Law Firm Autopilot
By Ernie "the Attorney" Svenson
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Ernie Svenson is an attorney on a mission to help solo and small firm lawyers improve their practices. He started the 5th lawyer blog in 2002, which garnered national attention from folks inside and outside of the legal profession. Since then he's been helping lawyers who want better practices, and understand that technology is an integral part of creating a profitable, smooth running firm. Law Firm Autopilot features interviews (with attorneys and law practice consultants), listener Q&A, and practical strategies for folks who want to earn more, and work less, while spending more time relaxing away from the office!
||Clean022: Sensible Social Media||Social media is helpful when you use it to complement your strategic referral marketing efforts. Mostly, it's a way to remind potential referral sources that you are a good lawyer, and remind them what kind of law you practice. In this episode, I talk..||11/13/2018||Free||View in iTunes|
||Clean21: How to Improve Your Reputation||The public's perception is that most lawyers care more about making money than helping their clients. Instead of trying to argue against this, realize that: perception = truth. For prospective clients, their truth is all that matters. To help...||11/6/2018||Free||View in iTunes|
||CleanEpisode 20: Perhaps My Competitors Can Help Your Practice||Most lawyers are burned out juggling both the intense demands of a practicing law AND the administrative details in managing their business. Mostly, they want help streamlining their operations and getting better clients to come through their door in...||10/30/2018||Free||View in iTunes|
||Clean19: Embrace Sensible Business Management, Not Artificial Intelligence||Artificial intelligence and the rise of robot lawyers are interesting topics to talk about. But they're not helpful if you are looking for ways to improve your practice. Trying to "innovate" for the sake of innovation is dangerous at worst. And at...||10/23/2018||Free||View in iTunes|
||CleanEpisode 18: Achieving Success Deliberately||The key to improving your law practice is to proceed deliberately. The tendency to rush is strong but must be suppressed. Technology initiatives are particularly challenging because of the complexity and rapid change inherent in digital tools. But all..||10/16/2018||Free||View in iTunes|
||CleanEpisode 17: The Brutal Truth About Building Trust Online||Lawyers must be trustworthy to succeed. And they must prove they're trustworthy because most people are wary of lawyers. Proving this online is hard, but not impossible. It helps to understand the brutal truths about establishing trust—whether...||10/9/2018||Free||View in iTunes|
||CleanEpisode 16: Creating Systems in a Law Firm||We talked generally about systems in episode 8. This episode goes deeper into the types of systems law firms use, and how to document systems. In law firms, there are two categories of systems: process systems and record-keeping systems. Processes are..||10/2/2018||Free||View in iTunes|
||CleanEpisode 15: Tech Advice You Should Avoid||In episode 4 we talked about how to find good technology consultants. Here I'll tell you about seemingly helpful technology advice that you should avoid like the plague. It comes from well-intentioned people that are sincerely trying to help you. How...||9/25/2018||Free||View in iTunes|
||CleanEpisode 14: Securing Your Law Firm Data||Keeping your firm's digital data secure from hackers is absolutely crucial (and not only because of breach notification laws and ethical obligations to preserve client confidentiality). Having your data compromised (or ransomed) will seriously...||9/18/2018||Free||View in iTunes|
||CleanEpisode 13: Digital File Organization||When you first start to create a paperless practice you can get by with using the file-organization system built into your computer. You can use a simple file-naming system to automatically organize documents. But as you progress you should invest in...||9/11/2018||Free||View in iTunes|
||CleanEpisode 12: Paperless Lawyering: Equipment & Software||In the last episode, I gave you a general overview of how to create a paperless practice. In this one, we'll cover the best equipment and software. Specifically, I'll tell you about the best scanner for a law office, and the best PDF software options...||9/4/2018||Free||View in iTunes|
||CleanEpisode 11: Paperless Practice||A paperless law practice is exponentially easier to manage and affords much more freedom and flexibility. The odds are you're already fairly adept at working with less paper. The key is to keep transitioning in the smoothest possible manner. In this...||8/28/2018||Free||View in iTunes|
