Law Firm Marketing Mastery Podcast
By Christopher Small: Law Firm Marketer, Entrepreneur and Blogger
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The Law Firm Marketing Podcast is the only place to get marketing advice and ideas for your law firm based not on what's always been done, but on what other successful businesses are doing. The advice is based on my own success and failures marketing my own law firm. When you're starting a law firm, you need clients. This podcast will help you.
||LFMM 089: The Farewell Podcast!||They say that all good things must come to an end, and so it is for the Law Firm Marketing Mastery Podcast. [leadplayer_vid id=”54E261AB8D646″] This isn’t the end, though, but a time for a new beginning. To get the new podcast and all of it’s gl||2/16/2015||Free||View in iTunes|
||3 Lessons Learned from Seahawks’ Super Bowl Loss (lfmm 088)||Tonight I watched my beloved Seattle Seahawks lose in excruciating fashion to the New England Patriots. And I’m a glutton for punishment, so I didn’t just turn the TV off when the game ended – I stuck around for the press conferences. The thing wa||2/1/2015||Free||View in iTunes|
||ABC’s of Law Firm Marketing with Thom Singer (lfmm 087)||In this week’s podcast I talk to Thom Singer, professional speaker and law firm marketing expert. We talk about his secrets to success, a few of the ABC’s of law firm marketing, and the secret to getting new clients. Enjoy!||1/26/2015||Free||View in iTunes|
||Julie Helmrich | Overcoming Fear (LFMM 086)||Everyone suffers from fear. Even the top performers, major rainmakers, and gurus experience fear. What separates them from you is that they have incorporated strategies into their lives to overcome fear. And that’s what Julie is here to talk about tod||1/12/2015||Free||View in iTunes|
||LFMM 085: Ten Lessons Learned from Coaching||Let’s get one thing out of the way right up front. Law Firm Confidential is now open! But, it’s only open for a few days. And, I’m giving you a win-win opportunity. Right now, while membership is open, you can have your first month for $1.||1/5/2015||Free||View in iTunes|
||LFMM 084: Goal Setting 2015||It’s that time of year again! Time to talk goals for 2015. And to do that, I thought there was no better way than via podcast. Instead of boring you with all of the details, I’ll just point you to the play button. Happy goal setting!||12/8/2014||Free||View in iTunes|
||LFMM 083: What’s the Deal with Infographics?||For #askchris 002 we’ve got a question from Adam: I’d really like to know more about infographics- they seem to be all the rage. However, buying a professional one is crazy expensive. Secondly, how should they be used properly to get good quality ba||11/27/2014||Free||View in iTunes|
||LFMM 082: Preston Clark of Law Insider||In this episode of the Law Firm Marketing Mastery Podcast I speak with Law Insider founder Preston Clark. One of the cool things about Preston is he’s taken his law firm education and applied it outside of the legal field. Yes,||11/24/2014||Free||View in iTunes|
||LFMM 081: If I Could Change One Thing…||In this episode of the Law Firm Marketing Mastery Podcast I answer a reader question. That question is: If I could go back in time and change one thing I did when I opened my law firm, what would it be? If you want the answer,||11/23/2014||Free||View in iTunes|
||LFMM 080: 5K Law Firm Startup||I got an email the other day from Wayne. Wayne wanted to know what I’d do if I had $5,000 and had to start a law firm all over again. Instead of just telling Wayne, I thought I’d tell all of you. It just seemed like the right thing to do.||11/17/2014||Free||View in iTunes|
||LFMM 079: Law Firm SEO Explained||You can’t even think about starting a law firm without hearing someone talk about law firm SEO. It’s the buzzword of the decade. But, for all the talk of SEO, there aren’t very many people out there who know what it is or how it works.||11/14/2014||Free||View in iTunes|
||LFMM 078: Miami Business Attorney Brett Trembly||I’ve been asking for successful attorneys to come onto this show since I started it all those years ago. And only a few have raised their hands and volunteered their time to tell their story. Today, I’m happy to introduce you to another.||11/10/2014||Free||View in iTunes|
||LFMM 077: How do I Find Time to Work On My Law Firm?||I got a question from one of the members of Law Firm Confidential today that I thought would be a great topic for a podcast. Here’s the email: Chris, I wanted to shoot you an email and ask a question of you.||10/22/2014||Free||View in iTunes|
