Local SEO Tactics and Digital Marketing Strategies
By Intrycks: SEO Tips and Tricks For Your Website
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Jesse Dolan and Bob Brennan from Intrycks share the digital marketing strategies and local SEO tactics that service businesses can use to get ahead of the competition, get found in search engines, and attract more new local customers for their business. Discover how to identify your ideal customers online, get your website ranked at the top for the searches you want, generate more qualified leads, and how to convert those leads into new customers at a higher rate. For the past 20 years, Jesse and Bob have operated real brick and mortar service businesses in the Minneapolis, MN area, so they understand the real world struggles that local entrepreneurs are facing, and the limited time that is available. With that backdrop, each episode contains proven methods and actionable ideas that local business owners can quickly implement to get new customers, and grow their business.
||CleanSome Of Our Favorite Wordpress Plugins - Interview With Joe Anderson - 039||Learn What Plugins We Use To Power Our Websites With Joe Anderson From Metaphor Creations This week Jesse interviews Joe Anderson from Metaphor Creations, talking about Wordpress plugins and taking a peek at some of the powerful plugins we use at...||11/6/2018||Free||View in iTunes|
||CleanHow To Create An Effective Content Strategy For Your Website - 038||Develop A System To Consistently Produce New Content For Your Website Content is king, but producing good relevant content for your website is easier said than done. Especially if you need to put out that content on a regular basis. In...||10/30/2018||Free||View in iTunes|
||CleanHow To Submit You Website To Google and Bing - 037||Get Your Website Submitted To Google and Bing And Have Your Pages Indexed For Search Listings Learn how to submit your website to Google and Bing, to make sure your pages are indexed and available to show up on search engine results pages (SERP). The...||10/16/2018||Free||View in iTunes|
||CleanUsing Category Pages For SEO Improvements On Your Website - 036||How To Create and Use Category Pages To Improve The SEO On Your Site Use category pages to boost the SEO on your website! Category pages are very helpful for multiple reasons. They are an easy way to produce content on your site, and...||10/10/2018||Free||View in iTunes|
||CleanInterview With Nate Hirsch From FreeeUp.com About How To Bootstrap and Scale Your Marketing With Freelancers - 035||Hire Top Talent On A Temporary Or Part-Time Basis To Instantly Increase Business Productivity This week we interview Nate Hirsch from FreeeUp.com, who teaches us how you can use freelancers to scale your company on a budget. Nathan Hirsch...||10/2/2018||Free||View in iTunes|
||CleanWhat Is User Intent and How To Use SEO To Optimize Your Website For Searcher Intent - 034||Understand Searcher Intent On Google So You Can Incorporate User Intent Into SEO For Your Website Understanding user intent and searcher intent can be a huge benefit to your SEO. As Google continues to leverage it's AI and Machine Learning to...||9/26/2018||Free||View in iTunes|
||CleanHow To Answer Questions In Google Maps and Paying Attention To Google Questions and Answers - 033||The Importance of Using Google Questions and Answers on Google Maps and Your GMB Listings Have you heard of or viewed the Google Questions and Answers area in your Google My Business listing? This is an area you should be paying attention...||9/11/2018||Free||View in iTunes|
||CleanGetting Your Google My Business Page Suspended and Local Business Reinstatement Request Forms - Beer Friday - 032||Reasons Your GMB List Can Get Suspended and How You Can Get Your Listing Unsuspended You definitely do not want to get your Google My Business page suspended, since your GMB listing is such a crucial part of ranking high in Google for many...||9/6/2018||Free||View in iTunes|
||CleanHow To Increase Google Ranking and Lower Your Bounce Rates By Increasing Your Website Speed - 031||Improve The Speed Of Your Website To Rank Higher In Google Searches And Get More New Customers Website speed is a ranking factor, for Google. It's official, Google has confirmed it! So, if you're not paying attention to how fast your...||8/28/2018||Free||View in iTunes|
||CleanInterview of Local SEO Tactics Co-Host Bob Brennan - The Ever Changing Marketing Landscape - 030||How To Survive As Local Business For Over 20 Years By Embracing New Marketing Strategies You know Bob Brennan as the co-host to Local SEO Tactics. What many don't know is Bob's history as a successful brick-and-mortar business owner over the...||8/21/2018||Free||View in iTunes|
||CleanWhat Is The Google Map Pack and SEO Tricks To Get Your Website To Show Up In The Map Pack - 029||Understand When The Google Map Pack Shows Up and How To Get Your Website Ranked In The Map Pack We're all familiar with the Google Map Pack, right? Google map pack is the general term used to describe the location based results you see on a...||8/15/2018||Free||View in iTunes|
||CleanMore Customers Are Contacting You Via Messaging So Optimize Your Business To Take Advantage - 028||Discover The Easy But Hidden Way To Engage With More Customers And Get Ahead Of Your Competition We've noticed a shift happening - customers are contacting businesses more and more with instant messaging, SMS text messages, and emails, and less with...||8/8/2018||Free||View in iTunes|
