Kickin' it with Kapok - A Marketing Podcast
By Jake Braun and Mirela Setkic of Kapok Marketing
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Join co-hosts Jake Braun and Mirela Setkic, who own and operate Kapok Marketing, as they discuss business owners’ marketing struggles and solutions, and other business-related topics. They share their own stories and advice about running a local business, and interview other entrepreneurs and influencers in the Tampa Bay area.
||CleanMarketing Budget Tips for Small Businesses||Having a budget and understanding how marketing fits within that budget is not a glamorous topic, but it’s one that every business owner needs to think about. Knowing how much money needs to be dedicated to marketing is a critical aspect of business.||11/6/2018||Free||View in iTunes|
||CleanFamily Owned Businesses with Dale Baker||A lot of small businesses are also family owned businesses. One of Mirela’s very first bosses discusses the pros and cons of being part of a family owned business. Dale Baker is the Vice President of Sales at JT Eaton.||10/23/2018||Free||View in iTunes|
||CleanTop 5 Marketing Tips for Small Businesses from Inbound 2018||Jake and Mirela reflect on their trip to Inbound 2018, a marketing conference hosted by HubSpot, in Boston last month. We discuss five marketing tips they learned while networking and listening to speakers at the event.||10/9/2018||Free||View in iTunes|
||CleanPublic Relations Tips for Small Businesses in St Pete||Public relations can be an important component of the marketing strategy for small local businesses. It includes a lot more than just press releases and often involves a blend of both digital and traditional tactics.||9/25/2018||Free||View in iTunes|
||CleanHow to Get Your Business on TV in Tampa Bay with Joey West||Getting your business on the TV news can generate a lot of exposure for your business. We’re joined by Joey West, an experienced professional in the media industry. He is currently a planning assignment editor at Spectrum Bay News 9.||9/11/2018||Free||View in iTunes|
||CleanWhat is Digital Marketing and How Can it Help a Small Business?||Digital marketing can be a tricky part of marketing for a small business. Technologies and strategies are constantly changing and evolving on the Internet and in other digital arenas. This means it’s crucial that every business has a digital marketing||8/28/2018||Free||View in iTunes|
||CleanStarting a New Retail Business in St Pete with Anja Jakupovic||Starting a retail business in downtown St. Pete is no easy task. One of our early clients and fellow entrepreneurs talks about the trials and tribulations of starting a new retail business. Anja Jakupovic has practiced as an opticianry in the United St.||8/14/2018||Free||View in iTunes|
||CleanWhat is Marketing and Why Does it Matter to a Small Business?||Running a small business is hard enough. To make matters even more difficult, thinking about marketing often feels overwhelming and expensive. It often leads to frustration and an assumption that it is a waste of time.||7/31/2018||Free||View in iTunes|
||CleanHow To Find Office Space in St Pete with Peter Fischbach||Finding a great location for your office or storefront can make or break your business. On top of that, commercial real estate is a tricky topic. Our longtime tenant representative and licensed real estate broker, Peter Fischbach,||7/17/2018||Free||View in iTunes|
||CleanHow to Find, Interview, and Hire Great Employees||You’ve decided to hire a new employee, but what’s next? Employees can have a huge impact on your business, so it’s critical you find the right people. We’ve conducted hundreds of interviews from entry-level to high-level positions in a variety o||7/3/2018||Free||View in iTunes|
||CleanIt’s Hard to Say Goodbye (and Why Employees are Important)||Hiring your first employee can be stressful, but it’s critical to running a successful business. Even the smartest entrepreneurs are limited by time. They also can't be an expert on every topic. We discuss this and more with Jessica,||6/14/2018||Free||View in iTunes|
||CleanGotta Risk it to Get the Biscuit (When Starting a Business)||Taking strategic risks in business are an absolute must. Starting any business is a risky endeavor. Even smart well-capitalized people can fail. Many people told us not to do it, but we did it anyways. Learn how we managed to accept and manage risk as .||6/7/2018||Free||View in iTunes|
||CleanTalking to Ourselves; Who Are Jake Braun and Mirela Setkic?||Is it harder to get customers or podcast listeners? Who are we and why do we have a podcast? Do we even know anything about marketing or business? Let’s dive into that and more on this lonely zeroth episode. Wish us luck!||5/31/2018||Free||View in iTunes|
Super concise. Loved the info and the format. Mirela has some really creative solutions. Looking forward to more!!
Super informative and I learn something new during every episode! Keep them coming!