||LFMM 076: 10 Ways to Skyrocket Your Success||If you listened to last weeks podcast, then you know this weekend I was in Scottsdale at a conference called PLF Live. It was an amazing conference with amazing people doing amazing things and making amazing amounts of money. As I am want to do,||10/15/2014||Free||View in iTunes|
||LFMM 075: Starting a Law Firm and Conferencing for Success||Conferencing for Success This week’s podcast topic come straight out of real life. Last week I attended an all day CLE for personal injury lawyers. And this week I’m attending a 3 day conference in Scottsdale to learn more about starting a successfu||10/5/2014||Free||View in iTunes|
||LFMM 074: Law Firm Internet Marketing Expert Marc Cerniglia||Law firm internet marketing can seem like some mystical, impossible to understand thing that successful attorneys somehow have control over. Talk to any attorney and you will immediately hear buzzwords like SEO, email marketing, adwords,||9/29/2014||Free||View in iTunes|
||LFMM 073: The Slight Edge (part 3)||If you missed part 1 of the Slight Edge. click here. If you missed part 2, click here. Where the Rubber Meets the Road This final discussion of the book is probably the most important. Yes, there is still some discussion on theory,||9/22/2014||Free||View in iTunes|
||LFMM 072: Law Firm Management Expert Haley Odom Ackerman||It is my honor this week to talk to Haley Odom Ackerman, a former paralegal turned law firm consultant focusing on technology, efficiency, and practice management. If you know your firm needs to incoroporate more technology but you just aren’t sure wh||9/16/2014||Free||View in iTunes|
||LFMM 071: The Slight Edge (Part 2)||Successful People Do What Unsuccessful People Won’t Do We’re back with another episode of the Law Firm Marketing Mastery Podcast and we’re continuing with our journey through the The Slight Edge: Turning Simple Disciplines into Massive Success and||9/8/2014||Free||View in iTunes|
||LFMM 070: The Slight Edge (part 1)||This is the Book that Will Change Your Life I read a ton of books. And I recommend a ton of books (click here for a list of my must read books). This book is a game changer. Here’s the back story. I’m starting this new podcast called “Successful i||8/31/2014||Free||View in iTunes|
||How Mitch Jackson, Trial Lawyer of the Year, Takes Social Media for Lawyers to a Whole Different Level||When Mitch Jackson opened his law firm way back in 1986 he knew two things were going to propel him to success: (1) becoming the best trial lawyer in the land; and (2) cultivating a referral network that would continue to supply him with great cases to.||8/11/2014||Free||View in iTunes|
||LFMM 068: The Definition of Value||Every day we make value decisions. The equation, at its most simple, is this: am I getting at least as much back as I’m paying for the service, product, tool, etc. that I’m buying? If the answer is yes (or if the perceived answer is yes),||8/5/2014||Free||View in iTunes|
||LFMM 067 | Interview with Law Firm Management Expert Chuck Vann||Can you learn to be a better leader? Are there things you can do today to help manage your law firm better? Can coaching help you take your law firm to the next level? These questions and more are answered in this weeks Law Firm Marketing Mastery Podca.||7/28/2014||Free||View in iTunes|
||LFMM 066: How to Start a Law Firm | Fear||How to Start a Law Firm | Fear If you’ve been listening to this podcast for any amount of time then you know all about the Ultimate Sales call Script I’ve been testing out at my firm. It involves identifying good potential business clients and reach||7/21/2014||Free||View in iTunes|
||LFMM 065 | Halftime Law Firm Goal Check In||[leadplayer_vid id=”53BAD5710CB28″] The 2nd Quarter of 2014 is Over! The 4th of July isn’t just a time to shoot fireworks and eat hot dogs, it’s also a time to reflect on the first two quarters of the year,||7/7/2014||Free||View in iTunes|
||LFMM 064: Stacey E. Burke, Law Firm Marketing Specialist||[leadplayer_vid id=”53B10E9CB6D51″] . Today I am excited to introduce a very special guest on law firm marketing mastery. This lovely young lady is in some ways very much like me. She is a lawyer who fell in love with marketing and the business side||6/30/2014||Free||View in iTunes|