||CleanMulti-Location Local SEO Strategy and Website Design Tips For Businesses With Multiple Locations - 027||How To Approach Local SEO and Increase Rankings If Your Business Has Multiple Locations If your business has multiple locations, you need a slightly different approach to your local SEO strategy. There are a few simple but highly effective...||8/1/2018||Free||View in iTunes|
||CleanImprove Your Bing SEO Ranking With Bing Webmaster Tools and Bing Places For Your Business - 026||Bing SEO Using Bing Webmaster Tools and Bing Places To Increase Your Local Rankings and Exposure Bing SEO! It's something that most businesses ignore, and you can use that to your advantage! Research shows that up to 33% of the US...||7/25/2018||Free||View in iTunes|
||CleanWhat Is Local SEO Marketing, How Does It Work, and Why You Need It To Rank Locally - 025||Focus On Local SEO To Rank Higher In Google For Locally Based Searches What is local SEO? How does local SEO work? How do you use local SEO marketing to rank locally in Google for the searches you want? In this episode we'll answer these questions and..||7/18/2018||Free||View in iTunes|
||CleanGoogle My Business Updates - GMB Descriptions, Services Section, Attributes, and Users - 024||How To Use Google My Business Descriptions, Services, Attributes, and More Google My Business (GMB) is an extremely important part of SEO and the digital marketing strategy for any local business wishing to get found online. In this weeks...||7/10/2018||Free||View in iTunes|
||CleanWhat Pages Do I Need On My Website? The Most Important Pages You Should Include - 023||These Are The Pages You Need To Include On Your Website What are the most important pages you need do have on your website - one of the most common questions we get asked! In this episode we'll break down the main pages that every local business...||7/3/2018||Free||View in iTunes|
||CleanMonitor Website Changes Automatically (and Spy On Competitor Pages Too!) - 022||Apps For Website Change Monitoring, Change Detection, and Alerts Nowadays, there are many great website change detector apps to help monitor website changes and give you instant alerts to said changes! Ever have the pleasure of receiving a message...||6/26/2018||Free||View in iTunes|
||CleanHow To Take Better Photos For An Engaging Website With Matt Addington Part 2 - 021||How To Take Better Photos For Your Website - Part 2 Matt Addington shares tips and tricks for taking your own photos for your website, with your smartphone, in part 2 of this interview. We'll also cover how to edit photos, great tools for editing...||6/19/2018||Free||View in iTunes|
||CleanHow To Take Better Photos For An Engaging Website With Matt Addington (Part 1) - 020||How To Take Better Photos For Your Website - Part 1 One area of your website that can have a huge impact on user experience is the photos (or videos) that you have on your web pages. Interesting and engaging photos can draw customers in, enhance your...||6/13/2018||Free||View in iTunes|
||CleanWhat Are Google My Business Offer Posts and How To Use Them Effectively - 019||Introduction To The GMB Offer Posts and How To Craft A Great Offer Google has released a new feature within Google My Business (GMB) called Offer Posts. The new GMB offer posts are very similar to the traditional posts, but you can use them to post...||6/6/2018||Free||View in iTunes|
||CleanWhat Is Over Optimization and How To Avoid Over Optimizing Your Website - 018||Avoid Over Optimizing Your Website To Maintain High Search Rankings Yes, it is possible to over optimize your website. Too much of a good thing can get you in trouble with Google, and impact your search rankings in a big way. In this episode we...||5/30/2018||Free||View in iTunes|
||CleanUsing GMB Categories As Website Keywords To Improve Your Rank In Google Maps - 017||Rank Higher in the Google Map Pack By Using GMB Categories as Keywords On Your Website Google My Business, also known as GMB, is a crucial part of any SEO strategy in today's world. In order to maximize the relationship between your GMB listing and...||5/23/2018||Free||View in iTunes|
||CleanCreating A Website Sitemap For Google With An XML Sitemap Generator - 016||Use An XML Sitemap Generator To Create and Auto Update Your Website Sitemaps Want your pages to show up in Google? Then you better have a sitemap on your website! A sitemap, or more specifically, an XML sitemap, is like a roadmap or a table of...||5/15/2018||Free||View in iTunes|
||CleanWhat Is Google Search Console and How To Submit Your Website To Google With It - 015||Use Google Search Console To Submit Your Website To Google and Report On Google Search Performance Google Search Console (also known as Google Webmaster Tools pre-2015) is a free service, provided by Google, that lets you peek into some great...||5/9/2018||Free||View in iTunes|
||CleanAttacking New Keywords - Updating Your Homepage Versus Creating A New Page - 014||How To Decide If You Should Refocus Your Homepage Or Make A New Page To Attack Keywords In this weeks episode, we dive into a question that was submitted by Patrick, who listens to the Local SEO Tactics podcast. Patrick was wondering if he...||5/2/2018||Free||View in iTunes|