||CleanEpisode 10 - Delegation||The only tasks you should do in your practice are (1) things that require a law license to do, and (2) things you enjoy doing. Everything else should be delegated. Finding good people to delegate work to is easier because of the Internet, and the...||8/21/2018||Free||View in iTunes|
||CleanEpisode 9 - Automation||Automation is the key to exponential efficiency, but you need to approach it systematically. Simple automation is easy to set up and fine-tune. But complex automation will require the help of a trustworthy consultant. Document creation is the most...||8/14/2018||Free||View in iTunes|
||CleanEpisode 8: Use Systems To Make Your Practice Run Smoothly||Systems are the key to a smooth-running law practice. You need to develop systems with ruthless discipline, and you'll find it's well worth the effort. Your work (and the work of others in your firm) will be better and more consistent. And you'll be...||8/7/2018||Free||View in iTunes|
||CleanEpisode 7: Direct Response Marketing||Building trust with people that have never met you (or who barely know you) is excruciatingly difficult. But it can be done using a time-tested method called Direct Response Marketing. Most lawyers have never heard of DRM, and some have heard of it...||7/31/2018||Free||View in iTunes|
||CleanEpisode 6: Referral Marketing is the Most Powerful Kind||Referral marketing is the most powerful kind of marketing. Some people call it "networking," or "word-of-mouth" marketing. The reason it's powerful is that it works with the trust you've already cultivated. Even though it works well without much...||7/24/2018||Free||View in iTunes|
||CleanEpisode 5: How to Market Your Practice (Basic Principles of Trust-Building)||If you want to attract a steady stream of great clients you absolutely must understand how to establish trust and then build it up. Most lawyers do not understand this, which is why they fail in marketing their practices. Trust is not based on logic...||7/17/2018||Free||View in iTunes|
||CleanEpisode 4: Finding Top-Notch Consultants||To build a successful practice you’ll need outside guidance from consultants who can you help you with business strategy, technology and marketing. But finding the best people is challenging. In this episode we break down the 5 qualities you should...||7/17/2018||Free||View in iTunes|
||CleanEpisode 3: Your Unique Vision of Success||Last episode we provided an overview of the Success Blueprint for creating a thriving law practice. Here we drill into the foundational aspects of creating that blueprint, one tailored to your unique goals. You need to envision as precisely as...||7/16/2018||Free||View in iTunes|
||CleanEpisode 2: Your Law Firm “Success Plan”||The key to creating a successful law practice is having a clear plan. Creating that plan is crucial, and yet too many lawyers don’t take the time to do it. There are three pillars to a Law Firm Success Plan. But you have to fill in the gaps, which...||7/16/2018||Free||View in iTunes|
||CleanEpisode 1: Building Your Dream Practice||Too many lawyers struggle with the business side of their practices. And that’s without considering the ever-increasing dependence on technology. As you probably realize, many lawyers find technology frustrating and counter-productive. But,...||6/19/2018||Free||View in iTunes|
A trustworthy voice among many voices
I’ve been following Ernie for a few years as I manage and grow my small law firm. Ernie is one of the few voices I find consistently helpful because he provides practical, current advice and roadmaps based on decades of experience with the practice of law and the business of running a practice, including technology and systems. Ernie helps lawyers overcome the “shiny object“ black hole of technology in the practice of law by getting back to the basics of lawyers running a business and utilizing technology and systems in appropriate ways - technology and business systems utilized by caring, mindful and trustworthy people.
Its about time somone said this
I have listened to the episode about hiring consultants 5 times. In a very thoughtful way, Ernie talks about which consultants to hire and which ones to avoid. No one else does this. It’s refreshing to hear a voice not pushing the latest shiny new object. Technology is very useful, but it won't save your practice. This podcast might.
Everything you need to transform to autopilot
Ernie does such bangup job with this podcast. Ernie knows his stuff and gives the tips, advice, and knowledge you need to put your law firm on autopilot. Much of Ernie's advice transfers to other businesses as well.