||LFMM 063: Top 5 Podcasts I Listen To (and why)||[leadplayer_vid id=”53A7C153C0653″] Podcasts are Amazing I listen to a lot of podcasts. I probably have over 25 in my podcast feed. Whenever I get in the car to go anywhere, whenever I’m in line at the grocery store, whenever I’m walking the dog||6/22/2014||Free||View in iTunes|
||LFMM 062: 10 Law Firm Blog Content Generation Tools||[leadplayer_vid id=”5390EE2CBD2EE”] Law Firm Blog Writer’s Block I create content for my blog every day. I know it’s something that will help me reach more people, improve my reputation among my peers, and establish credibility with potential cl||6/8/2014||Free||View in iTunes|
||LFMM 061: Starting a Law Firm Productivity and To-Do Lists||[leadplayer_vid id=”538F875A0363A”] Starting a Law Firm Productivity Lately I’ve been really focused on my productivity, or lack thereof. With my second kid being born about 3 weeks ago, and now having two kids under two,||6/4/2014||Free||View in iTunes|
||LFMM 060: Jacob Sapochnick – the Facebook Lawyer||[leadplayer_vid id=”5382CF77A8F07″] . What’s the one thing all lawyers want when they start a law firm? Exposure. What if I told you I talked to a lawyer this week that has over 100,000 facebook fans and had one of his posts get over 3 million vie||5/26/2014||Free||View in iTunes|
||LFMM 059: Starting a Law Firm | What to Do When You Don’t Know What to Do||[leadplayer_vid id=”537A818389658″] What to do if You Don’t Know What to Do When I first started my law firm there were many days when I would sit down at my desk knowing I had a ton of stuff to do to get my firm off the ground but not having any||5/19/2014||Free||View in iTunes|
||LFMM 058: Dealing with Law Firm Mistakes the Right Way||[leadplayer_vid id=”5370FB1498EDA”] Last week I talked about dealing with haters, when you get those people leaving reviews on your site saying you suck when they haven’t even used your services. Today, we’re going to talk about what to do when||5/12/2014||Free||View in iTunes|
||LFMM 057: Dealing with Haters||[leadplayer_vid id=”5362B05D3DFBA”] Haters Gonna Hate This week I had something interesting happen to me. I had a hater take an interest in my facebook page. This hater had never used our services, had never talked to anyone at the office,||5/4/2014||Free||View in iTunes|
||LFMM 055: How to Make Quantum Leaps with Your Business (all from the comfort of your car)||[leadplayer_vid id=”534862162EE35″] Today I decided to record my weekly podcast in my car on the way to court. It’s a place I spend a lot of time and I thought I’d tell you how I use that time to make quantum leaps with my business.||4/11/2014||Free||View in iTunes|
||LFMM 054: Starting a Law Firm and Getting Things Done||[leadplayer_vid id=”533CA4093C7C7″] Getting Things Done When Starting a Law Firm Yesterday I had the best conversation with a guy named Prince. Prince is a lawyer, like the rest of us, who just started his law firm.||4/2/2014||Free||View in iTunes|
||LFMM 053: How to Start a Law Firm – Niche or General Practice?||When Starting a Law Firm, is Specializing Better than General Practice? I received an email from Rand this week asking me a question I asked myself when I was first thinking about how to start a law firm. Here’s the email: Chris,||3/24/2014||Free||View in iTunes|
||5 Law Firm Marketing Backlinking Strategies (including one you’ve never heard of)||Law Firm Backlink Strategies are Critical for Success A couple of days ago I got this email from Dale, about how to get more exposure in Google: Great post. I have a new website myself (well its about 4 months old) and one of the great mysteries to me .||3/17/2014||Free||View in iTunes|
||3 Keys to a Kick Ass Law Firm Website||[leadplayer_vid id=”531D4AD82C85A”] Today’s law firm marketing mastery podcast episode is all about putting together a website for your law firm that does what it is supposed to do: get you more clients (or, I guess,||3/9/2014||Free||View in iTunes|
||Law Firm Foundations: 5 Books Jump Start Your Business||[leadplayer_vid id=”531499AD92A24″] Have you looked out there lately for good resources on starting and marketing a law firm? If you have, I bet you’ve been pretty disappointed. What I’ve been most disappointed in is that it seems as though ever||3/3/2014||Free||View in iTunes|
||LFMM 049: Starting a Law Firm Interview with James Hart||I recently had the pleasure of interviewing James Hart, a North Carolina divorce lawyer who’s now opened two successful law firms. [leadplayer_vid id=”52F02D9B9113F”] I believe I first came into contact with James either through twitter or this bl||2/3/2014||Free||View in iTunes|