||CleanGet More Reviews and Leverage Them In Your Marketing With Online Reputation Management Software - 013||Use Online Reputation Management To Drive More Traffic and Improve Your SEO! Online reviews are very important, not only for helping to build trust with potential customers, but also as it relates to the overall SEO of your website. From Google,...||4/25/2018||Free||View in iTunes|
||CleanCharge More For Your Services and Close More Customers With Improved Call Handling - 012||Learn How To Use Improved Call Handling Strategies To Charge More For Your Services! As a local service business, it can be annoying when you get price shopper phone calls. However, the reality is that we are ALL price shoppers! Don't shy away...||4/17/2018||Free||View in iTunes|
||CleanHow Call Tracking Software Can Increase Your New Customer Conversions - 011||Use Call Tracking Software To Gain Insights and Increase Customer Conversions A key component to any marketing strategy is trackability. One area that is often overlooked by local businesses is tracking the number of phone calls that come in. ...||4/11/2018||Free||View in iTunes|
||CleanSpy On Your Competitors Keyword Strategy With Keyword Research Tools - 010||Spy On Your Competitions Keyword Strategy Have you ever wondered what your local competitors are going after, regarding their website and keyword targeting strategy? Believe it or not, there is a whole host of services out there just waiting to help...||4/2/2018||Free||View in iTunes|
||CleanWhat Are Keywords and Choosing The Best Keywords For Your Website - 009||How To Pick The Best Keywords For Your Website Everyone's heard of a keyword, but do you really know what a keyword is? In Episode 9 we'll break down the definition of a keyword, and what that really means for you when it comes to getting traction in...||3/27/2018||Free||View in iTunes|
||CleanCreating A Mobile Friendly Website Plus SSL Security - 008||Creating A Mobile Friendly Website Plus SSL Security We'll tackle two important SEO topics in this episode. Learn what it means to have a "mobile friendly" website, what a a responsive website is, and how to have a "mobile first" design approach to...||3/19/2018||Free||View in iTunes|
||CleanBasic SEO For Creating Webpages Part 2 - 007||Basic SEO Practices For Creating Web Pages - Part 2 In the conclusion of this two part episode, we'll wrap up the basic SEO strategies you need on your web pages. Learn how to utilize headline tags for SEO, and what it takes to write great page...||3/12/2018||Free||View in iTunes|
||CleanBasic SEO For Creating Webpages Part 1 - 006||Basic SEO Practices For Creating Web Pages - Part 1 In part one of this two part episode, we continue to focus on the basics of website SEO. We'll discuss using images to enhance your webpages, how to use those images for SEO benefits, and when to use..||3/5/2018||Free||View in iTunes|
||CleanBasic SEO Fundamentals For Your Website - 005||Basic SEO Fundamentals - For New and Existing Websites There are many tricks and tactics you can use to optimize your website to rank higher in search engines such as Google. In this episode we cover the fundamentals that should be a part of any...||2/26/2018||Free||View in iTunes|
||CleanStart Getting Google Reviews For Your Business - 004||Reviews are an important part of today's SEO landscape. Customers find their own answers, and do their own research before choosing a company to do business with. Checking the ratings and reviews of a business has become commonplace, and they not only..||2/20/2018||Free||View in iTunes|
||CleanThe Importance of Getting Google Reviews - 003||Episode 3 covers many topics, including getting reviews on Google, setting up your Bing Local Business directory listing, and getting listed in Apple Maps, so you can show up for searches on navigation for iOS devices. We'll also talk about the...||2/8/2018||Free||View in iTunes|
||CleanOptimizing Your Google My Business Listing - 002||In our second episode of Local SEO Tactics, we stay focused on Google My Business. In this episode you'll learn how to optimize your GMB listing to rank at the top of Google and attract more new customers. View the show notes, resource links, episode...||2/6/2018||Free||View in iTunes|
||CleanHow To Setup Google My Business Listings - 001||Welcome to the first episode of Local SEO Tactics, a podcast that helps local service businesses grow and get found online. This episode guides you on how to get your company setup on Google My Business. Subscribe to the show for lots more to come!...||2/6/2018||Free||View in iTunes|
Really enjoyed the episode regarding Wordpress plugins, as well as so many others. This podcast will help anyone looking to grow their online presence. Highly-recommended!
A must-hear resource for your online marketing needs!
This podcast came right when I needed it. I had just launched my website and podcast, and found myself needing to gain traction with my customers. Listening to Jesse and Bob helped me begin to demystify the whole SEO process, and broaden my perspective toward other online marketing strategies. Have a listen. You will be glad you did!
If you want people to SHOP local, you've got to MARKET local.
I'm so glad I've found Local SEO tactics! I have been helping my mother-in-law reignite her 30 yr busines. Too often, marketing/SEO strategies focus on big, ecommerce businesses and leave out the small local businesses. I plan on going back to listen to all these great tips that are geared towards LOCAL business growth. Thank you!!
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