Association||On this podcast, I’m honored to introduce you to Margaret Bauer of PMEA. Margaret Bauer has served as executive director of the Pennsylvania Music Educators Association since 1996. Previously she was executive director of the Pennsylvania Library Asso||10/7/2014||Free||View in iTunes|
||CleanEugene Cantera of the Dallas School of Music||Eugene Cantera of the Dallas School of Music: Are You Making These Common Website Mistakes? Eugene Cantera is a partner at the Dallas School of Music and a founding member of the dlp Music Program. He serves as the Director of Social Media for both org||10/1/2014||Free||View in iTunes|
||CleanBand kids are the BEST.||I’ve long had a sneaking suspicion that band kids are the best. Honestly, there’s just something extra awesome about these kids. This week, a bit more evidence crossed my desk. I make my case in this episode. Band kids are the BEST.||9/23/2014||Free||View in iTunes|
||CleanApple recap + Carolina kicker shoves HS band member||In this episode, I recap the Apple live event unveiling the iPhone 6 and the Apple Watch, and discuss what impact they could have on music parents and booster organizations. Could the new Apple Pay system be used for and by music booster groups?||9/9/2014||Free||View in iTunes|
||CleanFacebook Page Post Ideas for your Music Program||Whether you’ve been running your Facebook page for hours or years, we could all use a bit of inspiration every once in a while. So quit racking your brain for a bit, and check out some of these ideas. Facebook Pages are considered inbound marketing (a||9/2/2014||Free||View in iTunes|
||CleanReactions to News about The Ohio State University Band||Ohio State University Band Updates (October 10, 2014): Ohio State’s fired band director got more support Ohio State pays at least $885 an hour for 2nd band investigation; questions remain about firms involved Ohio State University Band Updates (Aug||8/26/2014||Free||View in iTunes|
||CleanDavid Vandewalker, author of Boosters to the Rescue!||Before I recorded this interview with the amazing David Vandewalker, I’d participated in the first half of the Music for All Parent/Booster Institute. It was a hugely valuable experience, and I am so glad that he agreed to sit down with me over our lu||8/19/2014||Free||View in iTunes|
||CleanSeth Williams, Advocacy Coordinator for Music for All||On today’s podcast, I sit down with Seth Williams of Music for All. Well, he WAS with Music for All when we talked, anyway—now he’s attending law school! Seth Williams is the former Advocacy Coordinator for Music for All.||8/12/2014||Free||View in iTunes|
||CleanFran Kick||Joining me on the podcast today is Fran Kick. He is a renowned author and speaker who has spent time as a band director and in clinical psychology. Fran served on the leadership staff of the Music For All Summer Symposium last month,||8/5/2014||Free||View in iTunes|
||CleanErin Fortune of Music For All||I was lucky enough to attend the Parent/Booster Institute at the Music for All Summer Symposium this year at Ball State University. I showed up a bit early, hoping to talk with a few of the people who make Music for All tick,||7/29/2014||Free||View in iTunes|
||CleanPodcast: Promoting Your Music Program||I’m proud to announce that I’m launching a new podcast called Promoting Your Music Program! This episode is a taste of what’s to come. I hope you enjoy it and find it useful! Look for new episodes every Wednesday, beginning July 30, 2014.||7/10/2014||Free||View in iTunes|
Looking forward to more!
Great start! Already have some great takeaways for mud music groups.
Awesome resource for musicians!
If you are a professional musician, this podcast is a MUST-listen-to show! Great info how to get online and promote your music business.
Practical Promotion for Booster Organizations
The Promoting Your Music Program Podcasts are chock-full of pragmatic, practical ideas for Music Booster groups. Kathleen is intentional in her questioning and facilitation to ensure that the guests are able to share great take-aways for Booster groups. No matter if you are promoting a well-established program, or one in its infancy, or if you have hundreds of students or tens of students involved, as Seth Williams mentions in his podcast, "Keep talking about your program. Act as though your funding will be gone tomorrow."