||Catching Up, and a Special Opportunity||I’m going to make this easy on you. Not a lot of reading here. This is an episode of the podcast you should listen to. Why? Glad you asked. First, I tell you about where I’ve been the last 6 weeks (here’s a hint – I haven’t been sitting on my||12/9/2013||Free||View in iTunes|
||LFMM 048: The Vacation Edition (or not at all)||By: Christopher Small In this episode of law firm marketing mastery I check in from the Big Island of Hawaii to talk about, as the title suggests, vacations (or, as the title suggests, not at all). Starting a Law Firm Mindset and Vacations As the pictu.||10/30/2013||Free||View in iTunes|
||LFMM 046: Law Firm Internet Marketing and Google’s Latest Update Affects Law Firm Internet Marketing||By: Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I talk about Google’s latest search engine algorithm update and why it’s important for your internet marketing efforts. Google’s SEO History in a Nutshell If you own o||10/21/2013||Free||View in iTunes|
||LFMM 045: 5 Lessons Learned from the Great Law Firm Internet Marketing Challenge||by Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I talk about 5 lessons I’ve learned from taking on the Great Law Firm Internet Marketing Challenge so far. What is the Great Law Firm Marketing Challege?||10/9/2013||Free||View in iTunes|
||Law Firm Marketing Call to Action Explained||By: Right click here to download the MP3 Items Mentioned in this podcast include: No links today! Question or Feedback? Leave Me a Voicemail! If you have a question you’d potentially like answered on the show,||10/4/2013||Free||View in iTunes|
||LFMM 044: The Great Law Firm Internet Marketing Challenge Unleashed!||by Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I talk about a new framework for marketing your law firm on the internet and I lay down a 30 day challenge for the ages. Lately I’ve been kind of silent when it comes to ma||10/1/2013||Free||View in iTunes|
||LFMM 043: How to Create Successful Search Engine Optimization for Your Law Firm||by Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I talk about a law firm marketing company getting sued and how you can create successful law firm search engine optimization for your law firm.||9/23/2013||Free||View in iTunes|
||LFMM 042: 5 Ways to Make a Great First Impression||by Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I talk about 5 ways you can make a great first impression. This week I had an experience where someone did not make a good first impression.||9/17/2013||Free||View in iTunes|
||LFMM 041: How (and Why) to Create a Law Firm Podcast||by Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I talk about how to start a law firm podcast. If you are here then you probably know what podcasting is – you listen to this one every week.||9/8/2013||Free||View in iTunes|
||LFMM 040: How to Hire the Best Administrative Assistant Ever||by Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I talk about how to hire the best administrative assistant for your law firm. One of the things I’ll mention on this podcast and on this blog from time to time is how much||9/1/2013||Free||View in iTunes|
||LFMM 039: How to Network to Make New Connections with Your Law Firm||by Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I talk about how to make new connections to your law firm with people you have no immediate connection with. If you’ve read my blog or listened to my podcast for any amount||8/25/2013||Free||View in iTunes|
||LFMM 038: The Importance of a Sales Funnel for Law Firm Marketing Success||By: Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I talk about the importance of having your sales funnel in place to law firm marketing success. The sales funnel is that thing that sends potential clients your way.||8/20/2013||Free||View in iTunes|
||LFMM 037: How to Design an Adwords Ad for Maximum Effectiveness||By: Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I talk about how to design your law firm adwords ad for maximum effectiveness. If you’ve been reading my stuff or listening to my podcasts for any amount of time then you||8/11/2013||Free||View in iTunes|
||LFMM 036: Networking for Lawyers 101||By: Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I talk about networking for lawyers 101. On this blog I talk a lot about law firm marketing. I talk about adsense, about SEO, about business cards and naming your firm and .||8/4/2013||Free||View in iTunes|
||LFMM 035: Interview with Tom Haren||In this episode of the Law Firm Marketing Mastery Podcast I talk to Tom Haren, a Cleveland criminal defense lawyer, about what he’s done to start a successful law firm. If you recall, from time to time I offer to answer questions and help people out o||7/28/2013||Free||View in iTunes|
||LFMM 034: How to Make the Next 6 Months Your Best 6 Months Ever||By: Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I take a moment to reflect back on the first six months of 2013 and then talk about how to plan out the next 6 months so you have the best 6 months you’ve ever had!||7/1/2013||Free||View in iTunes|
||LFMM 033: Interview with Law Firm Owner Joe Aragon||By: Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I have the distinct pleasure of interviewing Joe Aragon about his law firm, about his law firm website, about his criminal defense marketing methods, and a lot more.||6/24/2013||Free||View in iTunes|
||LFMM 032: How to Create a Law Firm Marketing Process that Gets More Potential Clients to Sign Up||By: Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I talk about how to structure your potential client meetings to make the process flow more smoothly and to get more sign-ups. This weeks podcast is one of my favorite type .||6/9/2013||Free||View in iTunes|
||LFMM 031: How to Structure Your Law Firm for Success||By: Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I talk about how to structure your law firm for success. Starting a law firm is tough. There are a million decisions to make. But,||6/2/2013||Free||View in iTunes|
||LFMM 030: How to Prepare for a New Associate at Your Law Firm||By: Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I talk about how to prepare your law firm to accept the arrival of a new associate. When you start your law firm, I hope you have as one of your goals the need to hire an a.||5/23/2013||Free||View in iTunes|
||LFMM 029: How to Create an Asset Out of Your Law Firm||By: Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I talk about how to create as asset out of your law firm. Before I get to the podcast, though, I wanted to give you the link to the Google Hangout scheduled for 5/14/13 at .||5/13/2013||Free||View in iTunes|
||LFMM 028: Social Media and Your Law Firm – an Interview with Alejandro Reyes||By: Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I have the distinct pleasure of talking to “the Godfather of Social Media,” Alejandro Reyes of Get Internet Famous, a site dedicated to helping you create a powerful and||5/7/2013||Free||View in iTunes|
||LFMM 027: How to Choose a Practice Area for Your Law Firm||By: Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I talk about choosing a practice area when you’re starting a law firm. I’ve been reading some blog posts lately about choosing a practice area,||4/29/2013||Free||View in iTunes|
||LFMM 026: The Power of Process||By: Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I talk about the power of process. The key to opening and running a successful law firm is creating a business that allows you to work on it instead in it.||4/22/2013||Free||View in iTunes|
||LFMM 025: How to Test and Track a Law Firm Marketing Campaign||By: Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I show you how to test and track a law firm marketing campaign. Every week on this podcast I talk about my law firm marketing methods and the thing I did to make my law fir.||4/15/2013||Free||View in iTunes|
||LFMM 024: My Law Firm Monthly Expenses Line by Line||By: Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I break down my monthly expenses line by line to show you what you can expect to pay if and when you decide to start a law firm.||4/8/2013||Free||View in iTunes|
||LFMM 023: How to Get Experience When You Have None||By: Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I talk about how to get experience when you have none. For this weeks podcast I thought I’d talk about the thing I get the most questions about – experience.||4/1/2013||Free||View in iTunes|
||LFMM 022: The Importance of the Vacation||By: Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I talk about the importance of the vacation. Last week I had the pleasure of taking a 5 day vacation. My wife, my daughter and I went down to Palm Desert,||3/27/2013||Free||View in iTunes|
||LFMM 021: 5 Ways Starting a Law Firm is Like the NCAA Tournament||By: Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I talk about 5 ways that starting a law firm is like the NCAA tournament. If you didn’t know, you’re about to find out that the middle of March into the beginning of Apr||3/18/2013||Free||View in iTunes|
||LFMM 020: What Do You Do?||By: Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I talk about marketing your law firm by answering the question “what do you do?” in a way that gets people begging for more. This podcast is borne out of a conversation||3/11/2013||Free||View in iTunes|
||LFMM 019: Twitter Marketing for Lawyers||By: Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I talk about marketing your law firm with Twitter. As you know, this blog is all about marketing you law firm. And, probably even more specifically this blog is about lever.||3/4/2013||Free||View in iTunes|
||LFMM 018: Law Firm Marketing – an Interview with RJon Robins||By: Christopher Small In this episode of the Law Firm Marketing Mastery Podcast I talk to Rjon Robins of How to Manage a Small Law Firm about starting and managing a small law firm successfully. If you follow this blog at all then you know about my rel.||2/25/2013||Free||View in iTunes|
||LFMM 017: Finding Your Unique Selling Proposition||By: Christopher Small In this episode of Law Firm Marketing Mastery I talk about finding your unique selling proposition. When people call my law firm they always want to know one thing – how much does it cost?||2/18/2013||Free||View in iTunes|
||LFMM 016: Break the Law Firm “Rules”||By: Christopher Small In this episode of Law Firm Marketing Mastery I talk about breaking the “rules” that are holding you back from reaching your true potential. Do you ever think to yourself, “I just don’t have enough time to write that blog p||2/11/2013||Free||View in iTunes|
||LFMM Podcast 015: How to Start a Law Firm from Scratch||By: Christopher Small In this episode of the Law Firm Marketing Mastery podcast we talk about how to start a law firm from scratch. You know I listen to a lot of podcasts. One I’ve been listening to a lot lately is Entrepreneur on Fire by John Dumas||2/4/2013||Free||View in iTunes|
||LFMM 014: Law Firm Radio Advertising 101||In this episode of Law Firm Marketing Mastery we talk about the basics of radio advertising. If you’ve been listening to any of the prior podcasts then you know I’ve been working out a plan for radio advertising for about two months now.||1/28/2013||Free||View in iTunes|
||LFMM 013: How to Start a Law Firm, an Interview with Madhu Singh||In this episode of Law Firm Marketing Mastery we talk with Madhu Singh, founder of MK Singh Law Office, a business law firm started in Seattle a couple of years ago. What’s great about this podcast, aside from the fact that it’s the first interview||1/21/2013||Free||View in iTunes|
||LFMM 012: The 7 Levers of Every Law Firm Business||In this session of the Law Firm Marketing Mastery Podcast I decide that we’ve been beating around the bush enough and it’s time to start getting serious about ramping up your business. To do that, we’re going to talk about one of the easiest ways||1/14/2013||Free||View in iTunes|
||LFMM 011: Failure||By: Christopher Small In this session of the Law Firm Marketing Mastery Podcast I talk about something everyone experiences – failure. And I don’t just talk about it in the theoretical sense – I talk about some of my biggest failures ever.||1/7/2013||Free||View in iTunes|
||LFMM 010: My Favorite Things 2012||In this session of the Law Firm Marketing Mastery Podcast I talk about my favorite things from 2012, and GIVE SEVERAL OF THEM AWAY! In true “Oprah” style I’m going to give away some of the things that helped me the most in 2012,||12/31/2012||Free||View in iTunes|
||LFMM 009: The 2012 Smalley Awards!||In this session of the Law Firm Marketing Mastery Podcast I hand out my 2012 Smalley Awards, given for the best of the best of 2012. Categories include: books; podcasts; software; hardware; courses; and more!||12/24/2012||Free||View in iTunes|
||LFMM 008: Identifying Your Ideal Client||By: Christopher Small In this session of The Law Firm Marketing Mastery Podcast I talk about the importance of identifying your ideal client, a meeting I had with a lawyer in the middle of starting her own law firm,||12/17/2012||Free||View in iTunes|
||LFMM 007: The Law Firm Marketing Tactics I Used to Get My Very First Clients||By: Christopher Small In this session of The Law Firm Marketing Mastery Podcast I talk about the law firm marketing tactics I used to get my very first clients. We all have to start out somewhere, right? Me? I started out at the bottom. No clients.||12/10/2012||Free||View in iTunes|
||LFMM 006: 3 Things that Separate Successful Law Firm Owners from Struggling Ones||By: Christopher Small Funny thing about podcasts, they are usually much better if you have the mic plugged into the computer before you start recording the podcast. In this case, I forgot to do that, although the audio isn’t that bad.||12/3/2012||Free||View in iTunes|
||LFMM 005: How to Make 2013 Your Best Year Ever||By: Christopher Small Quick side note. This podcast is all about goals. I want you to do a favor for me. After you listen, go down into the comments and tell me one goal you have for 2013. Let’s make it happen!||11/26/2012||Free||View in iTunes|
||LFMM 004: How to Make Money TODAY with Your Law Firm||By: Christopher Small In this session of The Law Firm Marketing Mastery Podcast I talk about how you can make money TODAY with your law firm. I was thinking back to the time when I started my law firm and what I was thinking about,||11/21/2012||Free||View in iTunes|
||LFMM 003: 3 Starting a Law Firm and Marketing a Law Firm Lessons I Learned from My Latest Trial||By: Christopher Small In this session of the Law Firm Marketing Mastery Podcast I talk about 3 lessons I learned from my latest trial and how they can be applied to both starting a law firm and marketing a law firm.||11/12/2012||Free||View in iTunes|
||LFMM 002: 3 Reasons Old School Attorneys Don’t Want You to Market Your Law Firm||In this session of The Law Firm Marketing Mastery Podcast I dive deep into my own business to talk about a time I literally almost lost my business. It’s a lesson everyone can learn without having to make the mistake on their own,||11/6/2012||Free||View in iTunes|
||LFMM 001: Welcome to The Law Firm Marketing Mastery Podcast||Welcome to Law Firm Marketing Mastery and The Law Firm Marketing Mastery Podcast! If you are here, you probably came over from my other blog,||10/28/2012||Free||View in iTunes|
A must listen for any attorney.
I first came across the author from his starting a law firm blog, which I also highly recommend.
These podcasts are perfect for the average attorney. They are under an hour and I usually just listen during my lunch or my commute.
I had never thought of opening my own firm but Chris makes it seem very accessible. He gives down to earth practical advice, and speaks from experience.
What he teaches is what they don't teach in law school: how to run a business. He gives good solid tips on how to market your firm, meet new clients, and set and achieve goals. His advice also is up to date, taking into account social media.
I would recommend this even if you are part of a firm to see what you are missing out in.
Honest and Informative
I have been following Christopher Small's blog for about 4 months now. As someone that is in the process of starting up their own law firm I have found his posts and podcasts incredibly helpful. Chris puts himself out there and discusses a lot of the issues, concerns, and mistakes he has had in starting his own practice.
Chris is very honest in his assessment of the state of the legal practice in todays market and openly discusses some of the friction he has felt from the "establishment" that either do not understand or do not like the way the new generation of lawyers are able to connect with attracting new clients.
I have even reached out to Chris personally and found him courteous and insightful. I know I will talk with him again and hope to one day pay it forward.
If you're looking to start your own practice, don't hesitate to subscribe to his blog and podcasts, I highly recommend it.
Chris walks the walk. I started following Chris' blog before he created his podcast. In his blog, he gave boatloads of SEO tips. Naturally, I wanted to see if he even did what he preached. After googling his site, I found that Chris' law firm was ranked #1 on Google. From that point on, I started paying closer attention to the information he was sharing.
One of my favorite things about this podcast is the outside resources that Chris exposes subscribers to. He has helped me find multiple books, podcasts, and other marketing materials that I probably would not have discovered. Chris' candid reviews help me save time by helping me determine which products, books, or podcasts will be most valuable for me and my practice.
Lastly, I enjoy receiving Chris' monthly newsletter. In the newsletter, Chris breaks down his monthly income, successes, struggeles, etc.
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